This document provides a comprehensive overview of the history of linguistics. It discusses how linguistics evolved from early studies of language dating back to ancient Sumeria and Egypt, through developments in ancient Greece, Rome, China, and India. It outlines some of the earliest known experiments on language acquisition in the 7th century BC. The document then discusses the growth of linguistic studies and key figures throughout the medieval period, Renaissance, 18th century, and 19th century, including important developments like the reconstruction of Proto-Indo-European. It concludes by noting the major shift towards structuralism, formalism and behaviorism in linguistics in the early 20th century.

1. 1
Towards a comprehensive compendium of factors impacting language
dynamics in post-globalized scenarios: Presenting principles,
paradigms and frameworks for use in the emerging science of
language dynamics
Sujay Rao Mandavilli
ELK Asia Pacific Journal of Social Sciences Volume 6, Issue 3 (April –June 2020)
Abstract
The objective of this paper is to present comprehensive principles of language spread that are applicable
in post-globalized scenarios, by expanding upon and consolidating our already-published works in which
had we studied different aspects of diachronic and synchronic linguistics and language dynamics
including language dynamics in India. Admittedly, these principles and theories cannot be
comprehensive, inclusive or wide-ranging enough to account for all dimensions of language spread in all
possible scenarios at this juncture. However, we recommend a repository-type and a nomothetic
approach which will allow for principles drawn from new and varied case studies and fieldwork from
different contexts around the world to be generalized and extended to other contexts, with suitable
annotations and clarifications regarding their anticipated general or context-specific use. These
approaches are particularly relevant in post-globalized scenarios which we expect to be the norm,
barring exceptions, given that the factors working in favour of a global long term, political, economic
and technological socio-cultural integration are expected to outweigh those working against it. Thus,
non contact-based scenarios are expected to be over-arching in the twenty-first century, and are
expected to take precedence over contact-based scenarios in many cases, even though the latter can
both directly and indirectly impact the former. Therefore, this paper takes into account work already
done in the field of sociolinguistics, applied sociolinguistics, linguistic anthropology and applied
linguistics, and recasts them and reassesses them in such a way, that their relevance to post-globalized
scenarios is brought out. It also merges them with our theories and approaches in the field of linguistics,
and brings them in line with our philosophy of the ‘Globalization of science’. Thus, the approach and
emphasis of this paper is quite different from other vital publications in this field.

2. 2
History of Linguistics
Linguistics may be defined as a scientific study of language, or the science of language, and is derived
from the Latin word ‘lingua’ meaning language and ‘istics’ meaning knowledge or science, where
language is an expression of human thought in a structured form through the use of vocal cords.1
According to a definition given by Robert Henry Robins, “Linguistics is concerned with human language
as a universal and recognizable part of the human behaviour and of the human faculties perhaps one of
the most essential to human life as we know it, and one of the most far-reaching of human capabilities
in relation to the whole span of mankind’s achievements”. Linguistics encompasses the study of the
origin, structure, grammar, syntax, and phonetics of languages, and the inter-relationships between
different languages and groups of languages. There are many different branches of linguistics, and the
more prominent ones among these include sociolinguistics, dialectology, psycholinguistics,
computational linguistics, comparative linguistics, linguistic anthropology, anthropological linguistics and
structural linguistics. Language is an essential tool of human communication, as is a manifestation of
human culture as well. It is therefore, much more than just a vehicle of human expression. A language
may be defined as “A purely human and non-instinctive method of communicating ideas, emotions and
desires by means of voluntarily produced symbols.” (Sapir 1921:8) According to Bloch and Trager, “A
language is a system of arbitrary vocal symbols by means of which a social group co-operates.” (1942:5)
Languages around the world often bear striking similarities, whether due to historical factors, accident,
or otherwise. As the thirteenth century English philosopher Roger Bacon once famously stated in this
regard, “He that understands grammar in one language, understands it in another as far as the essential
properties of grammar are concerned.” 2 3 4 5 6
Languages evolved tens of thousands of years ago, probably even before Homo Sapiens appeared on
earth, and early languages may only have had simple grammar and rudimentary vocabulary. Many
scientists now argue that Neanderthal man also possessed the ability to speak based on an analysis of
fossilized hyoid bone. Man’s linguistic ability sets it apart from every other species on earth, and this is
by far its most important distinguishing characteristic. Man is sometimes called Homo Loquens, or the
talking species, a term first proposed by Johann Gottfried Herder. The earliest written literature is
believed to date from around 2600 BC, and represents early Sumerian. The code of Hammurabi, issued
by Hammurabi, is a well-preserved Babylonian code of law of Ancient Mesopotamia, dated to 1700 BC.
The Rig Veda was compiled in 1500 BC, and was among the world’s oldest codified texts, along with
early Avestan texts, and was initially passed on as an oral tradition. The Egyptian “Book of the dead”
recorded in the “Papyrus of Ani” is dated to 1240 BC. Early research appears to have been more wide-
1
The Linguistic sciences and language teaching, MAK Halliday, Angus McIntosh and Peter Strevens, Longmans,
London, 1965
2
General Linguistics, RH Robins, Taylor and Francis, 1989
3
The origin and evolution of language, Brian Stross, University of Texas, W M C Brown Company, 1976
4
Homo Loquens: Man as a talking animal, Dennis Fry, 1977
5
Homo Loquens: An ethnologue, Ernst Pulgram, Lingua 24 (1970), 309-342, North Holland Publishing Co,
Amsterdam
6
On the origin and spread of languages: Propositioning Twenty-first century axioms on the evolution and
spread of languages with concomitant views on language dynamics Sujay Rao Mandavilli, ELK Asia Pacific Journal of
Social Science Volume 3, Number 1 (2016)

3. 3
ranging than hitherto imagined. An Egyptian papyrus dated to 1700 BC includes medical descriptions of
language disorders following a brain injury, demonstrating that linguistic studies were multi-faceted
from early times. 7
The following experiments seem to suggest that field-based observations were used from early days,
and are reviewed in brief. The Egyptian Pharaoh Psammetichus I is believed to have carried out a
language deprivation experiment involving two infants, known as the Psammetichus experiment in the
7th Century BC as narrated by Heredotus, to study how language was acquired. This may have been the
earliest ever recorded test of linguistics known till date, but has not been corroborated by independent
sources. A similar experiment was carried out by James IV of Scotland around 1500 AD following the
footsteps of the Italian emperor Frederick II a few centuries earlier, where he sent two new-born babies
to the remote island of Inchkeith. Both the children were raised by a deaf-mute mother, and the king
wished to see what language they would eventually learn. The Mughal Emperor Akbar also held that
speech arose from hearing, and that children who were not exposed to language would become mute.
Linguistics also developed independently in China and India before the dawn of the Christian era
unaffected by the dictates of the West and constraints imposed by work carried out elsewhere. Chinese
linguistics evolved around the fourth century BC. The Xiaoxue, the Erya (An ancient dictionary) and the
Xiao Erya were the early notable works from China, and are usually dated to around 300 BC. The
prominent early works from India were the much-acclaimed Sanskrit grammar by Panini composed
between 500 BC and 300 BC, and the ancient treatise on Tamil grammar Tholkappiyam which is believed
to have been composed at around the same time. As Max Muller states, the work on the scale
undertaken by Panini was not attempted in the West until well after the advent of the Christian era.
Prominent Greek scholars such as Herodotus, Plato, Protagoras of Adbera, Prodicus, Aristotle,
Heraclitus, Sextus Empiricus, Hippias and Apollonius made important early contributions to the study of
language, and this work was later taken forward during the Roman era by scholars such as Aelius
Donatus. Most of the linguistic work from the Middle Ages centred around grammar (particularly Arabic
and Hebrew grammar), and was an extension of Greek and Roman analyses. Linguistic studies increased
in importance towards the end of the Middle Ages, and a significant amount of scholarly output was
observed in this era. Arabic and Hebrew literary traditions had also reached a peak during this period.
During the Renaissance, grammatical treatises were written for several European languages. The
Academie francaise and the British Royal Society also carried out important work on linguistics in this
period, and the former codified French grammar. J. G Herder, James Harris, Gottfreid Hensel,
Ziegenbaig, James Burnett and Sir William Jones were leading linguists of Eighteenth Century Europe.
The Nineteenth Century produced important European scholars such as Wilhelm von Humboldt,
Friedrich von Schlegel, Jakob Grimm, Ferdinand de Saussure, Franz Bopp, and August Schleicher. Some
work was also carried out on the reconstruction of the Proto Indo-European language which became an
important field of study within linguistics due to a fortuitous discovery on similarities between European
7
Language and Linguistics: An introduction, John Lyons, Cambridge University Press, 1981

4. 4
and Indian languages by William Jones which was announced by him at a famous speech at Calcutta. 8 9
10
In the early Twentieth Century, there was a major shift towards structuralism, formalism and
behaviourism, and major scholars of this era were Franz Boas, Edward Sapir, Benjamin Lee Whorf, Noam
Chomsky and B.F Skinner. The Sapir-Whorf Hypothesis, the Whorfian hypothesis or the theory of
linguistic determinism proposed by Edward Sapir and his student Benjamin Lee Whorf (the term was
coined by the American linguist and Anthropologist Harry Hoijer) which states that language shapes
man’s perception of reality, and the ability to process thoughts differently and uniquely depending on
the language of the speaker is an important product of the early Twentieth Century, and is widely
accepted by linguists to this day, despite strident criticism from some quarters. This theory was shaped
by work by Johann Gottfried von Herder and Wilhelm von Humboldt who proposed the idea of language
determining human thought, and the idea of language being a rule governed system respectively.
Noam Chomsky’s generative grammar, William Labov’s and Peter Trudgill’s sociolinguistics, Michael
Halliday’s System Functional linguistics and Kantor’s Psycholinguistics are also significant ideas in the
field of linguistics, and new sub-fields of study are continuously being invented. Research linking
linguistics with diverse fields such as Anthropology, Genetics, Evolutionary Biology and Brain Psychology
is also being carried out in different parts of the world. Much progress has been made in Evolutionary
linguistics and the origin of language and is being studied along with ethnolinguistics, psycholinguistics,
anthropological linguistics, neurolinguistics, evolutionary psychology, evolutionary anthropology,
universal grammar, and cognitive science. This, along with advances in biology, has led to demonstrable
and quantifiable insights into the origin of language. Researchers from other parts of the world besides
Europe and North America are also beginning to contribute, and this is a welcome sign as this will lead
to new perspectives, and is in consonance with our wide-ranging thrust on the ‘Globalization of science’.
11 12 13 14 15
What is language dynamics?
Language dynamics is a new and rapidly evolving field of study in the field of linguistics, and this
promising field of study includes a formal study and investigation of how languages change, thrive,
flourish, spread or decline over a period in time, how changes to language take place due to contacts
with speakers of other languages and how languages and dialects compete with each other for viability
and success. More recently, this has come to cover non contact-based scenarios. Language dynamics is
8
Language: The cultural tool by Daniel Everett, Profile Books, UK, 2012
9
Linguistics: A very short introduction by PH Matthews, Oxford, 2003
10
Linguistic foundations of identity: Readings in Language, literature and contemporary cultures, Edited by Om
Prakash, Rajesh Kumar, Aakar books, 2018
11
The Study of Language, George Yule, Cambridge University Press, 1985
12
Contemporary Sociolinguistics: Theory, Problems, Methods, Aleksandr D. Svejer, John Benjamin Publishing
Company, Amsterdam, Philadelphia, 1986
13
Sociolinguistics: A study of speaker choices, Floran Coulmas, Cambridge University Press, UK, 2013
14
Sociolinguistics: Bernard Spolsky, Oxford University Press, Oxford, 1998
15
What is Sociolinguistics ? Gerard Van Herk, Wiley Blackwell, 2012

5. 5
also related to the birth and death of languages, although these are independent fields of study in their
own right. The formal study of language dynamics is divided into different theoretical frameworks that
seek to address different issues pertaining to the subject, and include data analysis and computational
modelling. Language dynamics is also classified into diachronic or time-based analysis (also known as
historical linguistics) and synchronic or spatial analysis (also known as descriptive linguistics) which is a
formal study of language dynamics and changes in language dynamics at a point in time, due to
interactions between languages, dialects and different speakers of the same language, and regardless of
its past history or its future destiny. Another interesting area of study is how diachronic factors impact a
synchronic analysis of language dynamics. Thus, this sub-field explores the co-relation between
diachronic linguistics and synchronic linguistics. The study of language dynamics also has much in
common with social dynamics, and many of the principles overlap, and uses our symbiotic approach to
socio-cultural change as its basis. (Social dynamics refers to the study of behavior of groups resulting
from the interactions of individual group members and the study of the relationship between individual
interactions and group level behaviors).16
Changes to language are often broadly classified as internally-generated changes or changes brought
about through external influences and contacts with speakers of other languages. Changes are also
classified into changes from above which comprise changes which are brought about through political
influences and intellectual traditions (elitist or esoteric traditions which can gradually percolate down
into different strata of society, or in some cases, from urban centres to rural or peripheral areas) and
changes from below which comprise more natural changes that spread due to popular culture. The
terms “Conservative” and “Innovative” are also used to describe the rate of linguistic change. The terms
“Transformation” or “Progression” are sometimes also used to describe the quantum of linguistic
change during a given period. Different languages may exhibit varying rates of change in different
periods. Analysis of linguistic change can also be classified into real-time analysis which analyzes
changes that take place during the lifetime of a speakers and apparent-time analysis which is a
comparative study of different generations of populations at a given point in time. 17
Today, linguists have begun to study novel issues pertaining to the world’s languages. Nettle, for
example, attempted to explain current distributions of languages with respect to various geographical
and socio-economic factors (Nettle, 1999). Languages can also often be traced to parent languages,
though this approach is disputed, and may be derived from the outdated tree model. The term
‘sprachbund’ is often used to describe an area containing languages with striking similarities. Mixed
languages arise, when features of two or more languages are combined into a single language. Many
scholars now recognize that languages are parts of complex ecological systems which can be modeled
mathematically, and mathematical modeling and computer-driven studies are being increasingly used in
linguistics. (Zanette 2001, Wichmann 2005). 18 19 20
16
A Course in Linguistics, Tarni Prasad, PHI learning Private Limited, Delhi, 2014
17
Linguistics: an introduction to linguistic theory, Victoria A. Fromklin, Susan Curtiss, Bruce P. Hayes, Nina Hyams,
Patricia A. Keating, Hilda Koopman, Pamela Munro, Dominique Sportiche, Edward B. Stabler, Donca Steriade, Tim
Stowell, Anna Szabolcsi, Blackwell, 2000
18
Language and Linguistics: An introduction, John Lyons, Cambridge University Press, 2000

6. 6
Many important research institutions around the world have now begun to study language dynamics,
though the field is still in its infancy. Among these are the Social Dynamics Lab, which is headed by
Vittorio Loreto who is a Full Professor of Physics of Complex Systems at Sapienza University of Rome and
Faculty of the Complexity Science Hub Vienna. Another school of study is the School of Advanced Study
of the Open World Research Initiative (OWRI) led by the University of Manchester. It explores the role
that languages play in relation to key contemporary issues such as social cohesion, migration, health,
business and diplomacy. Another institute worth mentioning is the Australia-based ARC Centre of
Excellence for the Dynamics of Language which is currently headed by Professor Nicholas Evans.
In addition to general journals on linguistics, there are now specialized journals covering language
dynamics and change. An example of this is the Brill international peer-reviewed journal on Language
dynamics and change that covers both traditional linguistics and new aspects of the dynamics of
language change. Language dynamics is already being studied in a South Asian context. The South Asian
Languages Analysis Roundtable (SALA) is organized every year in different parts of the world, and
analyzes problems from a South Asian perspective. The foundation for SALA was laid during the 1978
Linguistic Institute of the Linguistic Society of America held at the University of Illinois at Urbana
Champaign. There have been several novel approaches to language dynamics, too. Harsh Mathur is an
Associate Professor of Physics at the Case Western Reserve University, specializing in theoretical physics.
He is interested in the application of statistical physics to the study of language. He is a part of the Baker
Nord Center for the Humanities, College of Arts and Sciences, Case Western Reserve University. One
drawback of many existing research approaches, however, is that they are not predominantly fieldwork-
based, and ties from the colonial era have not been fully severed. 21
Let us now review some fields of linguistics that may have some bearing on our study.
Sociolinguistics
Sociolinguistics is the study of the effect of society on language, and the way it is used, and various other
related aspects. It differs from sociology of language, which focuses on the effect of language on society.
Sociolinguistics also takes into account social factors, class differences, differences between sub-
cultures, ethnicity, religion, education, gender, the interplay between cultures, socio-economic classes,
and other diverse factors. Sociolinguistics also overlaps with pragmatics, which deals with the contextual
use of language. It is also closely related to linguistic anthropology, and the distinction between the two
fields is often blurred. 22 23
The social aspects of language were first studied by linguists in the 1930s, and also by Louis Gauchat in
the early 1900s, but ground-breaking work was not carried out until much later. The first use of the
term “Sociolinguistics” was by the British Social Anthropologist Thomas Callan Hodson in his 1939 article
19
The Handbook of Linguistics, Edited by Mark Aronoff and Jamie Rees-Miller, Blackwell Publishing, 2000
20
Language: The basics, R L Trask, Second edition, Routledge, 1995
21
Handbook of the Philosophy of Science. Volume 14: Philosophy of Linguistics Volume editors: Ruth Kempson,
Tim Fernando, and Nicholas Asher. General editors: Dov M. Gabbay, Paul Thagard and John Woods. c 2012 Elsevier
22
An introduction to sociolinguistics, fifth edition, Ronald Wardhaugh, Blackwell Publishing, 1996
23
The handbook of applied linguistics, Edited by Alan Davies and Catherine Elder, Blackwell Publishing, 2004

7. 7
"Sociolinguistics in India" published in the journal “Man in India”. The study of Sociolinguistics in the
West began in the 1960s and was pioneered by linguists such as William Labov in the USA, who created
much of the methodology of sociolinguistics, and the Sociologist Basil Bernstein in the UK. Many other
researchers also contributed to sociolinguistics – Among these are William Bright who described the
social basis of language and its forms, and studied Native American and South Asian languages.
Many terms have been defined as a part of sociolinguistics. Speech community as defined by Labov and
others, is a concept in sociolinguistics that describes a distinct group of people who use language in a
unique and mutually accepted way among themselves, and in a social and cultural context. It may at
times also be synonymous with shared community membership. To be considered part of a speech
community, one must have a communicative competence. That is, the speaker has the ability to use
language in a way that is appropriate in the given situation. It is possible for a speaker to be
communicatively competent in more than one language. However, the definition of a linguistic
community may change along with its boundaries and constitutive elements. This process has only
accelerated in the recent past due to immigration and globalization.
Crucial to sociolinguistic analysis is the concept of prestige; certain speech habits or social patterns are
assigned positive or negative values, which is then applied to the speaker, or a set of speakers. The
terms acrolectal (high), mesolectal (middle) and basilectal (low) are also used to distinguish between a
more high-class dialect and a dialect of lower prestige. Overt prestige is understood to be the prestige
associated with a variant that people are aware of and is associated with the speech of higher-status
speakers. Peter Trudgill’s (1972) work on Norwich English showed that some speakers openly talk about
one variant as being ‘better’ than another. The term covert prestige refers to cases where speakers’
recognition of a variant is not openly manifest.
Sociology of language is the study of the relations between language and society, and was founded by
Joshua Fishman and others. It is related to the field of sociolinguistics, which focuses on the impact of
society on language. Sociology of language studies society in relation to language while Sociolinguistics
studies language in relation to society. In the Sociology of Language, society is the object of study,
whereas, in Sociolinguistics, language is the object of study. 24 25
Anthropological Linguistics
Anthropological linguistics is the intersection of linguistics and anthropology, and deals with the place of
language in a social and cultural context, and its role in preserving cultural practices and societal
structures. In the 1960s and 1970s, sociolinguistics and anthropological linguistics were a single field of
study, but they have since become distinct due to specialization. Anthropological linguistics studies
different types of languages, both written and spoken, and in a wide variety of social and cultural
contexts. Studies likewise have tended to be diverse, and have covered every facet of linguistics. For
example, a study of the Penan people, shows how their language employs six different and distinct
words for "we". Anthropological linguistics studies these distinctions, and relates them to types of
24
An introduction to Sociolinguistics, Ronald Wardnaugh and Janet M. Fuller, Seventh Edition, Wiley Blackwell,
2015
25
Introducing Sociolinguistics, Miriam Meyerhoff, Routledge, 2006

8. 8
societies , and their social norms and mores, and contrasts them with societies which have different
values.26
Linguistic Anthropology
Linguistic anthropology is an interdisciplinary study of how language influences social life. It is a branch
of anthropology that originated from the endeavour to document endangered languages, and has
grown over the past century to encompass most aspects of language structure and use. Linguistic
anthropology explores how language shapes communication, forms social identity, cultural beliefs and
ideologies, and develops cultural representations of natural and social worlds. It has some overlap with
the field of sociolinguistics. Dell Hymes was one of the pioneers of Linguistic Anthropology in the 1960s,
though he also coined the term ‘Ethnography of speaking’ (or ethnography of communication) in 1962
to describe the use of language in a social or a cultural context i.e. speech communities. 27 28 29 30
Language ideology or linguistic ideology on the other hand, is a concept used in Linguistic anthropology,
to describe beliefs or feelings about languages as used in their social contexts. Language ideology
implies ideas that are related to language and its connection with social values and norms. This is based
on works of earlier scholars such as Valentin Voloshinov, Mikhail Bakhtin and Roman Jakobson.
Existing theories of linguistic change
We will now provide a high-level overview of some models of linguistic change proposed by scholars in
the past few decades. Many leading theorists such as Jean Aitchison discuss changes to language itself,
rather than explain how languages spread or decline, and therefore have objectives which are different
from the objectives of this paper. They also do not attempt to make useful generalizations from a
diverse set of real-world scenarios, given that fieldwork within the field of linguistic anthropology is
scant and has barely even begun on a large-scale. Nonetheless, we present the most common among
them here, as they should provide a context for our work. It should also serve to highlight the vast void
that this paper seeks to fill in. We therefore hope that this paper will provide a precursor for future
work, and invite other researchers to join the field.
The Substratum theory of linguistic change proposes that changes in language occur due to external
changes such as trade relations, migrations, invasions, networking and cultural contacts with other
groups. Of late, changes are also being brought about through social networking, in the latter involves
no physical contact of any kind. It is expected that this category would account for most linguistic
changes in future. The S-Curve Theory of Linguistic change proposed by Chen (1972) and Bailey (1973)
states that the rate of linguistic change resembles an S-Curve, remaining low initially, increasing rapidly
towards the middle, and then gradually levelling off. This theory also proposes that changes in language
take place chiefly due to social factors, with other factors being subservient to them. According to Peter
Trudgill’s Gravity Model of linguistic diffusion, linguistic changes take place due to social contact
26
Anthropological Linguistics, Bambi B. Schieffelin, Paul Garrett, Routledge, 2011
27
A basic course in Anthropological linguistics, Marcell Danesi, Canadian Scholar Press, 2004
28
Textbook of Anthropological Linguistics, Concept Publishing Company, New Delhi, 2000
29
A companion to Linguistic Anthropology edited by Alessandro Duranti, Blackwell Publishing, 2004
30
The language of the genes, Steve Jones, Flamingo 1993

9. 9
between speakers of different languages. Changes are proportional to factors such as distance or
proximity and population size, and rapid changing happen between populations in close contact, and
through influential languages. Juliette Blevins’s theory of evolutionary phonology attempts to account
for synchronic phonological patterns as the result of phonetic changes in the transmission of sound
systems from generation to generation over time. Lev Vygotsky's sociocultural theory of human learning
or the ‘Language as a tool’ theory describes learning as a social process due to the emergence of social
values and cultural processes in society or culture. According to the Functional theory which was
proposed by M.A.K Halliday, languages change and evolve in tune with its users’ needs and the needs of
society, and languages are designed primarily to serve the needs of society. This theory appears to focus
more on lexical than other types of changes. Words may therefore be coined to reflect new discoveries,
technological changes, new legal requirements, new cultural contexts etc. According to the Theory of
Lexical Gaps, a word is usually invented or borrowed to fill in gaps in usage. This theory states that
linguistic changes are mainly driven by lexical gaps. According to the Wave model proposed by Baliey
(1973) geographical distance can have an effect on language change, and greater distance means there
will be less impact. The Random Fluctuation theory proposed by Paul Postal and Charles Hockett
proposed that linguistic changes are not dependent on any definite event, and linguistic changes are
random. According to the ease of articulation theory, languages change because people tend to favour
sounds and combinations of sounds that are easier to produce.
According to Jean Aitchison, Professor of Language and Communication in the Faculty of English
Language and Literature at the University of Oxford, there are three different aspects of linguistic
change. The first is a linguistic change where a speaker makes a linguistic choice, and implements it. The
second is widespread implementation where the choice becomes selected as a part of a linguistic
system. The third stage is diffusion where the change is replicated beyond the site of origin. With
hindsight, these are perhaps gross over-simplifications, as no one paradigm can satisfactorily account for
linguistic changes in all contexts and situations. 31 32 33 34
Merits and demerits of these approaches apart, any approach will also need to address underlying
causes of linguistic change over a period of time and across geographies including Social factors, Political
factors, Technological factors, and Cultural diffusion which may arise due to contact with speakers of
other languages. Our basic assumption here is that the rate of linguistic change is never constant and
may fluctuate very widely due to a result in an interplay of various factors in a manner that future trends
can be predicted, but to a limited degree and subject to certain constraints. It would also be necessary
to understand such changes in conjunction with various factors so that linguistic changes can be better-
justified or analysed with underlying causes, and periods of relative linguistic non-change can also be
predicted, and rationalized. 35
31
History of linguistic thought and contemporary linguistics, de Gruyter, Wiley, 1991
32
The Oxford Handbook of the history of linguistics, Keith Allan, Oxford University Press, 2012
33
The relationship between language proficiency and language attitudes Evidence from young Spanish-English bilinguals, Lauren Miller,
University of Central Arkansas
34
Definitions and Critical Literature Review of Language Attitude, Language Choice and Language Shift: Samples of Language Attitude Surveys
Serafín M. Coronel-Molina Indiana University, Bloomington, 2009
35
The story of language, CL Barber, The English language book society and Pan books ltd, London, 1964

10. 10
Languages can also change on account of several factors, and we had discussed them in brief in an
earlier paper. These were: efficiency, economy and simplicity, naturalness, emphasis and clarity,
expressiveness and comprehensiveness of vocabulary, role-based suitability and context-based
suitability. The researcher will need to have access to a dictionary of various theories, principles and
factors driving the dynamics of languages, and often, a weighted average model will need to be used
because more than one factor and principle will apply in a given context. 36
There can be many different types of linguistic changes. The Great Vowel Shift in English, for example, is
a series of changes that took place in the pronunciation of the English language, between 1400 and
1700, influencing all dialects of English, and changing the pronunciation of long vowels, and some
consonants. The Great Vowel shift was first studied by Danish linguist Otto Jespersen, who first coined
the term.
Identifying some key principles before we proceed
Let us now identify some foundational principles upon which our approaches are based. It would be
necessary to understand these before the principles, concepts and the frameworks of our paper are laid
out.
Negation of pre-scientific theories
Before we formulate the principles of language dynamics, we deem it prudent to list out pre-scientific
theories still prevalent in different parts of the world, mostly in isolated pockets. It is necessary in this
age of scientific thought and endeavour, to attempt to negate them, weed them out, and ensure that
they eventually fade from the general public consciousness into obscurity and oblivion. It is unfortunate
that they have some currency, and are still glorified in some circles.
- Tower of Babel: The Tower of Babel is a narrative in Genesis 11:1-9 which seeks to explain why
people in different parts of the world speak different languages. According to the story, a united
human race in the generations following the Great flood, came to Shinar, and agreed to build a
city, and tower tall enough to reach heaven. God, observing their city and tower, confounded
their speech so that they could no longer understand each other, and scattered them around
the world.
- Saraswathi, the Hindu goddess of learning: Saraswathi is the Hindu goddess of knowledge,
music, art, wisdom and learning, the wife of Brahma the creator, and first described in the Rig
Veda, and is often associated with language and linguistic ability.
- Garden of Eden: Adamic was believed to the language spoken by Adam and Eve in the Garden of
Eden. Adamic is the language used by God to address Adam or the language invented by Adam.
(Book of Genesis 2:19)
- Noah’s Ark: Noah’s Ark is the vessel in the Genesis flood narrative (Genesis chapters 6 to 9)
through which God spares Noah, his family, and examples of all of the world’s animals from a
world-engulfing flood. This is believed to be pure myth as no evidence of the ark has ever been
36
The problem of linguistic universals, Arundhati Mukherjee, Allied Publishers Limited, New Delhi, 2004

11. 11
found. Some Biblical creationists believe that Hebrew was used during the flood, and this split
up to other languages.
- Original language hypothesis: The Original language hypothesis of the Proto-world language
hypothesis is the hypothesis that there was a hypothetical ancestor to all the world’s languages.
This language is purely hypothetical and conjectural, and is not directly or indirectly attested.
Even though it is attributed to mainstream science, there is not a shred of evidence in support of
this theory. This is akin to the idea of monogenesis, and was proposed by Alfredo Trombetti in
his book L’Unita d’origine del linguaggio published in 1905, and by others. It was eventually
discarded in favour of the idea of polygenesis.
- Linkage to OAT: The OAT refers to the ‘Out of Africa theory’ or the theory that humans migrated
out of Africa, and then dispersed around the globe. There are many variants of the ‘Out of
Africa’ theory, and one of this is the recent Out of Africa dispersal hypothesis, or the recent
single-origin hypothesis (RSOH), which assumes that humans first left Africa as recently as eighty
thousand years ago. The other extreme is the Multi-regional hypothesis which assumes that
humans evolved independently around the globe. There are many via media approaches, and
even OAT variants do not preclude admixture with pre-existing populations elsewhere. The OAT
is strongly co-related with monogenesis, though the OAT by no means necessitates it, while the
MRH is associated with polygenesis. This is a hotly debated topic today, and is by no means
resolved, and the author is in favour of the MRH. This also has some co-relation to the early
theories of the Nineteenth century. James Cowles Prichard, an English physician and ethnologist,
believed that all races originated from Adam, while American physician Samuel George Morton
believed that humanity could not have originated from a single source, but had multiple origins.
Field-work driven approaches versus ivory-tower approaches
While the quantum of fieldwork carried out in linguistics has increased greatly in recent times, it may
still need to follow other fields of Anthropology in becoming predominantly fieldwork-driven. Thus,
Linguistic Anthropology must follow mainstream Anthropology in bringing prolonged fieldwork, and the
Participant Observation method to the centre stage of study. Field work must be carried out in different
parts of the world, in line with our SAPTA approach (Structured Annotated Participant Driven Appraisal),
and multi-sited ethnography which seeks to follow a hypothesis to its logical conclusion by initiating
studies in different parts of the world. Case studies must also be a part of investigation, and these must
be drawn from different parts of the world. Case studies must include not just etic, but also emic
perspectives. The latter must be implemented in letter and spirit, but may be far from easy at the
present juncture, and until all Eurocentric paradigms are challenged. This must also follow the ideals of
George Marcus and others who proposed Multi-sited Ethnography as a way to examine and study global
processes through Ethnography and identify macro-level issues, and are related to World Systems
theory influenced by Immanuel Wallerstein and others. This is also called ‘living the global’
ethnography, or simply ‘Globalized Ethnography’. Many linguists have always recommended fieldwork,
as a precursor for meaningful studies. The American linguists Dell Hymes and John Gumperz, for
example, had encouraged their students to do fieldwork as a part of linguistic analysis, and Gumperz did
extensive work in India and other countries himself.

