This was made in response to all the parents who are unhappy with gender bias toys. Merchandising does not reflect reality. This time I am looking at stickers and what is available in the Superhero category.

1. Superhero
Action Stickers
GENDER BIAS SHOPPING
©Cassandra Goduti

2. Supergirl is a hero of stature
• Superman’s cousin from the
planet Krypton
• A member of the Justice
League and the Legion of Super-
Heroes
©Cassandra Goduti

3. For the Girls who love Supergirl
Does this represent Supergirl?
•This looks like it belongs in
the 1950s
•These are not the colors of
Supergirl
•This Supergirl may actually
belong in the kitchen and in
the house cleaning or riding
ponies in some fantasyland.
©Cassandra Goduti

4. Female Superheroes
We’ve Seen
Black Widow
Pepper Potts
Catwoman

5. Batman is a hero of stature
• Batman protects Gotham City
• Is a founding member of the Justice
League and the Outsiders
©Cassandra Goduti

6. Batman
Note how Batman appears just as in the Comic Books.©Cassandra Goduti

7. Superheroes
Ironman Captain America
Thor
Hulk Spider-man©Cassandra Goduti

8. Spiderman
©Cassandra Goduti

9. Superhero Squad
We see a little
Wham!
Bam!
Slam!
Smash!
I would rather see…
• Scarlet Witch
• Rogue
• Storm
©Cassandra Goduti

10. Avengers
Where is Black Widow?
©Cassandra Goduti

11. Why are the male superheroes
better represented than the female
superheroes?
Where does that leave boys and
especially girls when it comes to
choices for superhero stickers?
©Cassandra Goduti