Summerschool Curious u presentation
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During the summerschool (CuriousU) of the University of Twente, Menno Both gave a presentation about social media strategy. He introduced the Social Media Canvas. An easy tool to easily generate a solid social media strategy.
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Summerschool Curious u presentation
- 1. Menno Both – Both Social
- 2. -Former student University of Twente -Started social media company 2010 -Working for NL fortune 500 companies Let’s Meet Menno Both / Both Social
- 3. About me Like Formula 1 Love to travel Italian football journalist Working together on EU projects
- 4. EU Open Government Think about the future of Open Government We produced some interesting documentation 6 meetings over Europe http://www.opengoveu.eu
- 5. What do you want to learn today?
- 7. Everybody knows FACEBOOK, TWITTER and LINKEDIN but SOCIAL MEDIA is more……
- 10. 26-02-13
- 12. 26-02-13
- 15. Het gaat snel ….
- 17. 26-02-13 Do
- 18. Strategy? Define goals !
- 21. Company Strategy processtrategy informationstrategy … content strategy social media strategy … Strategy matruschka
- 22. Effing (2014) Social Media Strategy Design Framework
- 23. WHAT ARE WE USING IN OUR COMPANY
- 24. Social Media Strategy Canvas (Spil & Effing, 2015) Partners Activity Plan Acties en meten Evaluatie Costs & Resources Policies Goals Content Channel Choice Target Audience Monitoring & Evaluation
- 25. Goals • What do you want to reach? – Exposure ? – Engagement? – Influence? – Action?
- 26. 26-02-13
- 27. Partners • Which partners do you need? – For example: • Monitoring • Content • Etc.
- 28. Activity Plan • What activities are you going to do? – On- & Offline
- 29. Policies • What policies are needed – By your company – By law
- 30. Content • What kind of content? – Text – Video – Pictures
- 31. Channel Choice
- 32. Target Audience • Who is your target audience? – Make a persona – Give them name
- 34. Costs & Resources • How much will you invest? – $ – In human
- 35. Monitoring & Evaluation • What KPI are you monitoring? • How to make improvement ?
- 36. •Goal: Promotion Obermutten • Print all likes on Facebook u Obermutten Unexpected success!
- 38. Volg ons op: Twitter - @bothsocial Facebook - fb.com/bothsocialmedia Slideshare - slideshare.net/bothsocial Hartelijk dank voor uw aandacht