12. 12
Ethnographic studies encompassing linguistics have been carried out by Sherzer (1983), Hill and Hill
(1986), and Mendoza-Denton (2008). Sherzer describes how the Kuna of Panama use language: their
public language of the gathering house, and their use of language in curing and music, in rites and
festivities, and in everyday conversation. Hill and Hill describe how the Malinche of Central Mexico use
language in their daily lives and in their struggle to preserve their linguistic and cultural identity in the
context of the encroachment of Spanish. Mendoza-Denton (2008) studied Latina gangs in a California
high school. The students were a mixture of Euro-Americans, African Americans, Pacific Islanders,
Asians, Asian-Americans, and Latinos. She focused her research on the Nortenas and the Surenas, two
rival Latina gangs. She studied these groups in depth, and found a strong ideological divide between the
groups. The Nortenas were northern-oriented, preferred to speak English, while the Surenas were more
Mexican-oriented, preferred to speak Spanish, Mendoza-Denton showed how the members of each
group reinforced their identities through their linguistic practices and behavior. Daniel Everett lived for
many years in the Amazon jungle, and carried on research on many languages of the Amazon jungle.
However, it would be expected that in addition to primary data collected on the field, some amount of
secondary data would also be utilized, given the practical difficulties in collecting primary data in many
situations. Thus, a repository-type approach is recommended.
No computer-driven linguistic modelling or computational modelling for the sake of it
Computational linguistics is a branch of linguistics where the techniques of computer science are applied
to the analysis and synthesis of language and speech. It has many uses in Machine translation, speech
recognition, text-to-speech synthesizers, interactive voice response systems, and the like, and has both
theoretical and applied elements. It has many positive elements such as Machine Translation, Retrieving
data, Analysis of texts, database building, and creating chatbots. Another related field is Mathematical
linguistics which is a field of scientific enquiry applying mathematical methods and concepts to the study
of languages, and their inter-relationships. This field of study was conceived in the 1950’s to solve
problems in theoretical linguists. Quantitative linguistics investigates languages using statistical methods
to formulate general theories of language change, and the structure and the inter-relationship of
languages. These days, Open Source Software such as R is being increasingly used in this field. While all
this may be admirable, the human element in Linguistic Anthropology, one that is based on an interface
with humans in diverse cultural and social contexts must not be lost sight of, and in no context can the
former be a substitute for the latter. The human-centric nature of the social sciences must never be
ignored, compromised or relegated to the background, in the backdrop of the increasing glamour and
razzmatazz of computer science or the hard sciences. 37 38 39
Use of linguistic models
We also strongly recommend the use of linguistic models, such as the one we had proposed in
conjunction with the Aryan problem as central to linguistic inquiry. Most models would deal with the
interrelationships between languages within a sprachbund. However, many models may be global in
37
Mathematical Linguistics, Andras Kornai, Springer, London, 2008
38
Mathematical Methods in Linguistics, Barbara H. Partee, Alice ter Meulen, Robert E. Wall, Kluwer Academic Publishers, 1990
39
Statistics for linguistics with R: A practical introduction Edited by Walter Bisang, Hans Henri Hock, Werner Winter, Mouton de Gruyter, 2009

13. 13
nature, or quasi-global and deal with relationship between languages across a wide geographical area.
Examples of these models could be models dealing with relationships between various branches of the
postulated Indo-European family of languages. Another type of model could be a model depicting
changes to a single language over a period in time. Many models may initially be conjectural, but may
serve as place-holders, and can be refined as further data becomes available. Linguistic models however,
have several connotations in linguistics, and different types were used by linguists such as Zellig Harris,
Carl Pollard and Ivan Sag. 40 41 42
No intellectual Nerdism
A nerd may be described as a foolish or contemptible person who lacks social skills, and this may stem
from a myopic or an inward-looking attitude. This approach can also be applied to intellectual
endeavours, leading to a flawed output. Early Anthropological work depended on the accounts of
traders, travellers and missionaries such as Heredotus, Marco Polo and Fa Hien, and were mostly second
hand. Later, Armchair Anthropology was in vogue as epitomized by the works of James G Frazer who
studied magical and religious beliefs from around the world. This was followed by Verandah
Anthropology where subjects were summoned to the verandahs of colonial bungalows, and then the
hand-maiden era where Anthropologists accompanied colonialists and missionaries to colonies to
impose a Euro-centric worldview of Anthropology. Fieldwork began to take off by the 1800’s, as
exemplified by the Torres Straits expedition of 1898 and other earlier expeditions and studies such as
those of the Mohawks and Zuni Pueblo, but the full-fledged Participant Observation method was only
developed by Bronislaw Malinowski in the 1920’s, and has become the gold standard ever since. Even
though Anthropology has always studied exotic cultures, their subjects were treated as objects of
curiosity, and Anthropologists did not work for them. The target audiences of their work were always
western audiences. 43
Many early Anthropologists worked within the premises of positivism. Malinowski believed that their
subjects were pre-literate and could produce no meaningful works of their own. Therefore, scientific
works could only emanate from external sources, and these were objective and unbiased. Radcliffe-
Brown believed that their subjects in the Andamans were so decimated with measles that they were
endowed with meaningful thought processes of their own. Levi-Bruhl likewise contended that Non-
western minds were pre-scientific and pre-logical. According to Evans-Prichard, witchcraft in the Azande
does have a practical utility in a native context, and some people may even believe it to be true, a
premise not valid in Western science. However, this was another day, and another age. Few will deny
that Western thought is only one of the many systems of thought. For a meaningful and unbiased study,
a combination of emic-etic studies and etic-emic studies are a must, and one that must involve scholars
40
Syncretism and Acculturations in Ancient India: A New Nine Phase Acculturation Model explaining the process of transfer of power from the
Harappans to the Indo- Aryans Part One Sujay Rao Mandavilli, ICFAI Journal of History and Culture, 2009
41
Syncretism and Acculturations in Ancient India: A New Nine Phase Acculturation Model explaining the process of transfer of power from the
Harappans to the Indo- Aryans Part Two Sujay Rao Mandavilli, ICFAI Journal of History and Culture, 2010
42
The Demise of the Dravidian, Vedic and Paramunda Indus Hypotheses: A brief explanation as to why these three Hypotheses are no longer
tenable, Sujay Rao Mandavilli, 2013
43
The Golden Bough: A study in comparative religion, James G Frazer, 1880

14. 14
from across the world. Emic perspectives must be merged seamlessly with mainstream scientific
method.
No over-theorizations, over-simplifications and over-generalizations
Over-theorizations, over-simplifications and over-generalizations must also be avoided at all costs. One
of the prime causes for this could be the application of Western-centric (or alternatively, Indo-centric,
Afro-centric or Sino-centric which are also antithetical to the interests of science) propositions that all ill-
suited for other parts of the world. Theorization or hypothesis building involves the formation of
tentative conclusions from incomplete data, and provides a tentative explanation that can be tested
through further verification. A good hypothesis possesses the power of prediction, and real-world
hypotheses can often be exceedingly complex encompassing many dependant and independent
variables. They must encompass as much observable or known data as possible, and should be easily
verifiable, refutable or modifiable, regardless of whether they are statistical or non-statistical.
Hypotheses can be greatly improved if as much reliable data as possible is collected from global teams,
so that modifications are minimal, and costly rework as a result of rejecting or substantially modifying
hypotheses can be minimized or eliminated. This would also pre-empt over-simplifications as complex
hypotheses (those which encompass as many scenarios as possible, but eschew redundancy at the same
time) which are amenable to real-world testing in multiple scenarios can be formulated. This would
greatly also reduce the risk of the formation of stereotypes and cultural biases, and minimize the risks
arising from cultural naivete. Phenomenological and emic approaches can help study issues and topics
as they are experienced by subjects first hand, instead of imposing external worldviews.
All flights of fancy and leaps of logic must be abandoned
Flights of fancy and leaps of logic have been the direct outcome of cultural myopia and over-
generalizations, though the researchers’ (in question) prejudices may have greatly contributed. Robert
Caldwell proposed the existence of a separate Dravidian language family, though the term ‘Dravidian’
only had a geographical connotation in Sanskrit literature. Some researchers consider his work to be
highly divisive, though he found some support among Dravidian nationalists. He even went as far as to
proclaim that Hebrew and Greek contained words of Dravidian origin. Similar hypotheses such as the
Elamo-Dravidian hypothesis as proposed by David McAlpin were also highly conjectural, and remained
controversial. Some of these hypothesis proposed that the ‘Harappan language’ also formed a part of
this postulated language family, and that the Dravidian languages were brought into India from Elam.
We had reviewed the claimed evidence in support of all these claims in an earlier paper and found them
to be tenuous and flimsy. Claimed evidence centred around the sub-stratum of Sanskrit, and the
structural analysis of the script can be easily negated. This hypothesis was mindlessly accepted for
decades ignoring inconsistent evidence, but is now falling out of favour.44
Some other linguists think
Japanese was related to Tibetian or to Tamil, and that these were introduced to Japan during
migrations. Others postulate the existence of an Altaic language family, though this is now disputed,
and is rapidly falling out of favour. This hypothesis also encompassed the search for what may be a
44
The Demise of the Dravidian, Vedic and Paramunda Indus Hypotheses: A brief explanation as to why these three Hypotheses are no longer
tenable, Sujay Rao Mandavilli, 2013

15. 15
mythical homeland, discounting the search for reasonable causes for claimed similarities. Likewise,
some think that the language of Easter Island in Polynesia was derived from Tamil. This claim is made by
Dravidian nationalists due to the striking similarities between the pictographic Rongorongo script and
the Indus script, as this is indeed one of the most baffling coincidences in science. However, all aspects
of this problem need to be studied together to arrive at a meaningful conclusion. More recently,
excavations at Keezhadi have uncovered a culture dated to 400 BC. However, Dravidian nationalists
have used this as an excuse to prop up the Dravidian Harappa hypothesis. How well would these stand
the test of scrutiny?
On the other hand, some Hindu nationalists go as far as to dispute the relationships between North
Indian and European languages, or proposing a homeland in India. Hindu nationalists insist that the
whole of the Indus Valley spoke Sanskrit, which was primarily a liturgical language. Thus, existing Euro-
centric (Even Indo-Centric or Afro-centric) paradigms must be constantly challenged and upended in the
interests of science, following robust inter-disciplinary methods. Clearly, there is a lot of work to be
done. All hypotheses must therefore be re-examined from time to time particularly in the light of new
and expanding data, and all reassessment must follow bonafide scientific methodologies. How many
misleading conjectures could have been avoided, we may ask, if data had been systematically collected
from different parts of the world?
Studying both diachronic and synchronic factors
In addition to understanding synchronic changes, a compendium of historical factors may also need to
be prepared and updated from time to time, and the key takeaways culled as this will have a bearing on
any study on the spread of languages. Several linguists have studied diachronic and synchronic aspects
in tandem, examples being Gordon Gauchat and Eduard Hermann.
For example, the Vikings were a sea-faring people from the late eighth to the early eleventh century
who established a name for themselves as traders, explorers and warriors. They travelled over a wide
region, and deeply impacted the regions they travelled to. The Vikings spoke several languages, which
included the Old Germanic Old Norse, Old Gutnish and other dialects, and used the Runic alphabet in
which inscriptions survive to this day. Old Norse had an influence on English dialects, Lowland Scots and
Ulster Scots. The extinct languages of Orkney and Shetland off the coast of Scotland are believed to be
the direct descendants of these languages (Unlike Scottish Gaelic which developed from Old Irish, and
the now extinct Manx), as well as languages in Scandinavia and Denmark.
The Norman conquest of England was a eleventh century invasion and occupation of England by an
army of Norman, Bretan, Flemish and French soldiers led by the Duke of Normandy, William the
Conqueror who won in the Battle of Hastings in 1066. This led to the near total elimination of the old
English aristocracy, and also brought about major linguistic changes in England. Anglo-Norman became
the language of the elites, displacing Old English. It also influenced the language of the masses over a
period in time.
Historical factors can also bring about sudden changes, examples being the sack of Rome by the
barbarians i.e. Visigoths under Alaric I, in 410 AD. Rome was sacked again in 455, 546, 549-550, and

16. 16
1084, by Genseric, King Totila, the Ostrogoths and Robert Guiscard respectively. The Gauls under
Brennus had also sacked Rome in 390 AD in the Battle of the Allia. The fall of Constantinople was the
capture of the capital city of the Byzantine Empire by the invading Ottoman army on 29th
May 1453. This
event, like many other historical events of a similar kind, affected trade in the European region rather
suddenly and abruptly, changing power equations to a considerable degree, perhaps triggering linguistic
changes in its wake as well. 45
We had also proposed the following Six Phases of the Indo-Europeanization of the World in an earlier
paper, and we reiterate them below, as this will give an idea of the kind of complex deep-history
analysis that may need to be done by linguists to research the dynamics of language, and in turn
integrate them with other data:
(a) Phase A: The spread of various dialects and languages forming a part of what we call Base Indo-
European from the Indo European homeland and linguistic transformations in outlying regions
would constitute what we may refer to as Phase A. These expansions would have been accompanied by
human migrations which may have taken place not at one point in time, but at different points in time
to different outlying regions beginning around 3000 BC.
(b) Phase B: Billiard like extensions. This phase would comprise the Indo-Europeanization of Europe as
explained in our papers, and the spread of Sanskrit within India as a liturgical language including parts of
South India and its influence on Dravidian and other languages. This form of a spread may or may not
have happened in tandem with human migrations. These may have occurred at much later periods of
time in many cases and may constitute a form of elite dominance in many cases.
(c) Phase C: Tertiary extensions. This phase would comprise tertiary extensions like the spread of
Sanskrit into South East Asia from India due to political factors in pre-modern times.
(d) Phase D: This phase would comprise the spread of IE as a primary language over the past couple of
centuries into regions such as North and South America and Australasia due to migrations from Europe.
(e) Phase E: This phase would comprise the spread of IE as a secondary language as a result of
colonialism in places such as Africa and Asia.
(f) Phase F: This phase would comprise the spread of IE languages in modern times as a result of
globalization, and the entrenchment of English as a global lingua franca.
While studying historical factors, our approach to the origin of language must also be kept in mind, and
linguistic and dialect isoglosses studied. An assessment of natural barriers and physical features would
also form a backdrop of any study, and researchers must evaluate how languages come to be. This must
be accompanied by etymological studies and a study of hermeneutical texts wherever these are
available, to make any assessment complete, and a study could incorporate study of relationships with
neighbouring languages and word borrowings as well.
A mapping of dialects has also been attempted for different languages with features and dialect
isoglosses mapped. Complex language atlases have also been developed such as the Altas Linguistique
de la France or ‘Alf’ by Jules Gilliéron and Edmond Edmont. A number of atlas projects have been
45
Generic Identity Theory for the Twenty-first Century: Towards grand unified approaches in identity formation, identity transformation and
identity dilution or neutralization Sujay Rao Mandavilli Elk Asia Pacific Journal of Social Sciences Volume 5, Issue 3, 2019

17. 17
undertaken in different counties across Europe such as Switzerland, Germany, Italy and Spain. Dialect
atlases of North America have also been undertaken. These would provide a vital input into the study of
the origin of languages, and would impact a study of language dynamics as well.
In addition to real-time linguistics and apparent-time linguistics, trend studies are sometimes carried
out. A trend study uses data that includes comparable speakers who have been recorded at different
points in time. In addition, generational changes or changes between generations and lifespan changes
or changes within a speaker’s lifespan are also carried out.
Micro and macro-level study including a study of macro and micro cultures
The term micro-linguistics and macro-linguistics are already in use, but we propose a slightly different
definition to make it appropriate to our proposed sub-field of study. The term micro-linguistics was first
used by George L. Trager in an auricle published in 1949. The term micro-linguistics is a branch of
linguistics that deals with the study of language in the abstract without regard to the meaning or
notional context of linguistic expressions, and includes a study of phonetics, syntax and morphology. On
the other hand, macro-linguistics studies the social and cultural context of language, and closely
corresponds to sociolinguistics. From our perspective, micro linguistics can also correspond to an
assessment of language dynamics or factors contributing to language dynamics through an individual
level study while macro linguistics would include a study at the level of a culture or a society, and would
involve a study of human interactions, and could also comprise an aggregation of micro-level studies. At
an intermediate level, micro-cultures can also be studied, and these would be subsets of macro-cultures.
Sociolinguists have maintained that asocial or stand-alone linguistics is not worthwhile and that
language can be comprehensively understood only if understood in a social context. This is because
society imposes constraints on the speaker and his idiolects which can be transcended only in the rarest
of cases. On the other hand, community-wide linguistic changes are more common in most societies.
This is a principle we will strive to maintain throughout this paper, but a micro-level study is also
adopted wherever warranted. 46
Some researchers like Hudson (1996) also distinguish between sociolinguistics (or micro-sociolinguistics)
and the sociology of language (or macro-sociolinguistics). Micro-sociolinguistics investigates the
relationships between language and society to understand the structure of language and of how
languages function in communication; On the other hand, the goal of the sociology of language is to
discover how social structure can be better understood through the study of language.
Descriptive as opposed to prescriptive
There is also a growing amount of work called critical sociolinguistics (Singh 1996, Kress 2001) that takes
an ‘interventionist’ approach to issues that need to be remediated. However, language dynamics can
seldom be prescriptive. Predictions can also be seldom be accurately made given that language
dynamics are impacted by political, economic, cultural and social factors that may be outside the
46
LANGUAGE CHOICE AND LANGUAGE ATTITUDES IN A MULTILINGUAL ARAB CANADIAN COMMUNITY: QUEBEC– CANADA: A SOCIOLINGUISTIC
STUDY Bader Sa’id Dweik Hanadi A. Qawar Middle East University Middle East University, British Journal of English Linguistics Vol.3, No.1, Pp.1-
12, March 2015

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linguists control. Such predictions can rarely be accurate, particularly if they are made for the long-term,
and may involve such major assumptions, that they may hold out little practical value.
Collaboration and interdisciplinary approaches
Collaborative and interdisciplinary approaches are highly recommended in the era of globalization, and
qualified teams from different parts of the world must participate and contribute. Teams must be so set
up that no one particular paradigm can be allowed to dominate, and as is applicable for all fields of
social science, truly culture-neutral value propositions on all aspects of study must be placed on the
table. Interdisciplinary pursuits have been more challenging due to the high degree of specialization
present in today’s research, but must become the norm: collaboration with historians and biologists are
easier said than done. This can happen though empowerment of all members of the team and other
specialists, and this will lead to inter-cultural and inter-disciplinary frameworks that can be further
modified. This, would lead to dialectical exchange of ideas across cultures, unseat cultural biases and
perceptions, and avoid approaches that appear to challenge mainstream norms but are unwittingly
Eurocentric (or English-centric) in their orientation. For example, Amitav Ghosh has challenged the
dominance of Western English and Western narratives, but as an English writer, much of his work on
language and political power equations was English-focussed. Opposing ideologies have tended to be
associated with some other form of “centrism”, examples of these being Dravidian nationalist constructs
of language, which may be somewhat removed from reality. In recent years, there has been a shift from
British Anglocentrism to American Anglocentrism, through the demonstration of American hard, soft
and grey power, though this constitutes another form of centrism by itself.
Doctrine of non-predictability
We must also introduce the doctrine of non-predictability here. This principle states that language
dynamics cannot be predicted with any degree of certainty. This is because language dynamics are
dependent on factors such as political factors and economic factors over which a linguist may have no
control. Thus, a linguist may at best be able to come up with a set of scenarios, along with suitable
assumptions. Unquestionably, the quotient of predictability may increase due to ever-increasing
integration, but no form of integration at any level can completely annul any factor of uncertainty driven
by political and economic factors, or vested interests.
Factors can therefore be categorized into predictable and non-predictable factors. Predictable factors
include those factors which can be incorporated into the science of language dynamics. Unpredictable
factors include those which cannot be incorporated into the science of language dynamics. Examples of
such factors are political and economic factors. Unpredictable factors can also be expressed as
scenarios. For example, Scenario A may assume an increase in the economic power of the USA, scenario
B may assume no change in status quo while scenario C may predict a decline. Unpredictable factors will
have a bearing on future assessments, more so in the long term. It is often said that the future is nothing
but a set of possibilities, with each possibility assigned a probability; a list of such scenarios must
therefore be made, to the extent possible, and probabilities worked out wherever possible. In a nutshell,

19. 19
the reliability of predictions decreases with time, and predictions are always fraught with risks and
uncertainties.
Language dynamics don’t lead to ideal situations
It must also be borne in mind that the principles of language dynamics don’t take into account what is
good for society, or lead to ideal situations, and proactive approaches and intervention are required to
ensure that language paradigms take into consideration requirements of all groups of people in a
society, and lead to the well-being of all sections of society. For example, English is the de facto Official
language in India, and demand for it is increasing manifold. However, allowing it to spread naturally, or
adopting “standard” pedagogical practices with respect to the learning of languages would not raise
linguistic standards, or lead to a situation where language learning is attuned to the needs of the people.
Language planning must therefore, include a careful consideration of what linguistic skills are needed in
a given socio-cultural and a socio-economic context, and the cultural preferences and habits of learners
as well. However, this would be a two-way process, and enhanced linguistic skills would lead to changes
in language dynamics as well, by impacting patterns of usage.
Nomothetic, inductive and idiographic approaches
A nomothetic approach is used to discover general or scientific laws, and is derived from the Greek word
‘nomos’ meaning law. This approach must be adopted to identify universal principles and formulate
theories that can be as widely used as possible. This is related to the inductive approach were general
laws are derived from large sets of data. Another related concept is that of nomothetic causation where
the same cause has an effect on a lot of people.
The idiographic approach, on the other hand prescribes that each situation or context is unique, and
must be studied in its own unique way. Identifying Idiographic stand-alone cases will form a part of this
field, but must be later probed in depth by a more specialized set of scholars who may collect additional
quantitative and qualitative data. Thus, principles which operate in a given set of circumstances must
also be identified. For example, a unique form of pluri-lingualism is the case of the Tucano tribe who live
along the Vaupes River in Columbia and parts of Brazil. These groups practice linguistic exogamy,
normally marrying outside their linguistic group. It is therefore, common for a member of a tribe to
speak several languages in different situations and with different groups. This therefore constitutes a
different and a unique form of pluri-lingualism where the principles described in this paper will not
apply, and must be studied as an idiographic case.
Additionally, a repository-type approach offers many benefits over a stand alone solution for any given
context as a plethora of solutions may apply. The days of the latter may well be over. As an example, we
can cite the failed ‘bow-wow theory’, whose progenitors insisted that it was the panacea to all the
riddles on the origin of languages until it was too late. Instead, a combination of different solutions from
experiences culled from different parts of the world may apply in a given context.
Our theory on the origin of language: The Epochal Polygenesis approach

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We had presented the Epochal Polygenesis approach is an earlier paper and a summary of this paper is
represented below. We had divided the origin of language and explained the possible high-level changes
to language into five major epochs each with its unique characteristics. The five epochs were the Pre-
historic period (comprising the Stone Age (The Palaeolithic age and the Mesolithic age) and the Neolithic
age), the Proto-historic age (covering the Neolithic age and the Early Chalcolithic age), the historic
period (covering the Late Chalcolithic age, the Old world, the Iron age, the Ancient world, the Medieval
era, the Renaissance, the Age of discovery and the Georgian era), the Modern Pre-globalized era (from
the Victorian era to the end of the Twentieth century), and the Age of globalization (from the end of the
Twentieth century to the Twenty-first Century). 47 48 49
The idea of language would have progressed and changed from epoch to epoch. For example, languages
in the pre-historic period would have been primitive and may have been largely autochthonous in origin.
These languages would have been spoken unstandardized varieties, and would have covered a small
geographical region. Theories such as the bow-bow theory would have applied at this stage, as speech
was kept simple and practical. In the Proto-historic period, words would have been constantly
overridden, and languages would have been more standardized over a given, and relatively larger area.
Some linguistic traditions would have been passed on from generation to generation, and quasi-political
factors would have come into play. There may have been some word borrowing from neighbouring
regions. The historic period would have been equated with the emergence of full-blown political
authority, and the emergence of proto-literate and literate traditions. By this time, language would have
played and important social and cultural role in a society, and would have been the hallmark of a
culture. Intellectual traditions would have begun, but would have been elitist. The modern pre-
globalized era would have seen the emergence of new technologies and vastly improved technologies as
well as near-universalization of literacy. Intellectual traditions would have increased greatly. The post-
globalized era would have seen the breaking down of national barriers on an unprecedented scale, and
the spread of languages with little or no direct contact. Technology would greatly facilitate the spread of
languages at this stage, and this stage would also be marked by the rapid extinction of minor languages,
as some languages become more technology-empowered than the others.
Our approach to study the spread of languages: The Theory of Linguistic Osmosis
An important building block to be understood before understanding the theory of linguistic osmosis is
that of a linguistic unit or entity. Linguistic units or entities may exist at various levels; the lowest level
being that of the linguistic community, which can have one or more subsets. This term is already in use
in sociolinguistics and anthropological linguistics, is similar to a speech community, and corresponds to a
group of people who share a set of linguistic norms and expectations regarding the use of language. It
also connotes shared community membership and shared linguistic communication. At a lowest level,
this could correspond to a small town, or a big city. The American linguist Charles Hockett defines a
linguist community as follows: “Each language defines a speech community: the whole set of people
47
Linguistics, HG Widdowson, Oxford University Press, 2003
48
Linguistics, An introduction, Andrew Radford, Martin Atkinson, David Britain, Harold Clahsen, Andrew Spencer,
Cambridge University Press, 1999
49
Linguistic for Everyone: An introduction, Kristin Denham, Anne Lobeck, Cengage learning, 2009

21. 21
who communicate with each other, either directly or indirectly, via the common language.” (1958:8) A
similar definition provided by English linguist William Labov is as follows: “The speech community is not
defined by any marked agreement in the use of language elements, so much as by participation in a set
of shared norms; these norms may be observed in overt types of evaluative behaviour, and by the
uniformity of abstract patterns of variation which are invariant in respect to a particular level of usage.”
(1972: pp 120-21) However, in real-world scenarios, linguistic communities around the world typically
have several linguistic minorities within their territory in addition to a majority or a dominant group.
Linguistic communities may also be characterized by the presence of a large number of dialects, both
geographical and social. A dialect is a specific form of a given language showing sufficient differences
from the literary form of that language. Examples of dialects in Chinese include Pekingese, Cantonese,
and Yunnanese, and these are geographical dialects representing the name of a city or region. Social
dialects comprise acrolects, mesolects, and basilects, which denote high-end social use, middle-class use
and low-end social use respectively. The study of social dialects is related to the field of Ethnolinguistics
which is a specific area of study under socioliguistics. Sociolinguistics studies the variation in language on
the basis of interaction between social classes and cultures.
In some cases, geographical dialects may themselves be perceived as being superior or inferior. For
example, the Telangana dialect of Telugu is perceived to be inferior to the Andhra dialect of Telugu by
Andhra Telugu speakers. In extreme cases, speakers of various dialects may be rival or even mutually
antagonistic to each other, or at least possessing key distinguishing features, as dialects may themselves
be major, and often contending for full-fledged language status. In such cases, the spread of a language
may also be influenced by linguistic and ethnic rivalry, and often the fear of persecution and
marginalization may also drive language dynamics.
It would logically follow that, there are two distinct and separate scenarios, each with its own set of
rules and defining characteristics: Linguistic osmosis by Geographical dispersion, and linguistic osmosis
through direct contact, involving multiple linguistic groups in a linguistic unit in close contact with one
another. This approach focuses primarily on the former, but can also be applied for the latter in most
cases.
The next higher level is a linguistic block, which can also be referred to as a linguistic zone or a linguistic
area, comprising various linguistic communities sharing common linguistic or cultural traits, or
additionally, a geographical zone where dynamics of language are similar to one another, closely
influence each other, or are driven by a similar set of factors. A linguistic block usually does not comprise
a region with speakers of a single language. In a majority of cases, they would speak related languages
or different dialects of the same language. A linguistic block may or may not be equal to a ‘Political
entity or an Economic entity’, (both terms have different connotations even though there can be an
overlap) which are completely different definitions, with or without an overlap. In case they are equal to
one another, the dynamics or language spread within the linguistic area are heavily influenced by
political or economic factors created by such a political or economic entity. In case the linguistic area
does not correspond to a political or an economic entity, such political and economic entities will need
to be identified nonetheless, and their impact and downstream implications analysed and quantified.

22. 22
Therefore it is extremely important to define a linguistic block correctly to avoid unwanted errors of
different types. 50
We must also reiterate that the dynamics of language spread outside the linguistic community or a
linguistic block can have a bearing on the dynamics of language spread within the linguistic community
or the linguistic block due to the process of linguistic osmosis. Similarly, the dynamics of language
spread within the linguistic community or the linguistic block can have a bearing on the dynamics of
language spread outside the linguistic community or the linguistic block. Therefore, all the principles of
‘The Theory of Linguistic Osmosis’ will almost always apply, and exceptions must be clearly stated with
justifications. Thus, the internal dynamics will always take precedence in determining the spread of
languages within the linguistic community or block, the linguistic community or the block will always be
a tighter linguistic unit. There may be exceptions such as the influence of ubiquitous pan-regional or
global trends, but these must always be studied separately.
For the purpose of our analysis, we will always adopt an inside-out approach first, and then follow it up
with an outside-in approach for simplicity and reliability. Thus, the dynamics of language spread within a
linguistic community or the lowest sub-unit will be analysed first, using one or more of the principles
described in this paper based on the principle of relevance. These will then be aggregated sequentially
using a bottom-up approach, and analysed thoroughly at all levels, after working out the inter-
relationships between subservient units. The last level of analysis will therefore be an analysis at the
global level, and an analysis at this level will be the sum total of the results of all analyses, carried out at
different linguistic blocks. The result will then need to be worked back to linguistic blocks and linguistic
communities to the extent this approach is warranted. This process may be repeated ad infinitum
diachronically, but usually only when some kinds of changes are observed at one or more levels which
warrant a re-analysis. This may be well beyond the competency and the bandwidth of a single
researcher, and may be taken up and carried out in different periods by different groups. 51
This analysis can be readily related to, and vetted with real-world scenarios, situations and observations.
For example, Hindi may not spread easily outside India, or become a world language given the
resistance within India to the spread of Hindi within India itself, and attempts to spread it overseas using
political clout or methods have been strongly resisted. Another scenario is the spread of English outside
England over the past few centuries due to the age of discovery and colonialist expansion. However, the
spread of the English language outside England has not been able to exterminate the dialects of English,
or annihilate related languages like Welsh completely. These have revived through the principle of
cultural ethnogenesis.52
Thus, regions may be approached distinctly for the purposes of such studies,
and may be further broken down as required so that a thorough region-specific analysis taking into
account the peculiarities and the unique characteristics of the region may be applied. The recent
popularity of English in Europe would be impacted by and would also impact the global spread of
50
A brief history of languages, Jaya S Nagendra, Atlantic Publishers and distributors (P) Ltd
51
The Language Instinct: The new science of language and mind, Steven Pinker, Penguin books, 1995
52
English as an international language in Asia: Implications for language education, Andy Kirkpatrick, Springer

23. 23
English, and consequently lead to an inevitable decline in French in Europe and elsewhere in the long-
term. 53 54
In this paper, we define two levels which can be aggregated as required (a) The linguistic community
along with various sub-communities, and the aggregation of such communities, and (b) The linguistic
block. We also define the term ‘Political or Economic entity.’ The other levels must be defined on a case
to case basis as explained.
We now lay down the following broad rules to explain how an analysis can be operationalized:
1. A linguistic community or a sub-unit or a linguistic community is always the smallest linguistic unit.
2. A linguistic community or a sub-unit or a linguistic community normally sets the norms and patterns
for itself, and the spread of languages within the linguistic community would be dictated and driven by
the dynamics of language spread within the linguistic community. This is because the forces operating
within this level are usually much stronger than, and therefore take precedence over other factors. This
is only a crude rule of thumb, and is by no means a rigid rule. For each principle, there could be
countless exceptions, and this is one of the hallmarks of linguistics and indeed, social sciences itself.
Therefore, exceptions can be proposed if they are adequately substantiated and justified.
3. The dynamics of language spread within a linguistic community can also be influenced by external
factors, though in an overwhelming majority of cases they would be weaker in comparison to the forces
generated from within the linguistic unit.
4. A linguistic community can influence the dynamics of language spread in neighbouring linguistic
communities, or in a wider region. However, dynamics of language spread in other regions would be
also additionally determined by other internal and external forces operating in that region.
5. The dynamics of language spread within the linguistic community normally play a greater role in
determining outcomes within the community, than external factors, is this may therefore construed to
be the tightest unit. There may be exceptions, and these need to be evaluated on a case to case basis
and adequately justified.
6. The spread of languages within a linguistic block would primarily be dependent on the dynamics of
language spread within the block. However, the dynamics of language spread of the constituent
linguistic communities would also play a role.
7. The spread of languages within a linguistic block can also impact and be impacted by the dynamics of
language spread at the next level which can be user-defined, as the concepts in this paper are only
illustrative. For example, while English may have once spread because of colonialism and imperialism in
India, its domestic strength later largely grew as a result of its internal language dynamics and the
international strength of English.
53
Handbook of foreign language communication, Edited by Karlfried Knapp, Barbara Seidhofer, Mouton de
Gruyter, Berlin and New York, 2009
54
Linguistic Imperialism, Robert Phillipson, Oxford University Press, 1992

24. 24
8. In order to understand how the dynamics of language spread in linguistic block affect the dynamics of
language spread within the political or economic entity, the patterns of intersection between the
linguistic block and the political or economic entity also need to be understood. There may be many
possible patterns of intersection between a linguistic block and a political or economic entity. In one
scenario, say scenario X, the two may be synonymous, and identical to one another. In a second
scenario, a linguistic block may be a subset of a political or economic entity, and the political or
economic entity may have more than one linguistic block. In a third scenario, the linguistic block may lie
partly within the political or economic entity and partly outside it.
9. Therefore, the workings and the mechanics of the political or economic entity will have an impact on
the dynamics of language spread in the constituent linguistic blocks and the other way around. If the
linguistic block partly lies outside the political or economic entity, it needs to be logically split into two
parts.
10. Given that the levels proposed here are purely indicative, the researcher might want to prepare a
detailed schema before he commences his study.
11. An analysis should ideally commence at the level of a linguistic community, and should be ideally
aggregated by geographical region.
12. This exercise must always be carried out in conjunction with a context-based analysis and a role or a
function-based analysis (Refer to the section on Contextual Suitability and Role-based suitability in this
paper) to model the forces of language spread better.
13. This exercise must also be carried out in conjunction with the other principles in the paper such as
the Theory of win-win propositions, for better efficacy.
14. The key to correct modelling is to define Linguistic Communities, Linguistic blocks, Political and
Economic entities and other levels correctly. For example, if India is chosen as the focus area of study, a
linguistic state would ideally be a linguistic community. In some cases like Karnataka, the state can be
split up into two levels. However, a hypothetical region comprising Karnataka and Andhra Pradesh or
Gujarat and Rajasthan for example, or even the whole of South India (despite the fact that they speak
languages belonging to a unique language group known as the Dravidian group of languages) can never
be a linguistic block as such a region can produce no unique dynamics and would be largely irrelevant for
such studies.
There may also be a non-synchronicity in forces operating in different linguistic units or different
linguistic blocks, due to differences in factors operating at different levels, and also due to non-
availability of information in some cases. This may itself impact the dynamics of language in different
ways. However, there would be a tendency towards long-term synchronicity across cultures as a free
flow of information increases. This would lead to a more stable situation in the long-term.
Changes in language usually take place through the following three dimensions:

25. 25
Geography-driven propagation: Per this type of propagation, languages spread primarily from one
region to another, either across geographies, or from a central area to peripheral areas. The following
example may drive home some of the peculiarities of geography-driven propagation. Till the 1930’s, the
Gujarati language was widely used in Bombay chiefly in commerce and trade. Its prominence has
declined after independence, and Hindi and English are widely spoken today in addition to Marathi
which is also being slowly eclipsed. This may be due to the fact that Hindi has become a popular contact
language since then. There has however been a popular resurgence of Marathi linguistic pride in the
2000’s, and attempts are being made to make the language relevant to current needs. In this type of
propagation, geographical dialects may be levelled, thereby adding to the standardization of the
language. In Malaysia, for example, there is a use of English in urban areas while in rural areas, it is
virtually a foreign language. Consolidation of the Malay language here has happened though language
policy, where it is slowly displacing English as a language of higher education.
Social hierarchy-driven propagation: In this kind of a scenario, trends and usage patterns which begin
among the upper classes or elites permeate through all echelons of society, an example of this being the
current rage for learning the English language among lower classes in India. Acrolects may replace
basilects through the process of dialect levelling, and language may no longer prove to be a major
differentiator of social classes.
Role-driven changes: In this scenario, role encroachment takes place, and a language spreads by taking
on more and more roles, and eventually restricting the role played by other language. An example of
this may be the demand for science and mathematics classes in the English language worldwide. The
popularity of English music in Germany is another example of the soft power of the English language.
We had earlier discussed this under the heading ‘Intangible roles played by a language’. A term we
would like to use here is ‘Role encroachment’ where a language cedes the one or more roles played by it
to other languages gradually and over a period in time. This is also sometimes referred to as ‘Language
displacement’. In Scandinavia, the use of English is increasing in trade and commerce, and is almost
always the working language of multinational companies, though its usage remains minimal in other
spheres of activity. Role-encroachment mechanisms must be worked out by linguists, by taking into
consideration changes to roles played by different languages in different contexts over a period in time,
and patterns identified, and this will also additionally throw light on the process of language change.
Lexical diffusion, Syntactical changes, phonetic changes etc.: We had already discussed this in an earlier
paper, although these would be, for all practical purposes irrelevant to a study of language dynamics.
A formal and a well-structured analysis of changes across all the three dimensions may be carried out
from time to time as it would provide further empirical data for analysis and corroboration with other
approaches presented in this paper. This will also include a ‘Change of status quo.’
We had also proposed the following modes by which languages could spread in a given region:
Push: In this mode, a language is usually initially imposed from an external source or entity. An example
of this was the ‘imposition’ of English on the languages of India during the period of colonial rule
through carrot and stick approaches. Another example was the attempt to push Hindi into South India in

26. 26
the 1960’s and Urdu into East Pakistan or Bangladesh using brute-force political methods. However, all
these types of imposition must consider the principles of language spread that we propose in this paper.
Otherwise they will most certainly fail or promote unintended consequences such as the break-up of a
political unit. The spread of English was successful in India because the British consciously or
unconsciously followed the principles that we proposed, and often used a pragmatic, carrot-and-stick
approach even though such principles may not have been formally documented given the absence of
language dynamics as a field of study at the time. These examples cited from India and Bangladesh
above resulted in total failure, and the reasons can be easily explained from our paradigms. Push factors
may also either be hard or soft factors. (i.e., Hard push and Soft push) The former may be a result of
political and military factors and the latter may be associated with cultural factors.
Pull: In this mode, a language is learnt because demand already exists for it. An example of this is the
demand for the learning of the English language around the world and the recent spread of Hindi in
South India, and in North-eastern India. North Korea has now mandated the teaching of English, and
English is being learnt by millions of people in China, even though proficiency in it is rather limited.
Push-Pull: This is a combination of Push and Pull modes. In this mode, a language is first introduced by
push techniques, and is later willingly adopted by populations. If this approach has to work, a language
must offer some benefits to society or a section of society on an on going basis. An example of this is the
widespread use of the English language in India. While English was undoubtedly spread by force in
colonial times, globalization and its suitability for science, technology and higher education is
responsible for its recent increase in demand. Thus, it is now associated with an ‘economic reproductive
function’ which has been generated through the process of linguistic osmosis.
Pull-Churn or Push-Pull-Churn: In this mode, a language is first introduced in society due to various
factors and spreads internally due to the language dynamics of the region in consonance with the
principles mooted in this paper.
Pull-Churn-Feedback or Push-Pull-Churn-Feedback: In this mode, a language is introduced in society and
spreads internally due to the language dynamics of the region in accordance with the principles that we
proposed. It then begins to influence neighbouring or other regions, and impacts the dynamics of
language spread at a wider level, often at a global level. This is how many languages tend to spread
widely, ultimately impacting language dynamics at a global level.
Subconscious adoption: Subconscious adoption is a more subtle variant of the Pull mode. This type of
scenario may typically be non-contact based and may be more common in the Post-globalized era or
epoch. In this mode, language or elements of language are adopted subconsciously by sections of
society, just as English words were adopted by Indians before the advent of globalization, and much
more rapidly thereafter. In the post-globalized world physical contact between speakers of different
languages may not even be necessary; The Internet, Satellite television, mobile phones and other
modern technologies may empower people and facilitate intra-cultural contacts among them.
Smartphones and whatsapp have now reached billions of users across the world across the cultural and

