This document provides an analysis of the meal kit company Sun Basket. It begins with an overview of the meal kit industry and Sun Basket's emphasis on organic ingredients and quick recipes. It then discusses Sun Basket's various meal plans and pricing compared to competitor Home Chef. The document analyzes Sun Basket's authority, trustworthiness, and content quality. It also examines Sun Basket and Home Chef's popularity through backlinks and traffic data, including bounce rates and time on site. The analysis finds that while Home Chef has higher traffic, Sun Basket engages visitors more with a lower bounce rate.
Content, Popularity, and Traffic PaperJacobBlair11
Sun Basket is a meal kit delivery service that offers 10 different meal plans and sources organic ingredients 100% of the time. It has two menus - a classic menu with 18 options and a family menu with 6 options. Compared to competitor Home Chef, Sun Basket has more meal plan options but higher prices. An analysis of Sun Basket's website found it has good credibility and provides value to users, but some backlinks from sites like Paleo Grubs raise quality concerns. Home Chef has a slightly higher authority score based on more backlinks and traffic, but Sun Basket has more referring domains and lower backlinks per domain.
Chef'd is a meal kit delivery service that offers over 100 customizable meal options without requiring subscriptions. It partners with major brands to source high-quality ingredients. Chef'd emphasizes variety and flexibility compared to competitors like HelloFresh. An analysis found Chef'd receives around 156,000 monthly visitors, lower than HelloFresh's 2.7 million. However, Chef'd has a lower bounce rate and slightly longer average visit duration than HelloFresh. Top referring domains to Chef'd include reputable food and lifestyle publications, demonstrating positive third-party endorsements.
Analysis of web site popularity and traffic of chefTrevor Maeder
Chef'd is an online meal kit company headquartered in California that provides over 300 pre-prepared meal options without subscriptions. It was founded in 2013 by Kyle Ransford with the goal of making gourmet meals easily accessible. Chef'd collaborates with well-known chefs and brands meal plans from diet organizations. While Chef'd does not require subscriptions like competitor HelloFresh, its individual meals cost more on average. Both companies offer blogs on cooking tips but Chef'd's is more prominently displayed. A link analysis found HelloFresh has more backlinks but Chef'd's are increasing in quantity and quality over time.
This document summarizes predicted food trends for 2012, with an emphasis on increased Asian influences. Several consulting firms and food experts predict that Korean, Indian, and Thai cuisine will become more popular. Fast-casual Asian restaurants are also expected to trend. Small plates and bitesized portions will be popular. Food is predicted to incorporate more global influences and unusual combinations. The food truck trend may become more stationary with permanent locations.
Sun Basket Content, Popularity &Traffic AnalysisMadi Nolte
This paper is an analysis of SunBasket.com, including value content, metrics, and more as well as comparing it alongside HomeChef.com. This was done as an assignment for a university Intro to Web Publishing course.
Sun basketpopularity&trafficanalysis eliciareuscherElicia Reuscher
Sun Basket is a popular meal kit delivery service that offers organic, gluten-free, and diet-specific meal options. It has over 25,000 backlinks and gets traffic of over 750,000 monthly visits. While it has fewer backlinks and visits than its main competitor HomeChef, Sun Basket has more referring domains and higher user engagement as measured by lower bounce rates, more pages per visit, and longer visit durations. This suggests Sun Basket's content and website design encourage users to explore the site more thoroughly.
Sun Basket is a meal kit delivery service that offers pre-portioned, organic ingredients for home cooked meals. It stands out from competitors by offering diverse recipe options that are chef-designed. The website content is credible, with few spelling errors and no plagiarized content. Sun Basket engages customers through detailed instructions, photos, and videos. While it has fewer total backlinks than competitor Home Chef, Sun Basket has a higher average number of backlinks per domain, indicating broader discussion of the brand online. Traffic metrics show Sun Basket has fewer monthly visits and unique visitors than Home Chef, possibly due to Home Chef's lower prices and traditional recipes. However, engagement rates like bounce rate and time on site favor Sun Basket over Home
This document analyzes the website SunBasket.com and compares it to its competitor HomeChef.com. It provides an overview of Sun Basket as a meal kit delivery service focused on healthy, organic meals. It then assesses the credibility, value, and engagement metrics of SunBasket.com, finding areas of strength like its chef's credentials and blog content, as well as opportunities to improve like reducing its bounce rate. A comparison of traffic data shows HomeChef.com has more visitors, while link analysis finds their backlink profiles are similar. Recommendations include adding interactive videos to recipes to boost engagement.
Content, Popularity, and Traffic PaperJacobBlair11
Sun Basket is a meal kit delivery service that offers 10 different meal plans and sources organic ingredients 100% of the time. It has two menus - a classic menu with 18 options and a family menu with 6 options. Compared to competitor Home Chef, Sun Basket has more meal plan options but higher prices. An analysis of Sun Basket's website found it has good credibility and provides value to users, but some backlinks from sites like Paleo Grubs raise quality concerns. Home Chef has a slightly higher authority score based on more backlinks and traffic, but Sun Basket has more referring domains and lower backlinks per domain.
Chef'd is a meal kit delivery service that offers over 100 customizable meal options without requiring subscriptions. It partners with major brands to source high-quality ingredients. Chef'd emphasizes variety and flexibility compared to competitors like HelloFresh. An analysis found Chef'd receives around 156,000 monthly visitors, lower than HelloFresh's 2.7 million. However, Chef'd has a lower bounce rate and slightly longer average visit duration than HelloFresh. Top referring domains to Chef'd include reputable food and lifestyle publications, demonstrating positive third-party endorsements.
Analysis of web site popularity and traffic of chefTrevor Maeder
Chef'd is an online meal kit company headquartered in California that provides over 300 pre-prepared meal options without subscriptions. It was founded in 2013 by Kyle Ransford with the goal of making gourmet meals easily accessible. Chef'd collaborates with well-known chefs and brands meal plans from diet organizations. While Chef'd does not require subscriptions like competitor HelloFresh, its individual meals cost more on average. Both companies offer blogs on cooking tips but Chef'd's is more prominently displayed. A link analysis found HelloFresh has more backlinks but Chef'd's are increasing in quantity and quality over time.
