Sun Basket is a meal kit delivery service that offers pre-portioned, organic ingredients for home cooked meals. It stands out from competitors by offering diverse recipe options that are chef-designed. The website content is credible, with few spelling errors and no plagiarized content. Sun Basket engages customers through detailed instructions, photos, and videos. While it has fewer total backlinks than competitor Home Chef, Sun Basket has a higher average number of backlinks per domain, indicating broader discussion of the brand online. Traffic metrics show Sun Basket has fewer monthly visits and unique visitors than Home Chef, possibly due to Home Chef's lower prices and traditional recipes. However, engagement rates like bounce rate and time on site favor Sun Basket over Home
Sun Basket Content, Popularity &Traffic AnalysisMadi Nolte
This paper is an analysis of SunBasket.com, including value content, metrics, and more as well as comparing it alongside HomeChef.com. This was done as an assignment for a university Intro to Web Publishing course.
This document analyzes the website SunBasket.com and compares it to its competitor HomeChef.com. It provides an overview of Sun Basket as a meal kit delivery service focused on healthy, organic meals. It then assesses the credibility, value, and engagement metrics of SunBasket.com, finding areas of strength like its chef's credentials and blog content, as well as opportunities to improve like reducing its bounce rate. A comparison of traffic data shows HomeChef.com has more visitors, while link analysis finds their backlink profiles are similar. Recommendations include adding interactive videos to recipes to boost engagement.
Sun basketpopularity&trafficanalysisg raglandGavin Ragland
The document provides an analysis of Sun Basket, a meal kit delivery service, and compares it to its competitor Home Chef. Some key findings include:
- Sun Basket targets customers interested in organic, gluten-free, paleo, and vegetarian diets, while Home Chef aims for convenience with quicker meal options.
- An analysis of backlinks found Home Chef has more total backlinks but lower quality links, while Sun Basket has fewer but higher quality links from sources like blogs and podcasts.
- Traffic analysis found Home Chef has more monthly visits and unique visitors, while Sun Basket visitors tend to engage more with fewer bounces and more pages per visit.
Sun Basket and Home Chef are two leading meal kit delivery services that are analyzed and compared in this document. Some key findings include:
- Sun Basket has a higher focus on organic, sustainable, and specialty diet options like paleo and gluten-free. It has a more premium price point of $10.99-11.99 per serving compared to Home Chef's $7.99 basic price.
- In terms of online presence, Sun Basket has a cleaner, more professional website and receives notable press coverage. However, Home Chef has more total backlinks (1,900 to Sun Basket's 1,700) and referring domains (389 to 275).
- Traffic analysis shows Home Chef has significantly more
This document analyzes and compares the websites SunBasket.com and HomeChef.com. It finds that SunBasket has over 750,000 average monthly visits and 351,000 unique visitors, with an average of 2.16 visits per visitor. HomeChef has higher traffic with over 1.8 million visits and 1 million unique visitors, but a similar average of 1.72 visits per visitor. The document also analyzes the websites' backlinks, engagement, and reviews to determine their popularity and quality. Overall, it finds that while HomeChef has greater traffic, SunBasket compares well and has some advantages in areas like link quality and engagement.
Sun basket popularity & traffic analysisTristonSmith1
Sun Basket is a meal kit delivery service that offers organic, clean ingredients and a variety of diet options. It has 686,366 average monthly visitors compared to Home Chef's 2,202,000. Sun Basket has a lower bounce rate of 37.65% versus Home Chef's 52.43%, and users view more pages (5 vs 4) and spend more time on average (4 minutes 13 seconds vs 2 minutes 41 seconds). Sun Basket also has a higher quality backlink profile, including from .edu domains, while maintaining a similar authority score to Home Chef. To improve engagement, adding an explanatory video to the homepage is recommended to provide information and encourage browsing before checkout.
Chef'd is a meal kit delivery service that offers over 100 customizable meal options without requiring subscriptions. It partners with major brands to source high-quality ingredients. Chef'd emphasizes variety and flexibility compared to competitors like HelloFresh. An analysis found Chef'd receives around 156,000 monthly visitors, lower than HelloFresh's 2.7 million. However, Chef'd has a lower bounce rate and slightly longer average visit duration than HelloFresh. Top referring domains to Chef'd include reputable food and lifestyle publications, demonstrating positive third-party endorsements.
This document analyzes and compares the websites Chef'd and HelloFresh, which both deliver pre-portioned ingredients and recipes for home cooking. It finds that HelloFresh receives significantly more traffic, averaging 14 million monthly visits compared to Chef'd's 157,000 visits. This is likely due to HelloFresh's heavier advertising presence. While Chef'd offers a wider variety of recipes and meal options, HelloFresh provides lower-priced subscription plans. In terms of engagement metrics, both sites perform better than average, with Chef'd having a slightly lower bounce rate and longer visit duration.
Sun Basket Content, Popularity &Traffic AnalysisMadi Nolte
This paper is an analysis of SunBasket.com, including value content, metrics, and more as well as comparing it alongside HomeChef.com. This was done as an assignment for a university Intro to Web Publishing course.
This document analyzes the website SunBasket.com and compares it to its competitor HomeChef.com. It provides an overview of Sun Basket as a meal kit delivery service focused on healthy, organic meals. It then assesses the credibility, value, and engagement metrics of SunBasket.com, finding areas of strength like its chef's credentials and blog content, as well as opportunities to improve like reducing its bounce rate. A comparison of traffic data shows HomeChef.com has more visitors, while link analysis finds their backlink profiles are similar. Recommendations include adding interactive videos to recipes to boost engagement.
Sun basketpopularity&trafficanalysisg raglandGavin Ragland
The document provides an analysis of Sun Basket, a meal kit delivery service, and compares it to its competitor Home Chef. Some key findings include:
- Sun Basket targets customers interested in organic, gluten-free, paleo, and vegetarian diets, while Home Chef aims for convenience with quicker meal options.
- An analysis of backlinks found Home Chef has more total backlinks but lower quality links, while Sun Basket has fewer but higher quality links from sources like blogs and podcasts.
- Traffic analysis found Home Chef has more monthly visits and unique visitors, while Sun Basket visitors tend to engage more with fewer bounces and more pages per visit.
Sun Basket and Home Chef are two leading meal kit delivery services that are analyzed and compared in this document. Some key findings include:
- Sun Basket has a higher focus on organic, sustainable, and specialty diet options like paleo and gluten-free. It has a more premium price point of $10.99-11.99 per serving compared to Home Chef's $7.99 basic price.