27. 27
economic spectrum and have become a vehicle for the propagation of the English language. This may
be itself become and intensive topic for study in the years and decades to come.
Also note the following different kinds of linguistic change. Many of these changes may increasingly
happen in entirely non contact-based scenarios, and in the absence of any direct contact between
speakers, and this parameter must also be taken into account in any analysis:
- New language replaces old language completely – In such scenarios, old languages vanish
completely out of existence. The death of languages has been recorded as recently as 2019, and out
of the existing languages, more than a third of them are not likely to make it to the end of the
century. For example, the Tehueleche language of Patagonia is now declared dead, although it is
sometimes used as a cultural symbol. This language has been in decline for a long time, due to the
occupation of this territory by Chilean and Argentinian states leading to cultural and linguistic
intrusion. Often, the death of languages may be an agonizingly slow process, and in one case in
West Bengal, India, a language was officially declared dead after its last speaker died.
- Old language cedes certain roles to new language - In India, many languages are being increasingly
pushed into irrelevance, as languages of power due to intrusion by both English and Hindi, though it
is unlikely that they will ever perish entirely. Thus, their written usage may diminish gradually, or be
relegated to the lower echelons of society. This is in some ways a step backward for the particular
language in question, but is a consequence of globalization and the spread and dominance of major
languages. Roles played by a language may also change either subtly or otherwise. For example,
English was once a language of prestige in India, and one associated with colonialism. It is now
associated with science and technology. However, speaking in Indian languages is no longer
associated with an inferiority complex. People often take great pride in using Indian languages, and
switch to English only where required. Needless to say, this shift in attitudes may have impacted the
demand for languages and language dynamics, even if marginally. This may even impact the roles
played by languages in society, and partially reverse role encroachment.
- Structural changes to languages over a period – Examples of this have been the Great Vowel Shift in
English between 1400 and 1700 AD. English also saw a loss of inflection earlier in its history, as it
transitioned away from Old English. The pidginization and creolization of French has picked up pace
in many places in Africa to make them more suitable for use in these regions, and the recent century
has also seen the emergence of hybridized languages such as Jamaican Patois which is also seen as a
Creole continuum. Interestingly, some pidgins such as Tay Boi, a Vietnam–based French pidgin, are
now extinct. The development of German was also influenced by several methodological shifts of
certain consonants. The Germanic consonant shift distinguished the Ancient Proto-Germanic from
other Indo-European speech. In this shift, which is described as per Grimm’s Law, and Indo-
European p,t,k changed to a Germanic f, th, h respectively; Indo-European b, d, g to Germanic p, t, k
and similarly, Indo-European bh, gh, dh into German b,d,g constituting a two-way process. Per our
model on the Indo-Europeanization of India, an ancestor of Vedic Sanskrit interacted with various
languages of the Indus Valley Civilization to produce Vedic Sanskrit and various Prakrits, and this
process might have been the most complex process of linguistic change the world has ever known.
- Word borrowings only – For example, Latin was introduced in Germany due to the Roman Invasion
into the Germanic region. Words like Kaiser or emperor were derived from the Roman Caeser.
Words are readily borrowed on account of the theory of lexical gaps or owing to prestige. The

28. 28
widespread use of English words in India is a case in point. This apparently would constitute the
fastest mode of linguistic change in most situations, but this idea must be ratified though fieldwork.
Porosity Analysis
Linguistic Blocks and Linguistic units may also be categorized on the basis of their porosity, and the
degree of porosity must also be considered while carrying out any analysis. The three possible levels of
porosity are:
Highly porous: In this case, there is very little political or legal protection for linguistic groups, and
languages are open to influences from other linguistic groups. An example of this scenario is Sri Lanka
which has not adopted federalism, and adopts a monolithic political structure instead. India is less
porous because of its competitive federalism and linguistic activism in some circles but this factor is
neutralized by the absence of barriers to the free movement of peoples across its state borders, a
feature that is not present in China or North Korea. Pakistan may actually be on a better footing than
India because the chosen link or national language is neutral to all its provinces, unlike India, and this
allows languages to spread more naturally, without intimidating linguistic minorities.
Moderately porous: An example of this would be a linguistic block comprising fully independent political
units. Examples that would readily come to our mind are the European Union and Francophonie West
Africa.
Low level of porosity: Examples of such blocks would be a hypothetical block comprising all English
speaking countries or a hypothetical block comprising all countries where French is the official language
and external influences are kept to the minimum due to legally enforced political barriers. Thus,
exchanges are predominantly cultural.
The porosity of a linguistic block would be determined by the legal rights available to its speakers, the
political structure including degree of autonomy in decision making granted to speakers of various
languages, the design of the federal structure, the design of the education system, the relationship
between speakers speaking various languages, the dominance of one or more linguistic groups etc.
Latency time
The Latency time denotes the time taken for changes to propagate within a linguistic community,
linguistic block or at al global level. While there are no reliable measures for measuring latency, it is
expected that the latency time will gradually decrease due to the improvement of communication
systems, a general rise in the standard of living and improved levels of literacy, and the rate of increase
will eventually level off beyond a point.
Factors influencing the power of Linguistic communities and linguistic blocks
The following factors influence the power of linguistic communities and linguistic blocks directly and
indirectly

29. 29
Demographics: Demographics and Demographic power must be understood not in terms of just total
population, but factors such as the Total fertility rate, longevity and population structure must also be
considered. The purchasing power and level of education associated with an economy must also be
considered in an analysis. This is important because counties like Japan are associated with a high
degree of economic clout, but with a very low birth rate. According to a report by the United Nations in
2015, the world population will reach nine billion by 2050 and eleven billion by 2100. Out of this, the
population of almost all continents is expected to shrink after 2015, the sole major exception being parts
of Africa, particularly Sub-Saharan Africa. Another question is to what extent population dynamics can
impact the clout of a country like India, and the relative clout of different states in India. This is of great
relevance in India were skewed Total Fertility Rates have been observed across states, and TFR’s by
state have varied from 1.6 Children per woman in West Bengal to 3.5 Children per woman in Bihar in
2014.
Political power: The Political power possessed by Linguistic communities, Linguistic units and Linguistic
blocks will add more complexity to the issue. Countries like the USA do not need to spread English as a
demand has already been created for it, and language adoption happens through a Pull mode. On the
other hand, the Indian government promotes Hindi abroad, but not Bengali, Marathi or Assamese, and
consciously discriminates between Indian languages. Linguistic discrimination was a major factor leading
to the separation of Bangladesh or East Pakistan from Pakistan in 1971. The French government spends
a large sum of money in promoting its language and culture abroad due to its political power and
perceived cultural superiority, but not so much so, the Italian government which acknowledges the fact
that its language can never become a major political force. Threats were also observed to the Catalan,
Galician and Basque language due to the imposition of the Spanish language by General Francisco
Franco in parts of Spain in the mid-Twentieth century, leading to their marginalization in many spheres.
French was associated with the Rwandan genocide in 1994, and consequently, the government of
Rwanda proceeded to replace it with Kinyarwanda and English. As a part of any study on the dynamics
of language, a compendium of political factors operating in a given region as well as globally need to be
prepared, and the underlying principles identified, as they may have a bearing of future studies.
However, such impositions or artificial methods of spread cannot override the principles mooted in this
paper. If they could, they would not be valid principles at all.
Economic power: The Economic power of a Linguistic community or a Linguistic block can play a role in
influencing the dynamics of languages spread at a global level. For example, Japan never possessed a
major military prowess after the Second World war and neither did it promote its cultural influence in a
big way, but came to be equated with economic might very rapidly in the second half of the twentieth
century due to its inspiring economic success story. Mandarin Chinese is now one of the most sought
after courses in the USA particularly since the 1990’s due to that nation’s economic and political
ascendancy, and there is some demand for Hindi language courses now in the USA and the Middle East
due to the rise of India as an economic power. When the economy of a country declines, there is a
decline in hard power, soft power and grey power, and the power and sway its languages enjoy may
decline as well.

30. 30
Cultural power: The Cultural power of soft power of a Linguistic community or a Linguistic Block can play
a part in shaping linguistic trends. American music, jazz, pop and rap led to the promotion of American
culture and raised the demand of English language learning across the world. The rise of Bollywood in
India and beyond has similarly increased the demand for knowledge of Hindi, and it is possible to find
people who can speak some Hindi in places such as Sri Lanka and the Middle East. Japanese Cultural
power is known as ‘Kuru Japan’, and icons of Japanese cultural power in different forms are Manga
comics, J-pop, Sake, Anime, and Sushi. China is also promoting Chinese values abroad, and aspects of
Indian culture such as Bollywood, Yoga, Ayurveda and Indian cuisine are now widely-known abroad. An
extreme version of cultural power is known as cultural imperialism, and this itself can be classified by
degree. Linguistic imperialism rode piggy-back on colonial expansion, but some languages of erstwhile
colonizers are now firmly entrenched in their former colonies, decreasingly on account of cultural
factors, and increasingly on account of other factors.
Religious factors: Religious factors will play a role in inducing linguistic change to a fair or moderate
degree. For example, the living language Arabic has seen fair demand across the world despite being
associated with multiple spoken forms, in places as far apart as Indonesia and India owing to its
association with the Islamic religion and clergy. Sanskrit, taught throughout India and beyond, but it
cannot impact language dynamics majorly given its status as a dead and a non-living language, but is a
major icon of Indian culture nonetheless, and is associated with a liturgical tradition and religious texts.
Religious factors also played a role in the successful revival of the Hebrew language, which is widely
regarded as a trend-setter in this regard.
The demand for the learning of Latin comes from several factors such as its liturgical importance, and its
importance for theological studies. The translation of Bible into German by Luther in 1522 and 1534
played a role in launching it as a literary language even though earlier translations existed.
Technological factors: Technological factors have played a major role in the critical success of English
beyond English speaking countries and have ensured its popularity in most fields of science. English has
emerged as the dominant language of the internet, though this dominance in eroding as other
languages catch up. Technology and social media overwhelmingly uses English, but there are now
options in other languages too. Technology alone appears to have cemented the role of English as a
major world lingua franca, and the principles mooted in this paper can be used to explain why the
English language will continue to be a world-leader in technology for a long-time to come.
Ideological factors: An example of ideology impacting language dynamics is the resistance to Hindi as
the Indian Government’s sole official language by Dravidian parties in Tamilnadu not just due to fears of
discrimination, but also ideological factors. This was one of the factors that led to the continuation of
English in India. Another interesting case is the proposal of the Gambian government to drop English
altogether despite its increasing popularity worldwide. The latter was seen as being at odds with
pragmatism and the economic interests of the nation, as was widely criticized.
Legal considerations: According to the Indian constitution, Hindi was declared the Official language of
the central government and English was declared the ‘Associate official language’ of the central

31. 31
government. Non-Hindi speaking states however, have been permitted to use their own official
languages in their states, and most states have chosen the local language and English as the formal
usage of Hindi is non-existent most non-Hindi states. A similar situation exists in Senegal where French is
often used in formal situations even though the native language Wolof is increasingly being used as a
spoken lingua franca in many parts of Senegal. The idea of linguistic rights may not have been known to
planners at the time of India’s independence. Many provisions to protect legal rights of linguistic
minorities exist, and these are discussed elsewhere in this paper. We expect legislation to protect the
rights of linguistic speakers to be stepped up in the Twenty-first century, and Anthropologists must play
a major role in this, using field-work driven methods, and other methods intrinsic to the field of
Anthropology.
The Aggregated Demand for a language or the demand for a language due to the sum total of various
factors, and by itself is a driver of language dynamics, as many people learn a language only as a matter
or rational choice. Thus, fads may not sustain in the long-term, and any language has to provide a solid
value proposition to its learners in a particular geography, role or context wherever, social, cultural,
religious or emotional factors do not intervene or come into play.
Long-term factors versus short-term factors
It is also necessary to isolate short-term factors from long-term factors and focus more on the latter,
and they will provide a better yardstick of linguistic change and expose their underlying principles. An
example of a short-term factor is Brexit which may lead to a short-term decrease in demand for the
English language, but it may override other factors working in favour of English. Thus, long-term factors
take precedence over short-term factors for the purpose of our analysis, though the former may also be
studied, and given their due place under their sun.
Let us now explore some more factors than can have a bearing on language dynamics. In addition,
judgement-driven, Rule of thumb driven and instinct-driven approaches may also be used by
experienced planners and assessors without resorting to formal evaluation methods. These approaches
may however lead to errors in many cases.
Changes to factors influencing the dynamics of language
Changes to factors influencing the dynamics of language in a pluri-lingual society can be artificially
induced through at least the following five methods. However, by no means can such endeavours ever
override the core tenets and principles outlined as a part of our paper:
Obfuscation of free flow of information: This approach was attempted in many Marxist and Semi-
Stalinist societies. For example, Television was practically controlled by the Indian government prior to
the liberalization of the Indian economy in the 1990’s, and an attempt made to telecast predominantly
in Hindi and not in other Indian languages. Similar policies were followed in the erstwhile USSR.
Whether this approach is workable in the long run is debatable, as totalitarian societies have collapsed
already.

32. 32
Creating a situation of indispensability: Another approach is to create a situation of indispensability. The
English language has entrenched itself worldwide primarily by the ‘Push-pull’, ‘push-pull-churn’, the
‘push-pull-churn-feedback’ and the ‘sub-conscious adoption’ modes. The Indian government is
promoting Hindi abroad with the hope that it will influence the dynamics of language spread within
India. Whether they will be successful is debatable, but readers can use the principles of the ‘Theory of
linguistic osmosis’ to determine this for themselves.
Waiting for cultural changes to manifest themselves: This is typically a slow process, as language is seen
to be central to cultural and ethnic identity in most cases. Community sentiment, which R.M McIver and
Page associate with a “we-feeling” and a “role-feeling” is common throughout the world, but to varying
degrees.
Changes to the education system: Examples of this are the non-introduction of Hindi as a mandatory
subject in Tamilnadu schools resulting in a lack of knowledge among the public of the language and the
low importance given to English in some Hindi speaking states.
Political and ideological opposition: Examples of political opposition were the Anti-Hindi agitations of
Tamilnadu in the 1930’s and the 1960’s. While these cannot influence the dynamics of language directly,
they can serve to create awareness among the larger public and the laity. Pro-English and Pro-Hindi
campaigns many of them shallow and devoid of any substance are common on the internet even today.
Similar anti-English campaigns were organized by the Jan Sangh in North India; this is usually associated
with hypocrisy; these politicians have always wanted to send their children to prestigious English
schools, which the common man never had access to.
Linguistic attitudes, loyalties and worldviews
The affinity between language and culture and language as a symbol of ethnic identity has been formally
studied ever since the emergence of the field of Sociolinguistics which deals with the study of language
in relation to society. Such studies have thrown new light not only on the nature of language but on the
nature of society as well. Culture is tightly interwoven with language, and all definitions of culture bring
out this inter-relationship either directly or indirectly. Therefore language would occupy a pre-eminent
position in the cultural taxonomy. According to British Anthropologist Sir Edward Tylor, “Culture or
Civilization is that complex whole which includes knowledge, belief, art, law, morals, custom, and any
other capabilities and habits acquired by man as a member of society.” (Krueber and Kluckholn 1952).
Clifford Geertz states, “Culture is the fabric of meaning in terms of which human beings interpret their
experience and guide their action; social structure is the form that action takes, and is the network of
social relations. Culture and Social structure are different abstractions from the same phenomena.”
According to Marvin Harris, “A culture is the total socially acquired life-way or lifestyle of a group of
people. It consists of the patterned, repetitive ways of thinking, feeling and acting that are
characteristics of the members of a particular society or segment of society.” (1975:144) Ward
Goodenough states, “A society’s culture consists of whatever it is one has to know or believe in order to
operate in a manner acceptable to its members. Culture being what people have to learn as distinct
from their biological heritage, must consist of the end-product of learning knowledge, in a most general

33. 33
sense of the term.” Ethnicity, on the other hand, may be described as a feeling of shared identity among
a group of people based on a sense of ethnicity, common heritage, language, religion, or other aspects
of culture. Anthropologists such as Margaret Mead, Julian Steward and Abraham Kardiner have strongly
suggested that culture also impacts personality and group behaviour strongly, and this would bi-
directionally influence language too. The concept of language is also strongly tied to the idea of a
society. According to Ian Robertson, “A society is a group of interacting individuals sharing the same
territory and participating in a common culture.” According to Robert Morrison MacIver and Charles H.
Page, “Society is a system of usages and procedures, of authority and mutual aid, and many groupings
and divisions, of controls of human behaviour, and of liberties. This ever-changing, complex system, we
call society.” According to H.M. Johnson, “Society is a group of groups. People collect together to form
groups. A group of groups is a society.”
Anthropologists such as Marvin Harris (1983) have developed concepts such as national character which
have a bearing on culture. Language and culture are also inter-related in many ways due to factors such
as semantic relativity and verbal intelligence, and Linguistic Anthropology is now an important field of
study in its own right. There are multiple causations between language and society, and this relationship
is often extended to national identity too. One factor is that of social structure which can even influence
linguistic structure and behaviour to a fair degree. A second relationship is between linguistic structure
and behaviour which may determine social structure and the speakers’ worldview. A third kind of
relationship is a bi-directional relationship: in this scenario, language and society influence each other.
A fourth view held by a minority of scholars is that the roots of language can be traced to genetics. A
study and methodological investigation of relationships between language, culture and society based on
empirical data and structured observation form the basis of the new field of sociolinguistics. 55
The importance given to language in a culture also varies widely from community to community, and is
often an index and a reflection of both a language’s and a culture’s strength. Some ethnic groups exhibit
a high degree of ethnocentrism and be driven by inward-looking approaches and demonstrate
disinterest or hostility towards other cultures, while other may be more receptive to ideas of external
origin. In either case, Community sentiment, which R.M McIver and Page associate with a “we-feeling”
and a “role-feeling” is common in communities throughout the world. In India, language is seen as being
more central to identity in the South and East of India than in the West or the North, and linguistic pride
is particularly high among some groups such as the Tamils who see their language as distinct from
Sanskrit or Hindi, and even superior to, or older than it. Therefore, linguistic groups such as the Tamils
argue that languages should be kept pure from corrupting outside influences. Deification and worship of
language is also common among a minority of groups such as the Tamils as demonstrated by the song
“Invocation to the Goddess Tamil”. Such a feeling can also be found among the Telugus, though to a
much smaller degree, and the song “To my Mother Telugu” is the state song of Andhra Pradesh. This
would also have a bearing on how accommodating linguistic groups are to other linguistic groups.56
55
An Introduction to Applied Linguistics: From Practice to Theory, Second Edition, Alan Davies
56
Linguistics: An introduction, Andrew Radford, Martin Atkinson, David Britain, Harald Clahsen, Andrew Spencer,
Cambridge University Press, 2009

34. 34
As Schiffman states, "linguistic culture is the set of behaviours, assumptions, cultural forms, prejudices,
folk belief systems, attitudes, stereotypes, ways of thinking about language, and religio-historical
circumstances associated with a particular language. That is, the beliefs that a speech community has
about language in general and its language in particular are part of the social conditions that affect the
maintenance and transmission of its language." (Schiffman 1996)
Language affects feelings, behaviour, attitudes and learning patterns very strongly. According to
Richards, "Attitudes refer to the attitudes which speakers of different languages or language varieties
have towards each other's languages or to their own language. Expressions of positive or negative
feelings towards a language may reflect impressions of linguistic difficulty or simplicity, ease or difficulty
of learning, degree of importance, elegance, social status, etc. Attitudes towards a language may also
show what people feel about the speakers of that language. Language attitudes have an effect on
second language or foreign language learning. The measurement of language attitudes provides
information which is useful in language teaching and language planning." (Richards et al 1992)
There are two theoretical approaches to the study of language attitudes. The first one is the behaviorist
view, according to which attitudes must be studied by observing the responses to certain languages, i.e.
their use in actual interactions. The mentalist view considers attitudes as an internal, mental state,
which may give rise to certain forms of behaviour. Attitudes to knowledge also have subparts, such as
cognitive (knowledge-based aspects), affective (feeling towards language), and conative (desire for
action) components. (Fasold, 1984) Language attitudes can be measured using both direct and indirect
methods. A direct method would be based on questionnaires or interviews while an indirect method
would not reveal that a person’s language attitudes are being investigated. (Fasold 1987).
According to the Sapir-Whorf hypothesis, language is a major determinant not only in shaping culture
but also in determining attitudes and thinking patterns of its users. Thus, a speaker of a particular
language who uses many variations for a term may be in a better position to conceptualize variations of
the same theme than a speaker of another language whose vocabulary may be limited in this regard
can. Languages also have unique words to express concepts that are specific to a particular culture. For
example, even English may lack some words which are found in French, Japanese or Chinese. Thus, it has
been argued by some scholars that language constitutes a thought world, and people who speak
different languages, or the same language to varying degrees of proficiency comprise different thought
worlds. This may be described as some form of a linguistic determinism.57 58
As controversial as the Sapir-Whorf hypothesis may seem, we do endorse the idea of a “Linguistic
repertoire driven mindspace”, a “Linguisitc repertoire driven individual mindspace”, and a “Linguistic
repertoire driven societal mind-orientation”. This is because people knowing different languages with
differing levels of proficiency in each, have access to different kinds of information and materials, and
this may impact the kind of knowledge that they acquire. Thus, the knowledge available to a person
who is well-versed only in Gujarati would be inferior to a person proficient in Hindi, and this is in turn,
57
The Oxford Handbook of the history of linguistics, edited by Keith Allen, Oxford University press, 2013
58
The handbook of linguistics, edited by Mark Aronoff and Jamie Rees Miller, Blackwell Publishing, 2001

35. 35
inferior to a person proficient in English. This, would again cause a change in language learning patterns,
and affect his mind-orientations, societal orientation and individual and cultural worldviews as well.
Linguistic attitudes can also play a role in influencing dynamics of language spread. Tamils, and some
other linguistic groups in India are now worried that the unchecked spread of Hindi may lead to cultural
homogenization and lead to the disenfranchisement of other languages. The first Anti-Hindi agitations in
Tamilnadu took place in 1937, nearly a decade before Indian independence and were led by Periyar and
other Dravidian nationalists, as a result of a proposed policy that sought to make the learning of Hindi
mandatory in the former Madras presidency. Anti-Hindi agitations resurfaced in 1965 when an attempt
was made to position Hindi as the sole official language after a fifteen year transition period. Linguistic
attitudes may be divided into internal and external attitudes, and language dynamics may also be driven
by external perception, as speakers of one language choose to learn or ignore another language,
overriding popular demand for it.
Linguistic loyalties to this degree may not be exhibited by all other communities in India, or elsewhere in
the world. The Bengali language movement of East Pakistan was a similar linguistic movement which
sought some rights for the Bengali language in a united Pakistan such as its usage in media,
administration, education and politics. Many Thais also consider the Lao language to be inferior, while
many Laos tacitly accept the ‘cultural superiority’ of the Thai Language. Most linguists accept the theory
of inequality of languages, and the French use the term ‘Langue de Culture’ to distinguish culturally
evolved languages from less evolved ones. This is referred to by the Germans as Kultursprache. On the
other hand, even languages that may be considered primitive may have a fair degree of complexity. For
example, a study by Daniel Everett of the Piraha language spoken in the Amazon region has shown that
it is not primitive at all, and possesses a complex protean verb structure and prosody. Many new fields
such as Ethnolinguistics which deals with society, ethnic groups and their tripartite relationship with
language are emerging as major fields of study. These fields also study the effects of language in
fostering cultural pride or a sense of ethnicity among speakers of different languages. From our point of
view, one reason for the inequality of languages is the obstruction of the development of languages
across time and space due to social, cultural, economic and political factors besides dominance from
well-entrenched languages.
One of the policies of the former USSR was the policy of Russification. The former Soviet Union
comprised of speakers of many different languages and dialects. One strategy was to elevate regional
and local dialects into ‘languages,’ as a part of a policy of ‘divide and rule’ to prevent the formation of
large language blocks and allow the central government to promote Russian as a lingua franca. The
Cyrillic script was made the standard across all the languages of the Soviet Union. This also helped cut
off the Muslim people of Central Asia from contacts with Arabic, Turkish, and Persian influences. The
Russification policy also required the local languages of the Soviet Union to borrow words from Russian
when new words were needed. Russian was also promoted as a universal second language and as a
language of instruction in schools. However, there was resistance in Georgia, Armenia, Azerbaijan, and
the Baltic republics.
Theory of positive cultural acceptance

36. 36
In a society, a language may get positive cultural acceptance. This is often a slow process, and may take
several generations. Acceptance may be role-based and may spread across dimensions, ensuring that
outliers always remain. Languages may often get acceptance because there may be no other
alternatives to them. In some other cases, languages may get downgraded, and slowly fall out of favour
from their own speakers. This has happened in case of some poor Telugu immigrants in the state of
Tamilnadu who have gradually tended to abandon their language in favour of Tamil. Languages that
never get positive culture acceptance in a new or an enhanced cultural setting may be doomed to
oblivion.
Theory of cultural neutrality
In this scenario, a culture is totally neutral to a particular language, allowing other factors to take
precedence. This is seldom achieved in practice. North Korea has been particularly hostile to the English
language, but has now embraced some English teaching given its inevitability. South Korea has warmed
to English more, as evidenced by its borrowing of English words, but other factors apply in all scenarios,
and the competence of South Koreans in English is only marginally better than that of North Koreans.
Thus, the idea of a neutral language may be driven by a real or imagined fear of persecution, fear of
dominance by another group or fear of economic and cultural marginalization. The principle of least
harm states that individuals sub-consciously choose a paradigm that harms their interest the least. This
is often a reflex action and a sub-conscious process. It is a part of human nature, as individuals seek to
avert negative outcomes, or minimize losses arising from negative outcomes.
Per the least common denominator principle, a language or a set of languages that are acceptable to all
the members of a group speaking several languages, are favoured, and tend to spread faster than other
languages.
Speakers may often prefer a neutral language for all their formal interactions. The benefit of this is that
it does not give the speakers of one language undue benefits over speakers of one or more other
languages. This may have ensured the survival and predominance of English in formal, written contexts
in almost all parts of India, and relegated Hindi to a baazari lingo. This is a trend which is likely to
continue into the foreseeable future. In most parts of Africa, linguistic boundaries do not equate to
political boundaries, and this has propped up the demand for either English or French.
In multilingual contexts, an attempt is often made to find a ‘neutral’ language, that is, a language which
gives no group an advantage. In 1974, President Kenyatta of Kenya decreed that Swahili would become
the second official language of the country and the language of national unity, even though most
Kenyans did not speak the language. Swahili was chosen over one of the local languages, for example,
the president’s own Kikuyu, a language spoken by about 20 percent of the population, because the
ethnic composition of the country made any other choice too dangerous. A neutral language like English
was adopted in Singapore as well, where there are many ethnic groups, and while Malay is the national
language. English has become the working language of Singapore: it is the language of the government,
science, technology, commerce and trade. A study among young people in Switzerland has shown that

37. 37
many prefer to use English in addition to their respective mother tongues, because it is seen as a neutral
language, and also the language of business and commerce. (Durmuller 1984)
Interestingly, English appears to have become much more culture-neutral than its rivals or competitors
even at a global level, even though this has given an unfair advantage to English speaking countries. This
may have happened gradually, and well after the collapse of colonialism and due to several factors such
as the geographical spread of English speaking nations throughout the world, and the widespread
demand for it. In some regions, the hegemony of English is now a ‘common sense social fact’. On the
other hand, French keeps its former colonies tied to the cultural backyard of France, and gives them
little economic advantage as well.
Theory of hostility and linguistic prejudice
This may be on account of historical factors, personal or group prejudice and fears of economic
discrimination. Hostility towards a particular language may eventually determine its success or failure,
but must be studied in conjunction with a plethora of other factors to arrive at a balanced and a
meaningful conclusion. This may explain the prejudice of many Frenchmen towards English and the
reluctance of people in Hindi speaking states to learn English given the atrocities the British committed
in that region.
This prejudice may operate at either an individual level or a group level. This prejudice may be acquired
by him horizontally or laterally as a member of society, or may be passed down vertically from
generation to generation. One boy was advised by his father to learn his native Bengali, followed by
Sanskrit. After that, he was told to pick up a little bit of Hindi. English was a strict no, as it was the
language of imperialism and against Indian culture. Another Bengali boy was advised nothing at all by his
parents, and consequently, his linguistic skills in English were better than that of the first boy. This
appeared to fit an ethnic pattern. The first boy was Brahmin, and the second boy was Dalit, and in the
first case, Sanskrit was seen as the language of ritual and prayer, while in the case of the latter it was
seen as a language of hegemony. Prejudices may therefore, also be linguistic or non-linguistic, and even
the latter may impact language dynamics. For example, South African Indians are increasingly avoiding
Afrikaans in the post-apartheid era, and preferring to learn English and Zulu along with their mother
tongues.
A tolerated language is one that is neither promoted nor proscribed or restricted, for example, many
immigrant languages in Western Europe, and Native American languages in North America, are already
proscribed or restricted, and their existence grudgingly acknowledged by authorities. A discouraged or
proscribed language is one against which there are official sanctions or restrictions, examples being
Basque during Franco’s regime in Spain, Scottish Gaelic in Scotland and Macedonian in Greece. Native
American children in the United States were forced to attend special schools where they were
disallowed to speak their native languages (Garcia 2009). Speaking Indian languages is also discouraged
in some Indian schools, although this policy is now coming under the scanner by Hindu nationalist
groups, and other groups. In many cases, languages may also be proscribed indirectly by favoring
another language. Examples of such polices have been the partiality shown to Arabic in Mauritania, and

38. 38
Amharic in Ethiopia till 1974, besides the non-recognition of certain languages in countries such as
Zambia and Ghana. This process may lead to linguistic stigmatization in the long-run, and these language
may be looked down upon, or even be associated with taboos.
Extreme forms of linguistic prejudice are therefore, linguistic taboos, and these may operate in different
forms, and impact language dynamics nonetheless when they operate over a large geographical area.
Situations leading to linguistic taboos may either emanate due to external action or policy dictated by
factors external to the community in question, or internal social order, and internal political factors. In
some cases, languages may become taboo due to other factors. For example, Afrikaans is strongly
associated with apartheid and is now widely frowned upon by non-whites in South Africa. Apolonia
Tamata (2004) discusses taboo-related language change in Fiji. In a village, there is an expectation that
the community will avoid using a high-ranking person’s language completely when they die. But because
this is communicatively disruptive, the community decides who will initiate the change in the
community. Tamata explained how the village decided which speakers would initiate the language shift
on behalf of the entire community.
Ideological factors
Language ideology or linguistic ideology is used in linguistic anthropology to characterize a set of beliefs,
emotions or feelings (often irrational beliefs, emotions or feelings) people have
about languages particularly in relation to their own social and cultural worlds. Therefore, language
ideologies are built on the perceived connections between the speakers beliefs about their language and
their social and cultural systems. Language ideologies are conceptualizations about languages, and are
also influenced by political and other factors in the context of a cultural setting.
One of the broadest definitions of language ideology is proposed by Alan Rumsey, who describes
language ideologies as “shared bodies of common sense notions about the nature of language in the
world.” Michael Silverstein defines linguistic ideologies as “sets of beliefs about language articulated by
users as a rationalization or justification of perceived language structure and use.” According to
Linguistic anthropologist Paul Kroskrity, a language ideology is a “cluster concept, consisting of a number
of converging dimensions” with several “partially overlapping but analytically distinguishable layers of
significance,” Other definitions include Shirley Heath’s characterization of language ideologies as “self-
evident ideas and objectives a group holds concerning roles of language in the social experiences of
members as they contribute to the expression of the group” and Judith Irvine’s definition of the
linguistic ideologies as “the cultural system of ideas about social and linguistic relationships, together
with their loading of moral and political interests.”
While many Non-Hindi speaking states opposed the imposition of Hindi steadfastly, the opposition of
Dravidian parties to the imposition of Hindi was not just logical or analysis-driven; it was also largely
ideology-driven. The Dravidian parties, who have somewhat mellowed down now, were seen as Anti-
North Indian, Anti-Aryan, Anti-Brahminical and Anti-Hindu as well, due to real or perceived persecution
by these groups. Another well-known movement at that time was the Thani Thamizh Iyakkam
movement or the Pure Tamil movement which sought to eliminate all Sanskrit word borrowings from

39. 39
the Tamil language which were considered impure. Proponents of this movement even changed their
personal names. One Mr Gnanasundaram of the DMK even went as far as to change his name to
Mathialagan. Likewise, there was a movement to expunge Hindi of all Persian word borrowings, and
replace them with Sanskrit words in the 1950’s, and was anagolous to their Anti-English sentiment and
their ‘Angrezi hatao’ or ‘Banish English’ campaigns. These movements however barely succeeded, and
did not make any dent on the linguistic landscape. Therefore, we believe that language dynamics are
largely ideology-neutral, and ideology can succeed in the long term only if satisfies some other principles
mooted in this paper. In most cases, linguistic ideology may not sustain in the long-run.
Linguistic ideologies may also often be shaped by notions of linguistic dominance or linguistic
assertiveness which include beliefs that languages can be imposed on other peoples or linguistic
cultures can be transferred on other peoples, due to the innate superiority of their own languages or
cultures. It is therefore largely dictated by real or imagined notions of linguistic or cultural superiority.
Language ideology can impact language dynamics, by impacting learner preferences, social patterns and
preferences and can even endow linguistic community with a zest or zeal for learning languages, or lull
them into a sense of complacency.
Other practical versus non-practical considerations
As per this approach, a complete list of practical considerations influencing the spread of language must
be made. Examples of such causes are technological superiority, economic factors and even role and
context based suitability and indispensability. Non-practical considerations would include emotional and
cultural aspects or linguistic pride. Without getting into a discussion about the moral and ethical aspects
of such debates, we will at least state that a list of practical and non-practical considerations must be
made, and their impact assessed on a case to case basis. One hypothesis is that practical considerations
would outweigh non-practical consideration in the longer run, thereby impacting the dynamics of
language spread, but we would like this hypothesis to be tested more empirically. This may also be
alternatively be recast as Tangible factors and Intangible factors. Tangible factors include factors driven
by economic or social considerations, while Intangible factors include cultural pride, a feel-good factor
associated with language etc. Again, for example, Swahili symbolizes local ethnicity in East Africa, in a
way English simply cannot, (Scotton: 1982) and Bahasa Malaysia has become a symbol of Malaysian
identity and English cannot play this role. English on the other hand is a status and an aspirational
symbol in India. Even though only three per cent speak it fluently, around forty per cent of the books
published in India are in English. (Annamalai 1988)
The doctrine of utility states that languages spread largely based on their utilitarian value. Humans have
the innate ability to select paradigms or ideals which suit or fulfil their needs even in the absence of full
or comprehensive information. In most cases, this would dictate the learning patterns of different
languages, and increase or decrease demand for them. The utility of a language would be linked to a
language’s value proposition in a given geography, role or context. A language’s value proposition in any
given situation may be either perceived or absolute. Both these can be assessed through valid
sociological methods, but any divergence between these could be attributed to either lack of awareness
or the spread of misinformation.