This document summarizes predicted food trends for 2012, with an emphasis on increased Asian influences. Several consulting firms and food experts predict that Korean, Indian, and Thai cuisine will become more popular. Fast-casual Asian restaurants are also expected to trend. Small plates and bitesized portions will be popular. Food is predicted to incorporate more global influences and unusual combinations. The food truck trend may become more stationary with permanent locations.
Sun Basket Content, Popularity &Traffic AnalysisMadi Nolte
This paper is an analysis of SunBasket.com, including value content, metrics, and more as well as comparing it alongside HomeChef.com. This was done as an assignment for a university Intro to Web Publishing course.
Sun basketpopularity&trafficanalysis eliciareuscherElicia Reuscher
Sun Basket is a popular meal kit delivery service that offers organic, gluten-free, and diet-specific meal options. It has over 25,000 backlinks and gets traffic of over 750,000 monthly visits. While it has fewer backlinks and visits than its main competitor HomeChef, Sun Basket has more referring domains and higher user engagement as measured by lower bounce rates, more pages per visit, and longer visit durations. This suggests Sun Basket's content and website design encourage users to explore the site more thoroughly.
Sun Basket is a meal kit delivery service that offers pre-portioned, organic ingredients for home cooked meals. It stands out from competitors by offering diverse recipe options that are chef-designed. The website content is credible, with few spelling errors and no plagiarized content. Sun Basket engages customers through detailed instructions, photos, and videos. While it has fewer total backlinks than competitor Home Chef, Sun Basket has a higher average number of backlinks per domain, indicating broader discussion of the brand online. Traffic metrics show Sun Basket has fewer monthly visits and unique visitors than Home Chef, possibly due to Home Chef's lower prices and traditional recipes. However, engagement rates like bounce rate and time on site favor Sun Basket over Home
This document analyzes the website SunBasket.com and compares it to its competitor HomeChef.com. It provides an overview of Sun Basket as a meal kit delivery service focused on healthy, organic meals. It then assesses the credibility, value, and engagement metrics of SunBasket.com, finding areas of strength like its chef's credentials and blog content, as well as opportunities to improve like reducing its bounce rate. A comparison of traffic data shows HomeChef.com has more visitors, while link analysis finds their backlink profiles are similar. Recommendations include adding interactive videos to recipes to boost engagement.
This document analyzes and compares the websites SunBasket.com and HomeChef.com. It finds that SunBasket has over 750,000 average monthly visits and 351,000 unique visitors, with an average of 2.16 visits per visitor. HomeChef has higher traffic with over 1.8 million visits and 1 million unique visitors, but a similar average of 1.72 visits per visitor. The document also analyzes the websites' backlinks, engagement, and reviews to determine their popularity and quality. Overall, it finds that while HomeChef has greater traffic, SunBasket compares well and has some advantages in areas like link quality and engagement.
This document provides an overview and analysis of the meal kit companies Sun Basket and Home Chef. It summarizes their business models, offerings, credibility, and popularity based on website content and analytics. Sun Basket focuses on organic, healthy meals and has more specialized diet plans than Home Chef. Both companies have credible operations and leadership teams based on press coverage and credentials. However, Home Chef has significantly more website traffic and lower bounce rates, likely due to its larger size and longer tenure in the market.
Sun Basket is a meal kit delivery service founded in 2011 that provides organic, healthy meal options. It has over 150 competitors but stands out for its variety of diet-specific meal plans and sourcing ingredients from its own farms. A traffic analysis found that while Sun Basket has fewer monthly visits than competitor Home Chef, it has a lower bounce rate and visitors spend more time on the site. To improve engagement, recommendations include limited promotional pop-ups and a "test run" section to explore options without committing personal information.
Sun Basket provides meal kits with 10 different meal plans including organic, paleo, gluten-free, and diabetes-friendly options. Their meals cost $11.99 per serving compared to competitors ranging from $8-15. An analysis found Sun Basket has a lower bounce rate and higher pages per visit than competitor Home Chef, indicating users engage more thoroughly with Sun Basket's site which provides extensive recipes, videos and articles in addition to meal plans. To improve engagement further, the summary recommends adding a button on the homepage directly linking to this extra content.
Chef'd is an online food delivery service that ships ingredients and recipes for meals directly to customers. It was founded in 2014 by Kyle Ransford and is headquartered in El Segundo, CA. Chef'd offers a wide variety of recipes from partner chefs and does not require subscriptions. A traffic analysis found that HelloFresh receives significantly more monthly visitors than Chef'd, with around 2.75 million vs. 155,000. However, Chef'd has a lower bounce rate, meaning more people visit multiple pages. Both sites aim to engage customers through recipe variety, celebrity endorsements, and major brand partnerships.
Chef'd is a website that allows customers to order personalized meal kits containing pre-portioned ingredients for cooking gourmet meals at home. Customers can choose from over 300 meal options and further customize their kits by answering questions about dietary preferences, allergies, and more. Chef'd has partnered with various companies, brands, and famous chefs to expand their meal offerings. The website provides many filters to help customers find suitable meal kits. Competing site HelloFresh requires subscriptions and offers fewer customization options than Chef'd.
Sun Basket and Home Chef are two leading meal kit delivery services. According to traffic data, Home Chef receives more total visits (2.3M vs 788K) and unique visitors (1.5M vs 433K) than Sun Basket monthly. However, Sun Basket has a lower bounce rate (33% vs 45%) and significantly higher average visit duration (5.1 minutes vs 1.6 minutes), indicating users engage more deeply with Sun Basket's content. To improve engagement further, the author recommends allowing users to customize meals by building their own combinations of main dishes and sides.
- Chef'd is an online meal delivery service that allows customers to order individual meals without a subscription. It was founded in 2015 and is based in California.
- Customers can take a quiz to receive personalized meal recommendations, browse all available meals sorted by various filters, create a weekly meal plan, or select from curated collections/playlists of meals.
