SU16-1001 Ext Magazine 3-28

SUMMER 2016
Lauray MacEllhorn & Gordon Saxe
Cooking Up a Healthy Life
Ed Hidalgo
Qualcomm’s Thinkabit Lab™
Alan Bush
SEO Insights
Morgan Appel
5 Trends in Education
Kim-Long Hua-Rupp
Script Doctor

SPECIAL EVENTS & PROGRAMS
La Jolla Symphony
& Chorus
Benjamin Britten, An American Overture.
Paul Hindemith, When Lilacs Last in the Dooryard
Bloom’d: A Requiem for those we love.
Guest artists: Janelle DeStefano, mezzo-soprano;
Darren Chase, baritone.
7:30 p.m. | Saturday, June 4th, 2016
MANDEVILLE AUDITORIUM
Our season concludes with David Chase conducting an
imaginative pairing of works by two European masters
who came to the U.S. at the beginning of World War II.
Britten composed his American Overture in 1941 for the
Cleveland Orchestra, but it was not performed until 1983,
six years after the composer’s death. Hindemith’s moving
setting of Walt Whitman’s elegy for Abraham Lincoln,
When Lilacs Last in the Dooryard Bloom’d: a Requiem for
those we love,is considered by many to be his finest work;
with chorus, mezzo-soprano, and baritone.
For ticket information call 858-534-4637 or visit
lajollasymphony.com
Green Flash Concerts
Concerts are held on the third Wednesday of every month, from May-September
May 18, June 15, July 20, August 17, & September 21.
BIRCH AQUARIUM OUTDOOR TIDE POOL PLAZA
Birch Aquarium Outdoor Tide Pool Plaza
Green Flash concerts, open to ages 21+, pair live music with panoramic ocean views
on Birch Aquarium’s stunning outdoor Tide-Pool Plaza. Proceeds benefit exhibits and
educational programming at Birch Aquarium at Scripps. Concerts are standing room only.
Pricing: General Public: $35.95 | Members: $30.95 | Walk-Up (all): $41.95
Please note, concerts are standing room only and open to ages 21+.
ID will be checked at the door.
REFUND POLICY: Please note that all sales are final. Concerts are held rain or shine.
You may give your ticket to a friend, but you may not transfer to a different concert date.
CELEBRATING CULTURE AT UC SAN DIEGO
May - September
June 4
Singers and Choirs
7:00 p.m. | Thursday, June 2nd, 2016
CONRAD PREBYS CONCERT HALL
Singers and Choirs, under the direction of Philip Larson, presents
their Spring course concert in the Conrad Prebys Concert Hall.
Free to the public | musicweb.ucsd.edu/concerts
Celebrating Culture at UC San Diego • ArtPower • Arts and Humanities • Extension • La Jolla Symphony • Music • Theater and Dance
June 2

The Last Tiger in Haiti
June 28-July 24, 2016
MANDELL WEISS FORUM
By Jeff Augustin
Directed by Joshua Kahan Brody
Co-production with Berkeley Repertory Theatre
It’s the final night of Kanaval in Haiti, and a
group of abandoned children spend it trading
fantastic folktales until the line between reality
and fiction blurs.At daybreak, the oldest plans
to leave for a new life but discovers the story of
his future and past are in the hands of someone
else. Set in a world that is utterly real and
remarkably imaginative, this unforgettable new
play from Jeff Augustin weaves Haitian lore into a
contemporary narrative of survival and betrayal.
Jeff Augustin is an award-winning playwright
whose work has been produced at the Humana
Festival of New American Plays, Berkeley
Repertory Theatre and others.A 2015 Princess
Grace Award winner, Joshua Kahan Brody is
co-founder of the San Diego site-based theater
group THE TRIP. Both UC San Diego M.F.A.
graduates, the two presented The Last Tiger in
Haiti in last year’s DNA New Work Series.
For ticket information (858) 550-1010
lajollaplayhouse.org
Hollywood
May 10-June 5, 2016
2:00 p.m. | Sunday, March 13
LA JOLLA PLAYHOUSE
By Joe DiPietro
Directed by Christopher Ashley
In 1922, famed director William Desmond Taylor
is found murdered in his home.The celebrity
suspects mount as the headlines explode with
lurid reports of love triangles, hush money and
deception. Enter Will Hays, Hollywood’s newly
appointed moral watchdog, determined to
silence the scandal and purify this increasingly
corrupt city. Based on the true story of Taylor’s
unsolved murder, Hollywood is a noir thriller
set in the Golden Age of movies by Tony Award
winner Joe DiPietro.
Joe DiPietro and Playhouse Artistic Director
Christopher Ashley have enjoyed a long history
of collaboration on such acclaimed productions
as Memphis (La Jolla Playhouse, Broadway,
London) and Chasing the Song.
JUNK: The Golden
Age of Debt
JULY 26-AUGUST 21, 2016
MANDELL WEISS THEATRE
By Ayad Akhtar
Directed by Doug Hughes
The Deal.The Board Room.The Takeover.
This is the battleground where titanic egos
collide, where modern day kings are made
and unmade. It’s a world where debt is an
asset and assets are excuses for more debt,
a world where finance runs the show. How did
we get here? How did the world we once knew
change?
Pulitzer Prize-winning author Ayad Akhtar takes
us back to the hotbed of the ‘80s and offers
us an origin story for the world that finance
has given us, a sexy and epic thriller about an
upstart genius hell-bent on changing all the
rules. (FAST-PACED THRILLER)
Ayad Akhtar wrote the Playhouse’s world-
premiere production of The Who & The What.
He is the author of the novel American Dervish,
and the play Disgraced which won the 2013
Pulitzer Prize for Drama.
April 2
May-June June-July July-August
SPECIAL EVENTS & PROGRAMS CELEBRATING CULTURE AT UC SAN DIEGO

