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...and this is the story of how I
transformed into Super Morriso!
             @SuperMorriso
I am a social media addict...
And I love Twitter and Facebook the most:

@SuperMorriso
@_Sweet_Caroline

http://www.facebook.com/SweetCarolineMorris
http://www.facebook.com/Cycle4Cancer

http://www.linkedin.com/in/morriscaroline

But I also love cycling and my friend Emma Marshall....
Combining cycling and social
  media to try and turn

            into
Suddenly I’d signed up to cycle
across Peru for charity...over the
high altitude Andes mountains to
           the Amazon



      I needed to raise £4250 for
  Breast Cancer Care but emails and a
    JustGiving page ain’t enough.....
I fed it all through email and social

Posted as much varied content as possible
(and tried to be interesting, not salesy nor
directly asking for money)

I was careful with my tone so as not to
upset Emma or others

I linked it all up with a big event I
organised (Wired for Sound) which had
it’s own unique branding, visuals etc
As a result the money came rolling in!




...and it got picked up by the local
              press too!
So then my alter ego Super Morriso was born!




         -new way of asking for money
        -opportunity for corporate sponsorship
        -an interactive platform
        -fun way of showing my challenge progress
        -easy way to link everything together
Super Morriso Wordpress site
 combined lots of elements
Functional, fun and informative
Lots of issues......
-Playlists not integrated properly
-GPS internet fell through (limited access while out there)
-Design issues
-Wasn’t finished on time

but we won’t dwell on that....because.....
  -The site reached received xyz views and
  -I was still able to make updates on my progress out
  there including 9 blog posts
  YAH!!!!!!!
Super Morriso presentation

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Super Morriso presentation

  • 1. ...and this is the story of how I transformed into Super Morriso! @SuperMorriso
  • 2. I am a social media addict... And I love Twitter and Facebook the most: @SuperMorriso @_Sweet_Caroline http://www.facebook.com/SweetCarolineMorris http://www.facebook.com/Cycle4Cancer http://www.linkedin.com/in/morriscaroline But I also love cycling and my friend Emma Marshall....
  • 3. Combining cycling and social media to try and turn into
  • 4. Suddenly I’d signed up to cycle across Peru for charity...over the high altitude Andes mountains to the Amazon I needed to raise £4250 for Breast Cancer Care but emails and a JustGiving page ain’t enough.....
  • 5.
  • 6. I fed it all through email and social Posted as much varied content as possible (and tried to be interesting, not salesy nor directly asking for money) I was careful with my tone so as not to upset Emma or others I linked it all up with a big event I organised (Wired for Sound) which had it’s own unique branding, visuals etc
  • 7. As a result the money came rolling in! ...and it got picked up by the local press too!
  • 8. So then my alter ego Super Morriso was born! -new way of asking for money -opportunity for corporate sponsorship -an interactive platform -fun way of showing my challenge progress -easy way to link everything together
  • 9. Super Morriso Wordpress site combined lots of elements
  • 10. Functional, fun and informative
  • 11. Lots of issues...... -Playlists not integrated properly -GPS internet fell through (limited access while out there) -Design issues -Wasn’t finished on time but we won’t dwell on that....because..... -The site reached received xyz views and -I was still able to make updates on my progress out there including 9 blog posts YAH!!!!!!!