- In terms of online presence, Sun Basket has a cleaner, more professional website and receives notable press coverage. However, Home Chef has more total backlinks (1,900 to Sun Basket's 1,700) and referring domains (389 to 275).
- Traffic analysis shows Home Chef has significantly more
This document analyzes and compares the websites SunBasket.com and HomeChef.com. It finds that SunBasket has over 750,000 average monthly visits and 351,000 unique visitors, with an average of 2.16 visits per visitor. HomeChef has higher traffic with over 1.8 million visits and 1 million unique visitors, but a similar average of 1.72 visits per visitor. The document also analyzes the websites' backlinks, engagement, and reviews to determine their popularity and quality. Overall, it finds that while HomeChef has greater traffic, SunBasket compares well and has some advantages in areas like link quality and engagement.
Sun basket popularity & traffic analysisTristonSmith1
Sun Basket is a meal kit delivery service that offers organic, clean ingredients and a variety of diet options. It has 686,366 average monthly visitors compared to Home Chef's 2,202,000. Sun Basket has a lower bounce rate of 37.65% versus Home Chef's 52.43%, and users view more pages (5 vs 4) and spend more time on average (4 minutes 13 seconds vs 2 minutes 41 seconds). Sun Basket also has a higher quality backlink profile, including from .edu domains, while maintaining a similar authority score to Home Chef. To improve engagement, adding an explanatory video to the homepage is recommended to provide information and encourage browsing before checkout.
Chef'd is a meal kit delivery service that offers over 100 customizable meal options without requiring subscriptions. It partners with major brands to source high-quality ingredients. Chef'd emphasizes variety and flexibility compared to competitors like HelloFresh. An analysis found Chef'd receives around 156,000 monthly visitors, lower than HelloFresh's 2.7 million. However, Chef'd has a lower bounce rate and slightly longer average visit duration than HelloFresh. Top referring domains to Chef'd include reputable food and lifestyle publications, demonstrating positive third-party endorsements.
This document analyzes and compares the websites Chef'd and HelloFresh, which both deliver pre-portioned ingredients and recipes for home cooking. It finds that HelloFresh receives significantly more traffic, averaging 14 million monthly visits compared to Chef'd's 157,000 visits. This is likely due to HelloFresh's heavier advertising presence. While Chef'd offers a wider variety of recipes and meal options, HelloFresh provides lower-priced subscription plans. In terms of engagement metrics, both sites perform better than average, with Chef'd having a slightly lower bounce rate and longer visit duration.
Chef'd and HelloFresh are meal kit delivery services. HelloFresh, which launched in 2011, has significantly more traffic than Chef'd, launching in 2014. Chef'd averages 156,666 monthly visits while HelloFresh averages 2,925,000. Both sites aim to make meal planning easy by offering recipes and pre-portioned ingredients. However, HelloFresh also sells kitchen tools and offers international delivery, expanding its reach beyond Chef'd.
Chef'd is an online food delivery service that ships ingredients and recipes for meals directly to customers. It was founded in 2014 by Kyle Ransford and is headquartered in El Segundo, CA. Chef'd offers a wide variety of recipes from partner chefs and does not require subscriptions. A traffic analysis found that HelloFresh receives significantly more monthly visitors than Chef'd, with around 2.75 million vs. 155,000. However, Chef'd has a lower bounce rate, meaning more people visit multiple pages. Both sites aim to engage customers through recipe variety, celebrity endorsements, and major brand partnerships.
Chef'd and HelloFresh are both meal kit companies that deliver pre-portioned ingredients and recipes to customers. According to the analysis, HelloFresh has significantly higher popularity and traffic than Chef'd. HelloFresh receives over 2.6 million average monthly visits compared to Chef'd's 730,000 visits. HelloFresh also has stronger engagement metrics, with a lower bounce rate of 3.26% versus Chef'd's 27.63%, and more page views per visit at 6.17 compared to Chef'd's 4.13. The document analyzes and compares various metrics between the two sites to determine that HelloFresh has better overall popularity and engagement.
Devin Albertson Introduction to Web Publishing Paper #1Devin Albertson
This document analyzes and compares the meal kit companies Chef'd and HelloFresh. It finds that HelloFresh has significantly more traffic and backlinks than Chef'd, likely because HelloFresh launched earlier and has established more brand recognition. However, Chef'd traffic has been increasing dramatically in recent months while HelloFresh traffic has been declining slightly. The document examines the companies' websites and products in detail, analyzing metrics like bounce rates, page views, and visit durations to understand user engagement. It ultimately concludes that while HelloFresh currently dominates in traffic, Chef'd has strong growth potential through its partnerships and subscription-free model.
This document provides an overview of Compass Group North America's strategy to envision a more sustainable future of foodservice by 2030. It highlights partnerships with companies pursuing similar goals of serving delicious, affordable, and sustainable food. Examples of initiatives discussed include promoting local farmers and suppliers, reducing antibiotic use, and committing to sustainable seafood. The document also showcases people within Compass cafes leading changes in culinary talent, community involvement, and customer service.
Piper G Popularity and Traffic AnalysisGabriel Piper
Chef'd is a meal kit company that was founded in 2014 and mails non-subscription meal kits to customers. It offers over 700 meal options and had an estimated $4.9 million in revenue in 2017. HelloFresh is a competing meal kit company that was founded in 2011 and focuses on local ingredients and chefs. It had an estimated $5.1 million higher revenue than Chef'd. An analysis of the two companies' websites found that HelloFresh had significantly more backlinks and traffic, but Chef'd had a slightly lower bounce rate and higher pages per visit, indicating its website engages users well despite lower popularity.
Analysis of web site popularity and traffic of chefTrevor Maeder
Chef'd is an online meal kit company headquartered in California that provides over 300 pre-prepared meal options without subscriptions. It was founded in 2013 by Kyle Ransford with the goal of making gourmet meals easily accessible. Chef'd collaborates with well-known chefs and brands meal plans from diet organizations. While Chef'd does not require subscriptions like competitor HelloFresh, its individual meals cost more on average. Both companies offer blogs on cooking tips but Chef'd's is more prominently displayed. A link analysis found HelloFresh has more backlinks but Chef'd's are increasing in quantity and quality over time.
- Chef'd is an online meal delivery service that allows customers to order individual meals without a subscription. It was founded in 2015 and is based in California.
- Customers can take a quiz to receive personalized meal recommendations, browse all available meals sorted by various filters, create a weekly meal plan, or select from curated collections/playlists of meals.