40. 40
Per the doctrine of inevitability, demand for languages increases when there is no other option but to
learn a language. In other worlds, people learn languages only when they have to, and when learning
them becomes inevitable or unavoidable. As per this scenario, individuals acquire proficiency in a
language only where it is absolutely necessary. For example, the dominance of English and Hindi in India
has ensured that few Non-Kannada speakers make any attempts to learn the Kannada language in
Bangalore. The Kannada Rakshana Vedike, a Pro-Kannada organization, argues that this is slowly killing
the Kannada language.
This idea is also linked to the idea of linguistic deprivation in some ways. Nothing can illustrate this
better than the role played by English in today’s world. As Burchfield put it, “English has also become a
lingua franca to the point that any literate educated person is in a very real sense deprived if he doesn’t
know English. Poverty, famine and disease are instantly recognized as the cruellest and least excusable
forms of deprivation. Linguistic deprivation is a less easily noticed condition, but nonetheless, one of
great significance”. (Burchfield 1985) This statement must be taken with a pinch of salt, and analysed in
the light of different contexts. For example, there are many educated people in Russia, China, Japan and
elsewhere who are completely ignorant of English.
Principle of ignorance or non-awareness
In this scenario, people in a linguistic unit have no formal or informal knowledge of the outside world or
an understanding of language dynamics. This is a major factor that leads to inertia in many parts of the
world, and can also impact language dynamics. However, with increased communication and horizontal
and lateral transfer of knowledge, the importance of this factor in promoting inertia and non-change
may reduce. An example here is the state of Uttar Pradesh, where people were blissfully unaware of the
intrusion of English all around them, and chose not to learn English at all, often preferring to learn
French or Russian as a foreign language. This was also compounded by the ‘Rajbhasha’ (or ‘official
language’) complacency, and anti-English sentiment, which ensured that they did not wake up to the
importance of English until it was too late. This ignorance was spread in non-Hindi regions too, as Hindi
zealots convinced non-Hindi speaking states to ditch English in favour of Hindi. This was also often done
through government propaganda, and the control of state television. However, most educated youth in
the region have now woken up to the importance of English, and demand for learning the language has
sky-rocketed. Needless to say, Non-Hindi speaking regions took off economically after liberalization after
government-mandated ideologies stood exposed. Alternatively, the levels of Information,
misinformation and non-information may vary from situation to situation, but we expect that scenarios
of misinformation and non-information may eventually disappear in the long-run. This would mean that
language spread would be more in tune with the principles of language spread.
Non-information or misinformation may also promote non-synchronicity or in some cases, what we call
the Yoyo theory of learning and attitudes towards language. This may often be a complex process, and
may be related to political and other factors. For example, the relationship between Tamils and Sinhalas
since the time Sri Lanka obtained independence from the British has been complex, and has been
riddled with bigotry, chauvinism and suspicion. These less than ideal relationships between these two
groups may have dictated language attitudes of both Sinhalese and Tamils, and it is only after decades

41. 41
that the dust is finally settling down. Likewise, attitudes to both English and Hindi in India may have
been shaped largely by misinformation, antiquated shibboleths as well as government propaganda. This
itself may have produced a yoyo-like pattern of rapidly oscillating attitudes, and Hindi zealots and
chauvinists often employed a divide and rule strategy of a wholly different kind than that adopted by
erstwhile British rulers. This adds credence to the need for a scientific school of language dynamics, and
one that will itself impact language dynamics meaningfully by curtailing and eliminating misinformation,
and lead to meaningful policy initiatives in the long-term in different contexts and situations.
Linguistic attributes and linguistic complexity
Linguistic attributes and linguistic complexity need to be taken into account because they may impact
the dynamics of language spread and may be partly responsible for many political decisions including
Rwanda’s recent switch from French to English, in addition to a distaste for French following the
Rwandan massacre. English was believed to be much simpler, and a more practical offering than French.
A large number of measures have been proposed to assess linguistic complexity, though these measures
are currently far from perfect, and there is no consensus among linguistics among linguists in identifying
the most optimal measures. Measures may be classified into Syntagmatic complexity (measure of
syllables, phonemes and morphemes), Paradigmatic complexity (Parts of speech and grammatical
complexity), Organizational complexity (Number of ways phrases and clauses can be arranged),
Hierarchic Complexity (Recursion and lexical-semantic hierarchies).
Any language policy must take into consideration not just a language’s innate attributes and complexity,
but also the relationship between language and culture for different linguistic or ethnic groups, and the
attitudes of various ethnic and linguistic groups towards various proposals, policies and paradigms must
be studied without prejudice. These of course would be only one of the constituent factors responsible
for the success or the failure of a language policy, though probably the most important one, and the
other factors discussed in this paper need to be considered too.
Theory of simplicity, practicality and convenience
In an overwhelming majority of situations, practicality and convenience would weigh in. This may
explain the rise of Hinglish in India, and the slow and steady decline of the French language in Laos,
Vietnam and Cambodia. In Laos, the decline of the French language has been slow, but is being slowly
being eroded by English. The decline of the French language has been more rapid in Cambodia, even
though there has been some revivalism. The French language also slowly declined in Vietnam after the
Second World War, even though there has been a slow rebound. Per our approach, all analysis must be
data-driven, and attempts must always be made to carry out a root-cause analysis keeping in mind the
principles mooted in this paper.
French is considered to be a sophisticated and high-class language, as is seen as the language of
diplomacy, haute cuisine and haute couture. It aspired to be a global lingua franca like English and
Esperanto, but has now lost the race, and most see it as a language in decline. It is also considered to be
one of the most expressive languages in the world, and the French often refer to it as ‘The language of
reason’. At the other end of the spectrum, some see it as complex and impractical to use even in

42. 42
relation to English, particularly in non-native contexts. How are such languages perceived in distant
parts of the world? How suitable are they in alien contexts? Why do less developed languages continue
to thrive and flourish? All these questions can also be answered though global inter-disciplinary studies,
and not by considering only the viewpoint of one community.
The need for formal training in a given language would also determine how quickly or rapidly a language
spreads. Thus, languages requiring a high degree of formal training spread slowly, or are restricted to
certain roles, while those requiring less formal training spread rapidly. This factor may assume new and
added meaning in current multi-lingual milieus, due to the increase in the clout of multi-lingual societies,
where one language cannot be expected to dominate.
Thus, per this theory, complex languages do not spread rapidly or easily. This is because the steep
learning curve, and the time taken to master them is a natural barrier. This could be one of the factors,
apart from linguistic osmosis, to explain the decline of French across the globe, and the relative
popularity of English which itself is preferred only for specific contexts.
Let us take the example of two hypothetical languages, Uneekish and Quikish. These hypothetical
languages are characterized by several positive attributes and characteristics that make them easy to
master and use. However, in the real world, a language that is eminently qualified to fulfil the needs of
one role, may not serve another role well, or may not be suited to the needs of a culture, and therefore
the characteristics presented below are highly general:
Some of these ideal positive attributes and characteristics could be:
1. One to one correspondence between what you wanted to say, and how you said it.
2. No ambiguity of any kind, and no scope for miscommunication
3. Each word has only one meaning
4. Simple writing system
5. Simple orthography and grammar
6. Expressiveness and richness without redundancy
7. Co-relation between pronunciation and writing
Degree of standardization
Standardization refers to the process by which a language has been codified through a formal process.
The process involves selection or gradual adoption of a variety of language, formalization of grammars,
spelling books, and dictionaries, and is often associated with a rich literature. Wycliffe’s and Luther’s
translations of the Bible into English and German, respectively, Caxton’s establishment of printing in
England, and Dr Johnson’s dictionary of English published in 1755 led to the standardization of English in
a big way and set the ball rolling for its global ascendance. Historically, the standard variety of English is
based on the dialect of English that developed after the Norman Conquest resulted in the transfer of the
Court from Winchester to London. This dialect became the one preferred by the educated, and it was
developed and promoted as a model, or norm, for wider segments of society. This variety was also
promoted overseas. The standardization of German went on for hundreds of years due to the spread of
mass literacy, and many minor languages were annihilated. High German or Hochdeutsch became the

43. 43
standard, and replaced Low German or Plattdeutsch in many cases. High German also spread due to
Luther’s translation of the Bible into German around 1600 AD.
Standardization, and choice or a national or unifying language in the context of a multi-lingual society, is
often determined through political choice. Choice of a national or unifying language, which may be the
target of further standardization, may depend on various socio-cultural factors such as its association
with great tradition, religious, cultural or historical factors, or considerations of political integration, and
the choice of a national symbol. In many cases, there may be competing Great traditions such as in
India, and such situations call for political negotiations and compromise, and may lead to enforced
multi-lingualism. Within a language, standardization may be monolithic as in the case of France, or
multi-polar as in the case of English which has British, American and Australian varieties. In India and
China, the varieties of the dominant language chosen were Khadi Bholi and Pu tong hua, respectively,
though a process of complex political decisions. In both these cases, dialects were politically
empowered. This would lend weightage to the popular adage, “A dialect is a language with an army and
a navy” and “A dialect is never anything other than a defeated language”.
While there is no definition of what standard language is, Trudgill (Trudgill 1995) defines Standard
language as the variety usually used in print, taught in schools, learned by non-native speakers, spoken
by educated people, and used in news broadcasts. In this connection, it is necessary to differentiate
between national language and official language. A national language may be defined as a language of
political, social and cultural identity, while an official language is the language of government, executive,
judicial and legislative.
As defined by Rosina Lippi-Green, Standard Language Ideology is "a bias toward an abstract, idealized
homogeneous language, which is imposed and maintained by dominant institutions and which has as its
model the written language, but which is drawn primarily from the spoken language of the upper middle
class." According to Lippi-Green, part of this ideology is a belief that standard languages are internally
consistent. Linguists generally agree, however, that variation is intrinsic to all spoken language, including
standard varieties.
Lippi-Green (2012) states that the standard variety of any language is actually only the preferred dialect
of that language: Parisian French, Florentine Italian, and the Zanzibar variety of Swahili in Tanzania are
examples of preferred dialects. It is the variety that has been chosen for some reason, usually political,
social, religious, or economic, or a combination of these reasons, to serve as either the standard model
or the norm for the language. For example, the dialect spoken in London became the standard variety in
English. However, many geographical dialects tend to vanish out of existence. This is also known as
dialect levelling, something which has been observed in languages all over the world. In some cases,
dialects may have their own names, and literature, and undeveloped dialects are called patois. Another
concept is the concept of a vernacular, which usually is a home grown language, as opposed to what is
grown elsewhere and then transported. A related concept is diaglossia, which is characterized by wide
variations between spoken and written forms of the language. Standardized languages often possess
more vitality and dynamism than non-standardized ones, though there can be exceptions.

44. 44
A hypothetical axis is an axis around which most formal usage of the language revolves. In addition, a
language may also be pluricentric or polycentric which means that there is more than one standard or
widely accepted variety. An example of this kind of a language group is the Hindi Urdu continuum. In
this case, the spoken languages strongly resemble each other, but the script and diction vary. Arabic has
a standard form, but many spoken variants. Another example of this kind of a language is English which
has American, British and Australian variants, but in this case, the variations are minimal. Pluricentrism
may also lead to the formation of completely independent languages, and this process is already
happening with Malaysian and Indonesian and Serbo-Croatian. The variants in this case are also strongly
associated with the respective religious traditions. In this case, centripetal and centrifugal forces must
also be identified, and used in modeling. Centripetal and centrifugal forces must be identified and
evaluated for each language or dialect and each situation or context, and changes to these forces must
also be evaluated from time to time. Such forces could be forces promoting standardization or non-
standardization of language, or a move away from the language itself. These would strengthen or
weaken the language in question, either directly or indirectly, and impact language dynamics as well. For
example, the process of Ethnogenesis leads to the emergence of a new language from a parent
language, or the consolidation of a new dialect, and this process may have already begun in the Indian
state of Telangana. Thus, merger and split of linguistic units can also alter language dynamics, examples
being the split-up of, and reunification of Germany, and the split of Korea.
Communicative competence as a basis for language spread
There is another kind of competence, called communicative competence, in the field of sociolinguistics,
and this refers to speakers’ ability to use language appropriately in practical contexts. According to
Canale and Swain, it comprises knowledge of words and rules, appropriacy, cohesion and coherence,
and use of proper and relevant communication strategies. (Canale and Swain 1980)Most people who are
multilingual do not have the same abilities in all the languages (or varieties of languages) that they
speak, and most can speak only one or two languages competently. According to Sridhar, (Sridhar 1996)
“Multilingualism involving balanced, native-like command of all the languages in his repertoire is rather
uncommon. Typically, multilingual speakers have varying degrees of command of the different
repertoires. The differences in competence in the various languages might range from command of a
few lexical items, formulaic expressions such as greetings, and rudimentary conversational skills all the
way to excellent command of the grammar and vocabulary and specialized register and styles.” For
example, in Hong Kong, most people lack a command of either Chinese or English, and this is a
consequence of a colonial-derived system. (Lord and T’Sou 1987)
According to Dell Hymes, competence does not mean just knowing the rules for combining words into
phrases and phrases into clauses. In order to be a truly competent speaker, one has to know when to
use certain styles or registers, what variants are appropriate for different groups of speakers,
appropriate politeness routines, and even when to speak or stay silent. This kind of knowledge is often
described as pragmatic competence, but the important point here is that some linguists recognize many
forms of competence that go much beyond syntax and semantics. Thus, competence may range from
passive knowledge of a language to native proficiency, and in the case of the latter, linguistic proficiency
alone will not suffice. A related field is that of semiotics which deals with signs, and the symbolic

45. 45
behaviour of communication systems, though this applies more for written language. Any analysis would
also involve the study of communication systems, and how signals are transmitted from the sender to
the receiver, and the channel of communication. For any meaningful study in sociolinguistics, these
must be aggregated at the level of a society or culture, and preferred communication patterns
identified.
Chomsky (Chomsky 1965) also distinguishes between what he has called competence and performance
which is similar to Saussure’s distinction between language and parole. According to him, linguistic
competence is the system of linguistic knowledge possessed by native speakers of a language, while
linguistic performance is the actual use of language in concrete situations which may be determined by
social and cultural contexts as well as linguistic competence and rule-governed creativity. Some linguists
have also made a difference between linguistic competence and communicative competence. As Saville-
Troike (1996, 363) says: “Communicative competence extends to both knowledge and expectation of
who may or may not speak in certain settings, when to speak and when to remain silent, whom one may
speak to, how one may talk to persons of different statuses and roles, what nonverbal behaviors are
appropriate in various contexts, what the routines for turn taking are in conversation, how to ask for
and give information, how to request, how to offer or decline assistance or cooperation, how to give
commands, how to enforce discipline, and the like – in short, everything involving the use of language
and other communicative dimensions in particular social settings.”
Changes to language may often take place due to imperfect learning. If a significant proportion of
speakers of a language do not learn a language properly, it may result in linguistic decay in the long
term. Imperfect learning may also occur when a large number of non-native speakers try to learn a
language thereby impacting the way native speakers use the language.
Multilingualism may often have unanticipated consequences. Telugu people may lose competence in
any language in due course due to the proliferation of English schools. While the locals cannot attain a
native proficiency in English given the absence of an English-speaking environment in the state, written
language skills in either language are increasingly in jeopardy. To complicate matters, Hindi has also
entered the mix, and some schools teach only English and Hindi bypassing Telugu entirely. Thus, a man
may know to speak Telugu, without knowing how to read or write it, and may be able to read English
and Hindi without knowing how to speak them, or even fully comprehend what he is reading. As a
result, standards of written Telugu are falling precipitously while standards of spoken and written
English and Hindi are not increasing appreciably. This trend is expected to lead to an overall decline in
linguistic ability among native Telugu speakers in general in the long-term. What consequences does
this have for language dynamics? In this case, the Telugu language is being progressively disenfranchised
by its own native speakers who continue to use it only in some contexts.
Changes may also take place due to the increasing competency of speakers as a result of increasing
standards of education among the wider populace, the universalization or near-universalization of
education and any resultant intellectual revolution leading to an illumination and enlightenment among
the masses.

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Linguistic naturalness
Naturalness, as opposed to artificialness, is the quality of being in a pristine state, and devoid of
pretensions. There is no consensus on what constitutes naturalness, but ease of expression,
unambiguity, simple grammar, logical word flow, ability to express a wide range of emotions, lack of
redundancy, and co-relation with brain processes are important. Sophistication may not imply
naturalness. Many Dravidian nationalists have argued that Tamil is the most natural language in the
world, but such assertions are subjective. Many speakers of Indian languages and speakers of other
language groups naturally prefer their own native languages and other related languages over much
more evolved languages such as English for everyday communication, even when they have a natural
affinity for the learning of global languages. A rich, complex and a nuanced vocabulary or rich idiom
doesn’t seem to work here; this is something that sociolinguists must study in different parts of the
world in the age of globalization. This would appear to turn theories such as the Whorfian hypothesis on
their head, or at least dent them badly. Naturalness is also important given the fact that spoken
language still wields a high degree of power in many contexts, and is often used much more widely that
written language. The spread of spoken languages must therefore be studied distinctly from written
language, and their success would be driven by a different set of factors, and they impact the dynamics
of language differently, often by intruding into other languages. We must therefore be prepared for
situations where the languages or arts, trade and commerce yield some power to the languages of the
streets. This by itself would be one of the hallmarks of a global, a culture-neutral and a language-
independent study of language.
Linguistic expressiveness
Expressiveness is the quality of conveying a thought or feeling. It has been defined as “a magnification of
the speech figurativeness and expression, its influence” or “the magnification of expression and
figurativeness, enhancement of the illocutionary force of the utterance.” (Glakina-Fedoruk, 1958,
Shakhovsky, 1987) It is associated with articulateness, eloquence and facundity. French is considered to
be a highly expressive language as there are words and expressions for which there are no equivalents in
English. However, diction and vocabulary are not the only yardsticks of expressiveness. The ability to
articulate thoughts with ease, felicity is also a determinative of expressiveness. The study of syntactic
expressiveness has emerged as a pre-eminent inter-disciplinary field of study, with underlying concepts
and methods. For example, language functions have been categorized into referential, poetic, emotive,
conative, phatic and metalingual. (Jakobson, 1975) The study of linguistic expressiveness is viewed
within the framework of lexicography, semantics, poetics, rhetoric and other disciplines. 59
Theory of fashionableness, trendiness and chicness
As per this hypothesis, fashionableness, trendiness and chicness play a major role in propagation of
language. For example, speakers of certain basilects of Telugu, abandon their language for Tamil within
a generation of migrating to Tamilnadu. As observed by the author in a study in the early 1990’s, this can
59
On the concept of “expressiveness” in modern linguistics, Margaret Apresyan, Annals of language and literature,
Volume 2, Issue 4, 2018

47. 47
happen very rapidly indeed, and less than a generation. This is because speaking basilects of Telugu is
associated with social stigma and impedes social mobility. This, is because Tamil is seen as being the
only way out in this situation. However, speakers of more prestigious dialects of Telugu, particularly
those higher up in the economic ladder, prefer to learn English instead and opt for a combination of
Telugu and English as the spoken language, as their linguistic skills in Telugu wane. This principle also
states that the zeitgeist of the times also has a role to play in altering language dynamics and the
patterns of language usage. For example, English was considered to be prestigious soon after the days of
the British Raj, and Indian languages were considered to be inferior. Thus, proficient speakers of English
always showed they were proficient in speaking in English. Attitudes have changed considerably since
then, but the demand for the English language has not diminished. Attitudes may change due to many
reasons, and fuzzy logic may come into play here. For example, the rise of Japan as an economic power,
may have changed the perception, albeit subtly of Indian languages, and made them cooler in the eyes
of many Indians. Even though this is an indirect factor it cannot be discounted. English is now seen as
cool in Lebanon, and has begun to intrude on both Arabic and French. Arabic has now fallen behind in
high circles, and it is perceived to be cool to speak English or French. Some elite schools use English as
the medium of education, and teach very little Arabic. As a result, proficiency in written Arabic has fallen
precipitously, and code switching and code mixing is common as speakers often alternative between
Arabic, English and French. There is an on going campaign to promote Arabic as a trendy language, and
this is being spearheaded by organizations like the Fael Ummer. A decline in Arabic skills has been
reported in UAE and Oman too. In Oman there is a proposal to make the use of Arabic mandatory in
business documentation, and vouchers, invoices and receipts.
Language vitality and dynamism
The term vitality describes the likelihood that a language will continue to be used for different social
functions by a community of speakers. Vitality is determined by institutional, social and demographic
factors. In multilingual communities, different languages have more or less vitality in different
institutional, social or personal domains. In multilingual settings, the choice between languages carries
interactional force or implies something about the situation or the preferences of the interlocutors. One
language may be used for some social functions or in a specific social context, while another language
may be used in other functions and contexts. A winning language formula creates a win-win proposition
for all its speakers in a given context or situation, and often may be the best possible choice in that
context. Such languages often thrive and flourish, and such language paradigms are highly successful.
Language vitality answers questions such as ‘why do some languages remain strong in the face of social
change, while others are abandoned within a few generations?’ and ‘what role does language play in
defining a group or ethnic identity?’ A linguistic variety has high ‘vitality’ if it is spoken and used widely,
and is popular among its speakers. Vitality is a good indicator of whether or not that particular language
will continue to be spoken by successive generations, or whether speakers are likely to shift to another
language. The demographics of the ethnic group speaking a language, the status given to that language,
and the institutional support provided for a language are all important considerations for evaluating the
vitality of languages.

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Changes may also take place due to constant innovation and refinement, and a language like English has
lent itself fairly well to various types of innovation such as word coinage and word borrowings from
other languages. Speaker innovation may or may not percolate into the community; it is in the second
case that changes to language typically take place. Language vitality may be impacted by ideological
factors too. For example, purist language ideologies can close off languages to innovation and external
influences. Among the Tewa, for example, the influence of theocratic institutions and ritualized linguistic
forms have led to a resistance to the external influences on language. According to Paul Kroskrity, this is
due to a "dominant language ideology" through which ceremonial Kiva speech is elevated to a linguistic
ideal and the cultural preferences are projected onto the Tewa language as a whole.
According to Alexandra Jaffe, language purism can lead to stigmatizing habitual or natural language
practices and frown up contact-induced linguistic changes as well. Ideology may lead to complacency
which is closely related to the ‘Zone of comfort’ hypothesis. As a matter of fact, this principle often has
ideological underpinnings, and ideology often compounds a latent problem or a syndrome. For example,
people in Hindi speaking states did not realize the importance of English until it was too late, and people
in Tamilnadu were caught unawares by the spread of Hindi as a spoken language throughout India, and
its importance and role in this respect. Complacency can often border on delusion and paranoia, and can
make people blind to reality or practical issues, or promote non-practical considerations over practical
ones. In 1998, the Mauritian government issued new bank notes with inscriptions in English, Tamil and
Hindi. On the new notes, Tamil followed Hindi unlike the old system where Tamil preceded Hindi. Tamils
argued that, as one of the first communities in Mauritius, Tamil should precede Hindi. Hindi people
argued that since they made up a larger section of the population, Hindi should precede Tamil. Finally,
the government recalled the notes and reinstated the old order where Tamil preceded Hindi.
Institutional support also contributes to increased vitality of a language and therefore promotes its
maintenance and use along with its use in the popular mass media, as the medium of education, and in
official government business.
Measures have also been proposed to calculate language vitality. These include the GIDS (Graded
Intergenerational Disruption Scale) proposed by Joshua Fishman in 1991. Other linguists such as Arienne
Dwyer, Martin Ehala, Lynne Landweer, Mark Karan, Andra Korna, Paul Lewis and Gary Simons have also
proposed measures to assess language vitality.
Linguistic prestige
High-end varieties of a language are called acrolects, middle varieties are called mesolects, and low-end
varieties are called basilects. In this case, variation is based on education, economic power, or social
status. In such a case, the issue of prestige comes into popular play, and speakers of basilects tend to
adopt acrolects, often within a few generations, annihilating the former in the long-run. Language must
also cater to user prestige and pride. If this does not happen, other consequences may result. Contrarily,
acrolects and mesolects may also adopt features of basilects, though this is relatively rare. In some
cases, speakers of basilects may adopt other languages more rapidly than speakers of acrolects do,
especially if they are in an environment where another language is more widely spoken. In either case,
basilects tend to die out faster than acrolects, and their long-term survival prospects are bleak in an era

49. 49
of rapid socio-economic integration. Basilects are often represented by slang, and colloquial or
unstandardized varieties which are present in almost every language. Slang has been known from
ancient times, prime examples being Vulgar Latin and Roman army slang. The comedies of Aristophanes,
Menander, Plautus, and Terence are examples of slangs used by the ancients. Thus, languages with a
large proportion of basilect speakers, or speakers of stigmatized varieties may die out faster than
languages with a large proportion of acrolect speakers, and speakers of these varieties may move to
other languages. This is a theoretical supposition, and other factors too will always come into play in any
practical situation.
In some cases, stigmatized varieties may also be preserved. In a study in Philadelphia, Labov and Harris
(1986) argue that there are two distinct speech communities in Philadelphia, Black and White. However,
the Blacks succeeded in preserving their dialect, and the differences between the two may have even
increased. Butters (1989) also attempted to list out factors promoting convergence, and distinguish
them from those promoting convergence. According to Bailey, each speaker of a language controls a
‘lect’. Thus, a language consists of different inter-related ‘lects’, each containing its own speakers. Thus,
linguistic change can be modeled by determining the pattern of relations between the speakers of the
‘lects’.
The standard variety of language is associated with high prestige. However, non-standard varieties of
language have roles to play in different situations. Thus different non-standard varieties may be used in
different situations. For example, different varieties may be used by the same individual when going to
an official meeting or going to a party, or meeting with his fiance.
The Power of the Mother tongue
A mother tongue is usually defined as either the language of the biological mother, the biological father,
or a language native to a region. A mother tongue usually confers upon a group, self-identification and
identification by others. (Skutnabb-Kangas 1984) It also helps express a feeling that that it constitutes a
distinct and internally coherent community. (Williamson 1972) During the time of Shakespeare, English
was limited to England and Southern Scotland, and had not even penetrated Wales and Ireland. Today,
English is spoken in most parts of the world, despite the fact that it is a relative newcomer, and lacked
any form of prestige even five hundred years ago. The power of the mother tongue must not be
discounted under any circumstances. English has succeeded because of its establishment as a mother
tongue outside England, and is all continents of the world. This process began in the seventeenth
century with the establishment of colonies in North America and Australia. On the other hand, French
did not establish itself in any part of the world outside France as a mother tongue except Quebec. Even
though many non-English speakers emigrated to the United States, they adopted English as their
primary and national language within a couple of generations, and this process tilted international
language dynamics in favour of English, along with the process of linguistic osmosis.
Thus, a language may be used either as a native language, a second language, or solely as a foreign
language. A popular model is Braj Kachru’s ‘Three circles of English’ model. The three concentric circles
described here are the Inner circle, the Outer circle, and the Expanding circle. The Inner circle refers to
English as it originally took shape and was spread by original migrants, and includes English speaking

50. 50
countries. This is often known as the norm-providing circle. The Outer circle corresponds to the spread
of English due to imperialist expansion, and includes all colonies. The Expanding circle refers to the circle
where English is used only as a means of global communication. Examples of this circle include Eastern
Europe and Russia. Other models have been provided by Edgar Werner Schneider, McArthur, Manfred
Gorlach, Modiano and others, but have proved to be less popular. Thus use of English as a mother
tongue in important parts of the world has provided a strong centripetal force for the use of the
standard forms of the language. In the absence of this, English may have broken up into pidgins much
more rapidly, and its global importance would have diminished long ago. In some cases, emerging forms
of a language have been deliberately flavoured with a local essence to foster a local sense of identity.
Some have frowned on this kind of a process, and the British linguist Randolph Quirk referred to this as
liberation linguistics. However, the high status associated with the English language appears to have
acted as a bulwark against this process, and has ensured that English did not go the French way.
In most cases, the Strength of secondary and tertiary usage would play a role in the dominance of a
language. For example, English and French possess large ‘Linguistic hinterlands’ that Dutch does not.
These have begun to feed and enrich the core area in unexpected ways, through the development of an
auxiliary literature, theatre or drama. In addition, English is unique among all the imperialist languages
that it possesses a rapidly increasing ‘Expanding circle’, and this alone has cemented its role as the
world’s most important lingua franca, in addition to the emerging power of its erstwhile colonies.
Theory of Linguistic Hegemony
As per this scenario, more dominant and established or entrenched languages continue to propagate
while less dominant languages are further pushed into irrelevance and obscurity. This is representative
of the ‘Big fish eats the small fish syndrome’ and languages spoken by smaller number of speakers may
be gradually pushed into irrelevance. Thus, what is big, gets even bigger, and what is small, gets even
smaller. This may also be referred to as the ‘Strong language versus weak language syndrome’. In this
case, the number of speakers of a language, their geographical distribution, the clout enjoyed by them,
the lexical strength of the language, and its suitability for various roles will make a difference in a
speaker’s choice. The geographic location of the speakers of a language can play a vital part too, and its
location vis-a-vis trade and commerce routes. For example, Sanskrit was historically in a better position
to influence Tamil, and other Dravidian languages, than the other way around. During the apartheid
regime in South Africa which lasted till 1994, Afrikaans, a language derived from Dutch, was imposed as
a language by the white minority on the black majority, and it was mandated that all official transactions
be conducted in that language. Its learning was even mandated in Black schools and was hated by that
community.
According to the critical mass theory, languages that have reached critical mass keep on propagating,
unless checked by another language that can fulfil all its functions in a given role and context. In other
words, what goes up, keeps going up, and what goes down, keeps going down. This would explain why
minor and endangered languages may have very little chances of success. Thus, the big fish always eat
the small fish. As a corollary, it would stand to reason that dominant languages change more slowly than
less dominant languages, and less dominant languages are influenced more easily by dominant
languages, and tend to be subsumed by them. We live in a world of more than seven billion people and

51. 51
perhaps six thousand languages. Many of these are endangered or even dying. Less than half of these
are likely to make it to the end of the twenty-first century. Languages are often progressively classified
as weakening, sick, moribund, dying, dead or extinct. Extinct languages can usually never be revitalized.
Linguistic hegemony is achieved when dominant groups create a consensus by convincing others to
accept their language and norms as paradigmatic. In such a scenario, linguistic minorities believe in, and
participate in the subjugation of their language by majority language speakers. This is achieved by
creating a suitable cultural and linguistic climate. In many cases, linguistic minorities may even find it
difficult to present their case effectively, and the majority accepts persuasion as a strategy. (Wexler and
Whitson 1982) (Gramsci 1995) Thus, in a process of bargaining minorities are forced to make major
compromises. The process of linguistic hegemony is therefore often associated with words such as
manipulation, distortion and legitimation. (Erikson 1992) Linguistic hegemony may be created as a result
of either political or non-political factors, and without the direct intervention of the majority language
group. For example, English is entrenching itself as the world’s lingua franca due to predominantly
economic factors. (Phillipson 1992) Linguistic hegemony may also be dependent on the intrinsic qualities
of the language, (what it is) its extrinsic value (what it has), or its uses (what it does). (Phillipson 1985) It
would also be dependent on the ability of the dominant group to provide moral, intellectual and
philosophical leadership. (Bodock 1986) However, hegemony does not always imply exclusivity, and
hegemonic languages often give room for other languages to grow. (Williams 1977)
Linguistic imperialism is a more extreme form of linguistic hegemony and is defined as the transfer of a
dominant language to marginal or peripheral groups. Linguistic Imperialism is therefore, a
demonstration of power, which may either be military power of economic power, and may often involve
strategizing and exploitation of structural, political and cultural inequalities. This kind of transfer may
therefore lead to transfer of other aspects of culture other than language. Linguistic imperialism has
been studied by many scholars such as Rober Phillipson in his 1992 book, ‘Linguistic imperialism’ which
is considered to be a trendsetter in this regard. The idea of linguistic imperialism may also be largely
perceptual. In Hindi speaking states, linguistic imperialism is often associated with the English language,
while in Tamilnadu, it is associated with the Hindi language. Linguistic imperialism is sometimes
associated with linguistic genocide, linguicide, or language extermination, and this often only happens
over a protracted span of time. 60
Linguistic imperialism plays major role in language spread, either directly or indirectly. According to
Lewis (Lewis 1982), Language spread occurs on account of 1. Language attitudes, for instance, the
strength of efforts to maintain a threatened language, or to restrict the functions of an indigenous
language. 2. The nature of the in-between group interaction, e.g., geographical continuity, ease of
communication, conquest, colonization, the nature of relationship between the colonizing centre and
the periphery. 3. Modernization, including the intensity of economic development, the degree of
external exploitation of indigenous resources, urbanization, demographical features, such as the degree
of education, and mobile and stable population groups, and 4. The political theories and cultural
characteristics associated with a language, especially the distance between the spreading language and
60
Linguistic imperialism, Robert Phillipson, Oxford University Press, 1992

52. 52
the other languages in contact with it with respect to these theories and characteristics. Thus, loyalties
towards indigenous languages, and other factors working in favour of indigenous languages may pale
into significance in many cases, and may allow, hegemonic languages like English to spread their wings
and take control. According to Kachru, there are four basic mechanisms through which linguistic
imperialism manifests itself. These mechanisms are linguistic, literary, attitudinal, and pedagogical
mechanisms, and pedagogy in turn comprises teaching methods, teacher training and other aspects of
teaching and learning which are often imperialistic in nature, and seldom take into account learning
preferences of subjugated people. (Kachru 1986)
Galtung’s imperialism theory proposes six types of imperialism. These are economic, political, military,
communicative, cultural and social imperialism, and these often go hand in hand with each other.
(Galtung 1980). In the early phase of imperialism, languages were spread by colonizers, though they are
now being increasingly replaced by local elite. However, local elites may continue to have strong links
with colonizers. In the next phase of imperialism, languages would be spread through international
communications and economic relations. Technology would obviate need for direct contact, and
languages would spread without such contact. Thus, power can be either innate power, structural
power or resource power, and control can be exercised through sticks (impositional force), carrots
(bargaining), and ideas (persuasion), and this would be tantamount to asymmetrical bargaining.
Linguistic imperialism can also promote hegemonic soft power in music and the arts, often through
inter-state actors. (Preiswerk 1978) In some cases, it can promote social imperialism by promoting the
norms of an ideal social structure. It can also promote what Galtung calls scientific imperialism,
promoting a Euro-centric view of science, and ensuring a monopoly of scientific research by the west.
Imperialism leads to a linguistic hierarchy where less dominant languages are wrongly perceived as
being inferior. For example, in Tanzania, English dominates over Swahili, which in turn dominates over
other languages. Even less prestigious languages have been declared predators. For example, Bambara
which has become a medium of literacy has been threatening to destroy minor languages of Mali, and
the cultures associated with them. It also leads to cultural synchronization, which may in turn
marginalize local languages. (Hamelink 1983). Thus, linguistic imperialism always leads to linguistic
hegemony, which are related to one another but distinct from one another. (Dale 1982) Linguistic
imperialism is also related to linguicism which involves the promotion of a dominant language, and the
neglect of non-dominant languages due to a belief in its characteristics or on racial, cultural or economic
grounds. This comprises ideologies and frameworks based on exploitation, and the unequal allocation of
resources.
Language imposition refers to the imposition of a language on other language groups using brute force
political methods. An example of this was the Hindi imposition in South India in 1965 following Anti-
Hindi agitations and opposition to Hindi as the sole official language, which led to the death of many
civilians in Tamilnadu. Unofficial estimates put the death toll at over five hundred people. This is
different to other forms of linguistic imperialism with regards to the use of political power. This
approach may often not take into account the principles mooted in this paper, and may be unworkable.
Linguistic imperialism is now being replaced by Language promotion, a less subtle version of which is
linguistic propaganda. According to Fishman, English is no longer being imposed, but is now viewed as a

53. 53
tool to progress in developing countries. (Fishman 1989) the French are alarmed at the decreasing use
of French in diplomatic institutions, and are now fighting to reverse this trend. The Germans, too are
making attempts to promote their language abroad though technical education, to prevent the in-roads
of English. These measures have only been partly successful. Both the British and the Americans have
attempted to promote their own varieties of English. The British began this process with the setting up
of the British council. The promotion of English was also supported by private institutes like the Carnegie
foundation. The British government’s promotion of English formed a part of its larger post-colonial
cultural goals as laid out in the Drogheda Report of 1954. Eventually, America overtook England as a
global power, and public attitudes veered towards American English. Language promotion also became
a part of the American global strategy following the example of the Philippines where English was
originally imposed. Many US departments are now involved in English teaching activities, and its goals
for cultural diplomacy were laid in the Fulbright-Hayes act of 1961. (Coombs 1964) (Marckwardt 1967).
In the case of linguistic propaganda, languages are promoted as a result of a government’s linguistic
ideology and also due to a government’s control over television, education, or mass media. This was
attempted in India in the decades following its independence but only achieved mixed results.
A similar concept is that of linguistic chauvinism, which may manifest itself either in the majority or
minority community, and may be associated with a high degree of aggressiveness. This may manifest
itself due to a feeling of cultural superiority, persecution or perceived persecution, among other factors.
Chauvinism may often be associated with linguistic radicalization, which may ride piggyback on an
ideology, or linguistic or other forms of identity. It is often an unnatural expression of love or pride of
one’s language and may also be tied to ethnic, religious or national identity. Such feelings have been
recorded since time immemorial, and Greek speakers, for example, looked down upon Non-Greeks. In
modern times, linguistic chauvinism has been recorded in many parts of the world, including India and
Sri Lanka.
Desire for ethno-maintenance
The desire for ethno-maintenance varies from community very widely, although the causes for this have
not been fully ascertained. Many ethnographic studies have already been carried out, but the factors
have not been fully understood. Indeed, there could be many reasons for ethno-maintenance, and the
underlying factors need to be understood fully before language dynamics can be modeled.
Itesh Sachdev studied the Fisher River Cree community in Manitoba (Sachdev 1998) and the Haida Gwaii
community on Queen Charlotte Island in British Columbia. In both these communities, English is the
dominant language and has high status and institutional support. Cree and Haida languages have
comparatively low status and little institutional support. However, these communities are keen to find
ways of promoting their use and maintaining them in the younger generations. In both communities
there was a belief that the Haida and Cree languages were a very important index of Haida or Cree
identity.
Another case is that of Serbo-Croatian which is breaking up into two different languages due to ethnic
and religious reasons since the break-up of Yugoslavia. After Tito’s death, the country broke-up.