Medicinal Chemistry
Intensive Program
JUNE 20-23
This accelerated 4-day program provides
exposure to the diverse principles of medicinal
chemistry and modern drug discovery.
Review topics essential to understanding
the multidisciplinary areas of medicinal
chemistry taught by a variety of experienced
pharmaceutical and biotechnology
professionals. Developed for industry
professionals, graduate and post-doctoral
chemists and biologists interested in expanding
their knowledge of drug discovery topics.
extension.ucsd.edu/sciences
Annual CEQA Update
August 4
Compliance with the law and its implementing guidelines has never been more important to the
success of planning and development projects.This annual, one-day seminar will address important
changes to the California Environmental Quality Act (CEQA). You will be informed about the current
legislative updates and review recent court decisions. Local case studies and environmental issues
most relevant to the region will also be presented. Seminar provides MCLE and AICP credits.
extension.ucsd.edu/environment
June 20-23
August 12-14
Don’t miss this unique opportunity to explore bioreactor principles
and bioprocess development. This 3-day workshop will equip you
with the fundamental knowledge and practical skills needed for
your fermentation processes. Five interactive case studies allow
attendees to practice what they have learned. A “Fermentation
Firing Line” provides a lively, open ended forum for attendees
to pose questions to the instructional team on any fermentation-
related subject. Workshop also includes a site visit, fermenter
demonstration, and reception at White Labs!
extension.ucsd.edu/sciences
Microbial Fermentation Workshop
SPECIAL EVENTS & PROGRAMS CELEBRATING CULTURE AT UC SAN DIEGO
August 4
August 12-14

A lab, a makerspace, and a classroom - all
at your fingertips! Join the team and visit the
Qualcomm® Thinkabit Lab™ on The STEAM
Channel.
New series features UCSD physicians and
researchers hard at work uncovering the
symptoms, secrets, and progression of move-
ment disorders such as Parkinson’s disease.
UCSD-TV Introduces the New
UC Climate Solutions Channel
As researchers across the University of California ag-
gressively address climate change from multiple per-
spectives, the new UC Climate Solutions Channel
features the best presentations of the most compelling
data so that viewers can learn just what’s at stake and
how they can help.
Want to know about the “Bend-
ing the Curve” report that
outlines 10 scalable solutions?
Or to understand the history
of climate science? Or hear
about the latest studies from
Scripps confirming that the ocean is becoming “hot, sour
and breathless?” Or what happened behind the scenes
at Paris COP 21? Or how soil helps draw carbon from the
atmosphere? Or how skeptics have challenged the over-
whelming consensus that burning fossil fuels is causing
global warming?
These are just some of the many topics explored in
depth by UC faculty and other well-respected experts
who see the impacts of climate change as the most criti-
cal environmental issue of our time.
Stay informed with The UC Climate Solutions Channel!
ucsd.tv/climate-solutions
WATCH UCSD-TV ON AIR OR ONLINE:
website:
blog:
television:
ucsd.tv
myucsd.tv
ucsd.tv/schedule
University of California Television, San Diego
ucsd.tv/steam
ucsd.tv/brain
ucsd.tv/careers
ucsd.tv/public-policy
ucsd.tv/library-channel
LOOK FOR GREAT PROGRAMS
ON THESE CHANNELS:

