10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
The document summarizes findings from a survey of 108 mobile app developers conducted by AdMob. Key findings include:
- 31% currently develop for multiple platforms and 47% plan to in the next 6 months. Over 70% of iPhone developers plan to develop for Android.
- 49% have been developing mobile apps for less than a year.
- Developers use a variety of monetization models like paid apps, advertising, and freemium.
- iPhone and Android developers average 4-5 apps per platform, while Symbian developers average 6-7 apps.
- Developers rate their apps as generally successful across major platforms like iPhone and Android.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
The document summarizes findings from a survey of 108 mobile app developers conducted by AdMob. Key findings include:
- 31% currently develop for multiple platforms and 47% plan to in the next 6 months. Over 70% of iPhone developers plan to develop for Android.
- 49% have been developing mobile apps for less than a year.
- Developers use a variety of monetization models like paid apps, advertising, and freemium.
- iPhone and Android developers average 4-5 apps per platform, while Symbian developers average 6-7 apps.
- Developers rate their apps as generally successful across major platforms like iPhone and Android.
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
This document summarizes key findings from a Nielsen study on mobile path-to-purchase behaviors for restaurants, travel, and automotive categories. Some key findings include:
1) Smartphones are used more for on-the-go activities like finding businesses and making contact, while tablets are used more for in-home research like price comparisons and reviews.
2) The time between when consumers show purchase intent and take action varies significantly by category, indicating consumers may be at different stages in the purchase process when using mobile.
3) Distinct profiles of mobile users were identified for each category based on demographics, needs, and behaviors, showing mobile approaches need to target specific user types rather than using a
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
This document discusses how to publish videos to multiple platforms to reach a wider audience. It covers submitting videos to video sharing websites like YouTube and Blip.tv, creating podcasts to syndicate audio or video content through RSS feeds to portable media players and aggregators, and distributing content to televisions through devices like Apple TV, TiVo, and Windows Media Center. The document stresses the importance of branding content consistently across all platforms to grow an audience through hypersyndication.
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
The document reports on the results of an advertising campaign by Wickes in two regions of the UK.
1) The Central region saw the highest uplift in spontaneous brand awareness and advertising recall compared to the other region.
2) Residents in the Central region also reported more positive shifts in their perceptions of characteristics describing the Wickes brand after the campaign, such as trustworthy and valuable, compared to the other region.
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
Conversation Index: Mapping the Value of the Social World by Bazaar VoiceWaqar Riaz
Brands that lead, capture, and analyze customer conversations develop a deeper understanding of what they must do to meet and exceed expectations and become truly customer-centric enterprises. In serving over 220 billion pieces of user-generated content (and counting), Bazaarvoice has collected massive amounts of customer data across hundreds of clients in many industries, allowing for a uniquely holistic view of consumers and their use of user-generated content (UGC).
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
Bazaarvoice - The Conversation Index, Volume 2Brett Hurt
The document discusses insights from The Conversation Index, which analyzes 5.8 million data points of consumer input directly provided to clients. Key findings include:
1) Social data from consumers provides a window into real-world customers and their needs/wants. Brands that take action on these insights can drive customer-centric change.
2) Consumer feedback follows predictable lifecycles from childhood to teenage to adulthood phases, with implications for product improvements and marketing.
3) Issues like shipping problems can significantly impact consumer sentiment towards products, even if the product itself is loved. Addressing such issues is important for brands.
The document discusses trends in consumer input and social data from Q3 2011. It finds that consumers increasingly rely on user-generated content and input from other consumers when making purchasing decisions. Specifically, impressions of user-generated content on retail sites increased 39% for Black Friday and 42% for Cyber Monday in 2011 compared to 2010. It also notes that the percentage of mobile and tablet visitors to retail sites more than doubled on Black Friday 2011 compared to 2010, and transaction revenue from mobile devices tripled. The iPad is emerging as a preferred device for submitting consumer feedback on products and reviews.
B2b content_marketing_growing_appetiteDavid Thomas
The document presents data from a survey of 500 UK B2B buyers on the influence of various information sources when researching their last major purchase. It finds that supplier websites, web searches, and word of mouth were the most influential sources, each being used by over one third of respondents. Other influential sources included industry press, Facebook, blogs, online events/webinars, and direct mail. The data comes from the May 2011 Buyersphere Report by Base One.
The document discusses using Twitter to build an audience. It notes that social networking is important for businesses and professionals. Twitter allows you to follow people and build a network while sharing updates limited to 140 characters. While getting started can be intimidating, Twitter provides opportunities for business development, networking and staying connected. The summary highlights the key purpose and features of Twitter discussed in the document.
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
Conversation Index Q3 2011 gewährt überraschende.
Einblicke in das Verbraucherverhalten.