- Chef'd competes with HelloFresh, which requires customers to sign up for subscription meal plans. HelloFresh offers more recipes than Chef'd and additional features like wine delivery.
Burger Cowboy Business Plan PresentationKat Wilson
As a senior thesis at Ringling College of Art and Design, I created a full business plan for a mobile "slow-food" fast food cart. This presentation is a public supplement to my plan.
Sun Basket and Home Chef are two leading meal kit delivery services. According to traffic data, Home Chef receives more total visits (2.3M vs 788K) and unique visitors (1.5M vs 433K) than Sun Basket monthly. However, Sun Basket has a lower bounce rate (33% vs 45%) and significantly higher average visit duration (5.1 minutes vs 1.6 minutes), indicating users engage more deeply with Sun Basket's content. To improve engagement further, the author recommends allowing users to customize meals by building their own combinations of main dishes and sides.
Content, Popularity, and Traffic PaperJacobBlair11
Sun Basket is a meal kit delivery service that offers 10 different meal plans and sources organic ingredients 100% of the time. It has two menus - a classic menu with 18 options and a family menu with 6 options. Compared to competitor Home Chef, Sun Basket has more meal plan options but higher prices. An analysis of Sun Basket's website found it has good credibility and provides value to users, but some backlinks from sites like Paleo Grubs raise quality concerns. Home Chef has a slightly higher authority score based on more backlinks and traffic, but Sun Basket has more referring domains and lower backlinks per domain.
This document provides an overview and analysis of the meal kit companies Sun Basket and Home Chef. It summarizes their business models, offerings, credibility, and popularity based on website content and analytics. Sun Basket focuses on organic, healthy meals and has more specialized diet plans than Home Chef. Both companies have credible operations and leadership teams based on press coverage and credentials. However, Home Chef has significantly more website traffic and lower bounce rates, likely due to its larger size and longer tenure in the market.
Sun basketpopularity&trafficanalysis eliciareuscherElicia Reuscher
Sun Basket is a popular meal kit delivery service that offers organic, gluten-free, and diet-specific meal options. It has over 25,000 backlinks and gets traffic of over 750,000 monthly visits. While it has fewer backlinks and visits than its main competitor HomeChef, Sun Basket has more referring domains and higher user engagement as measured by lower bounce rates, more pages per visit, and longer visit durations. This suggests Sun Basket's content and website design encourage users to explore the site more thoroughly.
Sun Basket provides meal kits with 10 different meal plans including organic, paleo, gluten-free, and diabetes-friendly options. Their meals cost $11.99 per serving compared to competitors ranging from $8-15. An analysis found Sun Basket has a lower bounce rate and higher pages per visit than competitor Home Chef, indicating users engage more thoroughly with Sun Basket's site which provides extensive recipes, videos and articles in addition to meal plans. To improve engagement further, the summary recommends adding a button on the homepage directly linking to this extra content.
Sun Basket is a meal kit delivery service founded in 2011 that provides organic, healthy meal options. It has over 150 competitors but stands out for its variety of diet-specific meal plans and sourcing ingredients from its own farms. A traffic analysis found that while Sun Basket has fewer monthly visits than competitor Home Chef, it has a lower bounce rate and visitors spend more time on the site. To improve engagement, recommendations include limited promotional pop-ups and a "test run" section to explore options without committing personal information.
Chef'd is an online meal kit company that offers over 650 meal kits for customers to choose from, including options for meals, snacks, collections based on occasion, and ingredients. It aims to provide fresh, high quality ingredients for homemade meals. While still new, having launched in 2014, Chef'd sees growth opportunities through partnerships with 40+ brands and positive publicity from publications. Its main competitor, HelloFresh, has been in business longer and offers more meal options, monthly subscription plans, and additional products like kitchenware. Based on a link analysis, HelloFresh has significantly more backlinks and referring domains than Chef'd, demonstrating it has established a larger online presence currently due to its three-year head start in the industry.
Sun Basket Popularity & Traffic AnalysisHannah Brod
This document provides an analysis of the meal kit company Sun Basket. It begins with an overview of the meal kit industry and Sun Basket's emphasis on organic ingredients and quick recipes. It then discusses Sun Basket's various meal plans and pricing compared to competitor Home Chef. The document analyzes Sun Basket's authority, trustworthiness, and content quality. It also examines Sun Basket and Home Chef's popularity through backlinks and traffic data, including bounce rates and time on site. The analysis finds that while Home Chef has higher traffic, Sun Basket engages visitors more with a lower bounce rate.
Chef'd is an online meal kit company that was founded in 2014 and is headquartered in El Segundo, California. It offers over 300 pre-made meal options that can be ordered and delivered. Chef'd aims to offer convenient gourmet meals for any meal occasion or dietary preference. While Chef'd has grown its social media presence and customer base in recent years, it still lags behind competitor HelloFresh in terms of revenue, number of employees, funding amounts, and website traffic. An analysis of Chef'd and HelloFresh's websites found that HelloFresh's site has substantially more backlinks from a wider range of referring domains, suggesting it has greater online visibility and popularity compared to Chef'd.
The document analyzes keywords and search phrases to optimize a gluten-free meal plans page on SunBasket.com. It considers phrases like "gluten free menu", "gluten free recipes", and "gluten free foods", analyzing search trends, traffic potential, and current rankings. It determines "gluten free menu" has the best balance of search volume and specificity to optimize the page and drive more traffic. Current title and meta tags are evaluated and recommendations are provided to incorporate the chosen keyword phrase.
MealCast is an online meal planning tool that allows users to browse thousands of recipes from various websites and "pin" them to a calendar. As recipes are added to different days of the week, an automated grocery list is generated. This makes meal planning and grocery shopping easier. The tool is intended to help busy individuals and families plan meals and save time and money on grocery shopping.
- Sun Basket is a meal kit delivery service that offers various meal plans tailored to different dietary needs like Paleo, Gluten-Free, etc. Meals are selected in advance and delivered weekly.
- The website provides information on meal options, pricing, recipes, suppliers and certifications. It aims to demonstrate trustworthiness through positive press mentions and details on organic and sustainable sourcing.
- A web analysis compares Sun Basket to competitor Home Chef, finding they have similar structures but Home Chef has higher traffic numbers likely due to lower pricing and better search placement. Engagement metrics like bounce rate and time on site also favor Sun Basket.