54. 54
Linguistically, Serbo-Croatian is a single South Slav language used by two groups of people, the Serbs
and Croats, with different historical, cultural, and religious backgrounds. The Serbian and Croatian
varieties of Serbo-Croatian are known as srpski and srpskohrvatski, respectively. The actual differences
between them involve differences vocabulary and not differences in pronunciation or grammar. The
varieties are written in different scripts (Roman for Croatian and Cyrillic for Serbian). After the country
split up, in Serbia, people speak Serbian and people speak Croatian in Croatia, and Serbo-Croatian no
longer exists as a single official language (Pranjkovic 2001).
Other communities have adopted different approaches. In New Zealand, Maori communities established
nursery schools called language nests, and languages were formally taught to children to prevent them
from becoming extinct. Both English and Maori now have official language status. The Jivaros of Equador
have managed to promote their language as a vehicle of education, and have succeeded in promoting
their language in mass media as well.
The Sentinelese are a tribe who live in the Andaman and Nicobar Islands. They are one of the world's
last uncontacted peoples. Along with the Great Andamanese, the Jarawas, the Onge, the Shompen, and
the Nicobarese, the Sentinelese are one of the tribal populations of the Andaman and Nicobar Islands.
The Sentinelese have refused any interaction with the outside world, and must rank as the most isolated
tribe on earth. The Sentinelese are a Stone Age tribe, and have lived in isolation for over 60,000 years.
They are hostile to outsiders and have killed anyone who has dared to approach the island. Their
language is unknown, and not fully categorized. It is considered to be mutually unintelligible with other
languages. Thus, their linguistic maintenance is as a result of cultural isolation. However, other
languages of Andaman and Nicobar Island are not so lucky, and are slowly dying. These include the
Great Andamanese languages such as Yerawa which is spoken by a few people, and languages such as
Jeru, Aka-Bale and Aka-Bea which are extinct. The Onge languages comprise languages such as Onge
which is still spoken and Jarawa which is also spoken. Many speakers of these languages are abandoning
them, and slowly shifting to languages such as Bengali and Hindi. In another case, the Jangil language of
the Andamans became extinct because, the Jangil tribe itself became extinct between 1907 and 1920.
The Nicobarese languages such as Car share some affinities with Andamanese languages, but are
distinct. Languages such as Car are healthy because of the large number of speakers. Other languages of
Tamilnadu such as Toda, Irula and Kurumba are relatively healthy, but this may be because of the
isolation of speakers of these languages. Many vital lessons can be learnt by analyzing the process of
change and death of these languages, as they can hold clues for what is happening with other languages
elsewhere. In many cases, linguistic amnesia is preceded by cultural amnesia, and this is the process of
loss of cultural identity. This process has been reported among several communities such as Indians in
Mauritius, and elsewhere in the world.
Theory of Elitism
As per this scenario, elites alter the dynamics of language spread so as to maintain their power, pelf or
relative advantage. Elitism may stem from education, socio-economic status or even political authority
or military power. Elitism may have evolved in many contexts as a tool for achieving and maintaining
control. However, only very rarely will they be successful in preventing others from emulating them, and

55. 55
stepping into their shoes. Linguistic elitism is exhibited by English-speakers in India and by French-
speakers in parts of Africa.
As per this theory, elites play a much greater role than non-elites in influencing language dynamics. This
almost always happens in the real-world, can be due to several reasons. Firstly, elites are often
trendsetters, and the rest of the population often implicitly follows what the elites do. The elites are also
usually better educated, and decide the language that is to be used in the administration, the courts,
and businesses among other things. This would naturally ensure that the elites have an unnatural
advantage in deciding the course of events as opposed to the less educated who are often poor and
marginalized, lacking any say in economic affairs. This may also be represented as the “Theory of
inequality of weights” where different segments of the population carry different weights, and some of
them are naturally more influential than the others. This would also imply, among other things, that
educating more and more sections of the population can mould language dynamics as well, though the
incremental efficacy of this approach would fall. Thus, it is the relative position of the influencers versus
the rest of the population that counts, in a vast majority of cases.
This theory of the power of elites states that elites have a disproportionally large share of power in
driving language dynamics. The power of elites may come from a variety of factors such as educational
attainment of professional achievement. It may also come about due to pelf or political power. The elite
class may also be differentiated into the high elites, the middle elites, and the low elites. Thus, all other
factors being equal, the rest of the population does what the elites do.
In political and sociological theory, the elite (French elite, from Latin eligere) are a small group of
powerful people who hold a disproportionate amount of wealth, privilege, social, political power, in a
society, either due to their innate skills or as a result of their power of dominance. According to the
Cambridge Dictionary, the "elite" are "those people or organizations that are considered the best or
most powerful compared to others of a similar type."
American sociologist C. Wright Mills wrote of the "elite" in his 1957 book “The Power Elite” as "those
political, economic, and military circles, which as an intricate set of overlapping small but dominant
groups share decisions having at least national consequences. Insofar as national events are decided,
the power elite are those who decide them". According to Mills, men receive the education necessary
for elitist privilege, allowing them to enter different branches of the power elite, which include the
Political leadership, the Military circle, and the Corporate elite.
The basis for membership of a power elite can also comprise institutional power, not just individual
power, i.e., an influential position in a prominent private or public organization. A study has shown that
the French corporate elite dictates who joins this elite group, with those from the upper-middle class
tending to dominate, and excluding others. Another study published in 2002 of power elites in the
United States under President George W. Bush identified 7,314 institutional positions of power
encompassing 5,778 individuals. Such studies have shown that age, gender, ethnicity, education and
social class are key determinants of elitism, whether due to acquired or ascribed power.
Theory of Emulation

56. 56
Per the theory of emulation, language speakers tend to emulate speakers of other languages and
dialects, and this leads to linguistic change and affects language dynamics. For example, the popularity
of Bollywood in India, has led to an increase in the demand for the Hindi language and may eventually
erode the popular base of other dialects of Hindi and other Indian languages. Speakers of some dialects
may tend of emulate speakers of other acrolects leading to linguistic change willy-nilly, and this would in
turn pave the way for dialect levelling, and other forms of linguistic change. A small group of Marathi,
Punjabi and Odia speakers have begun to use Hindi increasingly at home, though their proficiency in
that language is compromised due to a wide variety of factors.
Per the follow the herd theory, people mindlessly follow the herd, or what others do with a great deal of
thought or formal analysis. Thus, there may be no particular rationale or logic behind the spread of a
particular language. This approach may work in the real world in many situations, and may even
produce long-term trends though its sustainability would come under the scanner and remain in serious
doubt. The North Indian politician Mulayam Singh Yadav once attributed the learning of English in India
to a craze, though as a Hindi zealot, he may have been off the mark.
In a more extreme version of ‘follow the herd’ mentality, speakers of a language exercise practically no
judgement, but let themselves be carried away by current or prevalent trends. This would lead to
further amplification or magnification of current trends, or at the barest minimum ensure that such
trends perpetuate unchecked and unimpeded. An alternative term for this kind of scenario is
groupthink.
We may also refer to the definition of Emulation and Reference groups here, as these would have a
bearing on language dynamics. An Emulation group is a group that is perceived to be superior and is
considered worth emulating, and which another group seeks to emulate. A Reference group, on the
other hand is a group which another group considers to be a frame of reference, or a yardstick for
comparison. Thus, other groups consciously follow the speech patterns and habits of emulation and
reference groups.
Theory of aggregated and perceived personal advantage
In this scenario, humans subconsciously or consciously evaluate what is good for them, and act
accordingly. For example, most South Indians, reject Hindi as a replacement for English, and use Hindi
only in situations and circumstances where they stand to benefit.
This theory of perceived individual or group advantage is a modification of the previous scenario, and in
this case, humans act on the basis of perception which may or may not match with reality. For example,
there is now a craze for English schools in India, and this may even symbolize a follow the herd attitude.
The highest growth in enrolment in English schools was in the Hindi-speaking states. It was the highest
in Bihar, where it grew 47 times, as compared to an eighteen percent increase for Hindi schools. In Uttar
Pradesh, enrolment in English schools grew over 10 times compared to a eleven per cent increase in
Hindi-schools. In other Hindi speaking states too, the number of English schools has shown a significant
increase–In Haryana by over 500 percent, in Jharkhand by over 450 percent, and in Rajasthan by over
200 percent. In states like Jammu and Kashmir, almost all students study in English schools. What is

57. 57
highly alarming is that many students do not study their mother tongue even as a second language. In
most situations, Hindi is chosen. Some organizations like the Bharatiya Bhasha Suraksha Manch have
even gone to the extent of demanding the shutting down of all English schools in Goa, and their
replacement by Konkani and Marathi schools, while parents have opposed this idea.
Doctrine of inertia and familiarity
This is largely due to the force of habit, and the time taken for the learning of languages as well as the
mental blocks involved. This doctrine would imply that languages are learnt slowly, with language
replacement being an agonizingly slow process. A speaker who is skilled in many different languages,
continues with the language he is most used to speaking, and typically on a constant basis. This factor
will be aggregated across various speakers speaking one or more languages to determine the dynamics
of language spread in a region. In many cases people do not wish to leave their zone of comfort, and
must be goaded to do so. This is where government policy and educational policy steps in. This principle
is naturally related to many other principles mooted in this paper, and in many cases overlaps with
them.
Thus, the existing language fluency of proficiency would continue to dictate linguistic trends. For
example, the Tamils living in the Northern Province and Eastern Province in Sri Lanka speak very little
Sinhala, and among these, speakers at the bottom of the social pyramid, speak virtually no Sinhala.
Tamils living in Colombo on the other hand, have some knowledge of Sinhala as do many upcountry
Tamils or Indian Tamils. The knowledge of Tamil among Sinhala speakers is rather limited, though it
varies from region to region. Thus, individuals need to know a language before they can use it. Thus, the
use of the Hindi language is not widespread in Tamilnadu because most people do not know it. A
speaker who is skilled in many different languages, chooses the language he is most fluent of
comfortable in. This factor will be aggregated across various speakers speaking one or more languages
to determine the dynamics of language spread in a region. A speaker of a language also prefers the
language is formally taught or grounded in. Thus, a man who is taught in an English school in India,
prefers to send his children to English schools it turn. This naturally increases the demand for the English
language over time.
Context-based suitability, Role-based suitability, Context-based indispensability and Role-based
indispensability
The pre-eminent role played by the language must always be taken into consideration in such an
exercise. For example, Chinese, Arabic, French or Japanese may never challenge the hegemony of the
English language in the realms of science and technology, and this alone may bestow upon it unrivalled
and unparalleled supremacy in the short to medium term. On the other hand, the role played by the
English language in other spheres is rather limited and a role-based analysis of language may be in
order. This is also known as a language situation or an evaluation of the role of language in a social
setting. For example, in East Africa, English symbolizes education and authority, while Swahili or the
local language symbolizes solidarity or local ethnicity. (Scotton 1982) In 2014, Dweik and Al-Obaidi
carried out a study among the Chaldo-Assyrians in Baghdad, Iraq. They identified the domains where

58. 58
they used Syriac and Arabic and their attitudes towards both languages. It was found that they used
Syriac mainly at home, in religious settings and in their inner speech; and used it side by side with Arabic
in many other social domains such as neighborhood, place of work, media and other public places.
Similarly, in Ghana, there is a strong identification with the mother tongue, but this has not reduced
demand for English which plays several other critically important roles. (Ansre 1975)
A language must be inherently and innately suitable for the role it is expected to play. If this does not
happen, this may trigger other outcomes such as the loss of functions of a language, or its restriction to
roles for which it is suitable. Alternatively, other languages may replace it for other roles. Some
languages are also indispensible in some roles. For example, no power on earth can replace the comfort
of the mother tongue. Languages that play such roles can be replaced only in the rarest of situations.
Nothing illustrates role-based usage better than India, where multi-lingualism is increasing, and different
languages are used for different roles. For example, English is used in higher education and learning.
Hindi as an entry-level link language etc. The role played by a language also determines the relation
between language and the pattern of social mobility, though it is by no means the only predictor of
success. Other factors such as socio-political factors and socio-economic factors play a role too. (Foster
1975)
Mohanty, an Indian sociolinguist, states, “ I use Oriya in my home, English in my work place, Hindi for
television viewing, Bengali to communicate with my domestic helper, a variety of Hindi-Punjabi-Urdu in
market places in Delhi, Sanskrit for my prayer and religious activities, and some conversational Kui with
the Konds for my research in their community. These languages fit in a mutually complementary and
non-competing relationship in my life. (Mohanty 2006, 263)
Thus, language roles must be defined at a fair level of granularity, and role hierarchies also defined
wherever possible so that role-based usage can be tracked more accurately. Another related concept is
the Markedness Model (Myers Scotton 1998). This model states that for a given interaction, there is an
unmarked choice, that is, a code which is expected in the specific context, and this may vary from
situation to situation. Thus, a policeman may speak to a convict in a particular language or a dialect, a
well-dressed gentleman in another dialect or language etc. In this case, modeling would be context-
driven or situation-driven, and language use patterns must be mapped to situations or contexts. This
kind of modeling may be forward modeling or reverse modeling. In the case of the former, real-world
study of languages is used as the basis to define and formalize roles and contexts, while in the cases of
the latter, roles or contexts are conceptualized first, and then linked to language. Modeling can also be
carried out through the dimension of time, with or without the use of statistical methods. Metrics and
indices for assessing a language’s role-based suitability and context-based suitability may also be
developed by taking into consideration language complexity, linguistic distance, attitudes towards the
language, cultural suitability and other factors.
In the case of countries like Morocco, the language situation is extremely complicated, and a language’s
roles are stratified, overlapping and ever-changing. Thus, role-modeling in this case has been extremely
challenging. In Morocco (1) Standard Arabic is the official language of Morocco and is used in public
education, media and government. (2) French is used in private education, the business domain, and in

59. 59
science and technology. (3) Moroccan Arabic is the variety used by almost all Moroccans, and is used
primarily in daily activities. (4) Berber is also mostly spoken at home and in the street, and also for
education. (5) Spanish is spoken as a second language to Modern Arabic in northern Morocco. (6)
English is used in elite education and in business, science, technology, and media sectors.
The Yimas of Papua New Guinea use their own language in traditional pursuits and Tok Pisin for issues
relating to the outside world. Matters to do with government, trade, and travel require Tok Pisin.
Language choice among the Yimas is dependent on occasion: Yima language to perform traditional
practices and Tok Pisin to establish identity within a wider community. Role-based suitability and
context-based suitability ultimately leads to language displacement which happens when a language
takes over specific roles from another language such as entertainment or politics. This process is in as
advanced stage in countries like India, and to a lesser degree in Scandinavian countries. However, the
role-based usage of language in India is poorly understood by planners, and often overlooked.
(Pattanayak 1981)
Needless to say, these factors would be crucial to any analysis and naturally cannot be given the short-
shrift given the fact that these would play a crucial role in language dynamics, but we have already
discussed these factors elsewhere in the paper.
Linguistic inequality
Linguistic inequality is another measure that may come into play here, and this hypothesis that that
different languages may be in different states of evolution. The concept of linguistic inequality, is
defined by Bonnin (2013, 502) as the unequal social valuation of particular ways of
speaking, which, due to the indexical nature of language, reproduces wider social,
cultural, and economic inequalities.
A dialect which includes both formal and written dialects or unwritten dialects, must likewise be
distinguished from a full-fledged language. Therefore, speakers of different languages may have
different attitudes towards their own languages or towards other languages which may be perceived as
superior or inferior from their point of view. Scholars such as Hymes also talk about the historical
character of a language which would be a function of its historical tradition and contemporary usage,
status and prestige. For example, many Thais consider the Lao language to be inferior, while many Laos
tacitly accept the ‘cultural superiority’ of the Thai Language. Likewise, Tamils are aware of the hoary
literary traditions in their language and its unique characteristics. Most linguists accept the theory of
inequality of languages, and the French use the term ‘Langue de Culture’ to distinguish culturally
evolved languages from less evolved ones. Another related concept in Sociolinguistics is the concept of
linguistic ideology developed by Michael Silverstein and others. Judith Irvine defines the concept as “the
cultural system of ideas about social and linguistic relationships, together with their loading of moral
and political interests.” Many new fields such as Psycholinguistics which deals with the mental processes
associated with language, and Ethnolinguistics which deals with social interactions and its relationship
with language are emerging as distinct fields of study. Such factors are also determinants of the effects
of language in fostering cultural pride or a sense of ethnicity among speakers of different languages.

60. 60
All the factors described above would naturally create variations in perception and outlook between say,
a Hindi speaker, a Manipuri speaker and a Tamil speaker which in turn would shape attitudes towards
language and language policy. Linguistic issues and, in particular, the treatment of minority languages
are have a high emotional appeal, and have often resulted in explosive situations in the past all over the
world. As Bretton (1976, p. 447) points out: “Language may be the most explosive issue universally and
over time. This is mainly because language alone, unlike all other concerns associated with nationalism
and ethnocentrism … is so closely tied to the individual self. Fear of being deprived of communicating
skills seems to raise political passion to a fever pitch.”
Similarly, less developed languages, and younger languages may exhibit a stronger tendency to change,
and may impact other languages to a lesser degree than more evolved or developed ones. Therefore,
younger and less-developed languages may borrow words and expressions easily in a non-mutual way,
and through a process of relexification, but this will endow them with an additional vitality to influence
other languages in due course. This is a fairly general proposal, and there can be exceptions, and
therefore, ratification can come about from fieldwork in various contexts. As an example, Old English
borrowed heavily from other languages, and was an amalgam of various influences, but Modern English
have emerged as the biggest word-giver in linguistic history, and most modern languages have begun to
borrow heavily from it. This may be an extreme example. Other examples would lie in a continuum
between these two extremes.61
Linguistic distance theory
Per this theory, the linguistic distance between two languages would determine the success or
widespread adaptation of a language in a given context, and would also determine a speaker’s attitudes
towards it. This aspect must be studied along with other factors to arrive at a meaningful and a
complete assessment. Linguistic distance is a measure of how different one language or dialect is from
another. Although there are no standardized approaches to determine linguistic distance between
languages, linguists use the concept in a variety of situations, such as learning of second
languages, historical linguistics, language-based conflicts and the effects of language differences on
trade, commerce and diplomacy.
As a crude heuristic and rule of thumb, mutual intelligibility is a yardstick of linguistic distance, and the
linguistic distance is inversely proportional to mutual intelligibility. The presence of cognate words also
plays an important role in mutual intelligibility between languages. The higher the percentage of
cognate words in the two languages, the lower is their linguistic distance. Also, the greater the degree of
grammatical relatedness and lexical relatedness, the lower is the linguistic distance. Using a statistical
approach called lexicostatistics which compares two language's mass of words, and their frequency of
usage, distances can be calculated between them. This is also known as the Levenshtein distance. In
2004, Economists Barry Chiswick and Paul Miller proposed a formula for linguistic distances based on
empirical observations of how quickly and easily speakers of a language could learn another language
when exposed to it in a native context. The process of relexification observed in many languages, and
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the current trend of borrowing English loan words into many other languages is also reducing linguistic
distances somewhat, by making it easier for speakers of these languages to learn English.
Measures of linguistic distance are crucial to our analysis because difficulty of learning language is
largely relative and not absolute. A common measure is Levenshtein distance which measures the
distance between languages. Various measures have also been proposed to assess the speed and
efficacy of second language acquisition, and some of these are purely empirical methods. Another
approach may be the classification of languages based on word order. English, French and Bantu are
SVO languages or Subject Verb Object languages. Japanese, Turkish, Korean and Hindi, on the other
hand, are SOV languages. Filipino and Tuareg are VSO languages, while Malagasy is a VOS language as
are also Mayan languages and Fijian. A speaker of the SVO language may find it hard to learn an SOV
language and vice versa.
Linguistic typology
According to Noam Chomsky, every child possesses is born with the rules of grammar which allows him
to learn other languages with ease and felicity. This is also sometimes referred to as the innateness
hypothesis. However, children are equipped with an evaluation procedure which helps them to choose
between different languages, and switch back and forth between them, albeit with some difficulty.
Chomsky talks about two kinds of universals –substantive and formal. He gives more emphasis on formal
universals which are the general principles which determine the form and mode of operation of
particular languages. However, the theory of substantive universals says the items of a specific kind in
any language must be drawn from a fixed class of items E.g. Noun, verb, subject, predicate. Others like
Nicholas Evans of Australian National University and Stephen Levinson of the Max Planck Institute of
Psycholinguistics, however, have criticized this approach saying that language universals are few and far
in between, and that languages vary very widely from one another in a myriad different ways.
Linguistic typology refers to the classification of languages according to their structural characteristics.
The following are some typical classifications, and these would be a metric of language distances and
could drive language dynamics as well.
- Language families: Many different classifications have been proposed for languages, though there
has been no universal consensus on the same. For example, languages descended from Latin are
called Romance languages, and these include Portugese, Italian, Spanish, French, Romanian,
Romansh, Provencal, Catalan and Sardinian. The Semitic-Hamatic family is an ancient family of
languages which evolved around 3000 BC, and comprised languages spoken in North Africa and
West Asia. The Ural Altaic language family is the second largest language family in the world, and is
spoken over a very wide area in Asia and Europe. It has two offshoots, Finno-Ugian and Altaic. Some
linguists deny any co-relation between the two branches, and some even refuse to accept Altaic as a
single language group. Indo-Chinese or Sino-Tibetian is another large family of languages comprising
a large number of speakers. This group consists of three branches Chinese, Tai, and Tibeto-Burman.
The Indo-European language family comprises a large number of languages in Europe and Asia,
although the exact nature of relationship between these languages is disputed. The nature of this
relationship continues to be one of the most vexatious issues in linguistics. It all began in 1583,

62. 62
when Thomas Stephens, an English Jesuit Missionary in Goa, observed similarities between Konkani,
Greek and Latin. This was followed by observations made by the Portuguese scholar Filipino Sassetti
in 1585. This observation was famously reinforced by Sir William Jones in Calcutta in the late 1700’s
when the noted the striking similarities beween Greek, Latin and Sanskrit. However, the term Indo-
European in the context of language classification was first used only in 1813 by Thomas Young. We
had proposed an indirect and multi-dimensional relationship between these languages in our paper
(We had proposed the term Base Indo-European as well, which would comprise multiple languages)
which would redefine the issue greatly.
- Linguistic isoglosses: A linguistic isogloss is the boundary line between the regions where two
different languages are spoken. In some cases, linguistic isoglosses are easy to define. In other cases,
they may be hazy and nebulous, and may not even represent a contiguous area. Speakers, of both
languages may co-exist near the border, often in geographical pockets, and in some cases a gradual
assimilation does take place such that isoglosses eventually become well-defined.
- Dialect isoglosses: Dialect isoglosses are boundaries between dialects. Dialect isoglosses have been
fairly well-defined for England, and these represent smaller geographical regions. In the USA,
dialects are used over much larger regions, are relatively younger, and dialect isoglosses have not
yet been fully mapped.
- Word order (SVO, SOV etc.): Some researchers like Edward Gibson of MIT’s Brain and Cognitive
Science Department argue that SOV is not only the most common word order encountered in
languages around the world, but is the most natural. Most languages in Asia follow this system. On
the other hand, the languages of Europe and SVO. Sanskrit was a liturgical language, and had a
flexible world order suggesting it was intermediate to two disparate groups of languages, the Indian,
and the European branches of the IE. VSO, is found in different parts of the world including Classical
Arabic and Welsh. OVS and VOS are very rare, and the Wari language of Western Brazil is a VOS
language. OVS is rarer still, and the Amazonian Hixkaryana is of this type.
- Semantic universals are rules that govern the composition of the vocabulary of all languages. For
example, English and French share a common vocabulary with differences in pronunciation. English
and German share a smaller common vocabulary, but common words are pronounced more in the
same way. In modern Indian languages, English words are becoming increasingly popular despite the
presence of Indian equivalents, which are in many cases falling out of favour. English loan words are
common in Japan and South Korea too, but not in North Korea. In Germany, English words are used
often with a change in meaning. Many pronouns and basic nouns are common across swathes of
Asia and Europe, and this is attributed to the purported Indo-European family.
- Linguistic typology may be based on several other characteristics too. For example, some languages
have both voiced and voiceless stops in their phonemic inventories (Like English, French and
Japanese), and languages that have only voiceless stops (like Mandarin, Chinese, Korean and
Tahitian).
- Linguistic typology may also be based on whether they have nasal sounds in their phonemic
inventory. English, Japanese, Mandarin Chinese, Korean and Tahitian fall into the category of
languages that lack nasal vowels. However, French, Hindi, Tibetian and Yoruba have nasal vowels.
- Languages may also be classified into isolating language where words usually consist of one
morpheme e.g. English. Agglutinating language is one where words can be sub-divided into

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morphemes without difficulty eg. Turkish and Swahili. A fusional language is one where morphemes
are fused together in such a way, that they are not recognizable as separate elements.
Linguistic ecosystem theory
Per this paradigm, the spread or success of a language in a linguistic unit would be dependant on the
opportunities of use, both oral and written, for that language in a given linguistic unit, and by the actual
usage, and usage patterns of language in such linguistic units. Thus, the linguistic ecosystem would
decide which languages are learnt, and to what extent. Demand therefore is largely driven by the
dictates of the linguistic ecosystem which cannot be changed due to factors such as habit and inertia.
Per the Bounded choice theory, languages spread in accordance with the formal or informal options
available to learn them. Thus, elite Indians may possess a smattering of French, but not Chinese. People
in Bangalore may be exposed to Hindi and not Marathi as there is no option to learn Marathi in schools,
and this principle may itself lead to the marginalization of languages. This theory may also sometimes be
associated with policy diktat or legislative recommendations or restrictions, which may be either
positive or negative. This naturally implies that there would be a time lag between ever-changing
language dynamics and language policy in most political contexts. Refer to our principle of Non-
synchronicity.
The two key attendant concepts here are (a) Breadth – the number of speakers using a language or a
type of language studied in conjunction with other factors (b) Depth- the level of proficiency of speakers
or a sub-set of speakers studied along with a host of other factors. The interrelationship between these
two factors and the host environment may itself be complex and multi-faceted. For example, the lack of
proficiency of residents of a particular region in a particular language may impact the usage patterns of
that particular language in one way, while its widespread but shallow usage, may impact it in another
way. This may have a cascading effect on diverse factors such as role-based usage, and group dynamics,
and may be impacted by, and impact language policy and planning. This is the case in India in recent
decades. While more and more people are learning the English language in recent decades, standards in
it among the middle classes appear to have fallen somewhat due to cultural and situational factors. This
may have other implications in the long-term and India may be slowly setting the stage for the
emergence of pidgins and creole. This theory must also be linked to real world data. For example,
decline in standards among native English speakers was noted by the Kingman Report of the UK (1988),
and the Cox Report of 1989. Similar concerns of falling standards in Japanese have been expressed by
the Japanese government. This must be viewed in the context of increasing educational attainment in
these countries to draw suitable conclusions.
A related concept is the Natural context hypothesis which states that languages flourish in their natural
contexts where an ecosystem to foster them is in place, and that supplanting a foreign language in a
given context is a laborious and time consuming process, and may often take centuries, assuming it is
not constrained by other factors. This hypothesis can only be validated with historical and real-world
data from diverse contexts.
Linguistic Mindspace

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We had also introduced the concept of linguistic mindspace in an earlier paper, and we believe this is a
simple but effective tool. The idea of ‘mindspace’ originates from the fact that every individual has
limited time at his disposal, or limited mental bandwidth to focus on multitudinous issues, and cannot
divert his attention to a large number of activities. Thus, if he spends an inordinate amount of time on a
certain activity, it reduces the time available for other activities. For example, if an individual spends
more time watching television, this automatically reduces the time that he has for reading or scholarly
pursuits. The advent of internet and smartphones has likewise changed usage patterns of language
completely, by changing time allocation patterns for linguistic and non-linguistic pursuits. This concept
may impact a wide variety of domains such as linguistic skills, learning ability and consequently, even
self-confidence or attitudes towards life. It may even impact usage patterns of language, roles played by
languages in different contexts, and transmission of languages to subsequent generations. Thus, this
approach also needs to be linked to technological change, cultural change, and other factors.
This approach can be used in different contexts and situations. For example, the spread of Hindi in
Karnataka may lead to a situation where more and more people use spoken Hindi instead of spoken
English. This will automatically reduce the time people have to practice spoken English, or the desire
among people of some sections of South Indian society to practice spoken English. However, Hindi
cannot replace English per the dynamics of language spread. Therefore, English cannot be rooted out
from Indian soil, and the promotion of Hindi may have actually entrenched English even more. How can
such contradictory observations be used to model a change in people’s proficiency and spoken and
written usage patterns in English? Therefore, the concept of linguistic mindspace can also be used to
language dynamics and even future usage patterns of a language or different languages.
The idea of linguistic Mindspace is a subset of the idea of Mindspace. Linguistic Mindspace may be
further sub-divided into two sub-components Linguistic Mindspace and Strictly Linguistic Mindspace.
The former relates to dimensions of time allocation between the learning of languages and the
acquisition of non-linguistic knowledge, while the latter involves dimensions in time allocation only
within the learning of different languages or different aspects of one or more languages.
Strictly linguistic Mindspace may be dependant on preferences, habit or pragmatism. This has many
practical implications. For example, difficult languages may reduce the time available for learning other
languages, and impact language dynamics, by killing the formal use of other languages. Language
learning may also be dependant on linguistic thought worlds, which is a subset of an individual’s thought
worlds. This is analogous to an individual’s or a group’s perception of languages, their role and their
utility. Such thought worlds may also consciously exclude certain languages. Linguistic mindspace may
also be categorized into micro-linguistic mindspace with operates at the level or an individual, or macro-
linguistic mindspace, which operates at the level of a society. For example, a society’s value system may
reserve space for the use of a particular language for a particular role, or for a particular context, and
this can only be altered with some amount of difficulty. Thus, an individual attempts to match his
linguistic repertoire to suit the needs of society.For example, MK Stalin, the DMK Chief of Tamilnadu
once thundered that there was no space for the learning of Hindi in the blood of Tamilians. This
observation may have been largely perceptual and cultural. The macro linguistic mindspace of a speech
community can also be chalked out by linguists, and aggregated to higher levels such as a linguistic

65. 65
block, or even aggregated at a global level. Statistical modeling can be used here, and less important
paradigms only mentioned in passing.
Another principle is the judicious time allocation principle. Per this principle, individuals allocate time
judiciously for linguistic and non-linguistic pursuits. Thus, decisions would usually be informed, but in
other cases, decisions may be made in the absence of perfect information. This principle may operate
between languages as well and help individuals choose one language over another, and decide what
role to use it for. Thus, difficult and exceedingly complex languages alter the dynamics of language in
interesting ways. For example, the time required for the learning of French may reduce the time learnt
for the learning of native African languages, and ensure that French is not learnt properly as well. This
observation was made by Mahatma Gandhi as well, who argued that the inordinate time taken for the
learning of English, hampered the development of not only Indian languages, but also other subjects as
well, a factor that may have led Mulayam Singh Yadav to call English “The language of destruction”.
Occupation-driven learning
In many cases, a person’s desire to learn a language and hone his linguistic skills is driven by his
occupation and his vision for life. These need to be aggregated at the level of a society to determine the
demand for a language for a given region, and this will in turn drive language dynamics in the long run.
The people of Andhra Pradesh were formerly agriculturalists, and saw little value in English. This has
changed drastically with the advent of IT, and the demand for learning the English language is now
perhaps the highest among all the languages in India. This factor can operate both at a micro and a
macro level, and can be a significant factor in driving language dynamics.
Occupation is often a key factor in determining socio-economic classes because occupation has a major
impact on an individual’s status and mobility. Patricia Nichols (1983) studied connections between
people’s occupational patterns and their speech in a study of a Gullah-speaking community in the
United States. On the island where she was working as a teacher, speakers alternated between Gullah, a
Creole and standard, variants. Her analysis of the variability between speakers highlighted the role that
a person’s occupation made to their social networks, and how these networks altered their use of
Standard US English forms. This can also be co-related to socio-economic class. For example, upper class
and middle class Indians prefer to send their children to English schools given their patterns of
occupation. This may not however be the case with poorer Indians who opt for ease of learning.
However, as occupational patterns shift, so will language learning patterns. This will consequently
impact language dynamics.
In addition, language learning may be driven by Individual Mind-orientation, a concept we had mooted
in a previous paper. Mind-orientation could include family-orientation, employment or business
orientation, Individual mind-orientation, Societal orientation, Religious, spiritual or philosophical

66. 66
orientation, Intellectual or creative orientation, militant orientation, and anarchist or queer man, and
we had discussed the definition of all these in a previous paper. 62 63
National or community character
Often, the national character of a nation, or the cultural and economic character of a community and
the economic development models followed by a nation or patterns of employment in a community
may play a role in language choice. China with its thrust on manufacturing, sees a relatively lower need
for the learning of English than India does. This is in addition to the fact that China has a large internal
market, and that its patterns of economic interaction with the outside world are different from India’s.
Thus, language dynamics may also need to be studied along with economic developmental models in
some cases. Some cultures have also exhibited xenophobia, or fear of other cultures, and this has been
historically noted in places such as Japan where foreigners from poor countries were targeted, in the
USA against Blacks and Latinos, and xenophobia also shapes Hindu Nationalist groups views about
Muslims in India. The other extreme is xenocentrism, or love for other cultures. Some cultures have
alternated between xenophobia and xenocentrism is a yoyo like fashion, and there is currently a great
deal of fascination with American culture in some circles in Andhra Pradesh. A related concept is that of
Cultural sentiment and this may also have an impact on language learning. In many cases, popular or
traditional sentiment may comprise exaggerated manifestations of emotionalism or mawkishness. These
may not often be based on logic or reasoning, but may be relatively more impalpable comprising of
intangible components and attributes, and may in many cases defy logic.
Language learning patterns, and attitudes towards other languages may also be determined by a
society’s cultural orientation, and the seven cultural orientations we had proposed were, past-
orientation versus future-orientation, inward-looking cultures versus outward cultures, rigid versus
flexible cultures, individualistic versus collective cultures, material and non-material orientation of
cultures, contentment versus innovation, and rational-orientation versus Non Rational-orientation.
Linguistic enculturation
Language acquisition involves phonology, morphology, syntax, semantics, and vocabulary, and may be
categorized into primary language acquisition and second language acquisition. Language acquisition in
a native context is known as language enculturation. All normal children, regardless of culture develop
language at roughly the same time. A child typically requires constant interaction with, and exposure to
other speakers of a language to hone his linguistic skills. Linguistic ability is therefore, not genetically
inherited, but is a two-way cultural process. The pre-linguistic sounds of a young toddler are called
cooing and babbling. By the age of six months, the infant can produce a number of distinct sounds. By
nine months, they produce distinct vowel-consonant combinations known as pre-language. Between
62
The relevance of Culture and Personality Studies, National Character Studies, Cultural Determinism and Cultural Diffusion in Twenty-first
Century Anthropology: As assessment of their compatibility with Symbiotic models of Socio-cultural change ELK Asia Pacific Journal of Social
Science Volume 4, Issue 2, 2018 Sujay Rao Mandavilli
63
Articulating comprehensive frameworks on socio-cultural change: Perceptions of social and cultural change in contemporary Twenty-first
century Anthropology from a ‘Neo-centrist’ perspective Published in ELK Asia Pacific Journal of Social Sciences Volume 3, Number 4 (July
2017 – September 2017) Sujay Rao Mandavilli

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twelve and eighteen months, children produce a variety of recognizable single-word utterances. By the
time a child is two years old, he begins to utter a series of short sentences, and possesses a small
repertoire of words. By the time a child is between two and three years old, he will begin producing a
large number of utterances and short sentences. The vocabulary increases manifold between two and
five, and he has already acquired the basics of grammar by this age. Language is typically learnt at a
young age, and the Critical Learning periods hypothesis was proposed by Eric Lenneberg and others. In
today’s world, bi-lingual or multi-lingual language acquisition has begun to be observed, and instances
of toddlers picking up multiple languages at the same time are not uncommon. However, preferences
for language tend to vary with age, and adults may even give up one or more of their languages
completely.
According to Bronfenbrenner’s Ecological System theory of Individual and Social Development, an
individual may be shaped by his own attributes such as a linguistic bent of mind, and his continuous
interaction with different layers of the environment. The environment may include the Microsystem
(Family, peers, school, church), Mesosystem, Exosystem (Industry, neighbours, mass media, local
politics, social services) and Macrosystem (Attitudes and ideologies of the culture). These interact in
various ways to shape the identity of the individual.
Study of language acquisition in some form has been observed for two thousand years. Plato for
example, felt that word-meaning mapping in some form was innate. Sanskrit grammarians debated as to
whether speech was God-given or acquired through society. This is sometimes referred to as the nature
versus nurture debate. Different models have been proposed to explain the acquisition of language.
Emergentists believe that language acquisition is a cognitive process that depends on the interaction
between biological pressures and the environment. The Relational frame theory developed by Hayes,
Barnes-Holmes and Roche proposes that children acquire language by interacting with the environment.
This is based on the principles of Skinnerian Behaviourism. The Social interactionist theory is based on
the work of Lev Vygotsky, and posits that children acquire language by interacting with adults.
Chomsky’s view is that language is innate, and this is called nativism. This view posits that babies learn
to talk as naturally as they learn to walk. Linguists Elinor Ochs and Bambi Schieffelin suggested that the
processes of enculturation and socialization do not occur separately from language acquisition, but that
children acquire language and culture together in an integrated process. Linguistic communication also
happens along horizontal channels (e.g., within one age group and a social cohort) or vertical channels
(e.g., channels between generations.
While language is acquired through enculturation patterns, there can be wide variation in enculturation
patterns, and this must be understood through fieldwork, and used in modeling language dynamics.
According to Samarin, (Samarin 1969) among the Gbeya of the Central African Republic, Gbeya parents
and other adults focus little attention on the speech of children, and mistakes are seldom corrected. On
the other hand, the Anang of Nigeria take great pride in their eloquence, and youth are trained from
early childhood to develop verbal skills, and this even includes public speaking and other skills.
(Messenger, 1960, p. 229):

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Feral children are human children who have lived away from human contact for many years, often from
a very young age, or since birth, and have not experienced human care or affection in any form. This is
also referred to as the ‘Mowgli syndrome’, a term used first used by Wendy Doniger O’Flherty in 1995.
We reproduce a few such cases which have an impact on a study of the language acquisition process.
One of the earliest recorded cases of a feral child was Wild Peter, a naked brownish blade-haired
creature captured in Germany in 1724 at the age of twelve. He climbed trees, lived off plants and could
not even speak. Another girl from Turkey was known as the “Bear girl”. She was raised by bears, lacked
human speech and made bear-like sounds. Two girls from Bengal in India, Kamala and Amala, were
raised by wolves, initially lacked speech, but later picked up around fifty words. They never learnt to
speak fluently. However, Trian Caldarar of Romania, found in 2002, ran away from his family at the age
of three and was found at the age of seven. He may have picked up language sub-consciously before the
age of three, may have never learnt to speak it. He later learnt how to speak fluently and even attended
school.
Language deprivation or Language deprivation syndrome is a neuro-development disorder caused by
socio-cultural factors, as opposed to purely biological factors such as deafness. Language deprivation is
often due to the lack of linguistic stimuli that are necessary for the linguistic acquisition process. An
abandoned girl called Genie was discovered in 1971. She later developed speech, but her linguistic
ability was highly flawed and limited. A German child Kaspar Hausar was kept in a dungeon till
seventeen, with virtually no human contact. He was only capable of garbled speech, but eventually
learnt language and was able to write an autobiography. Another child Anna, was isolated by her
mother and only learnt comprehension skills, not complete speech. Another child Isabelle, was confined
to her room with a deaf and dumb mother. However she learnt 1500- 2000 words, and complex
sentences.
Successful communication theory
Dell Hymes, a sociolinguist and anthropologist helped found the idea of ‘Ethnography of
communication’. He along with John Gumperz, proposed that language communication was a cultural
activity. The pioneers of language socialization are Elinor Ochs and Bambi Schieffelin who defined the
field as (a) the process of getting socialized through language, and (b) the process of getting socialized to
language. Thus, many aspects of communication must be studied in their social and cultural context.
According to Habermas, communication between the speaker and the listener will be successful if there
are no external threats of power, or any sorts of internal constraints. In other words, communication
must be one in which the speaker and listener are free to raise and challenge claims without fears of
coercion and deceit. If this is not achieved, free communication will not result, and this may impact the
dynamics of language in a minor way if it is a trait or a characteristic of the society as a whole. Thus, free
and perfect communication is ideology-free, and the principle of rationality applies. Habermas also talks
about action and discourse, where action refers to the everyday situation of social interaction, and
discourse refers to the realm of communication which is abstracted from the context of everyday life.