- Chef'd competes with HelloFresh, which requires customers to sign up for subscription meal plans. HelloFresh offers more recipes than Chef'd and additional features like wine delivery.
Sun basket popularity & traffic analysisTristonSmith1
Sun Basket is a meal kit delivery service that offers organic, clean ingredients and a variety of diet options. It has 686,366 average monthly visitors compared to Home Chef's 2,202,000. Sun Basket has a lower bounce rate of 37.65% versus Home Chef's 52.43%, and users view more pages (5 vs 4) and spend more time on average (4 minutes 13 seconds vs 2 minutes 41 seconds). Sun Basket also has a higher quality backlink profile, including from .edu domains, while maintaining a similar authority score to Home Chef. To improve engagement, adding an explanatory video to the homepage is recommended to provide information and encourage browsing before checkout.
Chef'd is an online meal kit company that offers over 650 meal kits for customers to choose from, including options for meals, snacks, collections based on occasion, and ingredients. It aims to provide fresh, high quality ingredients for homemade meals. While still new, having launched in 2014, Chef'd sees growth opportunities through partnerships with 40+ brands and positive publicity from publications. Its main competitor, HelloFresh, has been in business longer and offers more meal options, monthly subscription plans, and additional products like kitchenware. Based on a link analysis, HelloFresh has significantly more backlinks and referring domains than Chef'd, demonstrating it has established a larger online presence currently due to its three-year head start in the industry.
Sun basketpopularity&trafficanalysisg raglandGavin Ragland
The document provides an analysis of Sun Basket, a meal kit delivery service, and compares it to its competitor Home Chef. Some key findings include:
- Sun Basket targets customers interested in organic, gluten-free, paleo, and vegetarian diets, while Home Chef aims for convenience with quicker meal options.
- An analysis of backlinks found Home Chef has more total backlinks but lower quality links, while Sun Basket has fewer but higher quality links from sources like blogs and podcasts.
- Traffic analysis found Home Chef has more monthly visits and unique visitors, while Sun Basket visitors tend to engage more with fewer bounces and more pages per visit.
The document analyzes the target market and advertising strategy for the organic baby food brand Once Upon A Farm. It identifies millennial parents ages 25-35 in San Francisco as the target audience. Research shows this group values organic, healthy options for their children. The document recommends advertising in two magazines, two TV shows, and using Google search terms. It analyzes why M Magazine and EatingWell are good fits due to their readership demographics aligning with the target. SuperNanny and Baby Daddy TV shows also align. The total media buy plan aims to reach the target audience through their various media consumption habits.
Popularity & Traffic Analysis by Zoe GreenZoeGreen10
Chef'd is a meal kit delivery service founded in 2013 that offers over 300 recipes. Customers can order individual meals a la carte or subscribe to flexible meal plans. The website allows customers to personalize their orders through quizzes and filters. It features recipes and meal plans from celebrity chefs and partner brands. Competing service HelloFresh offers subscription-only meal plans with fewer weekly recipe options than Chef'd's a la carte ordering.
This document discusses targeting millennial parents in San Francisco for the organic baby food brand Once Upon A Farm. It outlines the target audience's psychographic, demographic, and geographic characteristics. It recommends advertising in magazines and TV shows focused on health, organic foods, and San Francisco. Google keyword ads are also suggested targeting terms like "organic baby food" and specific baby age ranges. The strategy aims to promote Once Upon A Farm's organic baby food pouches to health-conscious millennial parents in San Francisco through relevant media placements and keywords.
This document analyzes and compares the websites Chef'd and HelloFresh, which both deliver pre-portioned ingredients and recipes for home cooking. It finds that HelloFresh receives significantly more traffic, averaging 14 million monthly visits compared to Chef'd's 157,000 visits. This is likely due to HelloFresh's heavier advertising presence. While Chef'd offers a wider variety of recipes and meal options, HelloFresh provides lower-priced subscription plans. In terms of engagement metrics, both sites perform better than average, with Chef'd having a slightly lower bounce rate and longer visit duration.
Piper G Popularity and Traffic AnalysisGabriel Piper
Chef'd is a meal kit company that was founded in 2014 and mails non-subscription meal kits to customers. It offers over 700 meal options and had an estimated $4.9 million in revenue in 2017. HelloFresh is a competing meal kit company that was founded in 2011 and focuses on local ingredients and chefs. It had an estimated $5.1 million higher revenue than Chef'd. An analysis of the two companies' websites found that HelloFresh had significantly more backlinks and traffic, but Chef'd had a slightly lower bounce rate and higher pages per visit, indicating its website engages users well despite lower popularity.
Kenzie Schaben conducted market research on Sunbasket's target audience and advertising campaigns. The meal kit industry boomed during the pandemic as people spent more time at home. Sunbasket aims to provide convenient, healthy meals while saving customers time. Their target audience is millennials and Gen X aged 25-44, with a household income over $80k, who have young children and seek quick solutions. Sunbasket's message is that their meal kits can save customers time to spend on loved ones.
This document analyzes and compares the content quality of the websites Chefd.com and HelloFresh.com based on credibility, value, and authority. It finds that HelloFresh scores slightly higher at 8/10 compared to Chefd's 7/10. Key factors examined include uniqueness of content, value added through features, and each site's authority on the topic of meal kits. Improving Chefd's content quality, such as through more unique information and customer support options, could help increase its search engine rankings.
The document analyzes keywords and search phrases to optimize a gluten-free meal plans page on SunBasket.com. It considers phrases like "gluten free menu", "gluten free recipes", and "gluten free foods", analyzing search trends, traffic potential, and current rankings. It determines "gluten free menu" has the best balance of search volume and specificity to optimize the page and drive more traffic. Current title and meta tags are evaluated and recommendations are provided to incorporate the chosen keyword phrase.
This document provides information about the target audience for Fleet Feet San Diego, a running store. The target includes competitive runners ages 35-45 in San Diego, CA who have been running for 10+ years and run 4+ hours per week. They enjoy half marathons and purchase 3 pairs of shoes annually, preferring brands like Asics, Nike and Brooks. The media plan will target this audience through magazine, radio and Google ads. The budget of $225,000 will be allocated with the most spent on Google ads to reach runners online.
