Sunona B plan Presentation
•Download as PPTX, PDF•
0 likes•115 views
This document outlines a business plan for a startup that offers personalized digital songs as gifts. The problem it addresses is limitations of physical gifts, like delivery delays. The solution is to record and deliver customized songs on demand via a mobile app or website. The business model involves collecting song requests, recording the song with the requested name, uploading it to cloud storage, and sharing the audio file link. Key partners would be singers, musicians, lyricists and a recording studio. Revenue would come from individual song purchases and sponsored songs for brands.
Recommended
More Related Content
What's hot
Similar to Sunona B plan Presentation
Similar to Sunona B plan Presentation (20)
Sunona B plan Presentation
- 1. •Aniket Kumar (MP16004) •Ankit Kumar (MP16006) •Mohseen A Kadarbhai (MP16016) •Prasanjit Saha (MP16022)
- 2. Buying physical gifts has limitations Lack of alternatives for physical gifts with personal touch Create songs which can be personalized and sent as a virtual gift THE PAIN POINT THE OPPORTUNITY THE SOLUTION •Delivery Pincode not covered •Not delivered on time •Has to be ordered beforehand •No personal touch •Virtual gifts which can be delivered to anyone, anytime anywhere •Should be personalized for each order (unique) •List songs with sample name •Customer pays online and uploads the name •Re-record the song •Upload on cloud and send link
- 3. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments 1. Singers Collecting/receiving requests. Short Notice gifts Personalization of song as per customer Users comfortable with online payment 2. Musicians Recording and uploading. Personal touch Take feedback. Send regular mails. People living away from family 3. Lyricists Digital marketing. lasts lifetime. Remind next year same time for re- order. People in long distance relationships 4. Recording Professionals key resources No geographical limits Channels More focus on the young, tech savvy. 5. Developers Professional singers Remove barriers to gifting Connect through website or app. 6. Cloud Service Providers Cloud infrastructure +web+app Novel and innovative Through cloud storage, by sending link. 7. Customers Recording studio Direct delivery through whatsapp and mail. Lyrics Cost Structure Revenue Stream Hosting, storage and communication costs. Payments received from customers Advertising costs. Special rate for immediate delivery. Salaries of the professionals and employees. Special rate for celebrity singers. Rent of office space. Sponsored songs.
- 4. Frontend (UI): App/site: List all songs. Take the name and payment from customer. Backend (Studio): Re-record only the line that contains the name provided by the user. Recording expert/ audio mixers edit the song and render mp3 of the final song. We upload the song in cloud and send link to user for download. Result (Product): App/site: Provide audio link for download and view. Sharing links also provided.
- 5. Point Physical Gifts E-Greetings Meridhun Sunona Geographical Limits Yes No No No Privacy No Privacy Privacy Privacy Privacy Personalization Partly yes Yes Yes Yes User Friendly Yes Yes No Yes Ease of Ordering Very Easy Very Easy Not Easy Very Easy Delivery time 24-120 hrs 0 hrs 0-48 hrs 0-24 hrs Voice Message No No No Yes Delivery Method On Address On Mail/social media On account in their website Whatsapp + mail + cloud link
- 6. Target Market: 50% of 40 million people who transacted online in India have paid online (Non COD)#. Revenue Potential: 20 Million people may pay Rs.250 at least once, which will generate a minimum revenue of Rs.5Billion. Price Range: Songs will be priced between Rs.250 to Rs.500. Songs sung by celebrities (such as winners of reality shows) will be priced north of Rs.1,000. Additional Sales: 1) Sponsored songs will have brand name, tag line and feel of the sponsorer. Price Range: Each sponsored song will be charged minimum of Rs.50,000 to create, paid by the sponsorer. 2) Express delivery of songs (songs rendered and delivered within 2 hours). Price Range: Additional Rs.100 over and above the price of the song. # Source: http://trak.in/tags/business/2014/04/04/indian-e-commerce-growth-stats/
- 7. PARTICULARS 1 month 2 month 3 month 6 month 1 year 2 years 3 years capital expenditure (computers, recording studio etc) 30,00,000 30,00,000 30,00,000 30,00,000 30,00,000 30,00,000 30,00,000 Salaries (2 male singers@ 15000pm, 2 female singers @15,000pm, 8 backend guys@15000pm) 120000 2,40,000 360000 7,20,000 14,40,000 28,80,000 43,20,000 Office Rent (Rs.20000pm for 1000sft) 20000 40000 60000 120000 240000 480000 720000 Cloud Storage and Misc. (@10% OH) 14000 28000 42000 84000 168000 336000 504000 Marketing Cost (@30% of sales) 0 78189 234568 703704 2111111 6333333 19000000 total opex 1,54,000 3,86,189 6,96,568 16,27,704 39,59,111 1,00,29,333 2,45,44,000 total capex 3000000 3000000 3000000 3000000 3000000 3000000 3000000 assuming 100% market penetration of population of 38million, with minimum purchase of 200 Rs., takes 3 years EXPECTED ratio of download to purchase 0 0.01 0.01 0.01 0.01 0.01 0.01 no. of downloads 0 1,56,379 4,69,136 14,07,407 42,22,222 1,26,66,667 3,80,00,000 no. of purchases 0 1,564 4,691 14,074 42,222 1,26,667 3,80,000 Minimum value of purchase 200 200 200 200 200 200 200 total revenue 0 3,12,757 9,38,272 28,14,815 84,44,444 2,53,33,333 7,60,00,000 Operating Profit (1,54,000) (73,432) 2,41,704 11,87,111 44,85,333 1,53,04,000 5,14,56,000 Cost and Revenue Analysis 1 month 2 month 3 month 6 month 1 year 2 years 3 years Fixed Expenses 3000000 3000000 3000000 3000000 3000000 3000000 3000000 Variable Expenses 1,54,000 3,86,189 6,96,568 16,27,704 39,59,111 1,00,29,333 2,45,44,000 Additional Working Capital 15,400 38,619 69,657 1,62,770 3,95,911 10,02,933 24,54,400 Total Expenses 31,69,400 34,24,808 37,66,225 47,90,474 73,55,022 1,40,32,267 2,99,98,400 Sales 0 3,12,757 9,38,272 28,14,815 84,44,444 2,53,33,333 7,60,00,000
- 8. Aniket Kumar (MP16004) Ankit Kumar (MP16006) Mohseen A Kadarbhai (MP16016) Prasanjit Saha (MP16022)
Editor's Notes