6 Summer 2016 | extension.ucsd.edu | (858) 534-3400
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StudentTour

We’ve all heard it before: you are what
you eat.
In fact, that oft-repeated phrase is credited
to French author Anthelme Brillat-Savarin, who
wrote all the way back in 1826, “Tell me what
you eat and I will tell you what you are.”
While most accept a basic correlation
between nutrition and overall health, the idea
that the right food prepared in the right way
could treat or reverse certain aliments, even
cancer, has often met with resistance, said
Dr. Gordon Saxe, director of research and
a founding member of the UC San Diego
Center for Integrative Medicine.
But when it comes to nutrition as
medicine, the times are a-changin’—or have
already changed.
“I’ve dealt with doubters for decades,”
he said. “Nowadays, there aren’t many
skeptics left. They’ve mostly either converted
or died off.”
Saxe remains very much focused on
the living and how proper nutrition can
improve a person’s health and well-being.
Along with Lauray MacElhern, who serves
as the managing director of the Center for
Integrative Medicine, Saxe has designed
a combined hands-on cooking course that
draws on “nutrition science, epidemiology
and time-tested” principles to offer up self-
healing concepts centered around meals that
are easy to prepare and enjoyable to eat.
“You can have all the education and
information in the world, but if it’s not practical,
you are not going to use it,” MacElhern said.
The classes have been popular—
especially among students and health
professionals who want to incorporate this as
By JENNIFER DAVIES
Cooking Up a Healthy Life
part of clinical care. So Saxe and MacElhern
have been searching for the right partners
to help keep up with demand.
“What we are trying to do is establish a
deeply rooted approach to the use of food
as medicine—and to offer it on a large and
broad scale,” Saxe added, “We want to help
transform healthcare from inside-out.”
McElhern agreed, adding, “We need to
train more people on how to use and teach
this approach so we can reach even more
people with this empowering and potentially
life-saving knowledge.”
To accomplish that, the Center for
Integrative Medicine has teamed up with UC
San Diego Extension to offer a certificate in
Integrative Nutrition starting this fall.
Grace Miller, director of UC San Diego
Extension’s Healthcare and Behavioral
DR. GORDON SAXE AND LAURAY MACELLHORN

Summer 2016 | extension.ucsd.edu | (858) 534-3400 9
Sciences Division, said the new certificate
will be online, allowing a wide variety of
people—including nurses, physicians, case
managers, caretakers, dieticians, and, of
course, those who are interested in eating
healthy—to access the content.
“Online learning certainly ups the
scalability of the program,” Miller said. “It
almost becomes a train-the-trainers model.”
MacElhern said providing this type of
information is critical as more people are
seeking complementary and alternative
therapies (now referred to as “integrative
medicine”), especially food and natural
products. A National Institutes of Health
survey from 2007 found that 83 million
adults spent $33.9 billion out-of-pocket on
complementary and alternative care. Of that
total, almost $15 billion was spent on non-
vitamin, non-mineral, and natural products.
“People are demanding this as part of
their overall health care,” she said.
Recipe for Health
Eating healthy can mean many things to
many people, but Saxe said the best diet is
one that is whole-food and primarily plant-
based.
“It’s what is optimal for most people,” he said.
Saxe stressed that there are a couple of
important keys. One is the concept of eating
cooked or raw foods in their natural state
- whole and unrefined – not processed or
chemicalized. A second is that the foundation
of our diets should be a diverse array of plant
foods. This doesn’t mean that one must be
a strict vegan; only that most of what you
eat is plant-based. While vegan diets can be
among the healthiest if properly balanced
and based on whole foods, veganism per se
is not necessarily healthy.
“Oreo cookies and even Bacon Bits may
technically be vegan,” he said.“But they’re really
not part of a whole food, plant-based diet.”
There are certain foods that are helpful
for certain health issues.
One of his patients presented during an
acute flare-up of severe Crohn’s disease, a
condition from which she had long suffered.
While her other doctors recommended that
she have her colon removed, she wanted to
avoid this at all costs.
Saxe recommended the patient begin
to eat congee, a porridge of slow-cooked
whole grains, such as brown rice, that can
be traced back to the physicians of ancient
China and is used in other cultures under
different names. According to Saxe, congee,
which is soothing, ant-inflammatory, and
easily digested and absorbed, almost
immediately began to do the trick, eliminating
the severe pain and bowel symptoms of her
Crohn’s disease. Today, about two years
later, she remains free of the disease.
“We were evolved to eat food,” he said,
and because of that, our bodies are less
equipped to absorb medicine and vitamins in
pill form. “With many problems, we can use
food as medicine.”
Of course, a better diet is not the answer
for all illnesses or conditions.
“If I’m in a car accident, get me to a
trauma center,” Saxe said. “That’s not the
time to have a discussion about diet.”
Discovering the Possibilities
Saxe and MacElhern are hardly new
to the cause of integrative nutrition and
complementary medicine. Still, both made
their way to this passion via different paths.
For Saxe, it was his father’s cancer
diagnosis that fueled his interest.
“I was just out of college and I stumbled
across this,” Saxe said. “My dad was told he
had less than a year to live. Together, we
worked to improve his diet. Whether it was
the diet or just the hope that it gave him, he
lived another 10 years, mostly good quality.
That time was a gift.”
Saxe, who received his MD from Michigan
State University, his PhD in epidemiology
from the University of Michigan, and his MPH
in nutrition from Tulane University, said he
wanted to provide the empirical data behind
the link between food choices and the ability
to protect against a range of maladies,
including diabetes, heart disease, and
cancer. Much of Saxe’s research, which has
received funding from the National Institutes
of Health, the American Cancer Society,
and The Cancer Project, has focused on the
potential of diet to control the spread and
improve survival in such cancers as prostate,
breast, and pancreas.
Ingredients:
2 cloves of garlic, chopped
2–3 Tbsp ginger, peeled and grated
(add more to taste)
1½ bunches of stemmed carrots
(about 9 medium carrots)
3 Tbsp olive oil
4 cups vegetable broth
1 large onion, diced
1 tsp Lapsang Souchong brewed tea
(or smoked paprika)
Sea salt, to taste
Instructions:
Heat oil, 2 Tbsp broth, onions, ginger and
garlic in soup pan. Sauté until onions are
caramelized, then add garlic and ginger and
sauté for another minute or two.
Add remaining broth, tea, and carrots.
Bring to a simmer. Cook until carrots are soft
and will break with a fork. If soup seems too
thick, add more broth to adjust consistency.
Remove pan from heat. Wait a few minutes
for soup to cool before blending.
Blending:
*Warning: blending soup at a warm to high
temperature can cause the blender cap to
explode. Make sure your soup has cooled
and that there is a small air vent at top when
blending. Never blend towards your face and
always start on the lowest setting.
In small batches, about 1 cup each, blend
the soup to a thin puree. Blend longer for a
creamier soup. I recommend a well-blended
soup rather than a chunky one for this recipe.
Once all the soup is blended, re-pour into
soup pan and allow to simmer until it is ready
to be served. Re-heating the soup will lead to a
thinner, less airy consistency.You may notice
some ‘air bubbles’ in the soup right after the
puree—this is normal.
Garnish with chopped green onion, sliced
radish, or a sprig of parsley.
Carrot & Ginger Soup
4 servings