Chef'd and HelloFresh are meal kit delivery services. HelloFresh, which launched in 2011, has significantly more traffic than Chef'd, launching in 2014. Chef'd averages 156,666 monthly visits while HelloFresh averages 2,925,000. Both sites aim to make meal planning easy by offering recipes and pre-portioned ingredients. However, HelloFresh also sells kitchen tools and offers international delivery, expanding its reach beyond Chef'd.
Chef'd is an online food delivery service that ships ingredients and recipes for meals directly to customers. It was founded in 2014 by Kyle Ransford and is headquartered in El Segundo, CA. Chef'd offers a wide variety of recipes from partner chefs and does not require subscriptions. A traffic analysis found that HelloFresh receives significantly more monthly visitors than Chef'd, with around 2.75 million vs. 155,000. However, Chef'd has a lower bounce rate, meaning more people visit multiple pages. Both sites aim to engage customers through recipe variety, celebrity endorsements, and major brand partnerships.
Chef'd and HelloFresh are both meal kit companies that deliver pre-portioned ingredients and recipes to customers. According to the analysis, HelloFresh has significantly higher popularity and traffic than Chef'd. HelloFresh receives over 2.6 million average monthly visits compared to Chef'd's 730,000 visits. HelloFresh also has stronger engagement metrics, with a lower bounce rate of 3.26% versus Chef'd's 27.63%, and more page views per visit at 6.17 compared to Chef'd's 4.13. The document analyzes and compares various metrics between the two sites to determine that HelloFresh has better overall popularity and engagement.
Devin Albertson Introduction to Web Publishing Paper #1Devin Albertson
This document analyzes and compares the meal kit companies Chef'd and HelloFresh. It finds that HelloFresh has significantly more traffic and backlinks than Chef'd, likely because HelloFresh launched earlier and has established more brand recognition. However, Chef'd traffic has been increasing dramatically in recent months while HelloFresh traffic has been declining slightly. The document examines the companies' websites and products in detail, analyzing metrics like bounce rates, page views, and visit durations to understand user engagement. It ultimately concludes that while HelloFresh currently dominates in traffic, Chef'd has strong growth potential through its partnerships and subscription-free model.
This document provides an overview of Compass Group North America's strategy to envision a more sustainable future of foodservice by 2030. It highlights partnerships with companies pursuing similar goals of serving delicious, affordable, and sustainable food. Examples of initiatives discussed include promoting local farmers and suppliers, reducing antibiotic use, and committing to sustainable seafood. The document also showcases people within Compass cafes leading changes in culinary talent, community involvement, and customer service.
Piper G Popularity and Traffic AnalysisGabriel Piper
Chef'd is a meal kit company that was founded in 2014 and mails non-subscription meal kits to customers. It offers over 700 meal options and had an estimated $4.9 million in revenue in 2017. HelloFresh is a competing meal kit company that was founded in 2011 and focuses on local ingredients and chefs. It had an estimated $5.1 million higher revenue than Chef'd. An analysis of the two companies' websites found that HelloFresh had significantly more backlinks and traffic, but Chef'd had a slightly lower bounce rate and higher pages per visit, indicating its website engages users well despite lower popularity.
Analysis of web site popularity and traffic of chefTrevor Maeder
Chef'd is an online meal kit company headquartered in California that provides over 300 pre-prepared meal options without subscriptions. It was founded in 2013 by Kyle Ransford with the goal of making gourmet meals easily accessible. Chef'd collaborates with well-known chefs and brands meal plans from diet organizations. While Chef'd does not require subscriptions like competitor HelloFresh, its individual meals cost more on average. Both companies offer blogs on cooking tips but Chef'd's is more prominently displayed. A link analysis found HelloFresh has more backlinks but Chef'd's are increasing in quantity and quality over time.
- Chef'd is an online meal delivery service that allows customers to order individual meals without a subscription. It was founded in 2015 and is based in California.
- Customers can take a quiz to receive personalized meal recommendations, browse all available meals sorted by various filters, create a weekly meal plan, or select from curated collections/playlists of meals.
- Chef'd competes with HelloFresh, which requires customers to sign up for subscription meal plans. HelloFresh offers more recipes than Chef'd and additional features like wine delivery.
Burger Cowboy Business Plan PresentationKat Wilson
As a senior thesis at Ringling College of Art and Design, I created a full business plan for a mobile "slow-food" fast food cart. This presentation is a public supplement to my plan.
Sun Basket and Home Chef are two leading meal kit delivery services. According to traffic data, Home Chef receives more total visits (2.3M vs 788K) and unique visitors (1.5M vs 433K) than Sun Basket monthly. However, Sun Basket has a lower bounce rate (33% vs 45%) and significantly higher average visit duration (5.1 minutes vs 1.6 minutes), indicating users engage more deeply with Sun Basket's content. To improve engagement further, the author recommends allowing users to customize meals by building their own combinations of main dishes and sides.
Content, Popularity, and Traffic PaperJacobBlair11
Sun Basket is a meal kit delivery service that offers 10 different meal plans and sources organic ingredients 100% of the time. It has two menus - a classic menu with 18 options and a family menu with 6 options. Compared to competitor Home Chef, Sun Basket has more meal plan options but higher prices. An analysis of Sun Basket's website found it has good credibility and provides value to users, but some backlinks from sites like Paleo Grubs raise quality concerns. Home Chef has a slightly higher authority score based on more backlinks and traffic, but Sun Basket has more referring domains and lower backlinks per domain.
This document provides an overview and analysis of the meal kit companies Sun Basket and Home Chef. It summarizes their business models, offerings, credibility, and popularity based on website content and analytics. Sun Basket focuses on organic, healthy meals and has more specialized diet plans than Home Chef. Both companies have credible operations and leadership teams based on press coverage and credentials. However, Home Chef has significantly more website traffic and lower bounce rates, likely due to its larger size and longer tenure in the market.
Sun basketpopularity&trafficanalysis eliciareuscherElicia Reuscher
Sun Basket is a popular meal kit delivery service that offers organic, gluten-free, and diet-specific meal options. It has over 25,000 backlinks and gets traffic of over 750,000 monthly visits. While it has fewer backlinks and visits than its main competitor HomeChef, Sun Basket has more referring domains and higher user engagement as measured by lower bounce rates, more pages per visit, and longer visit durations. This suggests Sun Basket's content and website design encourage users to explore the site more thoroughly.