This document contains contact information and a summary of qualifications for Hannah Brod. It lists her contact details and describes her as a natural, confident leader with strong communication and listening skills. The rest of the document outlines her educational and professional experience, including multiple internships in media relations, office assistance, athletics marketing, and social media. It also lists her technical skills and areas of strength.
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This document analyzes and compares the websites SunBasket.com and HomeChef.com. It finds that SunBasket has over 750,000 average monthly visits and 351,000 unique visitors, with an average of 2.16 visits per visitor. HomeChef has higher traffic with over 1.8 million visits and 1 million unique visitors, but a similar average of 1.72 visits per visitor. The document also analyzes the websites' backlinks, engagement, and reviews to determine their popularity and quality. Overall, it finds that while HomeChef has greater traffic, SunBasket compares well and has some advantages in areas like link quality and engagement.
This document provides an overview and analysis of the meal kit companies Sun Basket and Home Chef. It summarizes their business models, offerings, credibility, and popularity based on website content and analytics. Sun Basket focuses on organic, healthy meals and has more specialized diet plans than Home Chef. Both companies have credible operations and leadership teams based on press coverage and credentials. However, Home Chef has significantly more website traffic and lower bounce rates, likely due to its larger size and longer tenure in the market.
Sun Basket is a meal kit delivery service founded in 2011 that provides organic, healthy meal options. It has over 150 competitors but stands out for its variety of diet-specific meal plans and sourcing ingredients from its own farms. A traffic analysis found that while Sun Basket has fewer monthly visits than competitor Home Chef, it has a lower bounce rate and visitors spend more time on the site. To improve engagement, recommendations include limited promotional pop-ups and a "test run" section to explore options without committing personal information.
Sun Basket provides meal kits with 10 different meal plans including organic, paleo, gluten-free, and diabetes-friendly options. Their meals cost $11.99 per serving compared to competitors ranging from $8-15. An analysis found Sun Basket has a lower bounce rate and higher pages per visit than competitor Home Chef, indicating users engage more thoroughly with Sun Basket's site which provides extensive recipes, videos and articles in addition to meal plans. To improve engagement further, the summary recommends adding a button on the homepage directly linking to this extra content.
Chef'd is an online food delivery service that ships ingredients and recipes for meals directly to customers. It was founded in 2014 by Kyle Ransford and is headquartered in El Segundo, CA. Chef'd offers a wide variety of recipes from partner chefs and does not require subscriptions. A traffic analysis found that HelloFresh receives significantly more monthly visitors than Chef'd, with around 2.75 million vs. 155,000. However, Chef'd has a lower bounce rate, meaning more people visit multiple pages. Both sites aim to engage customers through recipe variety, celebrity endorsements, and major brand partnerships.
Chef'd is a website that allows customers to order personalized meal kits containing pre-portioned ingredients for cooking gourmet meals at home. Customers can choose from over 300 meal options and further customize their kits by answering questions about dietary preferences, allergies, and more. Chef'd has partnered with various companies, brands, and famous chefs to expand their meal offerings. The website provides many filters to help customers find suitable meal kits. Competing site HelloFresh requires subscriptions and offers fewer customization options than Chef'd.
Sun Basket and Home Chef are two leading meal kit delivery services. According to traffic data, Home Chef receives more total visits (2.3M vs 788K) and unique visitors (1.5M vs 433K) than Sun Basket monthly. However, Sun Basket has a lower bounce rate (33% vs 45%) and significantly higher average visit duration (5.1 minutes vs 1.6 minutes), indicating users engage more deeply with Sun Basket's content. To improve engagement further, the author recommends allowing users to customize meals by building their own combinations of main dishes and sides.
- Chef'd is an online meal delivery service that allows customers to order individual meals without a subscription. It was founded in 2015 and is based in California.
- Customers can take a quiz to receive personalized meal recommendations, browse all available meals sorted by various filters, create a weekly meal plan, or select from curated collections/playlists of meals.
- Chef'd competes with HelloFresh, which requires customers to sign up for subscription meal plans. HelloFresh offers more recipes than Chef'd and additional features like wine delivery.
Sun basket popularity & traffic analysisTristonSmith1
Sun Basket is a meal kit delivery service that offers organic, clean ingredients and a variety of diet options. It has 686,366 average monthly visitors compared to Home Chef's 2,202,000. Sun Basket has a lower bounce rate of 37.65% versus Home Chef's 52.43%, and users view more pages (5 vs 4) and spend more time on average (4 minutes 13 seconds vs 2 minutes 41 seconds). Sun Basket also has a higher quality backlink profile, including from .edu domains, while maintaining a similar authority score to Home Chef. To improve engagement, adding an explanatory video to the homepage is recommended to provide information and encourage browsing before checkout.
Chef'd is an online meal kit company that offers over 650 meal kits for customers to choose from, including options for meals, snacks, collections based on occasion, and ingredients. It aims to provide fresh, high quality ingredients for homemade meals. While still new, having launched in 2014, Chef'd sees growth opportunities through partnerships with 40+ brands and positive publicity from publications. Its main competitor, HelloFresh, has been in business longer and offers more meal options, monthly subscription plans, and additional products like kitchenware. Based on a link analysis, HelloFresh has significantly more backlinks and referring domains than Chef'd, demonstrating it has established a larger online presence currently due to its three-year head start in the industry.
Sun basketpopularity&trafficanalysisg raglandGavin Ragland
The document provides an analysis of Sun Basket, a meal kit delivery service, and compares it to its competitor Home Chef. Some key findings include:
- Sun Basket targets customers interested in organic, gluten-free, paleo, and vegetarian diets, while Home Chef aims for convenience with quicker meal options.
- An analysis of backlinks found Home Chef has more total backlinks but lower quality links, while Sun Basket has fewer but higher quality links from sources like blogs and podcasts.
- Traffic analysis found Home Chef has more monthly visits and unique visitors, while Sun Basket visitors tend to engage more with fewer bounces and more pages per visit.