- Good evening ladies and gentlemen. Romeo belongs to a small town near Sikkim, and now studies engineering in Bangalore. His girlfriend Juliet studies dentistry from a college located some 20 kms north of Kanpur. His elder sister is married and lives with her husband in China. His family is a big undivided or joint family staying in his hometown. During Christmas and New year, he finds it difficult to send gifts to ANY of them because no ecommerce website delivers to his town, Juliet’s hostel doesn’t come under coverage area of courier companies, and its too expensive to send gifts offshore. Romeo is just among millions of Indian people who face similar issues. (45 seconds)
- So we came up with the idea of personalized virtual gifts which can be delivered to any one, any time, any where, and created SUNONA. Sunona is as website and an app where we will list songs based on themes such as birthdays, anniversaries, Christmas, new year, valentine’s day, Raksha Bandhan, made with sample names. The customer selects the song which she likes and wants to customize, uploads the name she wants in that song, sends us the voice message to be inserted in the song, and makes the payment online. We re-record the song with the name provided by the customer along with the message provided by him, edit and render it in mp3 format, and upload it in the cloud for download, and send the link to the customer. (40 seconds)
- Sunona can fill the market requirement of short notice gifts with personal touch that can last forever and can be sent to any part of the world. We propose to remove barriers to gifting by putting forward a novel and innovative alternative product. Our target customers are mostly young and tech savvy individuals who are comfortable with online payment, and living away from family or in long distance relationships. With our key partners such as singers, musicians, lyricists and recording studio professionals, and our essential resources of cloud infrastructure, user-friendly website and app, we will receive the order from the user for customization of her desired song, along with the input names she provides. We will re-record the song with the input name, render it in mp3 and upload in cloud, and send the file and download link via whatsapp and e-mail. We will take regular feedbacks from customers to improve upon our services. Hosting, storage, advertisements and salaries would be most essentials components of cost structure. Revenue from sale of customized songs, additional revenue for instant delivery (60 minutes), special rate for songs sung by celebrity singers such as winners of reality shows, and sponsored songs of top brands would be our major sources of revenue. (80 seconds)
- This is a visual representation of the entire process in Sunona: Customer selects the song, uploads the name and the message, and makes payment online. As soon as we receive the order, we re-record only the line that contains the name provided by user, and using latest mixing software, render the final mp3 file and upload it in the cloud. We send the audio file as well as download link via whatsapp and e-mail, to the customer, who can then re-send it to her loved ones using her desired choice of channel. (35 seconds)
- E-greetings have lost their market due to availability of free images on net, and free apps for editing those images. As already stated in the beginning, tangible gifts have many limitations. Since the concept is fairly new, very few competitors are there in customized songs market. Meridhun is another firm which has already used and implemented this idea. But their website is very confusing to use, and the reviews on social media about their services is not satisfactory. They upload the songs in user account, which means user has to log in to download the song. They take nearly 2 days to deliver an order, and they do not provide facility to insert voice message of the user. We will deliver through various channels, deliver within 12 hours, and our website will be extremely user friendly. We will also include user provided 15 seconds voice message within the song. (55 seconds)
- (Just read the text from the slide) (35 seconds) Target Market: 50% of 40 million people who transacted online in India in 2015, have paid online (Non COD)#. Our target market is this group of people, as they are experienced and comfortable making payments online. Revenue Potential: 20 Million people (i.e., the target market) will use our service and make a payment of at least Rs.250 once, which will generate a minimum revenue of Rs.5Billion. This potential can be achieved in 3 years. Cash Cow: The app will be free, but the songs will be differentially priced. The customer will have to pay to get the song personalized with the name she provides. Few non-personalized songs can be provided for free to get more and more users onboard. Price Range: Songs will be priced between Rs.200 to Rs.500. Songs sung by celebrities (such as winners of reality shows) will be priced north of Rs.1,000. Additional Sales: 1) In later stage, (2-3 months after launch), we will let companies sponsor songs. Sponsored songs will have brand name, tag line and feel of the sponsorer. Price Range: Each sponsored song will be charged minimum of Rs.50,000 to create, paid by the sponsorer. 2) In third stage, we will charge for express delivery of songs (songs rendered and delivered within 2 hours). Price Range: Additional Rs.100 over and above the price of the song. 3) Once we strengthen our position in the market, and become the market leader, we will add 15 seconds of advertisement song at the end of each free non-personalized song.
- We did a detailed financial analysis and found that we can break even within 3-6 months of operations. In 3 years, the ROI of your investment will be 10x. We can then either exit by selling the company to any recording company such as universal or t-series, or make the company public and look into international markets such as Europe, US etc., by making songs for their region and language. (20 seconds)
- Sunona has a huge potential, and with your investment and our hard work, we can grow it into a game changer in internet based businesses. Thank you. (5 seconds) Total=45+40+80+35+55+35+20+5=315 seconds =5.25 minutes. @M,NK,Ni. Kindly remove unwanted/repetative narrations and bring total narration within 4.5 minutes.