Sun Basket provides meal kits with 10 different meal plans including organic, paleo, gluten-free, and diabetes-friendly options. Their meals cost $11.99 per serving compared to competitors ranging from $8-15. An analysis found Sun Basket has a lower bounce rate and higher pages per visit than competitor Home Chef, indicating users engage more thoroughly with Sun Basket's site which provides extensive recipes, videos and articles in addition to meal plans. To improve engagement further, the summary recommends adding a button on the homepage directly linking to this extra content.
Sun Basket is a meal kit delivery service founded in 2011 that provides organic, healthy meal options. It has over 150 competitors but stands out for its variety of diet-specific meal plans and sourcing ingredients from its own farms. A traffic analysis found that while Sun Basket has fewer monthly visits than competitor Home Chef, it has a lower bounce rate and visitors spend more time on the site. To improve engagement, recommendations include limited promotional pop-ups and a "test run" section to explore options without committing personal information.
Chef'd is an online meal kit company that offers over 650 meal kits for customers to choose from, including options for meals, snacks, collections based on occasion, and ingredients. It aims to provide fresh, high quality ingredients for homemade meals. While still new, having launched in 2014, Chef'd sees growth opportunities through partnerships with 40+ brands and positive publicity from publications. Its main competitor, HelloFresh, has been in business longer and offers more meal options, monthly subscription plans, and additional products like kitchenware. Based on a link analysis, HelloFresh has significantly more backlinks and referring domains than Chef'd, demonstrating it has established a larger online presence currently due to its three-year head start in the industry.
Sun Basket Popularity & Traffic AnalysisHannah Brod
This document provides an analysis of the meal kit company Sun Basket. It begins with an overview of the meal kit industry and Sun Basket's emphasis on organic ingredients and quick recipes. It then discusses Sun Basket's various meal plans and pricing compared to competitor Home Chef. The document analyzes Sun Basket's authority, trustworthiness, and content quality. It also examines Sun Basket and Home Chef's popularity through backlinks and traffic data, including bounce rates and time on site. The analysis finds that while Home Chef has higher traffic, Sun Basket engages visitors more with a lower bounce rate.
Chef'd is an online meal kit company that was founded in 2014 and is headquartered in El Segundo, California. It offers over 300 pre-made meal options that can be ordered and delivered. Chef'd aims to offer convenient gourmet meals for any meal occasion or dietary preference. While Chef'd has grown its social media presence and customer base in recent years, it still lags behind competitor HelloFresh in terms of revenue, number of employees, funding amounts, and website traffic. An analysis of Chef'd and HelloFresh's websites found that HelloFresh's site has substantially more backlinks from a wider range of referring domains, suggesting it has greater online visibility and popularity compared to Chef'd.
The document analyzes keywords and search phrases to optimize a gluten-free meal plans page on SunBasket.com. It considers phrases like "gluten free menu", "gluten free recipes", and "gluten free foods", analyzing search trends, traffic potential, and current rankings. It determines "gluten free menu" has the best balance of search volume and specificity to optimize the page and drive more traffic. Current title and meta tags are evaluated and recommendations are provided to incorporate the chosen keyword phrase.
MealCast is an online meal planning tool that allows users to browse thousands of recipes from various websites and "pin" them to a calendar. As recipes are added to different days of the week, an automated grocery list is generated. This makes meal planning and grocery shopping easier. The tool is intended to help busy individuals and families plan meals and save time and money on grocery shopping.
- Sun Basket is a meal kit delivery service that offers various meal plans tailored to different dietary needs like Paleo, Gluten-Free, etc. Meals are selected in advance and delivered weekly.
- The website provides information on meal options, pricing, recipes, suppliers and certifications. It aims to demonstrate trustworthiness through positive press mentions and details on organic and sustainable sourcing.
- A web analysis compares Sun Basket to competitor Home Chef, finding they have similar structures but Home Chef has higher traffic numbers likely due to lower pricing and better search placement. Engagement metrics like bounce rate and time on site also favor Sun Basket.
An analysis of Chefd.com with recommendations on improving their ranking in search engine results pages. These rec commendations will help improve traffic to the site.
Popularity & Traffic Analysis by Zoe GreenZoeGreen10
Chef'd is a meal kit delivery service founded in 2013 that offers over 300 recipes. Customers can order individual meals a la carte or subscribe to flexible meal plans. The website allows customers to personalize their orders through quizzes and filters. It features recipes and meal plans from celebrity chefs and partner brands. Competing service HelloFresh offers subscription-only meal plans with fewer weekly recipe options than Chef'd's a la carte ordering.
Lunchboxx is a food delivery brand that was created by Jessica along with 3 other group members for her Brand Management course. The design as well as portions of the content have been created by Jessica.
Cloud kitchens are a tidal wave of a trend for food businesses. And restaurants are quick to surf this wave. You don’t have to look too far to see the tsunami of restaurants or ex-CEOs that are adopting the cloud kitchen concept. Fat bottom lines? Fat bottom lines!
Faasos & Freshmenu, are big examples of cloud kitchens in India. Deliveroo & Uber Eats make this possible in the US and Europe.
But no matter what social media would have you believe, it’s not all sunny in food biz heaven.
The rising competition in the restaurant world is real and it comes with high-rent, expensive designs and rising costs. And hence the stratospheric popularity of the Cloud Kitchen concept. Think lower real estate costs, a reduction in order processing time and quicker deliveries.
This means you are serving more customers per hour. What’s not to like?
HelloFresh is an international meal kit company headquartered in Berlin, Germany. It sends customers pre-portioned ingredients and recipes to prepare home cooked meals. Leveraging its global scale and recent acquisition, HelloFresh has garnered around 60% of the meal kit market share in Canada with $200 million in revenue. The document discusses HelloFresh's branding, target customers, and marketing strategies across websites, mobile apps, social media, influencer marketing and email marketing. It analyzes the company's strengths, weaknesses and compares it to competitors.
This document analyzes and compares the content quality of the websites Chefd.com and HelloFresh.com based on credibility, value, and authority. It finds that HelloFresh scores slightly higher at 8/10 compared to Chefd's 7/10. Key factors examined include uniqueness of content, value added through features, and each site's authority on the topic of meal kits. Improving Chefd's content quality, such as through more unique information and customer support options, could help increase its search engine rankings.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
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Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
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#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
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06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
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1. 1
303 – Introduction to Web Publishing Jocelyn Contreras
Analysis of Web Site: Content, Popularity & Traffic September 9, 2018
Sun Basket Popularity & Traffic Analysis
WEB SITE OVERVIEW
General Industry & Company Information
Overview: In the crazy, fast-paced society we live in, many of the choices we make every day
are based on how much time we have. Even when it comes to the most important part of
everyone’s day, nutrition, consumers are starting to look at faster and easier options. A rising
trend helps those that want the ability to eat home-cooked meals without having to put so much
time into finding a recipe, hunting down the ingredients, measuring them and portioning out
servings, etc. Meal kit services are popping up everywhere as people see the benefits of pre-
proportioned, fresh and healthy meals delivered right to your door. These sites offer you menus
filled with recipes ranging from categories like “Gluten Free” to “Vegan”, different meal plans
depending on how many people it serves, and pricing according to all of the above. It takes all
the guesswork out of cooking dinner and it even has its perks, such as no waste due to the perfect
pre-portioned ingredients.