The document analyzes the target market and advertising strategy for the organic baby food brand Once Upon A Farm. It identifies millennial parents ages 25-35 in San Francisco as the target audience. Research shows this group values organic, healthy options for their children. The document recommends advertising in two magazines, two TV shows, and using Google search terms. It analyzes why M Magazine and EatingWell are good fits due to their readership demographics aligning with the target. SuperNanny and Baby Daddy TV shows also align. The total media buy plan aims to reach the target audience through their various media consumption habits.
Popularity & Traffic Analysis by Zoe GreenZoeGreen10
Chef'd is a meal kit delivery service founded in 2013 that offers over 300 recipes. Customers can order individual meals a la carte or subscribe to flexible meal plans. The website allows customers to personalize their orders through quizzes and filters. It features recipes and meal plans from celebrity chefs and partner brands. Competing service HelloFresh offers subscription-only meal plans with fewer weekly recipe options than Chef'd's a la carte ordering.
This document discusses targeting millennial parents in San Francisco for the organic baby food brand Once Upon A Farm. It outlines the target audience's psychographic, demographic, and geographic characteristics. It recommends advertising in magazines and TV shows focused on health, organic foods, and San Francisco. Google keyword ads are also suggested targeting terms like "organic baby food" and specific baby age ranges. The strategy aims to promote Once Upon A Farm's organic baby food pouches to health-conscious millennial parents in San Francisco through relevant media placements and keywords.
This document analyzes and compares the websites Chef'd and HelloFresh, which both deliver pre-portioned ingredients and recipes for home cooking. It finds that HelloFresh receives significantly more traffic, averaging 14 million monthly visits compared to Chef'd's 157,000 visits. This is likely due to HelloFresh's heavier advertising presence. While Chef'd offers a wider variety of recipes and meal options, HelloFresh provides lower-priced subscription plans. In terms of engagement metrics, both sites perform better than average, with Chef'd having a slightly lower bounce rate and longer visit duration.
Piper G Popularity and Traffic AnalysisGabriel Piper
Chef'd is a meal kit company that was founded in 2014 and mails non-subscription meal kits to customers. It offers over 700 meal options and had an estimated $4.9 million in revenue in 2017. HelloFresh is a competing meal kit company that was founded in 2011 and focuses on local ingredients and chefs. It had an estimated $5.1 million higher revenue than Chef'd. An analysis of the two companies' websites found that HelloFresh had significantly more backlinks and traffic, but Chef'd had a slightly lower bounce rate and higher pages per visit, indicating its website engages users well despite lower popularity.
Kenzie Schaben conducted market research on Sunbasket's target audience and advertising campaigns. The meal kit industry boomed during the pandemic as people spent more time at home. Sunbasket aims to provide convenient, healthy meals while saving customers time. Their target audience is millennials and Gen X aged 25-44, with a household income over $80k, who have young children and seek quick solutions. Sunbasket's message is that their meal kits can save customers time to spend on loved ones.
This document analyzes and compares the content quality of the websites Chefd.com and HelloFresh.com based on credibility, value, and authority. It finds that HelloFresh scores slightly higher at 8/10 compared to Chefd's 7/10. Key factors examined include uniqueness of content, value added through features, and each site's authority on the topic of meal kits. Improving Chefd's content quality, such as through more unique information and customer support options, could help increase its search engine rankings.
The document analyzes keywords and search phrases to optimize a gluten-free meal plans page on SunBasket.com. It considers phrases like "gluten free menu", "gluten free recipes", and "gluten free foods", analyzing search trends, traffic potential, and current rankings. It determines "gluten free menu" has the best balance of search volume and specificity to optimize the page and drive more traffic. Current title and meta tags are evaluated and recommendations are provided to incorporate the chosen keyword phrase.
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This document provides information about the target audience for Fleet Feet San Diego, a running store. The target includes competitive runners ages 35-45 in San Diego, CA who have been running for 10+ years and run 4+ hours per week. They enjoy half marathons and purchase 3 pairs of shoes annually, preferring brands like Asics, Nike and Brooks. The media plan will target this audience through magazine, radio and Google ads. The budget of $225,000 will be allocated with the most spent on Google ads to reach runners online.
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Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
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September 18, 2018
Sun Basket Popularity & Traffic Analysis
WEB SITE OVERVIEW
General Industry & Company Information
Overview
The meal kit industry in my own words would be a way for individuals, couples, and
families to have prepped food for breakfast, lunch or dinner. These meal kits make the whole
idea of preparing food for yourself or others a whole lot simpler, due to the fact there is no need
to go to the grocery store. Everything the individual may need to make the meal will be included
in the kit, even spices.
The company being analyzed is Sun Basket. According to “7 Organic & Healthy Meal
Kit Delivery Services Breaking Up Boring Dinner Routines”, Sun Basket was listed number one.
Sun Basket is a meal kit company that emphasizes, “Organic produce, clean ingredients and
delicious recipes delivered weekly” ("Clean, Sustainable & Always Delicious | Sun Basket Meal
Kit Delivery"). “7 Organic & Healthy Meal Kit Delivery Services Breaking Up Boring Dinner
Routines”, explains that the organic meal kits help the individual to prepare a meal with little to
no food waste. The 30-minute recipes are directly created for people on the go, and the meal kits
are even delivered to one’s doorstep. The box that is delivered to one’s door is recyclable, and
the company is a certified organic handler ("Clean, Sustainable & Always Delicious | Sun Basket
Meal Kit Delivery"). “Sun Basket also gives back to their local food banks, and supports giving
back through Employee Programs.” ("7 Organic & Healthy Meal Kit Delivery Services Breaking
Up Boring Dinner Routines"). Sun Basket solely exists because they want to help individuals and
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families save time, save money, and enjoy clean eating ("Clean, Sustainable & Always Delicious
| Sun Basket Meal Kit Delivery").