5,8 Mio. Einzeldaten aus 210 Ländern. Echte, nutzbare Ergebnisse.
In jedem Quartal werten wir die Millionen von Verbrauchergesprächen aus, die es inzwischen online gibt, und leiten daraus verwertbare Erkenntnisse ab. Der Index Q3 2011 gewährt u. a. folgende wichtige Einblicke:
-Der über Benutzer von Mobilgeräten erwirtschaftete Umsatz hat sich dieses Jahr verdreifacht. Verbraucher verwenden ihre Mobilgeräte inzwischen nicht nur zum Abrufen von Informationen, sondern auch für Bestellungen, zum Hinterlassen von Feedback und für vieles mehr. Verfügen Sie über eine Strategie für Mobilgeräte?
-Langjährige Kunden von Finanzdienstleistern geben Produkten eine um 8 Prozent geringere Bewertung als neue Kunden — – und tragen mehr nutzergenerierte Inhalte bei. Wie zufrieden sind Ihre langjährigen Kunden?
-Der Lebenszyklus der Verbrauchermeinung zu Produkten folgt einem vorhersehbaren Muster, das in allen Phasen der Produktentwicklung berücksichtigt werden kann. Welche Auswirkungen hat die Meinung der Verbraucher in frühen und späten Phasen auf Ihre derzeitigen – und künftigen – Innovationen?
Und das ist noch nicht alles. The Conversation Index ist nicht nur eine Sammlung von Social-Media-Daten: Wir ermitteln wichtige Erkenntnisse, die sich für Ihr Geschäft auswerten lassen und direkt auf authentischem Kundenfeedback beruhen.
Digital and social media across Asia-Pacific marketsBob Pickard
This presentation delivered at the Lee Kong Chian School of Business in Singapore Management University provides an overview of digital dynamics in Asia-Pacific and outlines communications approaches designed to resonate with social media communities.
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
This document summarizes key findings from a Nielsen study on mobile path-to-purchase behaviors for restaurants, travel, and automotive categories. Some key findings include:
1) Smartphones are used more for on-the-go activities like finding businesses and making contact, while tablets are used more for in-home research like price comparisons and reviews.
2) The time between when consumers show purchase intent and take action varies significantly by category, indicating consumers may be at different stages in the purchase process when using mobile.
3) Distinct profiles of mobile users were identified for each category based on demographics, needs, and behaviors, showing mobile approaches need to target specific user types rather than using a
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
This document discusses how to publish videos to multiple platforms to reach a wider audience. It covers submitting videos to video sharing websites like YouTube and Blip.tv, creating podcasts to syndicate audio or video content through RSS feeds to portable media players and aggregators, and distributing content to televisions through devices like Apple TV, TiVo, and Windows Media Center. The document stresses the importance of branding content consistently across all platforms to grow an audience through hypersyndication.
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
The document reports on the results of an advertising campaign by Wickes in two regions of the UK.
1) The Central region saw the highest uplift in spontaneous brand awareness and advertising recall compared to the other region.
2) Residents in the Central region also reported more positive shifts in their perceptions of characteristics describing the Wickes brand after the campaign, such as trustworthy and valuable, compared to the other region.
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
Conversation Index: Mapping the Value of the Social World by Bazaar VoiceWaqar Riaz
Brands that lead, capture, and analyze customer conversations develop a deeper understanding of what they must do to meet and exceed expectations and become truly customer-centric enterprises. In serving over 220 billion pieces of user-generated content (and counting), Bazaarvoice has collected massive amounts of customer data across hundreds of clients in many industries, allowing for a uniquely holistic view of consumers and their use of user-generated content (UGC).
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
Bazaarvoice - The Conversation Index, Volume 2Brett Hurt
The document discusses insights from The Conversation Index, which analyzes 5.8 million data points of consumer input directly provided to clients. Key findings include:
1) Social data from consumers provides a window into real-world customers and their needs/wants. Brands that take action on these insights can drive customer-centric change.
2) Consumer feedback follows predictable lifecycles from childhood to teenage to adulthood phases, with implications for product improvements and marketing.
3) Issues like shipping problems can significantly impact consumer sentiment towards products, even if the product itself is loved. Addressing such issues is important for brands.
The document discusses trends in consumer input and social data from Q3 2011. It finds that consumers increasingly rely on user-generated content and input from other consumers when making purchasing decisions. Specifically, impressions of user-generated content on retail sites increased 39% for Black Friday and 42% for Cyber Monday in 2011 compared to 2010. It also notes that the percentage of mobile and tablet visitors to retail sites more than doubled on Black Friday 2011 compared to 2010, and transaction revenue from mobile devices tripled. The iPad is emerging as a preferred device for submitting consumer feedback on products and reviews.