One company stepping into the spotlight is Sun Basket. SunBasket.com is a meal kit
delivery service that offers its customers the perfect ingredients for healthy, organic, 30-minute
home cooked meals right to their door every week. There two main things that set Sun Basket
apart from other meal kit delivery services. First, is how diverse and creative their recipe and
meal plans are, including Chef’s Choice, Paleo, Lean and Clean, Gluten Free, Mediterranean,
Vegetarian, Vegan, Pescatarian, Quick and Easy, and the newest, Diabetes-Friendly. The second
reason being the attention to detail to ensure the customers in the market for these types of meals
2. 2
get the freshest, responsibly sourced and unique, high quality product out there. Sun Basket
prides itself in their carefully picked, organic, non-GMO ingredients, 100% recyclable packaging
and the approximate 1,000 pounds of food donated to local food banks. These services usually
run between $10.99 and $11.99, depending on the recipes per week, servings per recipe and
recipe choices you would receive. All you have to do is sign up, customize the plan to your
liking and the subscription begins with no commitments.
Trust: SunBasket.com is one of the many authorities in this rising market. This particular
company has a face and her name is Executive Chef Justine Kelly. According to the Sun Basket
website, Chef Kelly is known for her role as chef de cuisine at the award winning Slanted Door
restaurant in San Francisco. She also has been a contestant on the culinary game show, Iron Chef
America, and is mentioned by Gourmet Magazine. She designs the meals every week to cater the
people that want those mouthwatering home cooked meals but don’t want the hassle of actually
creating them. As an added bonus, every meal is also dietician approved to provide even more
nutritional value.
Another display of authority is the “Press” section of the website. It features 55 different
articles from many reputable sources, including the Wall Street Journal, NPR, WholeFoods
Magazine, and Vogue. The articles highlight some of the best press coverage from noteworthy
sources that make Sun Basket a legitimate site when you’re looking for meal kits to order. Sun
Basket is also a USDA-certified organic handler, which is a very complex certification to obtain.
They promote this partnership with the USDA on the main page, above the fold, showing
customers that they’re trustworthy and backed by some of the most significant players in the
food industry.
3. 3
Quality Content Assessment
Credibility: It is very important that a leading authority in this new and growing market is not
only trustworthy in terms of the products but also that the content you’re looking at is credible
and unique. Websites with misspelling, plagiarism and other types of errors can easily turn away
a potential customer so it’s necessary for a successful website to be as professional as possible.
After running SunBasket.com through SEOchat.com, an online spellchecker, it detected 10
possible misspelling out of 823 words on the website. Some of the words were actually spelled
right or needed a space in between but others were either names or brands of something that that
spellchecker detected as misspelled, such as “FandangoNOW” or the dish “Romesco”. Other
errors were random words that made no sense, like “rsaquo”. This would lead anyone to believe
that SunBasket.com is credible and the few spelling errors that came up didn’t deem it unfit to
order from.
The next part is making sure the content is unique. In this case, “unique” means that the
content cannot be found anywhere else on the web. In other words, making sure that Sun Basket
is using its own words, photos, videos and so much more. After running SunBasket.com through
a SEO duplicate content checker, the results were impressive. The only duplicate content it found
was 153 results from other parts of their own website. The conclusion is that after examining
spelling errors and uniqueness factors, Sun Basket has very high quality content on their official
website and is a credible, trustworthy place to shop for meal kits.
Value: In the online meal kit industry, there’s a big roadblock that these companies have to find
solutions for; the fact that you can’t see the food until it’s right at your doorstep. Sun Basket is
making it easy for its customers to engage by offering them added value across their site. They
include detailed instructions with ways to get your children involved in the cooking process,
4. 4
delicious looking pictures to help you envision that meal on your dinner table, and How To
videos and articles with tips and techniques for guidance and ideas. The customer service is top
notch, with the ability to cancel or a skip a meal whenever you want, allergy information, free
shipping on occasions, and ways to easily manage your account and meal plans. Lastly, they
have the human interaction aspect where you can chat with an expert during the week and get
advice on what plan to order. Once again, Sun Basket does a good job at adding value to a
seemingly standard service and keeping people on their site.
Competing Site: One of Sun Basket’s competitors is Home Chef, which also sells very similar
meal kits through a subscription and delivery service. Selling the same type of a meal plans to
the same people that want fast, healthy meals delivered to their door is what makes them big
competitors in this industry. Home Chef offers a couple of different items like 15 different more
traditional recipes and add ons such as breakfasts, fruit baskets and smoothies. Some of the meal
profiles are the same like gluten free and vegetarian ones but Home Chef offers soy and nut free
meals as well. The website gives you the ability to rate your meal and a short questionnaire to
create a taste profile and accommodate you better. Home Chef has a lot less exciting recipes but
most are basic, easy, recognizable dinners. Their starting price point is $7.99 per serving, making
it less than Sun Basket that starts at $10.99. In terms of similarities, their meal kits are obviously
set up the same way with pre-portioned meals, fresh ingredients and many resources on how to
cook them. The ordering process flows the same way, their packaging is also eco-friendly, they
source from businesses they believe in, and they give back when their facilities have a surplus of
ingredients as well.
5. 5
POPULARITY ANALYSIS
Total Backlinks No. of Referring
Domains
Average No. of
Backlinks per
Domain
Sun Basket 24,800 916 27.07 = 27
Home Chef 31,300 894 35.01 = 35
Definitions: After using the tool, SEMrush.com, the data showed who had the most backlinks
and referring domains. To put it in simpler terms, backlinks are the links to our site coming from
other sites, known as referring domains or web addresses, talking about Sun Basket. In this case,
Sun Basket had 24,800 links to their site coming from 916 referring domains bringing the
average number of backlinks per domain to 27 backlinks. When it came to Home Chef, they had
31,300 backlinks from 894 referring domains, putting their average number at 35 backlinks. It’s
important to know both sets of data because it gives you a good idea of how to begin comparing.
