17. @JourneyFurther | #SuperchargingShopping
START SHARING
Data held in your text ads campaigns and
shopping campaigns are invaluable to each
other
Keyword discovery for text ads
Use N-Grams to improve account
performance:
Improving CTR
Adding new negatives
Improving product titles
Adding new keywords for shopping
20. @JourneyFurther | #SuperchargingShopping
GET RELEVANT
Capitalise on changing consumer
search behaviour
Add in seasonal search terms
Add in sale messaging
Play around with different terms
21. @JourneyFurther | #SuperchargingShopping
GET NERDY
Shopping is a numbers game
There should be a straight
correlation between the click
cost and its return
To get maximum efficiency bring
these together