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According to Habermas, free speech requires intelligibility, truth, correctness, and sincerity. Post-
modernists like Lyotard also emphasize negation challenge and perpetual resistance as a yardstick of
free communication. The emphasis of post-modernists is not on social conformity but individual liberty,
but all these factors will unquestionably impact group dynamics and language dynamics.
Multilingualism within a community impacting global dynamics
Many societies comprise of speakers of multiple languages living in close proximity to one another. Let
us take a situation where there is no clear geographical demarcation of language speakers. In the village
of Kupwar in India, there are 3000 people. Muslims speak Urdu, Jains speak Kannada, untouchables
speak Marathi. They have lived together for centuries, and most are multi-lingual. Even though there is
some convergence, they have been able to maintain their own languages. Another interesting case is
Bangalore, where native Kannada speakers have been reduced to just thirty per cent of the population.
No single language has been able to dominate here, and Hindi dominates as an entry link language, and
English as the language of formal communication. This is not the case with Chennai where Tamil tends
to dominate in the absence of Hindi, given the elitist nature of the English language. The situation is
much simpler in the multi-ethnic Bay Area in California where English is the only mutually intelligible
language. Thus, speakers of other languages may eventually adopt English as a native language within a
couple of generations, though the English language may itself change as a result. In some cases, there
may be ghettoization of language speakers, and this may be dependant on non-linguistic factors.
Ghettoization based on race has been seen in the USA, and ghettoization based on religion has been
seen in Ahmadabad as well. Needless to say, this will impact language dynamics, as languages
proliferate in Islands. In other cases, people living in the same street or district may choose not to
communicate with each other, and this may vary widely from community to community, and within a
community it may vary by age bracket. Tamils reside in their own communities in Delhi, choosing not to
learn Hindi, but this is changing with the younger generation. Attitudes cannot be assessed quickly, but
some linguists have studied linguistic landscapes, which is the display of languages in public spaces,
including signs, billboards, advertisements, and graffiti because this is a reflection of underlying
attitudes concerning particular languages and their usage patterns (Helot et al. 2012).
The geographical dispersion of the speakers of a language is also important. A case in point is the impact
of New Zealand’s policies of relocating Maoris in the mid-twentieth century. The movement of Maori
into urban areas was accompanied by a policy called ‘pepper-potting’; that is, Maori were housed so as
to avoid concentrations of Maori in one particular area. This rupture of Maori social networks had a
profound effect on the transmission of key cultural information – including the language – to the next
generation, a disruption that is only gradually being reversed. Changes may also result from
geographical separation of users. When speakers of a language move away from each other, and lose
contact over a protracted period in time, language usage may diverge. American English separated itself
from British English due to this very principle.
In some cases, the causation between geographical dispersion of a language’s speakers and language
dynamics may be indirect. For example, the break up of the Indian state of Andhra Pradesh into Andhra
Pradesh and Telangana may have reduced the number of people migrating from the Andhra region to

70. 70
Hyderabad. People choose to migrate to Bangalore instead where their children may lose their language
more quickly. In addition, there is a tendency for elites from both Andhra Pradesh and Telangana to
migrate to the USA in search of greener pastures. In what way will these scenarios contribute to the
decline of the Telugu language given that future generations of Telugu speakers will be acculturated in
alien contexts? Will these scenarios need to be studied in conjunction with low birth rates? These are
questions future anthropologists need to address.
Thus, future researchers need to map the co-relation between language speakers and geographical
territory, and changes to a situation over time due to migration patterns, and link this to the theory of
linguistic osmosis. There may be several possible scenarios, and these could include (a) Speakers of a
language analogous to a geographical territory (b) Speakers of a language partly analogous to a
geographical territory (c) Speakers of a language scattered across different language territories. Studies
on migration would themselves be complex, and would need to take into consideration social, cultural
and economic factors. These three scenarios are not rigid, and real-world situations must be analysed,
and placed into a continuum. While carrying out this analysis, other factors such as the social and
economic position of speakers and dialects spoken in a geography will also need to be taken into
account.
Degree of Multi-lingualism
Language dynamics would also be dependent on the degree of multi-lingualism in a country or linguistic
unit. We had proposed the following Twelve measures to determine if a country is truly polyglot or not,
and the result would be deemed to be positive if the answer to even one of the questions is in the
affirmative. Truly polyglot countries are those such as India, while countries like China may not be truly
polyglot. Needless to say, the dynamics of language would operate differently in both these cases.
(a) Does the country have one or more than one fully independent languages spoken by significant
segments of the population, which are not for the purpose of our study deemed to be dialects of the
other language or languages spoken in the country?
(b) Is the linguistic distance between the most-unrelated but widely spoken languages in the country
large?
(c) Does the country comprise of speakers belonging to more than one language group? Are the
speakers of languages belonging to at least two language groups significant?
(d) Do the speakers of more than one language adopt a semblance of political power, or are demanding
political autonomy with the chief objective of maintaining linguistic status quo or linguistic hegemony?
(e) Does the country have a history of discord in protesting the linguistic power structure or the
dominance of one linguistic group, and have such fissures led into demands for significant changes in
power structure or autonomy?
(f) Is the power structure of the country sufficiently decentralized to allow speakers of linguistic groups
to exercise some autonomy or have a say in policy-making?
(g) Do the speakers of the most widely spoken language in the country account for less than sixty
percent of the population?
(h) Is the total number of languages and dialects in the country, including less developed languages or

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dialects, and variants of major languages, large?
(i) Do regions of the country share close economic, cultural or linguistic ties with other country, often in
precedence to economic, cultural or linguistic ties with other parts of the same country?
(j) What is the Least Common Denominator of all the major linguistic groups in the country in terms of
linguistic structure, shared cultural elements etc.? Is the range of the LCD insignificant to moderate?
(k) What is the Least Common Denominator of all the linguistic groups in the country including the
outlying or the less important or the insignificant ones in terms of linguistic structure, shared cultural
elements etc.? Is the range of the LCD very insignificant to moderate?
(l) Is the Chief integrating factor in the country something other than language, or is the role of
language in this regard limited?
Language policy and Language planning
Changes in the function or use of languages which are brought about through top-down approaches, are
described as language planning. Because plans often involve policy decisions, work on language planning
is intertwined with language policy, and is sometimes referred to as Language Policy and Planning. It is
also some times referred to as language management. (Jernudd and Neustupny 1986) A sound language
policy must take into consideration not just political factors, but social and cultural factors as well, and
must be determined by factors such as democratization and equal access to resources. As a result of
planning decisions, a language can achieve an enhanced or desired status, or may change its status as
well (Kloss 1968). A language may be formally recognized or informally accepted as an official language,
like French in France or English in the United Kingdom and the United States. A language may also have
official status but only on a regional basis, like Igbo, Yoruba, and Hausa in Nigeria; German in Belgium;
and Telugu in Andhra Pradesh in India. A language may be promoted by the government or some
agency, or may not be promoted at all.
The establishment of a standard language has many implications for its promotion. Governmental
policies often represent two contrasting types of language ideologies: some ideologies conceive of
language as a resource, problem, or right and other ideologies conceive of language as pluralistic
phenomena. Any real-world policies are however, a compromise between these two types of
ideologies. Languages may also be ideologically encumbered or unencumbered in different contexts,
and these would in turn determine language policy. Examples of the former are the use of Hindi in
Tamilnadu, and English in France.
Corpus planning seeks to develop a variety of a language, or a standardized form, through the formation
of official bodies such as the Academie Francaise of 1635 so that it can serve different functions in
society. Consequently, corpus planning may involve such matters as the development of an
orthography, new sources of vocabulary, dictionaries, and a literature, to use it in formal and official
situations. Such endeavors are often associated with nation-building and nationalistic pride. Language
planning also includes acquisition planning, in addition to corpus and status planning, and this deals with
methods of teaching the language. (Cooper 1988)

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Bottom-up approaches to language planning are also steadily gathering steam. For example, Tonga
speakers in Zimbabwe have lobbied for the promotion and development of Tonga as a language of
instruction in all Tonga-speaking areas. Similar approaches were used in Nyati-Ramahobo in Botswana
and by groups in Cameroon. However, bottom up approaches to language planning are novel and still
relatively very rare. Another related concept is that of linguistic empowerment. Here, languages are
consciously empowered by making them languages of learning or power. This can manifest itself in
many ways. For example, many Indian states now mandate the teaching of the local language, and even
its display on signboards and business establishments. On the other hand, India’s central government
does not empower other Indian languages the way it promotes Hindi. This may have led to strange
consequences and promoted English even more. Therefore, enforced multilingualism in India (which
ensures that people can access information in their native language in diverse contexts) may actually
promote Indian languages more, and reduce the need for learning English in many contexts.
Group dynamics
As per the interlocutor and group preference theory, a speaker prefers to use the language the other
person or people in the conversation are familiar with, so as to make them feel comfortable. This may
appear to be a trivial issue on the face of it, but must not be taken lightly. This is an extremely complex
issue where a large number of speakers are available, and communicate with each other either face to
face or indirectly, often through social media. Speakers may be homogeneous, heterogeneous, speak a
single language, different dialects of the same language, or multiple languages. They may be located in
their native environments, alien environments, or in multiple environments. Decisions are often made
sub-consciously, spontaneously, informally, and without much ado. Factors impacting this sub-conscious
decision-making process can be many, and are presented in various parts of this paper. This factor must
be analysed with the attention it demands and deserves, and will play a major role in its own right in
driving the popularity of languages given that it is based on human interaction patterns. For a language
to be successful, both parties must be comfortable using it, and it must also the language both the
parties are most comfortable using. Thus, a language along with grammar and syntax is called a code in
sociolinguistics, and speakers may have the option of using one or more codes.
As per the theory of mutual consensus, two individuals agree upon a language through mutual
consensus during the course of an interaction. Often, this may be a sub-conscious process. Thus, a
Nepali language speaker who marries a Bengali language speaker opts for either English of Hindi as their
language of communication. This must be aggregated to understand its impact on the dynamics of
language spread. As per the theory of mutual comfort, two individuals speak the language they are most
comfortable in. Thus, a Nepali language speaker who marries a Bengali language speaker opts for Hindi
over English as their language of oral communication, bypassing English which may be restricted for
more formal situations. In this case, both parties must be reasonably comfortable in the chosen
language. The language usually chosen would be a subset of the ‘Least Common denominator’ of the
linguistic repertoire of both the parties. This factor must be aggregated to understand its impact on the
dynamics of language spread. Another interesting variant of this would be two speakers of different
dialects of the same language speaking a different language because the dialects vary somewhat widely.

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The Author has personally witnessed such scenarios among Telugu speakers residing in Tamilnadu and
North India.
In many cases, an interlocutor for a given language must be present or be readily available. In the
absence of interlocutors, languages are likely to fall gradually out of use. Thus, speakers of different
languages must be identified in different geographical and cultural contexts, and their interaction
patterns must be assessed and formally modelled, with future scenarios predicted. This will determine
the future success of any language, and must be assessed along with the Interlocutor preference theory.
Contact may also happen between different members of different cultures and this also produces
hybridity, an example being contact between people of colonizer and colonized nations. Hybridity often
produces new and meaningful paradigms, and endows a culture and its languages with a new vitality.
This would lead to the emergence of multi-culturalism and multi-lingualism in the given society, and
impact cultural dynamics in a wider context as well. Understanding language in society requires that one
also has to understand the social networks in which language is used. A social network describes a
speech community in terms of relations between individual members in a community. A network could
be loose or tight depending on how often or deeply members interact with each other. An office or
factory may be a tight community because all members interact with each other on a constant and a
continuous basis. On the other hand, in some neighbourhoods, members may live on the same street,
but seldom interact.
Networks can also be distinguished in terms of the nature of relationships between individuals. That is, if
the network tie between two individuals is based only on one relationship, this tie is called a uniplex
network. A multiplex social network is one where people are tied together in more than one way. A
social network may apply to the macro level of a country or a city, but also to the interpersonal level of
neighbourhoods or a single family. In addition, Jenny Cheshire (1982) and Penny Eckert (2000) classified
people into members who were central to the network (core members) and those who were less
integrated into it (peripheral and secondary members). Social networks have also proliferated on the
Internet in the recent past, through online chat rooms, Whatsapp, Facebook groups, and online
matrimonial services.
Some work on intercultural communication has tried to group societies according to how
individualistic or how collectivist they are. Examples of highly individualistic societies are Australia or the
US. In societies with collectivist values, such as Japan, Thailand and China, social order, and
requirements for polite behavior are important. In this context, the importance of social behaviour
appropriate to the social situation is important. Even individualistic cultures may become tightly
integrated in due course due to an increase in horizontal and lateral forces of integration. Integration
may also be aided by economic development, socio-cultural ascendancy, and technology. Integration
may also often be characterized by a convergence of attitudes.
The term audience design classifies the behaviour (the speaker proactively designs his speech to suit the
needs of his audience) and encapsulates the presumed motive for the behaviour (who is the speaker’s
audience). Bell also distinguished between several kinds of audience that a speaker considers while
speaking. He suggested that a person the speaker is directly talking to i.e. the addressee has the greatest

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impact on how we talk. But there could be ‘auditors’, ‘overhearers’ and ‘eavesdroppers’ who have less
influence on the speaker’s speech. Bell also proposed that style-shifting derives from social differences.
Social identity theory (SIT) is a theory of intergroup relations which states that language is one of many
symbols that individuals use when maintaining boundaries between groups. The theory was proposed
by Henri Tajfel who understood the social and psychological processes operating between members of
different groups. Tajfel (1978) distinguishes between identities which are personal and identities which
are principally associated with a group. Social Identity Theory recognizes that people identify with many
personas at different times which include personal or group identity; when a personal identity is
dominant, behaviour is more likely to be determined by idiosyncratic aspects of personality, and there
would be more variability. On the other hand, the theory predicts that if group identities are dominant,
the way we talk will be based on normal or typical way of talking for a member of that group. Tajfel
suggested that personal and group interactions fell at the opposite ends of a scale or continuum, though
this was only an idealization, and purely personal identities may not really exist and they would be
influenced by group norms.
This phenomenon of alternating between varieties of language is called code switching. When code
switching is constrained by the speaker’s location, it is called domain-based or situational code
switching. When it is constrained by who a speaker is talking to, it is called addressee-based code-
switching. Code-switching is common in multi-lingual societies, and draws on the syntax and grammar of
different languages. In addition, speakers of different languages may also resort to code-mixing, either
in a creative way, or in line with informal norms.
Choice of code or language may also depend on several factors and may be based on several
perspectives which include societal perspective (domains); language perspective (diglossia); the
speaker's perspective (decision tree); interactional perspective (accommodation); and functional
perspective (functional or specialization). (Appel and Muysken 1987)
Miki Makihara’s work on Rapa Nui or Easter Island which is a part of Chilean territory discusses the way
in which a mixed code has been emerging there since the 1970s or 1980s. This indigenous interactional
code is now used by both children and adults. It involves extensive mixing of Rapa Nui (a Polynesian
language) and Spanish. According to Makihara, this mixed variety functions as an important marker of
an sense of Rapa Nui solidarity and identity, and probably first emerged in informal conversations; There
are switches between Rapa Nui and Spanish in many contexts, and Spanish is often used more in a wider
political context, and less in a cultural context.
Group dynamics may also operate under three different kinds of scenarios. In the first scenario,
communication would be unconstrained and be characterized by the absence of any constraints. It
would also be associated with free bargaining and communicative power. In the second scenario, there
would be constraints imposed by the cultural context or situation that could include cultural norms,
etiquette or regulation. This can again be sub-divided into the micro-environment and the macro-
environment. In the third case, communication would be influenced by external paradigms. Examples of

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the last scenario could include the three-language formula of the Indian government influencing group
dynamics in Mumbai, and upping the ante in favour of Hindi. Another example of this kind of a scenario
could be the introduction of European languages in North America over the past five hundred years
impacting communications among different American tribes.
Any analysis of group dynamics must take into account factors such as the following:
1. Available and preferred communication channels and the nature of infrastructure available for
communication including mass media etc.
2. Extent and distribution of literacy across various social, cultural and ethnic groups
3. Communicative competence, both oral and written, or various groups
4. Social classes and social distances
5. Economic classes and wealth distribution
6. Degree and distribution patterns of social, cultural and technological awareness
The theory of group dynamics may explain several real-world situations. For example, it could explain
the concept of dialexia, and the emergence of pidgins and creoles which is a process involving
superstrate languages and substrate languages. (Bakker 2008, Versteegh 2008).This would be tied to the
low proficiency of speakers in any given language. It could also be used to explain, in conjunction with
other factors, why English cannot become the language of the masses in India, and will always be
restricted to the elites. It can also additionally be used to explain why heteroglossic languages may
either get standardized, or wither away with the passage of time.
Accommodation theory is also related to social identity theory: accommodation theory contains
principles that characterize the strategies speakers use to establish relationships through talk. This was
proposed by Howard Giles (1973) focused on speech behaviours alone, but was later expanded to
include non-verbal communication as well. The field is, sometimes referred to as speech
accommodation theory or communication accommodation theory. Accommodation theory rests on
attunement which states that we all tailor, or attune, our behaviours according to the interaction, and
the situation.
The German linguist Karl Buhler developed a field theory of language in his Sprachtheorie in 1934
[Buhler, 1990] which was subsequently used for mathematicians, linguists and social scientists.
According to Buhler, language consisted of four elements: speaker, hearer, sign and object; and three
functions: the expressive (coordinating sign and speaker), the appeal (coordinating sign and hearer),
the referential (correlating sign and objects). Claude Shannon and Warren Weaver of the Bell Telephone
Laboratories developed a mathematical model of communication, [Shannon and Weaver, 1949] which
contained six elements: a source, an encoder, a message, a channel, a decoder and
a receiver.
The process by which speakers attune or adapt their linguistic behaviour in light of circumstances may
be a conscious or unconscious process. This process encompasses both convergence with, or divergence
from interlocutors’ norms. Convergence involves a speaker altering the way they talk so that it
approaches the norms of their interlocutor. On the other hand, divergence involves accentuating

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differences between the speaker and their addressee, to foster positive feeling about his own group.
Speakers may consciously or sub-consciously undertake either strategy, based on the situation or the
attributes of the speaker.
In any contact situation, there is a power dynamic, or a power equation, whether it is a teacher-student
or employee-customer equation, this power dynamic results in a hierarchical differentiation between
languages, and defines how they interact and behave with each other through the use of language, and
even what language they choose in a given set of circumstances. As French sociologist Pierre Bourdieu
states in this connection, "Linguistic exchanges invoke a complex network of power relations in which
the producer, by producing an utterance or text, makes a bid for social authority, and the recipient or
audience decides to what degree to recognize that claim to authority."
A related field is the ethnography of communication or the ethnography of speaking, is the analysis of
communication within the wider context of the social and cultural practices and beliefs of the members
of a particular culture or society. Various factors such as the setting and scene (S), Participants (P), Ends
(E), Act sequence (A), Key (K), Instrumentalities (I), Norms of interaction and interpretation (N), and
Genre (G) must also be taken into account in any study. This is known as the SPEAKING model.
Social dialectology, the term used to refer to this branch of linguistic study, examine how ways of
speaking are linked to social differences within a particular region. Variations within a language are also
sometimes referred to as heteroglossia. Linguistic variables may vary across social groups, the two
scenarios being fine or broad stratification. In the first scenarios, differences are subtle and graduated,
while in the case of the latter, they are major. Differences in usage of language by different social groups
were ratified through studies in Charmey (Switzerland), the Martha’s Vineyard study in the USA, and
other studies in the USA.
Another concept is that of social class membership. This is difficult to classify, as in many societies there
are no strict guidelines, and terms such as ‘middle class’ are hazy. In extreme cases, language can be
viewed not as simply a reflection of social order but as something which helps establish social
hierarchies. (Heller 2010)
Registers refer to sets of language items associated with discrete occupational or social groups.
According to Agha (Agha 2006) a register as ‘a linguistic repertoire that is associated, culture-internally,
with particular social practices and with persons who engage in such practices’. Biber and Conrad (Biber
and Conrad 2003) distinguish work on registers from other analyses of discourse, saying that they
focus on the situational parameters defining the communicative situation. Speakers learn different
registers through socialization in different cultural groups within their society. This concept is closely
related to the ‘Field of discourse’ of a language, which is the area of operation of a language activity.
This may include or exclude fields such as history, politics, religion and international relations. Other
aspects to be borne in mind are modes of discourse which refer to the medium of language activity, and
style of discourse which refers to the relations among participants, impacting the style of usage, viz
colloquial or formal.

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Language may also emanate from social position. Joseph Errington demonstrated how the Javanese
priyayi, whose ancestors served at the Javanese royal courts, became associated with highly refined
speech. Similarly, Paul Kroskrity showed that speech forms originating in the Tewa kiva or underground
ceremonial space formed the dominant model for all Tewa speech of the Arizonan Indians, and the
second example is a variation of the theme of status or context-driven usage.
There are many other studies dealing with language usage in social contexts, but these must be treated
as idiographic. In another study of language socialization practices in Dominica, it was revealed that local
ideas of personhood, status, and authority were associated with the usage of Patwa and English in the
course of the adult-child interaction. The use of Patwa by children was discouraged by adults due to a
perception that it would inhibit the acquisition of English and restrict social mobility. However, children
often utilize it to defy authority. There are therefore, two opposing ideologies pertaining to the usage of
Patwa in Dominica: one which encourages a shift away from Patwa usage; and another which
contributes to its maintenance.
Another principle we propose is the principle of mediocrity which states than when speakers who are
more competent in a language or use a more sophisticated version of the language come in regular
contact with people who are less proficient in a language or those who possess inferior linguistic skills,
standards of language and linguistic proficiency in the society will inevitably and invariably fall. This is
because it is easier to acquire communicative competence in a simpler version of the language, than in a
more complex one. This idea can be extended to non-grammatical variants of a language as well, and
could explain the falling standards in both native and foreign languages in different parts of the world,
but must be studied along with other factors. This factor would also drive the simplification of
languages, role-based stratification, and extinction of complex or impractical languages in the long-term.
Thus, two factors play a role here:
(a) Presence of Socioeconomic contacts among speakers
(b) Wide divergence in linguistic skills among a population
Thus, the spread and eventual universalization may increase a basic level of linguistic proficiency among
all sections of society, but it may lead to a fall in linguistic proficiency in the society as a whole in many
situations especially when the less proficient occupy the corridors of power. As racist as this may sound,
this is true in many contexts and situations, even though there may be bonafide and legitimate
exceptions. Thus, the universalization of education may see an initial fall in linguistic standards as people
whose enculturation patterns were different, rise through the ranks.
Scholars have noted that cultural contacts promote the development of new linguistic forms that draw
on diverse languages and ideologies. According to Miki Makihara and Bambi Schieffelin, during times of
cultural contact, speakers negotiate language ideologies to consciously reflect on language use, leading
to better paradigms. In addition, cross-cultural communication patterns can also impact language
dynamics, and these could include:
- Patterns of cross-cultural communication and how people communicate across cultures

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- Preferred geographies: determined by commerce, trade, cultural similarities, economic factors and
technological factors
- Patterns of communication between speakers of different languages of the same group
- Patterns of communication between speakers of different languages belonging to different groups
- Patterns of communication between speakers of different geographical dialects
- Patterns of communication between speakers of different social dialects
- Patterns of communication between speakers of economic classes
Group dynamics impact language dynamics when recursive communication patterns are formed, and
aggregated to a community level or to a higher level. Thus, early communication patterns in a novel
context become trendsetters for subsequent interactions, and may eventually become cultural norms,
examples being the use of a certain lingua franca in a certain geography and a certain cultural context,
or the extent of code-switching preferred. These would bring about attendant changes in the roles and
usage patterns of a language in a given context. In order to bridge the gap between group dynamics and
language dynamics, it is also necessary to identify cultural patterns of communication, in relation to
their contexts of use, and map them to diverse uses of languages in a society.
Communities of practice
One view of social groups is the idea that speakers participate in various communities of practice. Eckert
and McConnell-Ginet (1998, 490) define a community of practice as ‘an aggregate of people who come
together around mutual engagements in some common endeavor. This could include ways of doing
things, ways of talking, beliefs, values, power relations. Thus, new practices emerge in the course of
their joint activity around that endeavor.’
Thus, a community of practice is a specific kind of social network. Communities of practice are
characterized by mutual engagement, a jointly negotiated enterprise, and a shared repertoire. Mutual
engagement refers to a direct personal contact. The requirement for mutual engagement is often a
requirement of community of practice. However, social network may at times also include individual
members who have no direct contact with each other. A ‘shared repertoire’ may be speech styles, way
or pronouncing words or other kinds of social practices.
Theories of Geographical dispersion and movement
The theory of Geographical dispersion states that all other things being equal, languages that are spoken
over a wider geographical region tend to establish themselves more easily than languages that are less
geographically widespread, but subject to some terms and conditions. This is related to the principle of
linguistic osmosis, and the principles mooted in that section also apply. In this analysis, the patterns of
interaction between speakers in different geographical regions, the linguistic distance between different
dialects, and the economic clout enjoyed by different region, and speakers must also be taken into
account.
Sometimes, changes to language dynamics can also be triggered due to changes of significant number of
native speakers of a language from one geographical region to another. For example, the migration of
Hindi speakers to Bangalore and Mumbai in the decades following India’s independence, led to new

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kinds of contact-based scenarios, and led to Hindi being implanted in these regions. Hindi speakers have
also moved to Chennai, but they have been thus far unable to seed their language there as a language of
mass acceptance. Speakers of several Indian languages have likewise emigrated to the USA from India,
but their languages have almost always been overwhelmed by English in due course. Thus, immigrants
bring their language to a region, impacting the language dynamics in that region. This gives the language
a toehold in that region which enables it to spread its wings even further.
In this connection, it may become necessary to co-relate the geographical movement of speakers along
with their social and cultural characteristics and the underlying properties of languages involved with
the linguistic changes occurring in a region. Thus, a study of changes, patterns and frequency of usage of
dominant languages, dominated languages, native languages, alien or imported languages, as well as
other aspects such as the emergence of hybridized languages, pidgins, creoles, koines, interlanguages
and lingua francas must also be studied in different contexts, and co-related with movements of
speakers into corresponding regions.
Social Aspirations
There is a complex two-way relationship between social identity and social aspirations. Studies, by
William Labov in the 1960s, and by others, have shown that social aspirations and class aspirations
influence speech patterns. Individuals who want to be associated with upper class and upper middle
class people and wish to climb up the socio-economic ladder, and become a part of an elite club, adjust
their speech patterns to sound like them, and strive to improve the grammar or pick up sophisticated
words. However, they may hypercorrect or feign accents, and even introduce new errors. Middle class
people likewise strive to emulate the wealthy, and show that they are upwardly-mobile. As a result, they
are on the lookout either consciously or unconsciously for any social markers that will suggest that they
have made it to the top. This would result in a change in educational status, impact learning strategies
and outcomes, and even determine the languages and the dialects learnt. This process often requires a
yardstick, which may either be determined through government policy, or chosen sub-consciously by
society.
Social decline
The same is true for individuals who have moved down the socio-economic status unwittingly, though
such situations are relatively rare. Individuals may then adopt the speech of the new class in order to
make themselves more homely, and acceptable to the status quo. This may also be accompanied by
resultant changes in behaviour. This sometimes manifests itself at an individual level, and more rarely
at a group level. Sometimes societies may themselves move towards total anarchy, and collapse. All
such scenarios and situations would impact language learning in different ways, may lead to the
emergence of vulgar forms of a language, and put an end to its formal use. Many dominant societies
have gone through social decline, –examples of these include the Mayan civilization, the Indus Valley
civilization, and the Roman Empire.
The freedom to learn and use language in different ways

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The freedom to learn and use language in different ways in different cultures and social contexts will
also impact language change, and language dynamics. Basil Bernstein, a British socio-linguist, proposed
in his book, 'Elaborated and restricted codes: their social origins and some consequences,' a method for
categorizing language codes according to emphases on verbal and extra verbal communication. He
claimed that factors like family orientation, social control, verbal feedback, and social class contributed
to the development of two different codes: elaborated and restricted. 64
The restricted code exemplified the predominance of extra verbal communication, with an emphasis on
interpersonal connection over individual expression. This code is used within environments that operate
according to established social structures with rigid roles. Basil Bernstein defined 'elaborated code'
according to its emphasis on verbal communication over extra verbal communication. This code is
typical in environments where a variety of social roles are available to the individual, chosen based on
disposition and temperament. Bernstein explains differences in language development in children
depending on the two codes. A child exposed solely to restricted code learns extra verbal
communication over verbal, and therefore may have a less extensive vocabulary than a child raised with
exposure to both codes.
Cultural osmosis determining linguistic osmosis
We have discussed the process of Cultural osmosis in great detail in an earlier paper, and referred to this
as the symbiotic approach to socio-cultural change. This kind of an ethno-convergence would only be
partial, with individual cultures retaining their unique defining characteristics. This kind of ethno-
convergence need not always propagate ideal values, but may be a manifestation of the power of
dominant cultural systems. This may manifest itself either in the form of hard power, soft power or grey
power. The process of cultural osmosis is primarily non-linguistic. However, its implications protrude
greatly into the linguistic domain. In addition to the process of linguistic osmosis which is a bonafide
process by itself, the process of cultural osmosis can impact linguistic osmosis separately, predominantly
through soft power, as similar cultures interact with each other more closely, and produce similar
paradigms. In many case, cultural distance between speakers of two different languages may also
impact language dynamics, as speakers of a language may choose languages which are associated with a
similar culture.
Theory of Win-Win Paradigms
The Theory of Win-Win Paradigms which we had proposed in an earlier paper would operate as follows.
According to ‘The Theory of Win-win propositions’ which is diametrically opposed to the principle of
Unnatural Control, it would stand to reason that within a given set of circumstances or scenarios,
languages tend to spread in such a way that they provide, to the extent possible, win-win propositions
to all parties and stakeholders, and any paradigm which results in a win-lose proposition would either
fail or throw up some kind of a counter-reaction. It would also stand to reason that all language
interactions are based on the theory of win-win paradigms. Therefore, the usage patterns of languages
64
Class, codes and Control, Basil Bernstein, Routledge, 2003

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in different situations (based on contexts and roles) must lead to some kind of a gain to different parties
involved in the interaction.
There can be bonafide exceptions to the theory of win-win paradigms, and in such a case, the paradigm
satisfying the conditions of this theory the most will prevail over other paradigms satisfying the
conditions of this theory to a lesser extent or not satisfying the conditions of this theory at all. This
principle must be analysed and studied in conjunction with all other principles of language spread.
Language interactions need to be studied after taking into consideration specifics of a region and the
roles played by different languages in that region and the contexts of use as well.
Proposals to address discrimination may be classified into ‘Intrinsic bargains’ and ‘Non-intrinsic bargains
as discussed in this paper. In case language interactions are based on win-lose paradigms, they may be
successful only under a specific set of conditions and must be studied along with other principles of
language spread. If this principle is not met, a break-up of the linguistic unit may result. For example, the
disintegration of USSR, Pakistan and civil war Sri Lanka could be attributed to this. Alternatively,
dissatisfaction may result, and the festering wounds may lead to more severe consequences in the long-
term.
In some cases, the principles of the Theory of win-win paradigm may lead to some kind of loss to one or
more parties. In this case, the losing party would attempt to adopt the ‘minimum loss’ approach by
adopting the next best scenario. We have also discussed the ‘Doctrine of Insubordination’ in this paper.
In many other cases, linguistic paradigms lead to some kind of a loss to a specific set of users, and these
may have other intended consequences, such as the extinction of languages. We have discussed this in
another section of the paper under the ‘Net benefits approach’. However, this may not necessarily be a
violation of this theory, as will be discussed.
While it is unlikely that systematic violations of this principle can happen, we would like exceptions to
this theory, if any, to be formally documented and assessed by other scholars to preclude any possible
confirmation bias. One exception we can think of is acculturation or enculturation, and a marginalization
of, or a total disregard for speakers of a language, but this is typically a very slow process. We would like
such scenarios to be evaluated on a case to case basis. Even if the Theory of Win-Win paradigms has
bonafide exceptions, few would deny that planners need to evaluate all proposals against this paradigm,
in the interests of short to medium term communal harmony as violations of this principle can cause
unintended consequences in the long term.
Let us now explain this through examples. Mumbai is the commercial capital of India, and one of the
most important cities in the world. Pune is the second largest city in the state, and is famed for its IT and
automotive sectors. The language of the state of Maharashtra is Marathi. Like Hindi, Marathi belongs to
the Indo-Aryan family of languages. It is one of the oldest languages of the Indo-Aryan group of
languages with roots going back to the 10th Century AD. It is written in the Devanagari script, like Hindi,
though another script called the Modi script was formerly used. Mumbai has always been a
cosmopolitan city. In the 1930’s, Bombay was home to a large number of Parsis, Gujaratis, and some