You need a reference point to know if a company is successful or not and the best way is to see
how everyone else doing.
Comparison: After analyzing the data above, the conclusion is that Sun Basket had the better
average number of backlinks per domain, despite having less total backlinks than Home Chef. A
successful website wants a lot of buzz surrounding its brand so the idea behind these backlinks is
to have a large number of sites linking to it a few times rather than a few sites linking to it many
times. For example, the data shows Home Chef had the most backlinks all together, which is
great for them but what truly matters is where those backlinks come from. A small amount of
domains with a ton of backlinks could look a lot like cheating the system to analytics software so
it’s important to look at the average for a more accurate overview. Sun Basket made it into 916
referring domains while Home Chef only had 894, meaning Sun Basket did better in terms of
6. 6
having more sites talking about them than Home Chef. This is why the average number of
backlinks per domain are in favor of Sun Basket at 27. When it comes to backlinks, it’s
important to think of it this way; one link from the New York Times is better than 500 links from
a mommy blog that just started out.
A possible reason for this difference could be the price points of the two services. Home
Chef does have the cheapest option per serving so it’s a good reason for it to be mentioned a lot.
It is also one the first brands you think of when you hear of meal kit delivery services along with
ones like HelloFresh so that gives it a leg up. Some of Sun Basket’s competitors also tend to
utilize sponsors or influencers on social media so there’s no doubt people flood to Home Chef or
Blue Apron to check things out at first glance. On the bright side as previously stated, Sun
Basket has more diverse recipe and meal plan options so there could be a lot of buzz from blogs
and sites like that, trying the variety. With Sun Basket’s very specialized menu, there could be a
lot more niche websites that feel the need to talk about them, putting them above the
competition.
Analysis of Link Quality
Note: When it came down to the top backlinks to Sun Basket, the tool SEMrush.com actually
restricted the viewing of more than ten referring domains. Unfortunately, there was only three
different referring domains that linked to Sun Basket out of those ten instances so only three will
be reviewed.
Domain Name: The first referring domain is www.perezhiltonpodcast.com. In terms of quality
sources, a podcast from a celebrity blogger fits the best under the high trust score and the brand
site category. According to SEMrush.com, this site has a trust score of 83 on a 100-point system
making it a high quality source for Sun Basket. Perez Hilton also seems to be partnered or
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affiliated with Sun Basket because the link leads to a discount for his podcast listeners. These are
always biased to Sun Basket because they get something out of it but they do get credit for being
honest reviews.
Domain Name: The second referring domain is www.itunes.apple.com, in which Sun Basket is
linked three times in two active sites and one lost site. It’s a high quality source because it’s a
recognized brand name, Apple, and it’s a page where you can download the Sun Basket app.
This could also mean that they are business partners. It’s impossible to not trust a company like
Apple so this source is seen as high quality.
Domain Name: Lastly is www.paleogrubs.com, which would also fall under the high trust score
site category. It’s score of 72 makes it a high quality source where people can go find
information on paleo type food and conveniently find information on Sun Basket as well. This
could also be part of those affiliated sites because blog style sites like this often give their
customers the chance to get discounts, for example, if they use their codes.
Restricted Domains: The best type of high quality source is a restricted domain. A restricted
domain is a site that can only be secured by approved entities such as websites ending with .gov
or .edu. This is especially important because it takes clearance to be able to post, let alone link a
brand. It adds a level of scrutiny that gives the site even more credibility and trustworthiness.
These types of sites are usually fact based and official sites so you know their source quality is
high, compared to a personal blog. From what I am allowed access to on SEMrush.com, there are
no restricted domains in the top 10 referring domains. I proceeded to run the website through
Majestic.com, used for restricted external
link data, and the results showed that Sun
8. 8
Basket was linked by five educational domains with nine backlinks from those sites.
Authority: The authority scores of Sun Basket and Home Chef are actually pretty similar. Home
Chef received a score of 55, while Sun Basket received a 52. According to SEMrush.com, this
score is based on a few components like the domain and trust scores, which can be broken down
even more into backlinks, referring domains, monthly visits and keywords. In Sun Basket’s
report, the domain score was 26, compared to Home Chef’s score of 25, and the trust score was
35, once again leading Home Chef by one point. The numbers fall more in favor of Home Chef
when it comes to the backlinks where we established that Home Chef had more backlinks to their
site than Sun Basket. What keeps Sun Basket close behind on the scale of authority is that they
have more referring domains, which we also know matter a lot more. SEMrush.com also does its
own calculations of monthly visits and keywords that play into the score but they will be defined
in the next section using a different tool. Overall, these numbers do fall in favor of Home Chef,
as seen below, making their score higher.
Sun Basket Authority Score Home Chef Authority Score
9. 9
TRAFFIC ANALYSIS
Visit Analysis
Definitions: Every company needs a way to measure their success and when it comes to
websites, that way comes in forms of metrics, or the numbers used in those metrics. For Sun
Basket, we will be looking at the metrics; unique visitors, visits, and visits per unique visitor. A
unique visitor, also known as a user, is seen as every device visiting the website, regardless of
whether there is one person using one device or one person using multiple devices. A visit is
considered the number of times unique visitors visited the site in a timeframe, usually calculated
in a month’s span. When looking at the data, Sun Basket falls behind in both of these categories
with 760,452 visits and 351,296 unique visitors, compared to the impressive 1,813,000 visits and
1,057,000 unique visitors that Home Chef received in a month. When the monthly visits are
divided by the unique visitors, the results actually match up equally for both sites. The number of
visits per unique visitor is 2 and that’s interesting given the difference in the other metrics.
Comparison: As previously stated, Sun Basket came up with less monthly visits and unique
visitors then Home Chef. When looking back at the backlinks, we already knew that sites were
linking to Home Chef a lot more so that explains where the traffic comes from. Another
observation is that these numbers were close enough to the data in the authority score section that
plays a role in the authority it has when it comes to search engines. One reason the numbers
could be in favor of Home Chef is, once again, the price point being cheaper and traditional
SunBasket.com HomeChef.com
Avg. Monthly Visits 760,452 1,813,000
Unique Visitors 351,296 1,057,000
Visits Per Unique
Visitor
2.16 = 2 1.71 = 2
10. 10
meals they offer. It is a lot harder to attract people when the recipes are little more exotic or
foreign for the typical family. The traditional meals appeal to a lot more people that are trying
meal kits for the first time, driving the traffic right back to Home Chef. It is interesting to note
that regardless of the number differences, the visitor will come back to the site twice per month
on average. This could be because of the nature of the site; for example, after you set up the
subscription, everything should be set until you want to skip, cancel or change something.