The products and services offered through Sun Basket are impeccable because they offer
several different types of meal plans. The meal plans include, “Chef’s Choice, Paleo, Lean &
Clean, Gluten-Free, Vegetarian, Mediterranean, Vegan, Pescatarian, Quick & Easy, and
Diabetes-Friendly” ("Clean, Sustainable & Always Delicious | Sun Basket Meal Kit Delivery").
Within the meal plans, Sun Basket truly strives to provide “organic produce, antibiotic- and
hormone-free meats, and sustainably sourced seafood” that they trust ("Clean, Sustainable &
Always Delicious | Sun Basket Meal Kit Delivery").
Sun Basket is different from Home Chef because they focus specifically on keeping their
food clean, and creating quick healthy cooking ("Clean, Sustainable & Always Delicious | Sun
Basket Meal Kit Delivery"). Home Chef focuses on the idea of, “bringing incredible meals and
moments to ones’ table” ("Home Chef Meal Delivery Service, Fresh Ingredients to Cook at
Home").
Price varies for Sun Basket by a dollar (per serving price), between the classic menu and
the family menu ("Clean, Sustainable & Always Delicious | Sun Basket Meal Kit Delivery").
The classic menu includes three different recipes per week, two or four servings per recipe,
eighteen recipes to choose from, and cost is $11.99 per serving. The family menu includes
two/three/four recipes per week, four servings per recipe, six recipes to choose from, and cost is
$10.99 per serving. The general scope offerings include the ability to skip or cancel at any time
and the offering of if it is not completely satisfying Sun Basket will refund the individual
("Clean, Sustainable & Always Delicious | Sun Basket Meal Kit Delivery"). Other fees needing
to be noted are the shipping fees. For each plan the shipping cost is $6.99, excluding the first
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week delivery ("Clean, Sustainable & Always Delicious | Sun Basket Meal Kit Delivery").The
first week delivery is always free with the classic menu or family menu plan. Home Chef meal
kits are around $9.95 per serving and there are thirteen different meal options each week ("7
Organic & Healthy Meal Kit Delivery Services Breaking Up Boring Dinner Routines”).
Trust
When evaluating the authority of Sun Basket, my first instinct was to click Press located
at the bottom of the home page under “Contact Us”. The Press area of SunBasket.com lists 10
articles from January 2018 to July 2018 ("Clean, Sustainable & Always Delicious | Sun Basket
Meal Kit Delivery"). The most prominent are Wall Street Journal, Forbes, CNBC, and Reader’s
Digest. These articles tend to focus on stating that Sun Basket is a health-conscious meal kit
company, which leads me to believe that this website is trustworthy. Another thing noticed while
analyzing the company was that Sun Basket is USDA- certified organic handler ("Clean,
Sustainable & Always Delicious | Sun Basket Meal Kit Delivery"). Being certified by the United
States Department of Agriculture leads me to believe SunBasket.com is an authority on its topic.
Sun Basket’s Executive Chef and Founder, Justine Kelly, has over two decades of experience in
professional kitchen experience ("Clean, Sustainable & Always Delicious | Sun Basket Meal Kit
Delivery"). Having over twenty years of professional experience makes me to believe that this is
another reason in which Sun Basket is an authority on its topic.
Quality Content Assessment
Credibility
Looking at the results from SEOchat.com, there was a lot of information found, but
knowingly I searched deeper. Out of the 100 pages searched, only 80 of them were directly from
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Sun Basket. Out of those 80 pages from Sun Basket, there were 358 possible misspellings
("Search Engine Optimization News and Talk"). Now to me that number was alarming because it
seems like there should not be that many misspellings. Therefore, I decided to take a deeper look
at the information. When checking just the home page alone on SEOchat.com, there were 10
possible misspellings. Those possible misspelled words were, “compostable, fraiche, mealswith,
apos, sustainably, rsaquo, sunbasket, fandangonow, and romesco” ("Search Engine Optimization
News and Talk"). When I did my own search on the Sun Basket homepage using CTRL-F to find
those nine words, I only found one of the words, which was “sustainably”. Even though the typo
checker displayed ten possible misspellings, from my findings of the homepage I would like to
conclude the website is credible because the word I found is spelled correctly.
“Unique” content is content that is literally found nowhere else. When looking at the
content of Sun Basket, I used the tool Siteliner to look for duplicate content. The results showed
there was 17% duplicate content. When I researched more deeply, the “duplicate content”
specifically was all from recipe websites ("Siteliner - Find Duplicate Content on your site").
From this analysis, I understand why there is duplicate content, and let us not forget there is 83%
unduplicated content, which is “unique” content since it is not found anywhere else.
Value
“Value” content is content that will help the target audience of Sun Basket spend time on
the site and stay engaged. For the products at Sun Basket, there are several different meal plans
that are offered. Within each meal plan, there is a general sentence explaining it, and then there is
a link to “Learn more”. The target audience will be more engaged depending on what their meal
plan preference is in this page of the website. Another way in which the web site tries to increase
engagement is by putting the chef, Justine Kelly, on the homepage because there is a link
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underneath her name, “More on Justine”, which leads an individual to a video of her. Anyway a
website can include visuals is a great way to increase engagement, because if it were just words
on the website not as many people would be interested. If individuals want to read many words,
there are blogs specifically underneath the tab, “Explore”. The blogs included on Sun Basket
help to increase engagement, which makes it another “value” content on the website.
Competing Site
The competing site to SunBasket.com is HomeChef.com. Home Chef is a competing site
to Sun Basket because according to “7 Organic & Healthy Meal Kit Delivery Services Breaking
Up Boring Dinner Routines” it offers, “ten dinner options, breakfasts, a fruit basket, and a fresh
smoothie every week, all of which come in recyclable and environmentally-conscious
packaging.” The generic reason Home Chef is the competing site is because it is another
company in which produces meal kits. Between the two are several differences and I have
displayed that in Figure 1.
Figure 1: Numeral comparison between Sun Basket & Home Chef
Sun Basket Home Chef
Number of Meal Plans Offered: 10 0
Number of Meal Options Per Week: 18 15
Cost Per Meal/Serving: $11.99 $9.95
Family Cost Per Meal/Serving: $10.99 $9.95
Cost of Shipping: $6.99* $10*
*Free shipping for one’s first order from Sun Basket.