practically born to her work in integrative
medicine.
“My parents had a real passion for
nutrition. They took lots of courses in
macrobiotics, and I grew up going to
naturopaths,” she said. “That was my life:
being the weird kid eating seaweed and tofu
and being made fun of for being so strange.”
Being different became her strength,
eventually leading her to advocate for
nutrition at an international level to help
promote a healthier society. MacElhern has
“What we are trying
to do is establish a
deeply rooted approach
to the use of food as
medicine—and to offer
it on a large and broad
scale.”
Ingredients:
2 large cucumbers, peeled
2 medium daikon radishes
1 TBL dried wakame seaweed
Sauce
1/3 cup rice vinegar
2 TBL brown rice syrup
1½ tsp minced fresh ginger root
2 tsp toasted sesame seeds
Pinch of sea salt (to taste)
Preparation:
Cut cucumbers in half lengthwise and scoop
out any large seeds. Slice crosswise into
very thin slices. Cut daikon radishes into
very thin slices. Place dried wakame seaweed
in a bowl of water for 10 minutes and watch
it expand to nearly 10 times in size! Place
all ingredients in a large bowl. In a small
bowl, combine seasoned vinegar, rice syrup,
salt and ginger. Mix well. Pour sauce on top
of ingredients in large bowl and stir until
ingredients are coated. Stir in sesame seeds
and reserve a few for sprinkling on top. For
best results, refrigerate this finished recipe for
1 hour before serving. Will keep up to 3 days in
refrigerator.
Nutritional Information: Amount per Serving:
Calories: 27 | Total Fat: 0.2g | Cholesterol: 0mg
Cucumber Sunomono
Salad
In addition, the center recently received
a considerable research endowment from
a “lifelong believer in the healing power of
foods and herbs” Saxe said. It’s the largest
endowment at any academic institution in the
U.S. to support integrative medicine research,
especially with regard to nutrition
“Even in the early 2000s, there were few
people who were interested in this,” Saxe
said. “Not anymore. Health care providers
see this as central to their mission. The
landscape has changed enormously. And the
potential to contribute to the transformation of
healthcare is real.” n
Ingredients:
9 cups water
2 cups dry red lentils
2 carrots, sliced
2 onions, chopped
2 zucchini, sliced
½ head cauliflower,
in bite-sized pieces
Preparation:
1. Heat onions in a large soup pot on medium heat, adding small amounts of water to
prevent sticking. Add the spices except ginger and garnish. Stir and cook on medium heat
until the onions have developed a caramelized appearance, about 6 minutes.
2. Add water, chopped vegetables, lentils, and ginger to pot.
3. Bring soup to a boil on high heat; then reduce heat to medium-low, and allow the stew to
simmer, covered, until vegetables and lentils are tender, about 12-15 minutes.
4. Ladle stew into bowls and garnish with something fresh & green, like cilantro, parsley or
green onion.
Savory Red Lentils
Spices
1 Tbl. Ginger, shredded fresh or powdered
1 tsp. curry powder
1 tsp. chili powder
1 tsp. garlic powder
¼ cup minced fresh cilantro, parsley, or green onion (for garnish)
¼ tsp. cayenne pepper to taste (optional, for spicy version)
1 tsp. salt
run a Washington, D.C.-based nonprofit
organization whose award-winning cooking
classes in cancer centers and hospitals has
educated over 100,000 people in 160 cities
and eight countries.
MacElhern and Saxe know their work is no
longer looked at as outside the mainstream.
They point out that the Center for Integrative
Medicine, rooted in primary care in the UC
San Diego Health System, is able to refer
patients back-and-forth with almost every
department in the Medical Center.They also
have a long list of medical students who
are clamoring to be a part of their efforts.

