Prothom Alo is one of the leading newspapers in Bangladesh that discusses its history, mission, values, organizational structure, and competitive position in the market. It analyzes the environmental changes and competitive forces affecting the newspaper industry. While Prothom Alo is popular among readers, the newspaper industry faces challenges in adopting modern marketing practices. However, under the leadership of its editor Matiur Rahman, Prothom Alo has successfully campaigned against social issues like acid violence, drugs, HIV/AIDS, and religious terrorism, earning Rahman international recognition including the Ramon Magsaysay Award, known as the 'Nobel Prize of Asia'.

1. III
Summary
Firstly, We discusses about the history, mission ,vission,valus,organization structure on Porthom
alo, Board of directors etc. Secondly we discuss Competitive position of porthom
Alo,product,price,area etc. Thirdly we discusses about the environmental change and complexity
and competitive forces regarding Porthom Alo Newspaper in Bangladesh.At last we analyse
Strong, Weakness, Threat ,Oopportunities of the firm. Prothom Alo is one of the leading dailies
in Bangladesh. It’s popular among the mass and is well received. But the only problem that the
newspaper industry poses is the reluctance of introducing changes by implementing the concepts
of modern day marketing activities Prothom Alo, under the leadership of its editor, Mr. Matiur
Rahman, has been carrying on a campaign against acid violence, drugs, HIV/AIDS, and religious
terrorism. For his contribution to this fight, the Philippines-based Ramon Magsayysay Award
Foundation has described Mr. Matiur Rahman as ‘the guiding force in the positive changes in
society and culture’ and in 2005 honored him with a Magsaysay Award, which is considered to
be the 'Nobel Prize of Asia'