ENGAGEMENT ANALYSIS
SunBasket.com HomeChef.com Web Averages
Bounce Rate % 38.56% = 39% 51.89% = 52% 20-40%
Pages Per Visit 4.46 = 4 pages 3.89 = 4 pages 4.6 = 5 pages
Average Visit
Duration
4:02 minutes 2:39 minutes 3.1 minutes
Bounce Rate: The bounce rate in terms of websites is the rate in which visitors only visited one
single page before exiting out of it. The idea is to keep the consumer on your website so the more
they browse and check out the website, the better. The goal is to have a low percentage and be in
the range or lower than the web wide bounce rate average. Looking at the data, Sun Basket
received a 39% bounce rate while Home Chef got 52%. The web wide average is 20-40% so
anything more than that is more bouncing than you want. There could be many reasons for why
people bounce out of pages, like finding what you need on the page visited, or not finding what
you need.
After analyzing the data, it is clear that Sun Basket had better numbers than Home Chef
and this could mean many things. Because lower is better in this case, a bounce rate of 39% is
good next to the competition’s bounce rate of 52%, which shows a lot more people are clicking
11. 11
out of Home Chef. As previously mentioned, the average across all retail websites is 20-40%
bounce rate so Sun Basket is right on track with the average but Home Chef has an even higher
percentage than the average. Some content that could create bounces on the Sun Basket website
is the fact you cannot find the prices on the home page if that is where you are entering the site.
Some people want the information quickly when comparing products so if it is not upfront, they
will click out immediately. Others simply click in to check it out and find out they are not that
interested anymore. Another reason someone may click out after one page is if you only need
one thing, for example, to skip, cancel or change an order. It is not necessarily a bad thing if
people bounce out of a page because usually, after people have set up an account and
subscription, they do not really need to browse around unless they are looking for something
specific. If you are looking for a specific recipe, that page may be the only one you need. On the
other hand, there is also content that make people want to stay and explore. For example, if a
recipe has a video for how to do something or an article on tips, then there is a reason to visit
more than one page. Sun Basket does a good job of making you want to explore, like the “Get
Started Today!” button front and center that is very tempting.
Pageviews per Visit & Average Visit Duration: More important metrics when it comes to
measuring a website’s success is the pageviews and the average visit duration. Both are self-
explanatory but Pageviews are the total of pages viewed during a visit and the visit duration just
means how much time they spent on the site. At a glance, you can tell that both Sun Basket and
Home Chef got roughly four pageviews per visit. When it came to time on the site, Sun Basket
visitors stayed for about 4 minutes and 2 seconds and Home Chef visitors stayed for 2 minutes
and 39 seconds. The average for duration is 3.1 minutes and the average for pageviews is 5 pages
so the idea with these two metrics is to have more than the competitors. The more people are on
12. 12
the site, the more likely they are to order and keep coming back. It is possible by adding valuable
content that keeps the consumers attention on the brand/product at hand.
In the online meal kit industry, it is hard to convince and prove to people that these meals
are as good as they look and as easy to cook as they say. Creating engaging content is what
captures the consumer and sets meal kit companies aside from each other. When analyzing the
data, Sun Basket beat out Home Chef in one of these categories but tied in another. With
pageviews, both had roughly 4 pageviews and because of the nature of the sites, it makes sense
that the customer goes through about 4 pages to pick a plan, enter billing information, etc. The
average for pageviews across the web is 5 pageviews so it’s still close enough to other sites.
With the visit duration, Sun Basket visitors preferred to look around for an average of 4 minutes
and 2 second, clearly longer than Home Chef that only kept customers around for 2 minutes and
39 seconds. Home Chef also fell short of making up to the average visit duration of 3 minutes
and 10 seconds, while Sun Basket surpassed it. Value is very important in regards to engagement
because the more value there is to the customer, the more they’ll engage. Some of the most
valuable content comes in form of pictures or graphics because it does a good job of showing
you as best as it can what you can’t see in person. Sun Basket does a good job of adding high
quality, large and appetizing pictures on a slideshow right on their homepage, which makes you
want to explore the recipes. It also features pictures from farms, fisherman, etc, right on their
home page as well, so you feel connected to the sources that grow and rise the food you’ll
receive and stay educated on the organic side of the industry. Lastly on their homepage, they
have the friendly face of Chef Kelly who prepares your food and how you can learn more about
her on another page. Who wouldn’t like to see how their food will look like, where it comes form
and who’s preparing it? Furthermore, a few more things that keep customers looking are the
13. 13
videos and tips and techniques pages. They offer great supplemental information and assistance
for those that want and need more visuals or are looking for more information in text form.
Engagement Improvement Recommendation: Going along with the idea that online meal kit
services really have to sell their food, their recipes and their service as a whole, it should be a
priority to have user-generated media content so it can vouch for all of the above. Some sites add
reviews on specific products or the site itself, usually on the homepage to brag about good buzz.
Other websites have photo
galleries of customer
submitted content for an even
more digital and visual way to
form a decision on the site
based on what others’ did with
Sun Basket. My
14. 14
recommendation would be go the social media route and add a feed of social media posts
pertaining to Sun Basket, whether that be pictures on Instagram or tweets tagging Sun Basket.
Featuring these kinds of photos shows potential customers what real people are doing with their
meal, what their finished products look like and ultimately, reviewing the company in doing so.
The direct competitor, Home Chef, actually does a good job of this by doing something very
similar on their homepage. They offer the hashtag #realhomechef and let people connect through
that and feature a few photos submitted that way, with the captions or reviews underneath. Sun
Basket could have the feeds in real time so you can see up to date pictures, posts and tweet from
people making dinner across the web. It would also motivate others to want to be featured on the
website. It’s an interactive way to get the people involved and almost give them a sense of
importance because they’re helping push their message along. That could the little push someone
needs to feel compelled to order from Sun Basket.
It’s always good to have people talking about your brand, especially on social media.
Having that social media presence on Sun Basket’s website would add that value that’s so
important for the engagement on the site. Having it on the homepage like Home Chef does gives
the customer that immediate confirmation that people do buy from Sun Basket and at the very
least, like it enough to post about it. Overall, word of mouth is the best and most basic way to
promote things so not only will this little incentive make people want to post about to be
featured, but those posts will also serve another purpose of reaching people out on the web.