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Middle school students and engineering
hardly seem like an easy or potent mix.
However, if you walk into the Qualcomm®
Thinkabit Lab™, the energy and excitement
one feels is palpable.
In one area, teachers are working with
their students on how to redesign their
classrooms to better inspire learning and
collaboration.Around the corner, other
students are learning the basics of computer
coding. Off to the right, a few educators lounge
in a brightly colored room filled with more than
a dozen bean bag chairs and signs listing
careers and personality characteristics.
While it might seem like a jumble of
activity, the aim of the Thinkabit Lab is quite
clear: to introduce these students not only to
marvels of engineering and innovation, but to
the world of work and engineering.
It is also a place where dreams begin to
take seed, said Ed Hidalgo, senior director
of government affairs at Qualcomm and the
driving force behind Thinkabit.
“This is about inspiring kids from all socio
and economic backgrounds to get interested
in STEAM (which is short for science,
technology, engineering, arts and math) and
exposing educators to new environments
and maybe new ways to teach,” he said.
Since opening in March 2014, Thinkabit
has welcomed thousands of sixth- through
eighth-graders from around the region to
explore a variety of careers as well as learn
the basic building blocks of engineering.
The reasoning is simple.Young people
may have access to the many wonders of
today’s technology, but it’s unlikely they
realize that many San Diego companies are
deeply involved in that growth. And here’s the
big thing: this lets them know they can one
day be a part of it.
David Miyashiro, the superintendent of
the Cajon Valley Union School District, said
Thinkabit is helping transform education
locally and beyond.
“Ed has catalyzed the conversation about
education across the county and now across
the country,” he said. “He created a solution
for K–12 education when we didn’t know a
problem existed.”
That problem facing schools, Miyashiro
explained, is that education has not kept up
with the demands of the innovation economy.
“The skills and experience kids need
today are creativity and collaboration,” he
said. “Our curriculum doesn’t always reflect
that.”
Thinkabit was born from a program
Hidalgo lead at Qualcomm to boost job
satisfaction and career management among
its employees. He realized that the positive
impact that it had on employees, could
be expanded and be especially useful to
students who were beginning to think about
possible careers.
“People were often searching for greener
pastures, and what we found was they were
often in the right role, but they didn’t know
how to develop in that role or how to get
ED HILDALGO
QUALCOMM
THINKABIT LAB:
Giving Students
Something to
Think About
By JENNIFER DAVIES

There is even a plan for a Thinkabit Lab in
northern Virginia.
The increased reach is important,
Hidalgo said, because Thinkabit is changing
kids’ lives by giving them a window into a
brighter future.
Recently, a student at the Thinkabit Lab
seemed so withdrawn that the Thinkabit staff
thought something was wrong. One of the
team members’ went over to check on him,
asking if he was OK.
“He sat up and said, ‘I’ve just been sitting
here thinking: how can I work here one day,’”
Hidalgo said. “These kids internalize the
lessons they learn here. They are like. ‘I’ve
got to do this.’” n
prepared for their next move. They didn’t
know how to change their situation,” he said.
“We wanted to help teach people to own
their career because today it is no longer a
career ladder but a career lattice.You need
to be able to manage your career in all
different directions.”
With that, he led a team that helped
develop a program in which people could
explore their strengths and interests so they
can be better informed regarding their career
choices.
“It was like, ‘Wow, there can be so much
impact if we take these assessments and
high quality coaching and help students
discover their unique strengths, interests and
values and discover where they could be
needed in the world,’” Hidalgo said.
Ed Abeyta, assistant dean for community
engagement and director of pre-college
programs for UC San Diego Extension,
and who works closely with Hidalgo on
STEAM initiatives, said Hidalgo has the
right approach to engaging young people to
envision their future.
“Thinkabit focuses on exposing the
students to many different options instead of
having an individual pursue a career without
any insight into how that career fits with a
student’s talents or personality,” Abeyta said.
Because of that, Thinkabit’s world of work
is wide open with possibilities, and students
are asked to consider a variety of careers,
including that of a writer, graphic designer,
chef, and, of course, an engineer.
Still, the Thinkabit Lab is firmly committed
to STEAM education—with classes in
coding and robotics—that also incorporates
creativity and teamwork.
“The real magic is when you have
engineering combined with art,” Hidalgo said
“And our team has done an amazing job
of creating a student centered space that
combines art and engineering.”
To spread that magic to a larger
audience, Hidalgo and team knew they
needed help; so they paired up with
UC San Diego Extension to launch the
STEAM Channel, an online channel that
explores all facets of science, technology,
engineering, arts, and math through
cutting-edge programming. UC San Diego
Extension runs UCTV (www.uctv.tv/) and
also has a number of online channels,
including the Brain Channel and the Career
Channel. Since it first launched in March
2015, the STEAM Channel has had more
than 1.8 million hits.
“The STEAM Channel is huge because
there are so many schools that can’t come
to us,” Hidalgo said. “We can take this online
and create a global platform.”
To reach even more students and
prepare them for local jobs, Thinkabit
has expanded its reach by opening three
Thinkabit Labs at three local middle schools:
in San Diego, Chula Vista and Vista. They
are also working to support the Mayor’s
initiative to create more makerspaces in
the region by partnering with other local
corporations like SeaWorld and Raytheon.
To spread that magic
to a larger audience,
Hidalgo and team knew
they needed help; so they
paired up with UC San
Diego Extension to launch
the STEAM Channel,
an online channel that
explores all facets of
science, technology,
engineering, arts, and
math through cutting-
edge programming.

