This document provides an overview of the 7Ps of marketing - product, price, place, promotion, people, process, and physical evidence. It discusses each P in 1-2 paragraphs with examples for how Ford Motor Company implements them. The document is an assignment for a marketing management class discussing the key elements that make up an organization's marketing mix and strategy. It aims to educate the reader on the 7Ps framework commonly used to develop integrated marketing plans and ensure all aspects of bringing a product to market are addressed.

1. WELCOME UNIT:1
ASSINGMENT
NAME : SUALAIMANI.S
ROLL NO: B20533
TOPIC :7PS OF MARKATING
MANAGAMENT
CLASS : 3MS

2. INTRODUCTION OF
MARKETING MIX
These seven are:
product,price,promotion,place,position and people.
As products ,markets,customers and needs change
rapidly,you must continually revisit these seven PS
to make sure you're on track and achieving the
maximum results possible for. You in today
marketplace

3. Marketing Mix

4. MARKETING MIX PRODUCT
TAILP IPEPRODUCT MEAN GOODS AND
SERVICE COMBINATION THE COMPANY
OFFER TO THE TARGET MARKET .THUS ,A
FORD ESCAPE CONSISTS OF NUTS AND
BOLTS,SPARK
PLUGE,PISTONE,HEADLIGHT,AND
THOUSAND OF OTHERS PARTS.FORD OFFERS
SEVERAL ESCAPE MODELS AND DOZENS OF
OPTICAL FEATURES. THE CAR COMES FULLY
SRVICED AND WITH A COMPARCHENSIVE
WARRENTY THET IS AS MUCH A PART OF THE
PRODUCT AS THE

5. MARKETING MIX
PRODUCT

6. MARKETING MIX PRICE
• PRICE IS THE AMOUNT OF MONEY CUSTOMERS MUST PAY
TO OBTAIN THE PRODUCT .FORD CALULATES SUGGESTSED
RATAI PRICE THAT ITS DEALERS MIGHT CHARGE FOR
EACH ESCAPE .BUT FORD DEALERS RARELY CHANGE THE
FULL STICKER PRICE.INSEED ,THEY NEGOTIATE THE PRICE
WITH EACH CUSTOMER OFFERING DISCOUNTS,TRADE IN
ALLOWANCES, AMD CREDIT TERMS.
• THESE ACTION ADJUST PRICE FOR THE CURRENY
COMPETITIVE AND ECONOMIC SITUATION AND BRING
THEM INTO LINE WITH THE BUYERS PERCEPTION OF
THE CARS VALU

7. MARKETING MIX PRICE

8. MARKETING MIXE
PLACE
• IT INCLUDES COMPANY ACTIVITIES THET
MAKES THE PRODUCT AVAILABLE TO TARGET
CONSUMER .FORD PARTNER WITH A LARGE
BODY OF INDEPENDENTIY OWNED
DEALERSHIP THET SELL THE COMPANY MANY
DIFFERENT MODEL.FORD SELET ITS DEALERS
CAREFULLY AND STRONGLY SUPPORT
THEM.THE DEALERS KEEP AN INVENTORY OF
FORD AUTOMOBILE,DEMOSTRATE THEM TO
PONTENTIAL BUYER, NEGOTIATE PRICE, CLOSE
SALES,AND SERVICE THE CARS AFTER THE
SALES

9. MARKETING MIX PLACE

10. MARKETING MIX
PROMOTION
• IT MEANS ACTIVITIES THAT COMMUNICATE THE
MERITS OF THE PRODUCT AND PERSUDE TARGET
CUSTOMERS TO BUY IT .FORD SPENDS MORE THAT $1.5
BILLION EACH YEAR ON U.S.ADVERTISING TO TELL
CONSUMERS ABOUT THE COMPANY AND ITS MAY
PRODUCT.
• DELARSHIP SALEPEOPLE ASSISTS POTENTIAL BUYERS
AND PERSUADE THEM THAT FORD IS THAT FORD IS
THE BEST CARE FOR THEM.
• FORD AND ITS DEALERS OFFERS SPECIAL
PROMOTIONS SALES,CAST REBATES,AND LOW
FINANCING RATES AS ADDED PURCHASE INCENTIVES.

11. MARKETING MIX
PROMOTION
• Marketing Mix

12. MARKETING MIX PEOPLE
People, in the marketing mix, refers to anyone
directly or indirectly involved in the business
side of the enterprise. That means anyone
involved in selling a product or service,
designing it, marketing, managing teams,
representing customers, recruiting and training.

13. MARKETING MIX PEOPLE

14. MARKETING MIX PROCESS
Process refers to the processes involved in
delivering your products and services to the
customer. It is also about being 'easy to do
business with'. Having good process in place
ensures that you: repeatedly deliver the same
standard of service to your customers. save time
and money by increasing efficiency

15. MARKETING MIX
PROCESS

16. MARKETING MIX PHYSICAL
EVIDECE
Physical evidence refers to everything your
customers see when interacting with your
business. This includes: the physical environment
where you provide the product or service. the
layout or interior design. your packaging.

17. MARKETING MIX
PHYSICAL EVIDECE

18. THNKYOU
BY
Sudalaimani
3rd MS
Don bosco
college,yelagirihills