*Orders over $45 have free shipping; orders less than $45 have a $10 shipping fee for Home Chef.
*Note: All information listed in Figure 1 was found through SunBasket.com and HomeChef.com.
From Figure 1, one can see that Sun Basket is more expensive when it comes to cost per
meal/serving. In addition, one can see that there are ten specific meal plans mentioned on
SunBasket.com, but zero listed on HomeChef.com. The meal kit companies are similar on the
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number of meal options per week and on family cost per meal. Another comparison is that Home
Chef states, “We provide you with fresh ingredients from our community of trusted suppliers,
source locally when possible, and choose partners with sustainability practices we believe in,”
("Home Chef Meal Delivery Service, Fresh Ingredients to Cook at Home"). Sun Basket is
certified by USDA Organic and states, “Sun Basket is committed to providing the best organic
produce, antibiotic-and hormone-free meats, and sustainably sourced seafood from suppliers we
trust,” ("Clean, Sustainable & Always Delicious | Sun Basket Meal Kit Delivery"). Both meal kit
companies have great quotes to prove they provide, “fresh ingredients”, but Sun Basket proves it
by being USDA Organic certified.
POPULARITY ANALYSIS
Definitions
SunBasket.com and HomeChef.com are two completely different websites, yet
share similarities. For me, it helps to better analyze SunBasket.com because I can compare the
two. The data displayed in Figure 2 shows the total number of backlinks, number of referring
domains, and the average number of backlinks per domain. Backlinks are defined as links to our
website and referring domain is the domain that the backlinks are pointing to. It is important to
calculate the average number of backlinks per domain because the lower the average number the
better. For example, let’s say there are 9,000 backlinks to one referring domain, which would
mean there was an average of 9,000. That is an alarming number to someone analyzing the
website because that means the website is trying to cheat the system, which is a huge red flag.
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Figure 2: Popularity Analysis between Sun Basket & Home Chef
SunBasket.com HomeChef.com
Total Backlinks 24.8K 31.3K
No. of Referring Domains 916 894
Average No. of Backlinks per Domain 27 35
*All information found on SEMRush.com
Comparison
When looking at Figure 2, one can see that SunBasket.com has a lower average than
HomeChef.com; this means that they have 27 links per site where Home Chef has an average of
35 links per site. Figure 3 shows a screenshot from SunBasket.com’s popularity analysis. From
August 06, 2018 to September 03, 2018, there was an increase in total backlinks. The figure
shows a good trend from June 25, 2018 to September 10, 2018, for Sun Basket.
Figure 3: Sun Basket Popularity Analysis
Figure 4 shows the popularity analysis of HomeChef.com. Through Figure 4, one can
analyze that the Total Backlinks over 3 months has stayed consistent. From June 25, 2018 to
September 10, 2018, one can conclude the trend of Home Chef has stayed steady.
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Figure 4: Home Chef Popularity Analysis
Analysis of Link Quality
Sun Basket
Prnewswire.com: This is a high-quality link because it is a news source and has some
credibility due to that.
Buzzfeed.com: This is a high-quality link because it is a well-known website where
journalists write blog posts.
TechCrunch.com: This is a high-quality link because it is a credible news source.
Self.com: This is a high-quality link because it is a website with blogs that are written by
journalists.
Nytimes.com: This is a high-quality link because it is a credible news source.
Restricted Domains
Restricted domains can only be secured by approved entities. High quality domains are
those ending in: .edu, .gov, and .mil. These website have a level of scrutiny, cannot have fake
websites if they are a high quality domain like the ones listed above, and not anyone can build
this type of website. For these reasons, this is why restricted domains are important. From what I
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viewed, there are zero restricted domains linked to SunBasket.com, but the sites only allow us to
view ten domains.
Authority
The authority score for Sun Basket is 52, while the score for Home Chef is 55. The
authority score is a, “compound metric that measures the strength and popularity of the domain.
It is calculated based on Page Score, Domain Score, and Trust Score,” ("All-in-one Marketing
Toolkit"). Home Chef’s score is higher than Sun Basket’s score because its average of page
score, domain score, and trust score is higher than Sun Basket’s average.
TRAFFIC ANALYSIS
Visit Analysis
Figure 5: Visit Analysis of Sun Basket & Home Chef
SunBasket.com HomeChef.com
Avg. Monthly Visits 760,452 1.813 M
Unique Visitors 351,296 1.057 M
Visits Per Unique Visitor 2.16 1.72
*All information found on SimilarWeb.com
Definitions
The data above shown in Figure 5, displays the traffic analysis of SunBasket.com and
HomeChef.com. These numbers have been recorded between the times of June 2018 to August
2018. The term “visits” means, “…the total number of visitors to a site. It includes new and
returning visitors and is an indication of the success or failure of an SEO strategy or marketing
campaign” (Miller, 2014, p. 259). While a “unique visitor” is, “…are visitors visiting a site for
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the very first time,” (Miller, 2014, p. 259). The last definition is “visits per unique visitor” which
is the calculation of the average monthly visits divided by the number of unique visitors.
Comparison
The traffic analysis numbers displayed in Figure 5 show the comparison between
SunBasket.com and HomeChef.com. Home Chef’s average monthly visitors more than double
Sun Basket’s average. Throughout the three months, June 2018 was their lowest month putting
Sun Basket at 690,380 and Home Chef at 1.679 million ("Digital World Market Intelligence
Platform"). In July 2018, both companies were at their highest with Sun Basket being at 864,354
and Home Chef at 1.885 million. Then in August 2018, both companies decreased in traffic from
July. Sun Basket was at 726,621 and Home Chef was at 1.876 million ("Digital World Market
Intelligence Platform"). I believe there is a difference in numbers because just from analyzing
those three months SunBasket.com has 409,156 returning visitors while HomeChef.com has
756,000 returning visitors. From Figure 5, HomeChef.com has had incredible traffic from unique
visitors and returning visitors.