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North Indians and South Indians as well. Maharashtra did not resist India’s post-independence language
policy the way South Indian states did. This was probably due to Marathi’s similarity to Hindi.
However, English has entrenched itself as the language of business and commerce, and most people
nowadays send their children to schools where English is the medium of instruction. Marathi is the
administrative language of the state, and state government offices use Marathi, in addition to English.
However, Hindi is not commonly used in administration. The state government runs most of its schools
in Marathi with some Non-Marathi schools for linguistic minorities. However, Hindi is used as a spoken
entry-level lingua franca in Mumbai because the city is home to a large migrant population who have
not taken learnt Marathi, the language of the state. There are now only a few Marathi bastions and
strongholds in Mumbai left such as Shivaji Park. English is too elitist to be used as an entry-level spoken
language due to the fact that only a small number of people are fluent in the language. However, the
use of Hindi as a formal, written language is low, given the fact that most people prefer English schools.
Thus, we say a triangular fight exists between Marathi, Hindi and English in the state. Marathi speakers
raise concerns about the marginalization of their language in Mumbai city where native Marathi
speakers constitute a minority.
Let us now analyse what this situation entails for Hindi speakers. This is a bonanza for them, as it would
appear to validate their cultural superiority and numerical strength, and ratify the case of Hindi as a
national or a link language. There are no downsides for them either. The benefit of this for citizens for
whom neither Hindi nor Marathi is their native language is an ease of communication and the fact that
their target audience may not be comfortable in English either. Such an individual normally makes an
effort to learn basic Hindi (and usually not Marathi) after staying in Mumbai over a period in time.
However, such a speaker would rarely make an attempt to learn Hindi perfectly, and usually does not
learn written Hindi at all. This results in a win-win situation, but only within a limited realm. For Marathi
speakers, Hindi would at first prove to be a total loss, and would infringe on their identity. It only
providers some other marginal benefits such as their entry into Central government jobs, their ability to
communicate at a Pan-India level easily and exposure to the Hindi entertainment industry. However, the
demand for a Marathi-speaking state was strong in the 1950’s and lobbying ensured that their efforts
bore fruit. Therefore, India’s language policy is a source of friction in the state as it is in other Non-Hindi
states. The Shiv Sena Party’s and the Maharashtra Navnirman Sena’s attacks on North Indians in 2008
illustrates this well. Some time later, Abu Azmi, a legislator, who was a native Hindi speaker was
prevented from taking his oath in Hindi in the Maharashtra assembly.
Another important consequence of India’s language policy is that it appears to have cemented the role
of English in India as a language of power, aided in no small measure by the demand for it across the
world. Another consequence of unnatural language policies could be political breakup, national
disintegration or the loss of its dynamic stability, but India’s language policy was inherently inconsistent
and was exploited by different people in different ways. This is one of the reasons why English is now
entrenched as the language of business and commerce. English provides a win-win paradigm for almost
everyone in this role due to its popularity within and outside India. However, English creates a chasm
across social lines due to the elitist nature of the language. This is something Hindi supporters have
always projected. Hindi states also neglected the learning of English due to their Rajbhasha

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complacency, which often bordered on delusion. The support for Hindi by the business sector can also
be controversial due to possible objections from minorities, and their knowledge of their linguistic
rights. In this setting, English is the only viable alternative. Experience in India and other parts of the
world has shown that a neutral language or a language that is not native to any ethnic group within the
society has many advantages in becoming the lingua franca of that society. Sanskrit, Persian and English
have played these roles in different periods in Indian history to differing extents.
The Theory of Win-win propositions may have also worked in colonial times rather well. The English
rulers promoted the English through clever strategizing and planning. English was seen as a tool for
career advancement by Indian clerks in the East India Company and other Indians who wanted to be
seen as being sub-servient to the British, or wanted favours from them. This principle was undoubtedly
applied in other English and French colonies also, and the colonized elites were given a carrot-and-stick
approach by the colonialists. Another strategy adopted by the colonialists, was to privilege Indian elites
and divide them from non-elites for whom language policy may have mattered little, and to again divide
Indians on linguistic, ethnic and cultural lines after a study of their cultural preferences. This was also
known as the ‘Divide and rule’ strategy. Therefore Imperial language policies involved some amount of
strategizing and thought.
Even the elites of the Indus Valley Civilization which flourished in the north-west of India between 2600
BC and 1900 BC, showed a tacit respect for the principles of ‘Unity in Diversity’ and strove to maintain
communal equilibrium in their multi-ethnic and polyglot society. In this case, the polyglot nature of the
IVC may have been acknowledged by the society’s planners and architects. Thus, the non-linguistic
component of the logo-syllabic Indus script and other non-linguistic cultural icons may have been
chosen as tools of cultural integration. Post-Independent India’s language policy initially emphasized
religious harmony over harmony among speakers of various languages to prevent the partition of the
sub-continent, but this policy was hijacked by people with vested interests too, and groups who may not
even have had the larger interests of the nation in mind. Thus, we can even argue that India’s language
policy has been biased and structurally flawed all along, and this has been producing interesting
counter-reactions.
Win-win propositions must be intrinsic or built into the structure of the paradigm itself, as opposed to
non-intrinsic propositions. Therefore, agreements involving reservations for non-Hindi speakers to
compensate them from perceived losses may not work as these will not address a wide variety of
scenarios. While Karl Marx may not have spoken about such linguistic paradigms, such policies clearly
drew inspiration from Soviet-style communist constructs and were opposed to the plurality of India. One
can even go to the extent of arguing that India’s Indus Valley ancestors were endowed with more
practical common sense than those who conceptualized the Rajbhasha policy. One other reason for this
could be the over-reliance on Stalinist models, as opposed to practical, field work driven methods. Of
course, language dynamics as a science did not exist then.
The doctrine of insubordination comes into play when the speakers of a language or a group of
languages eventually accept the hegemony of another language despite a historical track record of
opposition towards it. This may be a bona fide exception to the Theory of Win-win propositions. While

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such an equation may not lead to the decimation of the dominated language in the short or a medium
term, the speakers of the oppressed language group may tend to accept the inevitable and may
grudgingly accept the supremacy of the other language either on some real or perceived basis. This must
however, take into consideration other factors operating in multi-lingual societies. Examples of such
cases include gradual acceptance of English in elitist circles in France as the world’s leading lingua
franca. Many Tamils have also of late shown an interest in acquiring a basic level of proficiency in Hindi
for the limited purpose of inter-state communication and government jobs. However, English is a
neutralizing factor here, given that the potential for linguistic domination by one group in a single
country or a political entity may be far more severe than it can be at a global level given that there may
be fewer checks and balances in the former scenario. We may invoke the ‘Theory of Linguistic Osmosis
here’. Even so, most French speakers may have begun to learn English for self-advancement, or to make
the best use of a situation in which they have virtually no control, and even France now grudgingly
acknowledges English to be a vehicle of globalization. Likewise, although Hindi may have lost the race to
English, Hindi speakers are on parity with other language speakers in the competition for jobs, and
English has greatly benefitted Hindi elites too. Thus, the complete subjugation of one linguistic group by
the other may be relatively rare, and a time-consuming process given that all parties would try to make
best use of any given situation. This may also involve a change in status quo, which by itself may not be
an easy process.
For such a language policy to work the language that seeks domination or its speakers must possess a
high degree of clout or goodwill, and no other roadblocks or impediments must exist. As such, such
cases are relatively rare in the real world, and this explains why Hindi failed to replace English in India.
There may be a few exceptions here, such as the co-existence and linguistic subordination of Tulu and
Konkani speakers in Karnataka, the reasons for which are historical factors and the long history of the
dominance of Kannada in the region, and the fact that these languages possess no scripts. This is
analogous to the spread of Standard English throughout the United Kingdom. However, the spread of
English throughout the United Kingdom may have been a result by that language’s prestige and its use
as an international lingua franca as well. We recommend that exceptions be studied separately, put an
onus on those providing differing viewpoints to provide empirical evidence and some kind of
rationalization. Horton and Hunt have pointed out that assimilation and acculturation are usually two-
way processes involving some amount of give-and-take, and exceptions to this principle may be
relatively rare. However, the Doctrine of Insubordination does often imply that the subordinating
language is not on even keel with the subordinated languages, and this scenario is synonymous with a
language hierarchy.
The Rajabhasha policy would have therefore led to a win-lose proposition, by benefitting only the
speakers of one language. In the case, they were many inconsistencies in policy between central and
state governments as well. The policy therefore not only failed but may have encouraged English even
more, by making all Indian languages subservient to English. English also may be based on a win-lose
paradigm as it may benefit a small number of speakers proficient in English at the expense of the Non-
English speaking majority. This would serve to restrict the use of English to specific roles and contexts,
and unwittingly promote another language or sets of languages in other roles and contexts.

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As a consequence of such paradigms, most Non-Hindi speakers in India would lose interest in Hindi
altogether after acquiring a certain degree of fluency in English, and their increased fluency in English
would curtail their usage of Hindi. On the other hand, Hindi speakers may have had a false sense of
complacency, a kind of wishful thinking that did not ultimately work in their interests, and resultantly,
economies of Hindi states stagnated after independence while the economies of Non-Hindi-speaking
states took off. Parity between Hindi-speaking states and non-Hindi speaking states is being achieved
now, but after a considerable delay.
In spite of the neutrality of the English language from the standpoint of various Indian linguistic groups,
the language is biased in favour of English speaking countries, and gives them an undue advantage in
fields such as science and technology. The English language is also known only to small groups of people
outside English speaking countries, and is additionally biased in favour of in such countries. Native
English speakers seldom see a need for learning any language other than English. However, English
learners in Non-English speaking countries must not only learn English as a foreign language, but must
learn other indigenous or foreign languages. It is also unlikely that elites in Non-English speaking
countries can achieve the same level of proficiency in English as native English speakers can. In spite of
all these factors, the dynamics of language spread in India have booted out Hindi in favour of English,
despite the latter’s lack of political patronage, and Hindi consequently only plays second fiddle to it.
Net benefits approach
Per the Net Benefits approach, speakers of a language subconsciously evaluate the benefits and
demerits involved in using a language in a given role or context. This is a purely subconscious process,
but will result in a certain outcome or decision. This approach must again be applied in tandem with the
other principles laid out in this paper. For example, speakers of Kumaoni and Garwhali languages, which
are all critically endangered languages, may not choose to speak it outside their native context because
they are too embarrassed speaking it, not fluent in it or because they do not wish to inconvenience third
parties who may not understand it. This is in spite of the intangible ethnic pride associated with
speaking the language. Kumaoni and Garwhali language speakers may therefore, eventually abandon
their language if the demerits such as lack of their own fluency, relative fluency in an alternative
language such as Hindi, convenience, frequent discourse with linguistically heterogenous groups,
outweigh the merits such as ethnic pride. Speakers of certain basilects of Telugu abandon the language
sooner still because they are too embarrassed to speak it in public. They may continue to speak it with
their elders for a generation and then abandon it altogether. This may lead to the death of a language in
specific contexts. This is critical because languages seldom die out because all their speakers have died
due to reasons such as low birth rates, decimation of populations or allied reasons. Languages more
often die out because their speakers have abandoned them gradually. A language keeps ceding its roles
one after the other to other languages, and then ultimately perishes. Similarly, speakers of primitive
proto-languages in the Stone age (which may have been spoken in small geographical pockets) would
have abandoned their languages at a certain point in time to assimilate with the larger populations of
the region, as the factors promoting their linguistic assimilation would have outweighed factors working
against it. Even they may have unknowingly followed the tenets of the net benefits approach.

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We may represent this by means of a small example. A speaker subconsciously evaluates the benefits
and demerits of using Language A and Language B (and possibly Language C and Language D as well) in a
specific role and context and then takes a decision. Other factors will also need to be included in the
assessment. These are Cultural factors, Social factors, ethno-biological factors, relative fluency, linguistic
distance, relative ease of use, linguistic power and prestige, among other factors. This approach can
have great value in modeling the decline and eventual death of languages. It can also be of great value
in modeling the role-based usage and context-based usage of languages. This approach may be
employed though fieldwork or interviewing, or by an external assessment. In such cases, the evaluator
would be expected to have some familiarity with the culture being assessed, and understand all factors
operating in the context where the assessment is being carried out.
We predict that the spread of English will continue worldwide till around the year 2050, and then
gradually level off. After this English will continue to be the world’s leading language. However, several
other linguistic blocks will emerge, and different major languages will dominate the world. Many other
less important languages will become subservient to them, but may try to compete with them. Role-
based stratification of languages will increase, but English will continue to dominate in international
communication, science and technology for some more time. However, the importance of other
languages in science and technology will increase slowly. The number of languages will continue to fall
rapidly, but will then level off. The total number of languages in the world may level off at a figure just
greater than one thousand. The use of languages may eventually align themselves to maximize human
creativity and productivity but there may be exceptions to this rule.
Linguistic acculturation
Acculturation is a process of social, psychological, and cultural change which arises when practitioners of
one culture try to adopt themselves to another culture often known as the host culture, in the natural
context of the latter. Acculturation leads to changes in many aspects of culture, including language. In
some cases, the original language may continue to exist either in pristine or modified form, while in
some other cases, it may simply vanish because an environment conducive to the learning of the
language no longer exists. In some cases, the language of the immigrants may also influence the
language of the host community. More than a hundred theories of acculturation have been developed
by different researchers in different contexts. Many different acculturation strategies have also been
proposed for different contexts. For example, assimilation is said to take place when individuals adopt
the cultural norms of the dominant or host society. Separation occurs when individuals reject the host
culture and choose to preserve their culture of origin. Integration occurs when individuals are able to
adopt to the host culture while maintaining their culture of origin, leading to biculturalism.
Marginalization occurs when individuals reject both the culture of origin, and the host culture. Societies
may also be characterized as melting pot societies where as harmonious and homogeneous culture is
promoted, or a multiculturalist society, where multiple cultures are accepted and cherished.
According to Fishman, language maintenance and language shift depend on the relationship between
change or stability in habitual language use and ongoing psychological, social, and cultural processes,
when populations speaking different languages are in contact with each other. According to him, this

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would depend on (1) the habitual language use at more than one point in time or space under
conditions of intergroup control; (2) the psychological, social and cultural processes related to stability
or change in habitual language use under conditions of intergroup contact; and (3) the behavior toward
language in contact setting. (Fishman 1966) Weinreich discusses the outcome of bilingualism in
language contact situations and considers both linguistic and non-linguistic factors that may cause
changes to usage patterns of different languages involved. Some of the factors are speaker’s proficiency
in each language, manner of learning each language, attitudes towards each language, and his capability
and desire to keep languages separate. He also discussed the role of socio-cultural settings of language
contact stating, “when a language contact situation is examined in detail, the interrelation of socio-
cultural conditions and linguistic phenomena is apparent.” (Weinreich 1974) Winford examined
different types of language contact and suggested that the different outcomes stemmed from different
social situations. In other words, language contact phenomena could be categorized and better
understood by considering situations under which they are formed. The different contact outcomes
were language maintenance, language shift, and language creation and these outcomes would be
dependent on patterns of interaction. (Winford 2003) Linguistic acculturation would also be dependent
on the ability and the desire to acquire a second language.
Masgoret and Gardner (2003) argue that the factors influencing second language acquisition are
integrativeness, or the desire to be connected to the minority-language community, attitudes toward
the learning situation, motivation, integrative orientation and instrumental orientation. Thus, attitudes
toward the second language have an indirect effect on learning by influencing motivation. Language use
of immigrants is much more role-based than native language speakers, and patterns of acculturation
vary based on several factors such as the relative strength and prestige of different languages. According
to Nishimura (1997) language choices of second generation Japanese immigrants living in Toronto
depended on context. They spoke Japanese to native Japanese, English to locals and some immigrants of
Japanese origin, and a mixture of Japanese and English to mixed groups. However, their Japanese
contained some English words when they did not know the Japanese equivalents and their English made
use of Japanese phrases and sentences symbolizing the speaker’s identity. Dweik studied language
loyalties among the Yemenites of Lackawanna in New York, and showed that language was primarily
maintained as a result of religious factors, internal marriages and community sentiment. (Dweik 1998)
What will happen after a couple of generations in all these cases remains to be seen. Better theories on
linguistic assimilation patterns can probably come about as fieldwork-driven data expands and a robust
mechanism to derive generalizations from such studies is put into place.
Second language acquisition
The circumstances under which second languages are acquired vary widely from context to context.
While some children are raised in a multilingual environment, most do not learn second languages until
much later. In the case of most individuals, skills in the second language are inferior to their skills in their
first language, and definitely inferior to the skills of the native speakers of that language. However, in
countries like India, are small number of elite students are unnaturally proficient in an alien language
like English. A distinction must also be made between language acquisition and learning. Acquisition
refers to the gradual acquisition of a language in a natural setting. However, second languages are

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normally learnt consciously and with some degree of effort, often formally like Physics, Mathematics or
Chemistry. Second languages are often learnt imperfectly. For example, Joseph Conrad, the famed
English writer of Polish origin, became an accomplished novelist, but retained a strong Polish accent.
According to our hypothesis, the dynamics of language spread would be influenced by the ability or the
inability of speakers of one or more languages in a region to learn the other more dominant languages in
the region, or a wider region. This would determine the spread of languages in a region, both in totality
and by role. As Fishman, Conrad and Rubal-Lopez have pointed out, acquiring a new language also often
requires changes attitudes of speakers, and an enhanced level of awareness. According to Cooper, a
new language requires awareness, evaluation, awareness and use, and such changes typically take time.
Political awareness can play a role too, as well as an awareness of the principles of the science of
language dynamics.
Various measures have also been proposed to assess the speed and efficacy of second language
acquisition, such as the Input hypothesis and monitor model of Stephen Krashen, Michael Long’s
interaction hypothesis, Merrill Swain’s output hypothesis, Richard Smith’s noticing hypothesis, Elizabeth
Bate’s competition model, the model proposed by Chiswick and Miller, though there are variations in
the approaches and assumptions behind these methods.
During the process of second language acquisition, an interlanguage is often employed and
interlanguages may themselves become fossilized in the long-run or morph into a parallel language
system. For example, attempts have been made to develop norms for Indian English, and West African
English, though these have largely been unsuccessful. Interlanguage pragmatics is a new field of study
which studies how non-native speakers acquire a second language, or features of a second-language
through the use of interlanguage. Much research on interlanguage has been carried out by Larry
Selinker, and Uriel Weinreich, with further inputs from Charles Carpenter Fries, Robert Lado and others.
The success of second language acquisition would depend on the nature of the language being learnt,
the nature of the learner’s language and the distance between them. It would also depend on the
learner’s preferences, attitudes and other factors such as the need to know. For a lingua franca or a
second language to be successful, it must be easy to learn by speakers in different cultural, social and
cultural contexts, and must also be as culture-neutral as possible. We believe that second language
acquisition patterns must be evaluated based on fieldwork in different contexts, and existing second-
language acquisition theories have tended to be somewhat Eurocentric. This will further proficiency of
people in different languages, and impact language dynamics.
Transmission of language from generation to generation
The success of a language may also depend on the ability to transmit a language from generation to
generation. Changes can also take place due to transmission of language from generation to generation.
A generation may transmit additional words or expressions to the next generation which are more in
tune with the times, or place additional emphasis on them, and choose to leave out certain other words
which are no longer in widespread use. The frequency of usage of words or expressions may also
change from generation to generation, and changes in pronunciation and grammar as also associated

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with inter-generational transfer. Transmission of language becomes more complex in contexts where
the native language is studied only as a second language, and in such contexts, standards of the
language may fall precipitously after a few generations. Transmission of a language may also be
impacted where a standardized form of the language is chosen for promotion and teaching in schools.
Language transmission must be studied in all these scenarios, and patterns of variation in transmission
assessed. This idea must also be linked with the concept of linguistic mindspace and attitudes towards
languages. In some other cases, native language speakers mix with non-native speakers to create new
patterns of transmission. This scenario may also be associated with a fall in the standard of a language in
some cases. Thus, language transmission may be studied in both in native and alien contexts, and the
two scenarios are referred to as enculturation and acculturation respectively. Language transmission
may also be classified into purely vertical language transmission, and vertical language transmission in
conjunction with horizontal and lateral factors. May different factors can impact language transmission,
and these may be the ability to formalize grammar and diction as well. Patterns of language
transmission, and patterns of language learning will therefore play a crucial role in language dynamics.
In complex societies, languages must also be taught formally, and the pedagogical techniques used and
the properties of the language taught are also important. Cultural transmission is the way a group of
people or animals within a society or culture learn and pass on information to subsequent generations.
Learning styles are greatly influenced by how a culture socializes with its children and young people.
Research has primarily focused on differences between Eastern and Western cultures (Chang, et al.,
2010). Some scholars believe that cultural learning differences may be responses to the physical
environment in the areas in which a culture was initially founded (Chang, et al., 2010). These
environmental differences include climate, migration patterns, war, agricultural suitability, and endemic
pathogens. Cultural evolution, upon which cultural learning is built, is believed to be a product of only
the past 10,000 years and to hold little connection to genetics (Chang, et al., 2010). It must be
emphasized here that cultural transmission here may not only consist of linguistic skills, but also
attitudes and loyalties which are key to language learning, and the survival of languages in different
contexts.
The pedagogical techniques and language teaching methods employed in a particular region, as well as
the importance given to teaching in the mother tongue can also have a vital influence on language
dynamics. Whenever the medium of instruction is an alien language, it would impact language dynamics
differently. Pedagogy refers to the practice of teaching and the theory of learning, and is inextricably
tied with linguistics. Language pedagogy encompasses theories and practices related to the teaching of
first, second or foreign languages, and must be studied in diverse situations and scenarios. In addition to
general theories and principles, pedagogical methods must be evaluated in relation to society, cultural
and linguistic preferences and attributes of a language. The field is still evolving, but this is a critical
metric for the success of teaching of a language, and its transmission for posterity.
The issue of codifiability and medium-transferability must also be brought out in this connection, given
that most languages evolved as spoken languages or dialects. Thus, languages that can be formally
codified and taught can be more easily be passed on from generation to generation. For example,
languages that are not standardized, possess complex grammar or orthography, or exhibit diaglossia as

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opposed to isomorphic properties cannot be codified easily. For example, it may be difficult to codify a
language like Malayalam, in comparison to a language like English or Hindi. Future researchers may wish
to develop ‘codifiability indices’ and ‘codifiability metrics’ in this regard to rank and order languages on
the basis of this attribute.
Enforced Monolingualism versus enforced multilingualism
Whether nations choose to promote monolingualism or multilingualism is a matter of policy, and such
policy decisions would impact language dynamics greatly. Some societies go to great lengths to
downgrade, even eradicate, the languages that immigrants bring with them while trying to teach other
foreign languages in schools. Some countries have encouraged or even mandated the learning of the
languages of immigrants in schools, either as a medium of instruction, or as a second language. Needless
to say, these policies which may often be determined by politics, ideology, or cultural, social or historical
factors, will impact the dynamics of language at a national or an international level. We review some
examples of language policy below.
France is an example of a country which has a single national language but offers limited support to its
other languages. Most inhabitants simply assume that French is the de facto national language of France
and other local languages like Provencal or Breton are not popular in public awareness. Likewise, if
immigrant groups to France, like Algerians or Vietnamese immigrant groups, want to preserve their
languages in France, there is limited government support. The apartheid regime in South Africa finally
collapsed in the 1990s, and equal rights were extended to all ethnic groups. A new constitution was
drawn up and the official languages of the Republic were Sepedi, Sesotho, Setswana, Iwati, Tshivenda,
Xitsonga, Afrikaans, English, Ndebele, Xhosa and Zulu. In other words, the new state was to define itself
in terms of linguistic pluralities, giving equal status to eleven languages. The desire to enforce the
multilingual, multicultural nature of South Africa contributed to this policy, but the historical role that
language has played in oppression also played a part in the selection of languages.
Upon gaining independence, Vanuatu inscribed slightly different decisions into their Constitution than
South Africa did. The national language of the Republic of Vanuatu was declared to be Bislama, while the
official languages were declared to Bislama, English and French. The functions of each language were
also clearly demarcated. The principal languages of education are English and French. Additionally,
different local languages that were a part of its heritage were also to be protected. The USA valued
diversity in its early period, and did not attempt to deny individual liberties in language. However, in the
later nineteenth century, a monolingual tradition arose, and an emphasis was placed on Standard
English as a tool of integration. This had a devastating impact on native languages, and the Navajos and
other Native Americans are now imparted education in English. The Cajun French dialect of Louisiana
appears to have survived the onslaught of English fairly well, but is now slowly dying. This has also led to
teachers and policy planners actively promoting assimilation. (Hernandez-Chavez 1978) This may have
allowed English to eventually triumph in the United States with barely a whimper of protest from
speakers of other languages. Australia too, has been striving to promote multi-lingualism of late by
encouraging indigenous languages. (Clyne 1982 and 1986), and New Zealand has been promoting the
use of Maori.

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Countries like Canada, Switzerland and Belgium are also officially bilingual, and of these, the case of
Switzerland is the most successful and problem-free. Canada promotes both English and French, and
there are stringent French-language laws in Quebec such as the Bill 101 which was introduced in 1977.
Canada also has policies to promote aboriginal and non-official languages. In Belgium, Flemish is used in
addition to French and German. In all these cases, awareness, policy frameworks and implementation,
legislation, the social and cultural dimensions of language, nature of relations between linguistic groups,
and federal frameworks have let to different outcomes.
Cobarrubias (1983) has identified four ideologies that motivate decision-making in language planning in
in different countries: these are linguistic assimilation, linguistic pluralism, vernacularization, and
internationalism. Linguistic assimilation is the belief that everyone, regardless of origin, should learn the
dominant language of the society, and this approach was followed by France and the United States.
Linguistic pluralism, the recognition of more than one language, is followed by Belgium, Canada,
Singapore, South Africa, and Switzerland, and can take on many different forms. Vernacularization is the
restoration of an indigenous language and its adoption as an official language, e.g., Bahasa Indonesia in
Indonesia; Tok Pisin in Papua New Guinea; Hebrew in Israel; Tagalog in the Philippines; and Quechua in
Peru. Internationalization is the adoption of a non-indigenous language of wider communication either
as an official language or for such purposes as education or trade, e.g., English in Singapore, India, the
Philippines, and Papua New Guinea. 65 6667
Some experts see multi-lingualism as a nuisance, while others see it as an asset. The Swann commission
report of the UK (Swann 1985), for example, sees multi-lingualism as impractical in most situations.
From a predominantly mono-lingual point of view, having multiple languages is considered to be a
nuisance, and teaching them is a burden. (Pattanayak 1986) Other experts have recommended
integration of minorities into British values, and most prefer teaching minority children in English. In
many linguistic rights were fought for or bargained. For example, Rajasthani speakers fought for
inclusion of their language in the Eight Schedule of the Indian constitution, and a similar campaign is
underway by Bhojpuri speakers. In some cases, immigrants who fled war or famine in their own
countries did not have access to learning in their own native languages in their host countries. Examples
of these include Liberians in Ghana or Nigeria, Sierra Leoneans in Ghana, Somalians in Kenya, and
Rwandans and Angolans in Congo who were often denied the right to be educated in their respective
mother tongues.
Some countries have switched from enforced mono-lingualism to enforced multi-lingualism or the other
way around. Early in its history, the USA valued diversity of language, and did not attempt to interfere
with language dynamics. However, late in the Nineteenth century, the USA switched to a monolingual
tradition, and English was encouraged in all spheres of activity. This naturally impacted native languages
adversely, as many Native Americans were taught in the English language. Bi-cultural and multi-cultural
65
Language Use and Language Attitudes among the Muslim Arabs of Vancouver, Canada: A Sociolinguistic Study Prof. Bader S. Dweik1,
Mohammed Y. Nofal1 and Rahmeh S. Qawasmeh, International Journal of Linguistics and Communication June 2014, Vol. 2, No. 2, pp. 75-99
66
Changing Language Loyalty and Identity: An Ethnographic Inquiry of Societal Transformation among the Javanese People in Yogyakarta,
Indonesia by Lusia Marliana Nurani
67
A SOCIOLINGUISTIC INVESTIGATION OF LANGUAGE ATTITUDES AMONG YOUTH IN MOROCCO BY BRAHIM CHAKRANI, 2010

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identity has also been recently encouraged in Australia and New Zealand, with both commissioning
national language policies (Lo Bianco 1987).
Bilingualism or multlingualism may be of many types. In the first hypothetical scenario, bilingualism or
multlingualism may be perfect, implying equal proficiency of languages. In most cases, there would be
one of more dominant language, and one or more subordinate languages. From a psycholinguistic point
of view, they are divided into compound or co-ordinate, depending on whether they are integrated at a
deep level of psychological organization, or stored separately. This would often be a function of the
linguistic distance between the languages in question.
The Local language theory which is a part of ‘Nativity versus immigrants’ debate proposes that the
native languages of a region must be promoted and encouraged as far as possible or practicable, and
that native speakers of a region deserve better linguistic rights than immigrants. It would also stand to
reason that immigrants cannot trample over the rights of the speakers of native languages in a region.
This is a noble idea, but has seldom been adhered to by policy planners down the centuries.
Spoken dialects may change faster than written languages
Spoken languages are more widely used even in today’s industrialized societies, and often for a much
greater variety of purposes, and writing serves as a functional substitute for speech only where oral
communication is less reliable and efficient. Spoken languages unaccompanied by written scripts are
however, prone to ‘rapid fading’ and may transform themselves rapidly in the absence of a tradition
posited as a frame of reference. On the other hand, spoken languages have also often been associated
with tradition, as exemplified by the old English epic poem ‘Beowulf’, which may date before the Ninth
Century. Likewise, the Rig Veda was passed on as an oral tradition since at least 1500 BC, as was codified
even in the absence of a written medium, and was passed on without change, and like a tape-recording
for centuries. Change of spoken languages can be impacted by cultural factors too. Bright (1960) carried
out a study of linguistic change in Kannada, a Dravidian language. He examined Brahmin and Non-
Brahmin dialects, both of which originated from Old Kannada. He postulated that the Brahmin dialect
underwent a great deal of unconscious change. According to Bright, although conscious linguistic change
originates among members of the higher social strata, unconscious change is natural in all strata where
the literary factor does not intervene. Labov (1981) in another analysis of linguistic change, also talks
about changes brought from below (sub-conscious changes), and changes from above (conscious
changes). Thus, the channels of communication (and the oral-written medium mix) may vary widely
from context to context, and must be considered in any study dealing with language dynamics.
Spoken language determines the direction of linguistic development
In this scenario, spoken language determines the direction of linguistic development. This may happen
when literacy rates are low, or languages are not formally codified. This is usually associated with
dialexia, a term that we had introduced in an earlier paper. i.e., Spoken vocabulary is limited, or low in
co-relation to written vocabulary. Such scenarios are also sometimes associated with less developed
languages. Some such languages may not possess scripts at all. Such languages may be confined to some
roles and contexts, but may still propagate. However, the dynamics of spread of such languages may be

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different from those of written languages, and both factors and factor weightages may be different. As
such linguists would be advised to make a clear demarcation between the two scenarios. An interesting
manifestation of this is the spread of language through mass media. For instance, many Non-Hindi
speaking Indians have picked up spoken Hindi through radio and television and not through personal
contact. Many are even functionally illiterate in the language. i.e., their other words, their ability to read
and write the language is minimal or non-existent.
Written language dictates the dynamics of language
In this scenario, innovation primarily happens through the written medium. This may be due to
increased literacy, or in some cases, universal literacy. An example of this is the USA, which achieved
universal literacy in the late 1800’s. India is moving in this direction, but increased literacy is
compounded by multi-lingualism and the fact that many Indians are not proficient in any one language.
This is also combined with the marginalization of Indian languages. Another related idea is that of the
democratization of written language, and commonly occurs in tandem with the wide spread of literacy.
For example, the Italian poet Dante Alighieri (1265 to 1321) wrote “Divina Commedia”, the most
important poem of the Middle Ages, in a dialect of present-day Italian as opposed to Latin, and this
popularized literature greatly among the masses. This is also often associated with the democratization
of scripts, and a conscious effort to promote mass literacy. On the other hand, there have been
movements promoting liturgical or sacerdotal tradition, and proscribing popular access to it, such as
access to Vedic texts in Ancient India, and the Sanskrit language itself.
Change in script impacting language dynamics
In some cases, changes in script can also trigger changes in language dynamics by making languages
more popular or less popular. They can help or hinder mass literacy, and also make languages more or
less insular. Changes in script have occurred many times in the past, and examples include.
- The old German Gothic script ‘fractur’ which itself replaced Schwabacher in the sixteenth century
was replaced by the Roman script, and this led to an increase in literacy and cultural awareness.
- The old Marathi script (‘Modi’ script) which was believed to have been created by Hemadpant in the
thirteenth century, or Balaji Avaji in the fifteenth century, and was replaced by the Devanagari
script. This may have made it easier for Marathi speakers to learn Hindi, and may have boosted the
demand for Hindi in some way as well.
- The Roman script was adopted in Malaysia and Indonesia discarding the old Jawi script which was a
derivative of the Nabataean script and the Arabic script, with the latter being used only in some
contexts in some Malaysian states, and in Brunei. This may have boosted literacy greatly, and made
it easier for Malaysians and Indonesians to learn English, even though the Malaysian government
discounted the learning of English greatly.
- The relatively simple Korean ‘Hangul’ alphabet was created by King Sejong the Great in the fifteenth
century, and is used by both South and North Korea.

