Disregard Business Gurus

•

0 likes•588 views

A SuperMinds 2014 Talk by Olivier Braet (iMinds - SMIT – VUB). How annoyed are you by the generalizations business gurus make about technological innovations? And how can we move away from the dreary world of airport management handbooks, that make grand and bland statements about how everything is about to change everywhere at the same time? Have they forgotten the insight that the future might be here, but it certainly isn’t evenly distributed? Without ignoring the profound impact that technological innovations are having on several industries, my presentation will showcase a sober look on industry disruptions, building on the case of educational games.

Machines
will
be
capable,
within
20
years,

of
doing
any
work
a
man
can
do

—Herbert
Simon,
1956—

“
”

Within
a
generaBon
…
the
problem

of
creaBng
‘arBﬁcial
intelligence’
will

substanBally
be
solved

—Marvin
Minsky,
1967—

“
”

From
Structured
best
business

pracBces
to
General
Business

Models

•  Sample
of
educaBonal
games

•  Focus
on
revenue
models

–  Pay-‐per-‐download:
‘Direct
revenues’,
$0.99
to
$3.99

–  Freemium
model:
‘Indirect
revenues’
+
for-‐pay
features)

Centralized control
Decentralized control
Indirect
revenues
(advertising)
Direct
revenues
Game
Game
Game
Game
Game
Game
Game
Game
Game
Game
Outlier

Companies
that
ignored
the
control-‐
revenues
link
were
selected
away

Or?
Managers
imitated
successful

examples
from
their
industry.

What
is
the
business
model
case,

taking
into
account
two
disBnct
groups?

Game
developers

want
to
earn
money

Parents
&
schools

want
to
teach
children

BUSINESS
MODEL
SIMULATIONS

•  Parents
willingness
to
spend
is
relaBvely
high

=>
€84/Y/child
in
retail
market

•  Schools’
willingness
to
spend
is
relaBvely
low

=>
€2/year/child

•  360.000
Flemish
lower
grade
schoolchildren

OPTIMISTIC:
180k
STUDENTS

03/06/14 10
€1.512.000
€360.000
€30.240
€1.841.760
€1.080.000 €432.000
€360.000
€21.600 €8.640
€1.841.760

REALISTIC:
90k
STUDENTS

€756.000
€180.000
€15.120
€920.880
€540.000 €216.000
€180.000
€10.800 €4.320
€920.880

PESSIMISTIC
PARENTS
+
OPTIMISTIC
SCHOOLS

€378.000
€360.000
€7.560
€730.440
€270.000 €108.000
€360.000
€5.400 €2.160
€730.440

OPTIMISTIC
PARENTS+
PESSIMISTIC
SCHOOLS

€1.512.000
€90.000
€30.240
€1.571.760
€1.080.000 €432.000
€90.000
€21.600 €8.640
€1.571.760

Local
market
for
educaBonal
games
is

under
extreme
pressure
to
oﬀer
high

quality
educaBonal
content

40%
of
the
Fortune
500
companies
in
2000

no
longer
existed
in
2010

—And
all
the
variaBons
on
this
theme—

“
”
What’s
the
average
company’s
10
year

survival
raBo?

29%

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Enhancing Performance with Globus and the Science DMZ

Globus

Recently uploaded

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

James Anderson

Enhancing Performance with Globus and the Science DMZ

Globus

The Metaverse and AI: how can decision-makers harness the Metaverse for their...

Jen Stirrup

The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives? How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

nkrafacyberclub

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

Free Complete Python - A step towards Data Science

RinaMondal9

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

Elevating Tactical DDD Patterns Through Object Calisthenics

Dorra BARTAGUIZ

After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

DevOps and Testing slides at DASA Connect

Kari Kakkonen

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

Recently uploaded (20)

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

Enhancing Performance with Globus and the Science DMZ

The Metaverse and AI: how can decision-makers harness the Metaverse for their...

Accelerate your Kubernetes clusters with Varnish Caching

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Free Complete Python - A step towards Data Science

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

Elevating Tactical DDD Patterns Through Object Calisthenics

Monitoring Java Application Security with JDK Tools and JFR Events

PCI PIN Basics Webinar from the Controlcase Team

Epistemic Interaction - tuning interfaces to provide information for AI support

DevOps and Testing slides at DASA Connect

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

PHP Frameworks: I want to break free (IPC Berlin 2024)

FIDO Alliance Osaka Seminar: Overview.pdf

By Design, not by Accident - Agile Venture Bolzano 2024

Disregard Business Gurus

1. Ignore Gurus

2. Machines will be capable, within 20 years, of doing any work a man can do —Herbert Simon, 1956— “ ”

3. Within a generaBon … the problem of creaBng ‘arBﬁcial intelligence’ will substanBally be solved —Marvin Minsky, 1967— “ ”

4. From Structured best business pracBces to General Business Models

5. •  Sample of educaBonal games •  Focus on revenue models –  Pay-‐per-‐download: ‘Direct revenues’, $0.99 to $3.99 –  Freemium model: ‘Indirect revenues’ + for-‐pay features)

6. Centralized control Decentralized control Indirect revenues (advertising) Direct revenues Game Game Game Game Game Game Game Game Game Game Outlier

7. Companies that ignored the control-‐ revenues link were selected away Or? Managers imitated successful examples from their industry.

8. What is the business model case, taking into account two disBnct groups? Game developers want to earn money Parents & schools want to teach children

9. BUSINESS MODEL SIMULATIONS •  Parents willingness to spend is relaBvely high => €84/Y/child in retail market •  Schools’ willingness to spend is relaBvely low => €2/year/child •  360.000 Flemish lower grade schoolchildren

10. OPTIMISTIC: 180k STUDENTS 03/06/14 10 €1.512.000 €360.000 €30.240 €1.841.760 €1.080.000 €432.000 €360.000 €21.600 €8.640 €1.841.760

11. REALISTIC: 90k STUDENTS €756.000 €180.000 €15.120 €920.880 €540.000 €216.000 €180.000 €10.800 €4.320 €920.880

12. PESSIMISTIC PARENTS + OPTIMISTIC SCHOOLS €378.000 €360.000 €7.560 €730.440 €270.000 €108.000 €360.000 €5.400 €2.160 €730.440

13. OPTIMISTIC PARENTS+ PESSIMISTIC SCHOOLS €1.512.000 €90.000 €30.240 €1.571.760 €1.080.000 €432.000 €90.000 €21.600 €8.640 €1.571.760

14. Local market for educaBonal games is under extreme pressure to oﬀer high quality educaBonal content

15. 40% of the Fortune 500 companies in 2000 no longer existed in 2010 —And all the variaBons on this theme— “ ” What’s the average company’s 10 year survival raBo? 29%

16. Ignore Gurus, Trust yr fieldwork

Disregard Business Gurus

Recommended

Recommended

More Related Content

More from imec

More from imec (20)

Recently uploaded

Recently uploaded (20)

Disregard Business Gurus