14 Summer 2016 | extension.ucsd.edu | (858) 534-340014 Summer 2016 | extension.ucsd.edu | (858) 534-3400
By ANDREA SIEDSMA
Insights from
SEO Expert
Alan Bush
While perusing jobs on Craigslist in
2007, Alan Bush came across one that
looked interesting—a project manager for
search engine optimization (SEO)—so he
applied. The very next day he scored an
interview with a prominent Internet marketing
company, not even knowing what SEO was.
“Before I met with the company’s CEO, I
had to look up SEO on Wikipedia because I
had no idea what that word meant,” he said of
the growing field of SEO, which in its essence
uses a variety of strategies, techniques, and
tactics to increase the amount of visitors to a
website.
Nevertheless, Bush landed the job and
has been hooked on SEO ever since.
“I liked SEO because it was an emerging
technology,” said Bush, who worked as an
executive assistant, financial analyst, and
loan broker before joining the SEO revolution.
“You have to be a marketer, and it combines
things I was good at: working with people,
website technologies, creativity, content
strategy, and analytics. I was managing
people’s campaigns; it was exciting to see
those strategies work.”
Nearly a decade later, Bush is a premier
digital marketing expert and sought-after
SEO specialist, having worked with hundreds
of clients (both Fortune 500 and start-ups)
and even cocreating and cohosting two
popular Internet marketing-related podcasts.
He has certainly ridden the wave of success
with SEO, one of the fastest growing forms of
Internet marketing.
Bush, currently the director of strategy
of San Diego-based Internet marketing firm
Ignite Visibility, also shares his SEO wisdom
via Search Engine Optimization (SEO) and
Marketing, a course through UC San Diego
Extension. Through the class, students learn
how to optimize websites for better rankings
with top search engines; rewrite HTML
code, titles and tags; choose competitive
keywords; write optimized content; and create
a successful linking plan.
The benefits of SEO, Bush said, include
enhanced visibility, better brand awareness,
ALAN BUSH

and thought process. SEO incorporates
content, social media, technical knowledge,
and understanding of how a website works.
People who are not traditionally marketers,
but a graphic designer, for example, can
learn SEO, which is going to add to her
repertoire of what she can accomplish—she
can design websites and market them, so
she will add value to her job.
“I’m not only teaching my students what
to do, but why they are doing it,” Bush added.
“It’s important to understand the strategy
behind it. It’s not just about plugging in a
key word; it’s about teaching them how to
be marketers and how to think. They are
increasing their value because they bring
a specialty to the table. I thoroughly enjoy
teaching and conveying my experience to
bright and wonderful students. It’s rewarding
for me.” n
and increased sales. He likens SEO to tuning
up a car—it ultimately runs better.
“SEO is the foundation of all digital
marketing,” the University of Southern
California graduate said. “With SEO, you
have to clearly articulate what you are trying
to convey, make the website user-friendly
and search-engine-friendly, and reach out to
influencers as well as your customers. If you
can master SEO, you have a solid foundation
for any other type of digital marketing.”
Bush—who spent much of his youth
in Cape Cod, Massachusetts—said SEO
has evolved so much in the last few years
that marketers sometimes have a hard time
keeping up.
“More and more tools have been taken
away from an SEO’s arsenal,” he said.
“Google is constantly changing the direction
of what can and cannot be utilized for SEO.
It’s a constant challenge to keep up with
the emerging technologies, updates, and
penalties associated with your website on
search engines.”
Bush said the continued rise of mobile
technology will greatly impact SEO, and
websites that are not mobile friendly will be
missing out on opportunities.
“Because mobile is becoming more
and more accessible, it’s important to pay
attention to how the user experience of the
website influences buying decisions,” he said.
“SEOs have to really add CRO, or conversion
rate optimization, to their arsenal for both
desktop and mobile users. Also bear in mind
mobile devices have different sizes and
shapes; smart phones, tablets, ‘phablets,’ and
even the computer eyewear and emerging
VR (virtual reality) technology will change the
game even further.”
Social media has also changed the
way SEO specialists reach consumers.
Now, marketing teams need social media
specialists to help drive brand recognition,
Bush said. The evolution of SEO also has
created an employment boom in the industry.
The top US cities with the highest number of
SEO jobs are New York, Los Angeles, and
San Francisco, according to digital creative
staffing agency Onward Search. San Diego
ranks number thirteen. The average annual
salary for an SEO analyst/specialist in
San Diego is $41,000–$75,000; a content/
keyword strategist earns $64,000–$93,000;
an SEO manager makes $58,000–$86,000;
and an SEO/search marketing manager pulls
in $64,000–$113,000.
Besides landing well-paying jobs, those
who learn SEO also can boost their skills
and value for current and future employers,
Bush said. His UC San Diego Extension
classes, for example, include a mix of
university students, company owners, and
marketers.
“I want my students to understand the
principals of marketing, not just SEO,” he
said. “The foundation of marketing is being
able to apply these skills to their website

