This document provides directives for merchandising the women's Hot Chilly's apparel line for winter 2015. It includes a floor plan layout, planograms, fixture requirements, signage examples, and steps for creating planograms. The directives are intended to guide retailers in properly displaying and signing the Hot Chilly's merchandise to improve the customer experience and increase sales.

1. Prepared for
Merchandising
Directives for
Winter 2015
(sample)
1
prepared by: Angela Ashworth Amari

2. 2
Table of Contents
I. Merchandising Directives (example)
II. Floorplan (example)
III. Planograms
IV.Fixture Requirements
V. Signage (examples)
VI.Sample of Planogram Ski Gloves
VII.Steps to make a Planogram
VIII.How to Build Fixture Stories
IX.Sign holders (examples)
X. Other Retailers signage and display examples

3. Merchandising Directives
(sample)
3
for
prepared by Angela Ashworth Amari

4. 4

5. Floorplan
Store: 121 / Fixture placement for
women’s Hot Chilly’s apparel
5

6. Winter 2015 - Floor Plan- Store 121
6
Sun and Ski
Winter 2015
Store Location: 121
Ski
Accessories
Womens
Hot
Chilly’s - 4
foot
gondolaconfidential: information

7. 7
Planograms
2015 - Hot Chilly’s womens apparel

8. 8

9. Small
Display Guide
Women's
2015 - Hot
Chilly’s
Effective Date:
November 7, 2015
Shelf 1
Shelf 2 Medium
Shelf 3 Large
Shelf 4 Large
Shelf 5 X-Large
Set Size will depend on store size and on hand quantities. As merchandise sells spread merchandise out on shelf and
pay close attention to shelf talkers for sizes. 9
base

10. UPC-33434344 UPC-45345453 UPC-45454566 UPC-34234234 UPC-34342343
UPC-43535454 UPC-45464565 UPC-45454545 UPC-43434543 UPC-43442343
UPC-23445345 UPC-45464566 UPC-34342343 UPC-34343455 UPC-34343434
UPC-53454545 UPC-34545656 UPC-34343434 UPC-34323432 UPC-3423434
UPC-34345345 UPC-35454466 UPC-34234344 UPC-3434343 UPC-45345345
Display Guide - UPC labels
Womens
Hot Chilly’s 2015
4ft section gondola with shelves
Effective:
November
7, 2015
10
shelf 1
shelf 2
shelf 3
shelf 4
shelf 5

11. Fixtures Required
Womens Hot Chilly’s
11

12. 1- 4’ X56” h- slatwall gondola
5 - 4 ft adjustable shelves
12
Fixture
Requirements for Store 121
Fixture Requirements for Store 121
Womens Hot Chilly’s 2015

13. Signage
Hot Chilly’s merchandise
13

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Emphasize signage since all packaging is very similar. This can be very
frustrating for your customers if the fixtures are not signed properly.
Effective signage can be as simple as a Mens or Womens sign toppers.
Signage for Womens
Hot Chilly’s apparel

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16. 16
Youth

17. 17
sample Mens Signage for Hot Chilly’s

18. Youth
18
Sample Youth signage for Hot
Chilly’s

19. 19
Youth Ski Apparel

20. 20
Womens
Women’s sample
signage

21. Merchandising
Womens Ski Gloves
2015
21

22. 22
2015
Winter
Womens
Ski Glove
Planogram
line-up
Larger stores will spread out
selection based on their selection.
According to the planogram
provided.

23. Attached you will receive your floor plan, a
Planogram, Signage and completion date for the
reset.
if you have any questions or need additional
clarification on merchandising Hot Chilly’s base
layer apparel, please contact Angela Ashworth,
Merchande Planner at 281-454-xxxx.
Thank you,
Angela Ashworth
23
******planograms should include 4 pages ---1. sku’s ( excel) 2. shelf
facings, item description, and photo image page (photo of actual image on
shelf)

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Women’ Ski Gloves
2015
Did not have complete access to data to
complete! but here is what it might look like

25. 25

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27. 27
Steps to make a
Planogram
Shelf Logic

28. 28
Software
such as Shelf
Logic can
greatly assist
in accuracy
of
planograms
Step
1

29. 29
Step 2

30. 30
Step 3

31. 31
step 4

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It is easier to get reports and analyze sales data and placement
once a planogram is set, inventory levels and incorporated, and
easier to spot top selling merchandise.

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Would love to planogram the bicycle
tube wall with signage!

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How to Build
Fixture Stories

42. 42

43. Signage samples
acrylic sign holders/banners
43

44. 44

45. 45
examples
of how to
sign
different
fixtures

46. 46

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49. 49
Simple
size charts can
be incorporated
into signage

50. Other local Retailers
Merchandising Signage and
Merchandising similar product
50

51. Note: All items signed. Note image and Category above
backpacks… Price Point indicated on sign 51
Signage assists Customer in
Purchases a Backpack for specific
needs

52. 52
note:
all
gloves
pegged
and
signed

53. 53

54. Product knowledge signage should
be incorporated in higher end items.
This can serve 2 needs.
1. Assisting customers looking for
specific needs.
2. New technology. assists the
customer with educating on
new technology and pinpoints
the exact product
54

55. 55
This simple sign
assists the customers
in choosing a style

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