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- Traditional Chinese versus simplified Chinese: Simplified Chinese characters were promoted by the
Chinese government since the 1950’s to increase literacy. However, traditional Chinese characters
are still used in Hong Kong and Macau.
- Cuneiform was one of the world’s earliest systems of writing invented by the Sumerians of Ancient
Mesopotamia. It is characterized by wedge-shaped marks on clay tablets, made though a reed or a
stylus. However, Cuneiform was considered difficult, and was only used by small groups of people.
Langue de Culture versus Linguiculture
A langue de culture (French), Kultursprache (German) or a language of culture is a language which is a
vehicle of high culture. Such languages are associated with a high degree of cultural accomplishments,
and even ethnocentricity or linguistic pride. Such languages are associated with arts, literature, theatre,
drama and the fine arts. In such cases, the language acts as a medium of propagation of cultural icons
and soft power, and to a smaller extent, grey power and hard power. Such languages also tend to have a
high demand outside their native contexts, and are learnt by people who look up to them as ideal
languages.
In addition, we propose the term linguiculture (as opposed to the term linguaculture which refers to the
cultural aspects of language) which may refer to a culture where language plays a major role in
formation of cultural identity and personal or group identity. In such cases, linguistic identity normally
overrides religious, biological, national identity, or any other cultural icon. Examples of linguiculture
from our perspective may be France and Tamilnadu. Linguicultures may also possess unique attributes
and views of the world which set them apart from other languages, though this may not always be the
case. Linguicultures may also be associated with linguicentrism, and the characteristics of linguicentrism
could include:
- Importance given to native language in culture particularly in formal and educational contexts
- Degree of entrenchment of a language in a society
- The presence of political institutions promoting or safeguarding the language
- The presence of a corpus of art, literature and its association with mass media
- Advancement and promotion of the language abroad
- Importance given to linguistic accomplishment in general
- The impingement of language on all other aspects of culture
- A high degree of awareness of linguistic rights
In such a case, language is inextricably intertwined with society and can only be studied in relation to
society, it mores, norms, rules etc. The Sapir Whorf hypothesis may have some implications for language
dynamics too, as it may impact verbal intelligence, and the success of a language in the global
marketplace. This hypothesis is a form of linguistic determinism and simply states that speakers of a
language which lacks a word for say ‘snow’ may not be able to conceive it, visualize it, or express it. The
Hopi Indians of Arizona may also perceive the world differently from Europeans due to differences in
language, and the latter was called Standard Average European for the purposes of this study. However,
this hypothesis may have its limitations, and was criticized by Pinker, Deutscher and others. For
example, words can easily be imported to fill in lexical gaps. Similarly, ideas can be expressed in many

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different ways, using many different words and expressions, instead of just one. This would constitute a
form of a workaround, and we propose to call this a linguistic workaround. This may have other
advantages to as languages with lexical simplicity are less demanding, and may spread faster. We
therefore introduce the principle of ‘econolexia’ here. Per this principle, a language where the greatest
number of thoughts and ideas can be expressed with the minimum number of words and expressions
often using linguistic workarounds would tend to be more popular. This factor must also be assessed
along with a language’s grammatical simplicity and ease of use. A distinction must also be made
between spoken and literary forms of a language, and usually only the active spoken vocabulary will be
reckoned for an analysis.
Languages may also be used in different ways and in different roles by different speakers, and languages
may be highly differentiated based on levels of competence of speakers. Speakers may easily shift to
more widely used languages over a period in time. This may be especially true of elites who are the most
influential group in a society. Sampson (1980) and others have also provided a criticism of the Sapir-
Whorf hypothesis. For example, La pierre, or the stone, is feminine in French, but most Frenchmen don’t
believe it to be feminine at all. This is true of all nouns in French, and languages like Hindi as well. Thus,
languages may also be associated with High-culture and low-culture. Additionally, some cultures exhibit
a feeling of Cultural superiority, while others exhibit a feeling of cultural inferiority, and may exhibit a
strong desire to merge with speakers of other languages. This should put to rest any proposal
championing the idea of the absolute equality of languages.
Linguistic activism
As defined by Florey, Penfield and Tucker, language activism is energetic action focussed towards
preserving languages and promoting linguistic diversity. Linguistic activism is usually preceded by
generation of awareness which usually begins with elites or intellectuals. This may then be followed by
political mobilization. Linguistic activism is tied to the idea of resistance identity, and may also be
directly proportional to the level of awareness in a society. Linguistic activism may often manifest itself
after periods of dormancy, and in theory the only other alternative to linguistic activism is acquiesced
subjugation. In other words, linguistic activism would manifest itself sooner or latter, unless the group in
question has reconciled itself to the hegemony of another group. Linguistic activism has often led to
policy changes such as the retention of English as the official language in India in 1965. Dravidian
language activists have also championed the rights of Non-Hindi speakers in India, and have successfully
reversed many policy decisions of the Indian Government. Other language activists fought for linguistic
states in India. For example, Potti Sriramulu’s fast-unto-death led to the formation of the Telugu-
speaking state of Andhra Pradesh in 1956, setting the stage for many other states to follow suit.
Language activism has also been witnessed in many different parts of the world. For example,
Zimbabwean minority language groups have resorted to activism to promote their languages in many
spheres.
Linguistic activism may be driven by a genuine fear of persecution or may be driven by vested interests,
and whenever vested interests are involved, groups will make the best effort to thwart or quash the
paradigm in question. Thus, a conscious effort may need to be made to identify all the vested interests

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involved in a given context or linguistic unit, and predict how they will react, or position themselves in a
given situation. Awareness and knowledge of international law may also play a crucial role here, and
some cultures are linguistically more aware than others. This has been demonstrated even in a country
like India, where Tamil language speakers are linguistically more conscious than Malayalam language
speakers. Speakers of Bhojpuri and Mythili have also reconciled themselves to the hegemony of Hindi
much more easily, as had some ethnic minorities in the erstwhile USSR, but a case by case study may be
warranted to identify preferences and behaviour among different groups.
Linguistic Human rights
The idea of human rights goes back several centuries, and is closely related to social and cultural rights.
Linguistic rights are the human and civil rights concerning an individual’s right to maintain his or her
language, and choose the appropriate for private or public discourse, and linguistic human rights are a
combination of linguistic rights and human rights. Treaties signed after the conclusion of the First World
War attempted to ensure recognition for many minority groups in Europe. Since 1945, many universal
declarations, and declarations of linguistic rights have been made. Article 27 of the International
Covenant on Civil and Political Rights (1966) declares: “In those states in which ethnic, religious, or
linguistic minorities exist, persons belonging to such minorities shall not be denied the right, in
community with other members of the group, to enjoy their own culture, to profess an practice their
own religion, or to use their own language”. This article also imposes on states the requirement to
actively promote minority languages. The UN charter also calls on nations to outlaw linguistic
discrimination. A major study by the UN in 1979 studied the de jure and de facto treatment of linguistic
minorities, and concluded that they were in need of greater legal protection.
Dimensions of language rights can be classified based on the degree of overtness (from overt to covert),
the degree of promotion (from prohibition of language, toleration of it, non-description prescription,
permission to use it, to promotion of it). Several European parliament resolutions such as the Kuijpers
Resolution of 1987 recommend that regional minority languages should be taught in official curricula
from nursery to university. The European Community supports the promotion of lesser used European
languages, while the Conference on Security and Co-operation in Europe, also seeks to guarantee the
rights of linguistic minorities. Calls for support for endangered languages have been made by the
Council of Europe’s proposed European Charter for Regional or Minority languages, the UN (Draft
Universal Declaration on indigenous Rights) and UNESCO which is also committed to the Universal
Declaration of Linguistic Human Rights. Collaboration between linguists, legal experts, human right
specialists and planners was formerly weak, but is now increasing. (Pupier and Woehrling 1989) A more
recent declaration is the Universal Declaration of Linguistic rights of 1996, also known as the Barcelona
declaration. Even though many linguists and human right activists are working in this field, very little
headway has been made due to individual nations’ sovereign rights, and their tendency to interpret
international guidelines differently and subjectively.
Artificial languages and language dynamics

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Artificial languages are also known as constructed languages, planned languages, invented languages or
conlangs, and their vocabulary syntax and diction are developed through artificial processes, and often
at a point in time. For example, Esperanto is a constructed international auxiliary language. It was
created by the Polish ophthalmologist L L Zamenhof in 1887, who hoped it would be easy and flexible to
learn. It used the Latin script, but was not very successful. However, less than ten thousand speakers of
Esperanto can be found in Europe and North America, and many conferences on Esperanto have been
organized in different parts of the world. Most Artificial languages reflect the whims of their inventors,
and have been far removed from reality. For example, Esperanto, though far easier to learn than
languages like French, was largely modelled on European languages, and may have been difficult for
people from other parts of the world to learn. Such languages also failed to achieve a nexus with
political or cultural power. Consequently, most have failed, and have scarcely impacted language
dynamics. Large states in this regard “The very number of artificial languages invented indicates a
deeply-felt need, at least among the linguistically inclined, to impose order and rationality on the
haphazard instruments which have evolved for human communication. Points of syntax are disputed
endlessly, yet there is very little debate about the way in which the international auxiliary or the world
language would actually be chosen and implemented. Perhaps this is not very surprising: it is a shame to
sully the intellectual discussion of language with the grubby facts of political reality. If supporters of an
international language are to win credibility, however, reality, no matter how unpleasant, must be
confronted”. (Large 1983)
Many languages are also a cross between natural languages and artificial languages. Examples of
codified languages are codified Sanskrit and codified Tamil, and such languages often have prescriptive
grammars. Many languages are artificial to some degree, with some invented vocabulary and word-
borrowings from languages that may not be ideal in a given context. Some aspects of most languages
are established by convention, and examples of these are the borrowings from Sanskrit into most Indian
languages, a process that may have been kick-started by the development of literary works in these
languages.
Attempts to revive dead languages
The revival of Hebrew took place in Palestine and Europe towards the end of the Nineteenth century,
and the Twentieth century. The language changed from a sacred language in Judaism to a spoken and
written language used in daily life in Israel. This process was kick-started when a process of synthesis
between the pre-existing (and by then Arabic-speaking) Jews of Israel began to interact with newly
arriving Jews from other parts of the world. Thus, Hebrew became the linguistic common denominator
for all Jews around the world, and therefore, the preferred lingua franca. This was also accompanied by
a revival of Hebrew as a liturgical language in Europe. This remains the most successful attempt to
revive a dead deed language till date. Other than Hebrew, languages that have been revitalized with a
fair degree of success are Irish, Welsh, Hawaiian, Cherokee and Navajo. In Mexico, there are attempts to
revive the Mixtex language, and similar efforts are underway in Easter Island with Rapa Nui. The wisdom
of language revival is contested. Some support the idea of language revival as a key to salvaging
humanity’s linguistic heritage, while linguists such as John McWhorte and Kenan Malik remain sceptical
of the wisdom of such moves.

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Heritage language maintenance is also popular in many parts of the world, and is being increasingly
attempted across different contexts. (Van Deusen-Scholl 2000) It is difficult to arrive at a consensus on
what a heritage language is, but it may be likened to a legacy language, and is central to the identity or
heritage of the ethnic group. Its interpretation may also vary from context to context. For example,
Spanish may be viewed as a heritage language in the USA, but not in Mexico or in Spain.
Linguistic anarchy
Linguistic anarchy arises when the government or educational authorities are unable to reach a
compromise or work out a solution that is acceptable to all linguistic groups. Alternatively, the
government may be unable to force its writ within its own jurisdiction due to various factors. In other
cases, there may be very little by way of a formal and structured education system, and society may
itself be tottering in the brink or collapse or failure. In some other cases, contradictory trends, or several
sets of contradictory trends may operate, (including contradictory policy prescriptions) and there may
be no formal mechanism for reconciliation. In such cases language dynamics may operate differently,
but in accordance with various principles mooted in this paper. Per our analysis, the Indian state of
Andhra Pradesh may be moving from illiteracy to linguistic anarchy. This is because there is a new thrust
on English schools, but teachers have not been trained to teach properly in English, and neither are they
proficient in it. Given the absence of an English speaking environment in the state, and potential
differences in policy recommendations of different political parties in the state, students may become
proficient in neither English nor Telugu.
Linguistic autarchy
Linguistic autarchy arises from a situation of complete isolation. An example of a society practicing
cultural, and consequently linguistic autarchy is North Korea, whose Korean has diverged from that of
South Korea and is marked by a complete absence of English words. Michael Montgomery (2000: 44–45)
discusses several types of isolation that may have a linguistic impact. Isolation can be due to factors such
as:
1. Physical, or geographic (i.e. the remoteness of a community)
2. Sociological (types of contact with other communities)
3. Economic (The quantum of external exchange of goods, ideas, etc.)
4. Psychological (how open a community is to others communities and what attachments exist
with its own culture)
5. Cultural (distinctive practices and beliefs of a community)
6. Technological (technological contact with other societies)
Staging area and zone of influence
The concept of staging area and zone of influence come into play, when a language is in a position to
influence or dominate other languages in a wide variety of ways. A language is usually more influential if
it occupies a pre-eminent position geographically, but this must be studied in conjunction with other
factors such as political factors and cultural factors which may or may not emanate from geographical
factors. Historical factors such as a linguistic or a political unit’s irredentas must also be taken into

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consideration. An example of an influential language is Sanskrit which operated from an influential
geographical position in North India, and was in a better position to influence Dravidian languages than
the other way around. This is a factor that must always be taken into account while modelling language
dynamics and would lay to rest assertions of Dravidian nationalists that the commonalities between
Sanskrit and Tamil were a result of Dravidian loan words borrowed into Sanskrit. Sanskrit also enjoyed a
wide geographical zone of influence due to its cultural dominance than Tamil did, and this type of a
geographical zone of influence at different points in time can be mapped methodically for different
languages. Such models can be ratified with different factors such as the results arising from
etymological studies.
Modelling Predatory languages and identifying their potential victims
A predator refers to an animal that naturally preys on others or to a person who normally exploits
others. A predatory language is a language that tends to destroy, or gobble up small languages, or prove
a danger to their existence. In many cases, that may encroach upon them slowly, and undermine their
functions. Most major languages have predatory tendencies, however innocuous they may seem. Thus,
it is imperative to identify predator languages in different parts of the world, as well as their potential
victims, as this will have a bearing on the survival of languages, and consequently, language dynamics.
This is summed up by Thomas de Quincey assessment of English as a predatory language, “English is
travelling fast towards the fulfilment of its destiny, running forward towards its ultimate mission of
eating up like Aaron’s rod, all other languages.”
Although Hindi has naturally failed to replace English, it has contributed to the slow decimation of minor
languages across North India. Some one hundred and fifty dialects were once spoken in the united
Provinces alone, and most of these are now dying. The opposition towards the imposition of Hindi in
Tamilnadu began in 1937, and were led by Periyar and other Dravidian nationalists, due to attempts to
make the learning of Hindi mandatory in the Madras presidency. Anti-Hindi agitations resurfaced in
1965 when an attempt was made to make Hindi the sole official language after a fifteen year time
period. There were minor Anti-Hindi agitations in other parts of India such as the Sambalpur agitation of
Odisha. Some Bengali and Telugu people likewise opposed the promotion of Hindi at the cost of other
Indian languages or the mandatory study of Hindi. However, anti-Hindi sentiment was strong in
Tamilnadu as it was coupled with the Dravidian ideology there.
English is now by far the most important language in the world, and has emerged as the world’s premier
lingua franca across all continents. It is popular as a language of science, communication and the
internet. However, it has also emerged as a great leveller of minor tongues, both in the UK, and beyond.
Minor tongues in Wales, Scotland and Ireland are now disappearing. Many native languages of North
America have already perished, or are likely to perish in due course. It has already disempowered and
disenfranchised many languages of India, which also additionally, in some cases, face the onslaught of
Hindi. The staging area of English is global. Only a few pockets across the world remain entirely
unaffected by it, although in many regions its influence is only marginal or peripheral.

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Few would consider Telugu to be a predatory language, given that it has never been associated with any
ideology: However, Telugu has threatened the existence of several minor languages in the North-East of
the state in the Araku region, and is slowly destroying languages like Chenchu as well. It is also
encroaching on the languages of ethnic minorities in Telangana, such as those of the Raj Gonds of
Adilabad. Therefore, a complete repository of predatory languages from different regions along with a
study of the effects they have on other languages would be required for predicting future language
scenarios.
Sinhala is an Indo-Aryan language spoken by the Sinhalese people of Sri Lanka, who make up the
majority of the people in the Island nation, and is similar to the Divehi language. It is also understood by
most people living in the island including many Tamils. The oldest Sinhalese Prakrit inscriptions date
from the second and third centuries BC, while Sinhala broke out into a full-fledged literary language in
the ninth century. The ancestors of the present-day Sinhalese are believed to have migrated from the
Orissa coast a few centuries before the Christian era. Given that the migrations could have at best been
small, a vast majority of inhabitants of the island must have been autochthonous in origin. This would
imply that the language was predatory from an early stage, unlike Sanskrit of India which killed itself,
and the indigenous tribes of the Island, many Veddahs and others included, must have adopted the
language of the immigrants. However, the development of Sinhala may have been a two-way process,
with many indigenous languages contributing to the process of development of the language. The
language has now begun to encroach on the languages of the Veddahs and others, and now, four million
Non-Sinhalas use the language on a daily basis. Since the 1950’s, Sinhala chauvinism has manifested
itself in many forms, with the blessings of hardliner groups such as the Bodha Bala Sena, but it remains
to be seen how this type of chauvinism can successfully promote the language. Instead, it appears to
have bred Tamil chauvinism and secessionism. The Bengali language movement of East Pakistan was a
linguistic movement which sought some rights for the Bengali language in a united Pakistan such as its
usage in media, administration, education and politics. After the declaration of Muhammad Ali Jinnah in
1948, selecting Urdu as the sole national language, protests broke out in East Pakistan. This led to
extensive protests in East Bengal, in the University of Dhaka and other places, and the government was
forced to ban rallies and public meetings. This was one of the factors, leading to the independence of
Bangladesh in 1971. In Bangladesh, 21st
February is observed as the language movement day, and the
Shaheed Minar movement was constructed in memory of victims of the Bengali language movement.
Thus, the relationship between predator languages and their potential victims must be examined in
diverse contexts, also taking into consideration other principles in this paper, as they will have a bearing
on language dynamics in the long-term. Examples of such studies would be the relationship between
English and other languages of the UK, the relationship between Hindi and other languages in India,
through both space and time.
Lingua Francas and study on use of lingua francas
People who speak different languages and are in contact with each other must find some way of
communicating, and such a language is called a lingua franca. UNESCO defined a lingua franca as ‘a
language which is used habitually by people whose mother tongues are different in order to facilitate

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communication between them’ (Barotchi 1994: 2211). According to the Makarere report issued at a
conference in Uganda in 1961, a lingua franca is “Any language which is widely used, or taught in schools
in the country, but which is not the mother tongue of all.” A lingua franca could be an internationally
used language of communication like English, one of the languages of two or more groups, any other
external language, or an artificially created language. The study of the use and spread of lingua francas
can be used to model language dynamics, though the field is in its infancy. At one time or another,
Greek koine and Vulgar Latin were in use as lingua francas in the Mediterranean world and Europe.
Elsewhere, Arabic, Mandarin, Hindi, and Swahili have served as lingua francas. Of these, Arabic is a
lingua franca associated with the spread of Islam. Today, English is used in very many places and for very
many purposes as a lingua franca, for example, in travel, business, technology, and international
relations. A lingua franca can be spoken in a variety of ways. Not only are they spoken differently in
different places, but individual speakers vary widely in their ability to use the languages. Swahili is a
lingua franca of East Africa spoken on the coast, primarily in Kenya and Tanzania but also as far north as
Somalia and as far south as Mozambique, where it has been spoken as a native language (Polomé 1967).
However, it also spread as a lingua franca inland and it is used in education in Tanzania, Kenya, Uganda,
Rwanda, and Burundi; it is also widely used in politics and other public venues through the Great Lakes
region (Kishe 2003). A region’s lingua franca may also change from time to time. For example, French is
no longer a dominant lingua franca in Belgian Congo, and has largely ceded this role to four other
languages which have emerged as vehicles of inter-ethnic communication.
Lessons learnt from declining languages
Lessons can also be learnt from declining languages, and causes for the death of languages must be
analysed from diverse contexts. Data has shown that language mostly die not due to political or
historical reasons, but because people simply stop using them. Languages whose use falls below a
critical mass, fall out of favour, and are seen as irreversible. In some cases, languages die because old
forms are replaced by new forms, and this is akin to pseudo-extinction in Physical Anthropology. Of out
the seven thousand languages spoken worldwide, over ninety per cent may eventually perish, and the
question is not if but when.
For example, Irish is now seen as a declining language, with low regular usage, even in the Gaeltacht, but
the Irish have used it for most of their recorded history. However, this language is now taught
throughout Ireland, and has some institutional support. An interesting preliminary outcome of a study is
that Irish spoken in urban areas is diverging from Gaeltacht Irish, even to the point of becoming
unintelligible with it. Causes for the decline for French, and causes for the decline of Latin can also be
analysed from a historical perspective, and the concepts mooted in this paper such as the ‘Theory of
linguistic osmosis’, can also be put to useful effect. Many other examples of dying languages can be
found in Europe. For example, Scottish Gaelic which is a Goedelic language, an offshoot of Old Irish, and
a member of the Indo-European language family, is in retreat, and is listed as a threatened language by
the Endangered Languages Project and the UNESCO. The Welsh are also becoming bi-lingual, and the
Welsh language, a Brittonic language of the Celtic language family, is in retreat with only one out of five
people being able to speak it proficiently.

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In Brittany or Bretagne, Standardized French is replacing Breton which is a south-western Brittonic
language of the Celtic language family, a group of related languages believed to have been derived from
Proto-Celtic. This language is thought to have been brought from Britain in the Early Middle ages, and
may eventually follow the Gaulish language into extinction. Some other members of the Celtic language
family like Galatian are already extinct.
The Andamanese languages comprise two languages spoken by the aborigines of Andaman and Nicobar
islands. This includes the language of the Sentinelese which is unknown. These languages were first
studied by Alexander John Ellis in the Nineteenth Century. Once proud languages like Great
Andamanese are now on the brink of extinction, and only a few speakers survive. The younger
generation speaks dominant and widely-spoken Indian languages, and many indigenous languages of
the region are unlikely to survive the present century. The Ongan language survives because of the
relative hostility towards outsiders, and lack of interaction. In addition to the Seninelese, the Jarawas
have also shunned contact with outsiders. Other groups like the Jangil are now extinct, and nothing is
known about their language. The Shompen languages are languages spoken by the Shompen people,
who appear to be biologically different from other tribes in the region. Even well-entrenched languages
may eventually perish. Boa Senior, one of the last speakers of Bo, one of the ten Great Andamanese
languages died in 2000, and the language is now dead as the younger generation has no fluency in it.
Other examples of dying languages include the Kiymchak language spoken in Crimea, Tsakonin in Greece
and Hertevin in Turkey. A famous extinct language was the old Gaulish language of France and other
parts of Europe during the period of the Old Roman Empire. This language was an old Celtic language,
and used the Old Italian script.
Thus, the death or decline of languages must be systematically modelled, often in conjunction with
other factors such as political or historical factors. In 1500 BC, the Sumerian language disappeared from
everyday use, and was replaced by Akkadian, because the people of that area were conquered by
Akkadian people. Some generations may have been bilingual, but more and more functions may have
been ceded to Akkadian. This again must be studied using a multi-disciplinary approach co-relating it
with results from fields other than linguistics. This would entail collaboration with historians,
anthropologists, and archaeologists as well. Similarly, English became a universal language in Cornwall
only in the Eighteenth century, having displaced Cornish, a Celtic language related to Welsh, and a
descendant of Brythonic Cornish. The last known fluent native speaker of Cornish was an old lady who
died in 1777. However, there have been attempts to revitalize the language ever since along with other
aspects of the culture, and the major one occurred in the middle of the Twentieth century.
Lessons learnt from successful and rapidly spreading languages
In many cases, lessons can be learnt from the spread of successful languages either in a region, or across
the globe. Salutary lessons can therefore be drawn from such case studies. For example, the causes for
the spread of English, French and Spanish across different parts of the world, and the spread of
languages such as Hindi and Swahili in non-native contexts can also be analysed. Languages such as
Mandarin, Korean, Japanese and German are also widely seen as languages of success. The spread of
these languages must be assessed in the context of diverse factors such as political, economic, cultural

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and pedagogical factors. In addition, their usage in diverse cultural and economic contexts must also be
assessed.
Language and Identity
Identity is often a people’s source of meaning and experience. (Castells, 2010) Identity can be either
purely personal identity, or collective identity in relation to society. The former is an interplay between
the self and a vertical or inter-generational database of information, while the latter is an interplay
between the self and society. Children first form their personal identities from family values and nurture
their social identity through the schooling system. Identities are the traits and characteristics, social
relations, roles, and social group memberships that define who one is. (Oyserman 2012)
The issues of self and identity are used in Symbolic-interactionist theories which were formulated by
sociologists such as Herbert Blumer, G H Mead and C H Cooley and were based on ground work
carried out by the American psychologist John Dewey. According to these theories, ‘self reflects society’
or ‘society shapes self’ and this in turn shapes social behaviour. This school of thought states that
human behaviour must be understood in relation to the environment and this would therefore be a bi-
directional approach. Berger and Gluckmann have called this relationship a “dialectic operation”
(1967). Cooley also spoke about “Looking glass self” (Individual shaped by his views about himself) and
through his interactions with Social groups such as Primary and Secondary groups, a concept he
introduced in 1909 in his book ‘Social Organization: Human Nature and Social Order’. (Cooley 1909;
Mead 1934; Blumer 1969) However, we must bear in mind the fact that society itself is highly
differentiated on the basis of social class, gender, ethnicity, age, religion etc, and all these dimensions
may impact a person’s identity to varying degrees.
Language is therefore, a strong component of identity, even though the importance given to language
varies from context to context. In some cases, language forms the most important component of
identity, while in some other cases, it may not. Fasold declares, “Language is used to make a statement
about the identity of the speaker in relation to the listener in a social situation created and defined by
language itself. (Fasold 1984) According to Thornborrow, “Language is one of the most fundamental
ways we have of establishing our identity, and of shaping other people’s views of who we are, is through
the use of language”. (Thornborrow 2004) Kroskrity states, ‘Identity is defined as the linguistic
construction of membership in one or more social groups or categories’. (Kroskrity 2000, 111) In his
“Language and Identity: National, Ethnic, Religious”, John Joseph attempts to show that language and
identity are inseparable. He states ”Thinking about language and identity ought to improve our
understanding of who we are in our own eyes and in other people’s, and consequently it should deepen
our comprehension of social interaction. Each of us, after all, is engaged with language in a lifelong
project of constructing who we are, and who everyone is that we meet, or whose utterances we simply
hear or read.” (Joseph 2004a: 13, 14) Steven Pinker argues that “Language is a biological adaptation
which is hard-wired into our minds by evolution, and so tightly interwoven into the human experience,
that it is scarcely possible to imagine human life without it”. (Pinker 1994)

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In many cases, there is a one-to-one co-relation between linguistic identity and other forms of identity
such as national identity. In many other cases, there is no such co-relation, and the whole issue becomes
much more complex. Much of work in linguistic anthropology investigates questions of
sociocultural identity from a linguistic standpoint. Don Kulick has carried out a study on language and
identity, in a village called Gapun in Papua New Guinea, a country where some eight hundred languages
are spoken. He explored how the use of two languages with children in Gapun village: the traditional
language (Taiap), not spoken anywhere but in their own village and representative of Gapuner identity,
and Tok Pisin, the official language of New Guinea. The Taiap language is associated with one identity:
not only local but "Backward" and also an identity based on the display of “hed” or personal autonomy.
To speak Tok Pisin is to index a modern, Christian (Catholic) identity based on co-operation with larger
groups. This feeling is shared by many Papua new Guineans, and Tok Pisin continues to marginalize
other languages of the country: twelve are extinct, and many more are endangered.
Emile Benveniste , Mary Bucholtz and Kira Hall, Benjamin Lee, Paul Kockelman , and Stanton Wortham,
and other scholars have also contributed to the study of identity as "intersubjectivity" or the
psychological relations between people as opposed to solipsistic individual experience, by examining the
ways it is discursively constructed. This work draws heavily on the work of Jurgen Habermas, and would
also have a bearing on linguistics and the group dynamics of language.
In addition, the following are the types of identity associated with Manuel Castell’s framework, and this
would have some bearing on the process of identity formation. Identity can also have a bearing on
political movements, and most political movements have historically centered on the issue of identity
and belonging (Calhoun 1994) (Yuval-Davis 2010). As Jeffrey Prager notes in this regard, “identity politics
is a cognitive map for actor to orient themselves towards others.” (Prager 2009): 68 69
Legitimizing identity: This type of identity is the identity associated with a dominant group in a society.
These identities often try to maintain religious, caste or communal harmony through implicit pelf or
power or by maintaining their domination. However, such identities may be insensitive or neutral to the
feelings of resistance identities and may oppose project identities. In India, this identity is associated
with dominant caste groups, and has produced movements such as the rightwing Hindutva movement.
Such identities however sometimes produce effects that are beneficial to society and may be associated
with the build-up of patriotic, religious or nationalistic sentiments given their general access to
education, knowledge and technology vis-à-vis other social groups, and their propensity for
homogenization.
Resistance identities: These types of identities are created by individuals who are devalued, stigmatized
in a society, and whose identity and ethnic or cultural pride has been suppressed, often for a long time.
Such identities often rebel against the status quo, and seek to establish a new social order. This group
may use popular discontentment as a vehicle for promotion and exhibit aggressiveness and
rebelliousness. Examples of such identities were that of Dalits in India, and Blacks and coloreds in
68
Psychology and Life, Golden Edition, Phillip G. Zimbardo, Harper Collins, 1985
69
The Information Age: Economy, Society or Culture, Manuel Castells, 1997

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Apartheid-era South Africa, all of which produced popular emancipatory movements and a
transformation from ‘serie’ to ‘groups en fusion’. This is similar to the Marxist concept of ‘class-in-itself’
to ‘class-for-itself’. Another example is the anti-Tamil pogrom of Sri Lanka of 1983 which led to the
emergence of the LTTE under Velupillai Prabhakaran, and other similar militant groups: similar
movements of this kind often manifest themselves in different parts of the world. This kind of identity is
therefore associated with indignation, and a desire for action and change as opposed to resignation and
the acceptance of status quo. Some such movements are also linked to the belief of a mythical lost
world or a golden age of the past. Examples of this are the idea of Lemuria advocated by Dravidian
nationalists and the idea of a Sudra Indus Valley civilization. Identities may sometimes begin as
resistance identities or later transform into Legitimizing identities. (Castells, 1997) (Longman, 2010)
Project identities: This type of identity arises when a new kind of identity is sought to be forged through
compromise. (Castells, 1997) This identity attempts, and in some cases, successfully achieves a change in
social structure towards greater equality and freedom. These identities interface in networked societies
to produce completely new paradigms. In due course, such identities may lose their power or distinctive
attributes, but this may not happen quickly or easily. One outcome may be a “Yoyo type change” which
was discussed in our paper. For resistance identities, this may proceed from submissiveness to
belligerence, and then stabilization. For legitimizing identities, it may proceed from dominance,
resistance to change in status quo, acceptance of change, and readjustment.
A study of Linguistic changes due to identity was carried out by Rampton. (Rampton 1995) The
participants in his research were London teenagers, whose antecedents could be traced to Pakistan or
Jamaica, and also spoke other languages besides English. Within multiethnic social networks the teens
use different languages and different forms of languages in various ways to project various stances and
identities, participating in multiple speech communities.
Linguistic identity and racial identity
Linguistic identity is not often seen to be tightly integrated with racial identity. But it may play a role in
fostering ethnic pride. For example, Blacks often speak a different dialect of English, and in many cases,
have seen no desire to drop it in favour of Standard English. The multi-ethnic, multi-racial and multi-
cultural nature of American society ensures that identities are shaped not only on the basis of ethnicity,
gender, class and race, but also on the basis of relationships between various groups.
African-American Vernacular English also known as Black Vernacular, Black English Vernacular, Black
Vernacular English, or colloquially Ebonics, is the variety of English spoken by African Americans. With its
own unique accent, grammar, and vocabulary, it is used by middle-class African Americans in informal
and casual situations only; in formal situations, Standard English with an African accent tends to be
used. Even though Basilects have a lower chance of survival than acrolects, there is a strong tendency
towards preservation and perpetuation of basilects and stigmatized varieties in some cases, and Blacks
often look upto AAVE as a symbol of ethnic pride.

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According to one theory, it arose from slave creole languages used by African captives, who spoke many
different languages, as a common medium of expression. These developed into pidgins and creoles. Not
until the time of the American Civil War did the language of the slaves become familiar to a large
number of educated whites. Another theory is that AAVE did not originate from English-based creole but
has always been a dialect of English. African-Americans have suffered from a push-pull syndrome, and
this appears to have impacted their language as well. (Smitherman, 2006) While blacks pushed
themselves towards the whites to become a part of the mainstream, they loathed their white masters,
and strove to maintain their own identity, resulting in a “double consciousness”.
In addition, the Anthropological concepts of Social selection which includes endogamy and exogamy
rules at various levels, Sexual selection, Pan-mixing at a global, regional or sub-regional level, ethno-
biological identity and changes to ethno-biological identity must be factored into any analysis, and these
will have a bearing on language dynamics. In such cases, there will be a tripartite co-relation between
language, human dispersal and migration, and ethnic or biological identity. Patterns of inter-ethnic
marriages can be studied in a region, and tied to language propagation. This may itself alter the
dynamics of language in a region, or globally and further contribute to dominant languages, dominated
languages, mixed-case scenarios, and propagation of neutral languages. Historical migrations into and
out of a given geographical region must also be co-related with linguistic data gathered from the
ground. In order for this to happen, historical models must improve in a two-way process: theoretical
models must consider data from different parts of the world and cannot be Euro-centric or reactionary.
They must also lend themselves to modification and re-examination with data collected from different
parts of the world.
Linguistic identity and religious identity
Language has often spread due to religious factors. For example, Sanskrit is seen to be the language of
Gods in India, and has a strong religious connotation. It is often referred to as Devbhasha, or the
language of Gods. It also influenced Indian cultural, spiritual, philosophical and social systems greatly,
and has influenced other Indian languages greatly including many Dravidian languages. The Hebrew
language was considered dead, but religious factors played a role in its revival, and this alone perhaps
made it a spectacular success story in this regard and a role model for other languages to follow. The
Arabic language is also strongly associated with Islam. Even though speakers of different regional
varieties of Arabic spoken in the Middle East and Africa often cannot understand one another, they are
oriented toward standard Arabic because of the religious, social, historical, and political ties between
the cultures in which they are spoken. The religious identity of a language may not always derive
authority from a text. For example, Urdu came to be associated with Islamic culture in India, only
because of the power of the dominant elite associated with this language. Even though it was never the
language of religious learning, it has come to be associated with the Islamic identity in India, and is one
of its most powerful symbols.
Linguistic identity and territorial identity

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Linguistic identity may also be strongly identified with territorial identity, and language cannot often be
conceived without relating it to a territory. Territorial identity is a common feeling that a group of
people have regarding their territory. It defines how people relate to a territory, its institutions, its
cultural icons, and its destiny. There are many examples to drive home this point. For example, the
Telangana movement strove for the primacy of the Telangana dialect of Telugu in the Telangana region.
The Maharashtra Navinirman Sena of Mumbai sought to evict Hindi speakers from Maharashtra in 2008
basing its ideology on the ‘sons of the soil’ theme, and minor movements such as the ‘Tamilnadu for
Tamils’ have also been noted, though they did not snowball into political movements.
National identity is one of the most important forms of collective identity that inherits structure of
beliefs, and modifies them for future use. Language has always played an important role in the
formation of national character and national consciousness. Hindi nationalism in India sought to equate
Hindi to the idea of India. This idea was also tied to the idea of Hindu nationalism, often in complex
ways. These were often tied to the belief systems embedded in the progenitors of these ideologies, and
were driven by vested interests too. These ideologies have largely failed, and English remains more
entrenched than ever before in India. The idea of territory is also related to the idea of human rights and
linguistic rights. For example, Tamils would logically be entitled to more rights in Northern and Eastern
Sri Lanka than in the South. In case of the latter, it would be reasonable to expect that they assimilate
into the local Sinhala population, or at least be more accommodating towards them.
Linked identity
In some cases, one form of identity may be linked to another form of identity. The spread of language
may sometimes ride piggyback on other components of identity e.g., the spread of Urdu in Telangana
may be as a result of the Islamic rule in the region due to the Delhi Sultanate, Bahmani Sultanate and
the Golconda Sultanate. Urdu did not originate in Telangana. It was an import from North India, but
spread after local Hindus converted to Islam in large numbers and adopted Urdu and their native and
cultural language. Urdu was a derivative of Apramabhasha but drew its vocabulary heavily from Persian,
as opposed to Hindi which was influenced by it to a lesser degree. According to some scholars, Urdu
began as the language of the fakirs. However, the term Urdu is generally dated to 1780, and was
introduced by Ghulam Hamadani Mushafi. Therefore, Indian Muslims readily identify themselves with
the Urdu language in spite of their heterogeneous origins and cultures.
Another study by Lusia Marliana Nurani among Javanese People in Yogyakarta, Indonesia in 2015
showed that inter-generational transmission of the Javanese language was weak, this was because of
negative attitudes towards the language and the fact that the language was not associated with Islamic
identity. The Javanese people value English, Arabic and Bahasa Indonesia more in different contexts, and
this has impacted the desire among Javanese people to maintain their own language. Most daily
conversation is now carried out in Bahasa Indoneisa. (Lusia Marliana Nurani 2015). In this case, both
national identity and religious identity have impacted linguistic worldviews, and the desire to maintain
languages.

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Language and biology
All human speech originates in the brain, and there is much to suggest that humans are pre-
programmed for language, and the brain, the teeth, the lips, the tongue, and the lungs serve some
purpose in language. A complex network of nerves leads from one area in the dominant hemisphere to
control operations in the tongue and other organs. The size and shape of the vowel tract, and the vocal
cords also determine the sound. The vocal cords, varying in length and shape from one person to
another, produce a fundamental tonal quality, and distinguish it from others. There could be differences
in vocal cords among different groups of people. Additionally, people with thick lips are unable to
pronounce certain sounds. This may have some impact on language dynamics too, as it may lead to the
emergence of new versions of a language, or accentuate language variation.
The study of the emergence of language is sometimes referred to as ‘The Palaeontology of language’.
There is now neurolinguistic evidence that specialization of the brain for communication functions led to
humans becoming bipeds and stating to use tools. Language developed when gestures and grunts were
no longer enough to communicate ideas. The study on the biological origins of language is in its infancy,
and models on the emergence of language can be refined as paleontological data expands. It is likely
that languages emerged in different parts of the world (an idea we have strongly supported), and this
idea would have a bearing on the inter-relationships between languages too. New fields such as
neurolinguistics (the study of the neurological basis of language) and psycholinguistics (which is the
intersection between psychology and linguistics) are beginning to take centre stage, though it remains
to be seen how globalized they will be in their fieldwork and orientation. The study of the
interrelationship between language and biology is vast, and outside the scope of this paper, given that it
is mostly irrelevant from the point of view of language dynamics. In addition to variation in
pronunciation across diverse groups, there are inter-relationships between biology, culture, language
and language learnability in different situations, and these may have some bearing on language
dynamics.
Conclusion
Language dynamics is an emerging field of study within linguistics, and must find its due place under the
sun. The objective of this paper is to present principles of language spread as applicable to post-
globalized scenarios, by expanding upon our already-published works in which had we studied different
aspects of diachronic and synchronic linguistics and language dynamics. We must acknowledge the fact
these principles cannot be comprehensive enough to cover aspects of language spread in all possible
scenarios at this juncture. Therefore, we recommend a repository-type and a nomothetic approach to
allow for principles from case studies and fieldwork from different contexts around the world to be
generalized and used as applicable. Research on language dynamics must be stepped up, and must
continue on an on-going basis with researchers from various cultural backgrounds contributing to
prevent cultural bias. This can have many positive benefits for society, and possible uses can include
language planning and policy, development of pedagogical techniques and even economic development
models.