For Morgan Appel, director of the
Education Department at UC San Diego
Extension, the work he does is always based
on the fundamental traditions of research
universities, which are based on the three
pillars of research, service, and teaching.
While service and teaching are critical
to his work, research plays a pivotal role
because it informs the future.
“In everything we do, there is always a
research question, whether it be process or
content,” he said.
Appel, who has his bachelor’s and
MBA from UC Irvine and doctoral work at
Claremont Graduate University’s School of
Educational Studies, said the research he
does on education is both theoretical and
practical. Despite overseeing a department
that serves more than 8,000 students
annually, Appel said he still teaches about
three to four courses per year.
“I do that to continue that connection
and to keep my ear to the ground,” he said.
“It’s easy for me to muse about theory in my
office, but real insight into education requires
me to be there and to interact with people
who are doing the job.”
Through his hands-on teaching
experience and research, Appel has
written on everything from Common Core
to gifted students to adult education to the
importance of contextual learning.
By JENNIFER DAVIES
Five Trends Shaping
Education in the 21st Century
MORGAN APPEL In his constant surveying of the landscape,
Appel said he sees five big trends shaping
education in the 21st century that will have
an impact on teachers and students.
These trends are:
Education is being redefined.
Education is no longer the sole province of
schools and universities. Increasingly, other
institutions, including those in industry, are
employing education’s best practices to
provide training in the most effective and
impactful way.
“We are redefining where education is
happening,” Appel said. “We understand that
education is not only lifelong, but happens
everywhere.”

Global demand grows.
The redefinition of education, coupled
with a wave of retirements in the education
profession, is increasing the demand for those
who can teach and train.
This trend is particularly evident in the
world of occupational training, where the
pace of innovation requires workers to update
their skills constantly. That, in turn, translates
into a need for instructors or teachers who
can provide this niche training on a timely
basis. Appel stressed that this training is not
necessarily about specialization, but instead
is about skills integration.
“What we are looking for is not for
generalists in the traditional sense, but
creativity. It was a recipe that was very strict
and that assumed everyone has the same
pace and way of learning.”
He said this demand for creativity is
coming from industries and universities that
are looking for problem-solvers—not just those
versed in rote memorization.
“It is not enough to paint by numbers.You
must be able to paint a robust masterpiece,”
Appel said.
Technology drives innovation
and personalization.
Technology, such as online learning,
is fundamentally changing education,
Appel said. It is leading to increased
The knowledge economy of today
requires that education moves beyond
formal coursework to provide “just-in-time
learning” through a variety of channels,
including mentorships, he explained. Simply
put, companies and trade organizations are
looking for ways to offer new information and
training in a time-efficient but fundamentally
sound way.
“Adult learners come to us with a host
of expertise and knowledge,” Appel said.
“What they are looking for is the mortar
between the bricks.”
people who can integrate and can take their
knowledge and apply it to new situations,”
he said.
Creativity makes a comeback.
Standardized tests are out and creativity
is in when it comes to teaching, especially for
K–12 teachers.
“In education, the pendulum swings,
and it swings in very extreme ways, “Appel
said. “For the last 25 years, the discipline
was focused on standardization. The
consequence of that was a sapping of
personalization, allowing students to learn
on their time and their terms. It is also
fundamentally shifting the balance between
formal and informal learning.
“Education is now more of a learning
partnership,” Appel said.
But as the line between student and
teacher blurs, there is greater need to ensure
that all those involved in the learning process
are critical consumers of information.
“We help students understand where they
are getting their information and what they
should deem a credible source,” he said. “How
do you distinguish between CNN and Uncle
Billy’s Blog? It might seem intuitive, but really
it’s not.”
The need to see both
the forest and trees.
Appel said there are common threads in
education around the world, and so it is critical
to know and understand the big picture on a
global basis.
“Though contexts may be different,
administrators and practitioners are compelled
to contend with similar issues and phenomena
worldwide,” Appel said. “That’s seeing the
forest.”
On the other hand, he said, each
learning experience needs to be understood
in the unique context in which it operates.
For instance, reading instruction is different
when it is designed for K–12 students
compared to adult learners at a community
college.
“As we move forward, these one-size-fits-
all programs are not going to work anymore,”
Appel said. “That’s seeing the trees.” n
Standardized
tests are out and
creativity is in
when it comes
to teaching,
especially for
K-12 teachers.
“What we are looking for is not for generalists
in the traditional sense, but people who can
integrate and can take their knowledge and
apply it to new situations.”

