This document contains a SWOT analysis, buyer personas, objectives, and a marketing strategy for the film "Suffragettes". The SWOT notes the film has a strong cast and crew but that suffragettes aren't widely celebrated and could be seen as too serious. Opportunities include feminism being a popular topic and threats include other films releasing at the same time. The buyer personas are college-aged women who would see it socially. Objectives are to start a conversation about suffragettes and increase awareness. The marketing strategy involves a 19-day social media campaign on platforms like Facebook and YouTube to educate about suffragettes and the impact without voting rights.

1. Alana Polce & Elizabeth Lopez

2. SWOT
Strengths
Strong cast and crew
Weaknesses
Suffragettes aren’t a
group of women
celebrated often and
can be seen as a ‘too
serious’ of a subject
Opportunities
Feminism is a hot topic
right now
Threats
Other Oscar worthy
films & films with the
same release date

3. BUYERS PERSONA
Marissa, 20 year old Business
major. She actively uses Facebook,
Instagram, Twitter and Pinterest.
She is active on her college campus
in business clubs and considers
herself progressive and supportive
of all human rights but isn’t well
informed of the first and second
wave feminist movement.
Would go with a group of friends
to see the movie.

4. BUYERS PERSONA
Haley, 23 years old post college graduate just
starting her career in the working word in a
metropolitan city.
Enjoys reading and hanging out with her friends
and boyfriend Was not very aware of
women’s struggles until entering the professional
world in a large city and seeing it first hand.
Has become more interested in the movement
since her favorite actress Emma Watson has
been more outspoken.
She’s active on Facebook but mostly uses
Instagram, Pinterest and Tumblr. Would go
with her friends or take her boyfriend to see
the film.

5. OBJECTIVES
• Start a conversation about the suffragette
movement among college students to create a
positive environment for feminist topics
• Increase awareness of Suffragette during the
month of October to entice college students to
buy a movie ticket

6. STRATEGY
• Create a media campaign that educates our audience
of the suffragette movement and addresses the issue
of “What If” women did not have the right to vote
• Make Suffragette accessible to college students to
create word of mouth
• Develop events on college campuses nationwide to
create a dialogue about women empowerment

7. 19 DAYS OF WOMEN
EMPOWERMENT
• Timeline: Oct. 1- 19
• Coincides with the 19th Amendment
• Social Media: Facebook, Instagram,
Twitter,YouTube, Snapchat,Vine
• #WhatIf
• Blogs/Newsletters/Key Influencers
• Podcasts
• Street artists

8. EXAMPLES-
FACEBOOK & INSTAGRAM
Day 1- Introduction
Day 12 - National
FreeThought Day

9. YOUTUBE

10. UNITE
REBELS
October 23#SUFFRAGETTEMOVIE
MOTHERS
DAUGHTERS
REBELS
SNAPCHAT

11. BLOGS/ NEWSLETTERS

12. PODCASTS

13. CELEBRITIES

14. KEY INFLUENCERS

15. BUZZFEED

16. STREET ART

17. COLLEGE SCREENINGS &
ON-CAMPUS EVENTS

18. QUESTIONS?