B2b content_marketing_growing_appetiteDavid Thomas
The document presents data from a survey of 500 UK B2B buyers on the influence of various information sources when researching their last major purchase. It finds that supplier websites, web searches, and word of mouth were the most influential sources, each being used by over one third of respondents. Other influential sources included industry press, Facebook, blogs, online events/webinars, and direct mail. The data comes from the May 2011 Buyersphere Report by Base One.
The document discusses using Twitter to build an audience. It notes that social networking is important for businesses and professionals. Twitter allows you to follow people and build a network while sharing updates limited to 140 characters. While getting started can be intimidating, Twitter provides opportunities for business development, networking and staying connected. The summary highlights the key purpose and features of Twitter discussed in the document.
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
Conversation Index Q3 2011 gewährt überraschende.
Einblicke in das Verbraucherverhalten.
5,8 Mio. Einzeldaten aus 210 Ländern. Echte, nutzbare Ergebnisse.
In jedem Quartal werten wir die Millionen von Verbrauchergesprächen aus, die es inzwischen online gibt, und leiten daraus verwertbare Erkenntnisse ab. Der Index Q3 2011 gewährt u. a. folgende wichtige Einblicke:
-Der über Benutzer von Mobilgeräten erwirtschaftete Umsatz hat sich dieses Jahr verdreifacht. Verbraucher verwenden ihre Mobilgeräte inzwischen nicht nur zum Abrufen von Informationen, sondern auch für Bestellungen, zum Hinterlassen von Feedback und für vieles mehr. Verfügen Sie über eine Strategie für Mobilgeräte?
-Langjährige Kunden von Finanzdienstleistern geben Produkten eine um 8 Prozent geringere Bewertung als neue Kunden — – und tragen mehr nutzergenerierte Inhalte bei. Wie zufrieden sind Ihre langjährigen Kunden?
-Der Lebenszyklus der Verbrauchermeinung zu Produkten folgt einem vorhersehbaren Muster, das in allen Phasen der Produktentwicklung berücksichtigt werden kann. Welche Auswirkungen hat die Meinung der Verbraucher in frühen und späten Phasen auf Ihre derzeitigen – und künftigen – Innovationen?
Und das ist noch nicht alles. The Conversation Index ist nicht nur eine Sammlung von Social-Media-Daten: Wir ermitteln wichtige Erkenntnisse, die sich für Ihr Geschäft auswerten lassen und direkt auf authentischem Kundenfeedback beruhen.
Digital and social media across Asia-Pacific marketsBob Pickard
This presentation delivered at the Lee Kong Chian School of Business in Singapore Management University provides an overview of digital dynamics in Asia-Pacific and outlines communications approaches designed to resonate with social media communities.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
3. Every 60 seconds
11,300 people access facebook on their mobile
100,000 iPhone and Android apps downloaded tweets generated via mobile
95,000
60 seconds
1000 iPhones 4 sold
1,000 unique browsers visit m.guardian
100 iPads sold
$6,280 spent on mobile marketing
400 browsers access Guardian content via Tablet devices
180 eBay mobile transactions
250 unique browsers visit Guardian iPhone, Android and Windows Apps
4. an half a million daily UK browsers (32% of our UK daily traffic) access our content through mobile
iPad App Phone Apps m.guardian guardian.co.uk All Content
Tablets
18,791 7,050 6,872 91,515 124,228
Mobile phones
72,934 273,978 32,024 378,936
All Devices 18,791 79,985 280,850 123,539 503,164
20/07/12 Source: Adobe Discover, May 2012
7. In terms of generating page views iOS is the dominant operating system.
Android has shown significant growth that appears to have now stalled .
m.guardian % share of page views by operating system
12
10
8
6
4
2
0
8. 82% of m.guardian users access the site from home. Two thirds access
whilst they are on public transport and half access from work.
Q. Where are you when you access m.guardian?
82%
66%
50%
41%
21%
11%
7% 5%
At home On public At work In pubs, bars Whilst In shops At school / Elsewhere
transport or cafes walking college
Guardian mobile research, May 2010
20/07/12
9. 97% of m.guardian users regularly access news content on the mobile
site, followed by comment and analysis (54%) and politics (48%).
97%
Q. Which types of content do you regularly look at on m.guardian?
54%
48%
45%
39% 38%
32% 31% 31%
27% 25% 23%
22% 22%
16% 15% 14%
10% 9% 9% 7%
2%
Science
Stage
Education
Art and design
Politics
Music
Society
Technology
Business
Books
Money
Environment
Travel
News (UK or world)
Film
Media
Culture
Life and style
Obituaries
Comment and analysis
Sport analysis
Live sport scores/min-by-min updates
20/07/12
10. Challenges
Best products for different times of the day
Editing for multiple platforms
Understanding the user
20/07/12