Engagement Analysis
Figure 6: Engagement Analysis of Sun Basket, Home Chef, & the Web Average
SunBasket.com HomeChef.com Web Averages
Bounce Rate % 38.56% 51.89% 20-40%
Pages Per Visit 4.46 3.89 4.6
Average Visit Duration 4:02 minutes 2:39 minutes 3.1 minutes
*All information found on SimilarWeb.com
Bounce Rate
Bounce rate is, “usually given as a percentage and indicates the percentage of people who
left a site after visiting only a single page landing (Miller, 2014, p. 262). The bounce rate
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percentage for SunBasket.com is 38.56%, as shown in Figure 6. The bounce rate for
HomeChef.com is 51.89%. For those who do not know, the lower the bounce rate percentage, the
better. From these percentages recorded over the course of three months, June 2018 – August
2018, one can see that more people visit one page and leave on HomeChef.com more than they
do on SunBasket.com.
One of the biggest things that I found while looking at SunBasket.com is what is “above
the fold” on the home page. As shown in Figure 7, it states “Organic produce, clean ingredients,
and delicious recipes delivered weekly. Paleo, Lean & Clean, Gluten-Free, Vegan, and more”.
Well, if in an individual does not have those restricted diets then they might feel the need to try
another meal kit website, because they already feel unwelcomed at the homepage.
Figure 7: Sun Basket’s home page
Pageviews Per Visit & Average Duration
As for the pages per visit and average visit duration, I believe that Sun Basket’s numbers
are comparable to the web average. Pages per visit is, “the number of pages viewed by visitors to
a site” (Miller, 2014, p.262). While average visit duration is, “the average length of time users
spend on a site” (Miller, 2014, p. 263).
Figure 6 displays the number of pages per visit and average visit duration. Through
Figure 6, one can see that SunBasket.com is 0.57 pages higher than HomeChef.com and has an
average 1:23 minute longer duration than HomeChef.com. SunBasket.com also has a higher
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duration time than the web average, which is a fantastic source of feedback when looking at the
website. The reason I think the average duration per visit is longer is because there are videos on
the website highlighting their chef, their packaging, and how to cook different meals as shown in
Figure 8.
Figure 8: Sun Basket’s video variety
Last but not least, I believe the pages per visit is at a 4.46 according to Figure 6,
because there are tabs right when you get into the home page that say, “Menu”, “Meal Plans”,
“Values”, and “Pricing” ("Clean, Sustainable & Always Delicious | Sun Basket Meal Kit
Delivery"). Through these tabs, one might click on four different web pages within the span of a
couple minutes just to figure out what exactly they are having for dinner and how much it is
going to cost. To conclude, when comparing SunBasket.com to the web averages, I believe Sun
Basket is doing a good job with their engagement on the website.
Engagement Improvement Recommendation
I have done the analysis of SunBasket.com and compared it to HomeChef.com. I have
looked through the metrics and realized that SunBasket.com has some areas of improvement. I
have recommendations of incorporating social media engagement more thoroughly within the
homepage and the website itself. As displayed in Figure 9, I will show how HelloFresh.com,
another meal kit company, has incorporated their social media on their home page in a simple
way ("HelloFresh: Get Cooking | Meal Kit Delivery | Order Food").
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As shown in Figure 9, I have strategically pointed to the area on the HelloFresh page (left
screenshot) where there Instagram pictures are showcased. I believe if SunBasket.com did
something similar it would receive increased engagement due to the fact of the use of hashtags,
tying in their Instagram pictures on their website, tying in customers’ experiences shown through
Instagram, and having individuals flow from SunBasket.com to Instagram smoothly.
Figure 9: HelloFresh.com (Pictured on the Left) & SunBasket.com (Pictured on the Right)
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In addition, if you look at each of the home page screen shots shown in Figure 9, one can
see that there are similarities and differences between the two. I believe if Sun Basket put the
Instagram section in the place that is in the right picture, in the red square, it would let people
scroll for a little while before engaging into Sun Basket’s Instagram page.
See, the thing is people would probably believe that if one were engaged in the social
media page then the engagement on the website would decrease. I believe in the opposite. See, I
think that if the social media is in the middle on Sun Basket’s home page, one might go on the
home page, click on Instagram, go back to the website, and then be more likely to engage
thoroughly on the website because they had the opportunity of seeing Sun Basket more
personably through Instagram. In addition, using a hashtag as HelloFresh did and include, “Use
the hashtag #SunBasketSnapshots” on the home page next to the Instagram photos, would most
likely increase engagement on social media as well as on SunBasket.com.
To conclude, the analysis of SunBasket.com has been an interesting experience. I have
learned a lot about content, popularity, and traffic. The recommendation section was a plus
because I was able to include my own opinion as to what I thought would make Sun Basket’s
engagement increase on their website. Researching, analyzing, and writing about SunBasket.com
has made me realize how much more actually goes into creating, maintaining, and analyzing a
website.
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Bibliography
All-in-one Marketing Toolkit. (n.d.). Retrieved from https://www.semrush.com/
Clean, Sustainable & Always Delicious | Sun Basket Meal Kit Delivery. (n.d.).
Retrieved from https://sunbasket.com/
Digital World Market Intelligence Platform. (n.d.). Retrieved from https://www.similarweb.com/
HelloFresh: Get Cooking | Meal Kit Delivery | Order Food. (n.d.).
Retrieved from https://www.hellofresh.com/
Home Chef Meal Delivery Service, Fresh Ingredients to Cook at Home. (n.d.).
Retrieved from http://homechef.com/
Miller, B. D. (2014). Above The Fold: Understanding the Principles of Successful Web Site
Design (2nd ed.). Blue Ash, Ohio: HOW Books.
Search Engine Optimization News and Talk. (n.d.). Retrieved from http://www.seochat.com/
7 Organic & Healthy Meal Kit Delivery Services Breaking Up Boring Dinner Routines. (n.d.).
Retrieved from http://www.thegoodtrade.com/features/5-organic-and-healthy-food-
delivery-options-for-the-conscious-consumer
Siteliner - Find Duplicate Content on your site. (n.d.). Retrieved from http://siteliner.com/