Kim-Long Hua-Rupp knew he was ready
for a career change.
A screenwriter by training, Hua-Rupp
was paying his bills by teaching MCAT test
preparation courses in organic chemistry
while working on screenplays in his spare
time.
“It was a good job, but I felt like I was
stagnating,” he said of his test prep gig. “With
screenwriting, if you are stagnating in one
place, it shows up in other places.”
So Hua-Rupp made a bold choice: he
decided he wanted to challenge himself by
going to medical school.
At first, he thought he could teach himself
the material needed for the MCAT, but he
soon realized the folly of that approach.
“I had no background in biology,” said
Hua-Rupp, who graduated from UC San
Diego with a degree in film.
Even if he had been able to master
biology on his own, Hua-Rupp realized
he needed an edge when it came to the
competitive nature of the medical school
application process. In 2013, for instance,
nearly 58 percent of medical school
applicants were denied admission to any
medical school.
So Hua-Rupp began investigating
postbaccalaureate premedical programs,
which are designed to help prospective
medical students enhance their academic
records as well as prepare them for the
rigors of medical school. Because of the
steep medical school admission odds, there
has been an almost 50 percent increase in
the existence of these postbaccalaureate,
or “postbac,” programs since 2009, with
approximately 140 schools now offering them.
Hua-Rupp ultimately decided on UC
San Diego’s Post Baccalaureate Premedical
Program, which is run by Extension, because
the one-year program offered a shorter time
commitment compared to other programs and
it offered a more collaborative atmosphere.
“We all take classes together and we are
this big mob of postbaccalaureate students,”
he said. “We support each other and help
each other out. The support system you get
is just great.”
In fact, the vibe at the UC San Diego
postbac program, which accepts just 30
students per year, reminded him of the
American Film Institute (AFI), where he
received his master’s degree in screenwriting.
“There can be a really competitive
nature to medical school, but I feel like with
medicine, you have to be collaborative,” he
By JENNIFER DAVIES
KIM-LONG HUA-RUPP

added. “That’s why I liked AFI, because it was
a really collaborative place.”
In fact, the support system is just one
of the many similarities Hua-Rupp sees
between the seemingly disparate worlds
of medicine and screenwriting. First and
foremost, he said, both demand a high level
of dedication and hard work.
“The number one connection that comes
from writing is you need discipline,” he
explained. “In screenwriting, a lot of people
have talent. What differentiates you is
discipline.”
Hua-Rupp also said medicine and
screenwriting require you to be in tune
with and understand people’s needs and
backgrounds.
“You are mining human beings for
emotional truths,” he said. “You have to have
empathy and compassion for your characters
and your patients.”
But Hua-Rupp said UC San Diego
Extension’s Post Baccalaureate Premedical
Program has taught him about more than
teamwork and compassion. It has truly
prepared him for the academic challenges
that medical school will ultimately present
because he had access to all of the health
sciences resources at UC San Diego School
of Medicine, which is one of the top medical
schools in the country. He said the classes
in such subjects as biomedical science,
physiology, and biochemistry matched the
rigor of what is offered at medical schools
around the country.
“The curriculum is similar to what you get
in med school,” Hua-Rupp said. “It is really
intense, but that’s when you can figure out
you can do it. I feel like I can go to medical
school with confidence that I can succeed.”
The UC San Diego postbac program,
which is entering its fourth year, already
has helped others in their quests to
become doctors. From the first cohort
of postbac students, nearly 80 percent
of those who applied were accepted to
such medical schools as UC San Diego,
Michigan State, UCLA, UC Riverside, Stony
Brook in New York and the Medical College
of Georgia.
To assist with the application process,
postbac students also receive MCAT tutoring,
advising on how to apply to medical school,
and interview coaching. Hua-Rupp, who
graduated from the program this month
(June 2016), is ready to begin work on
the all-important personal statement. He’s
hoping his writing background will be a
help, and he envisions crafting the personal
statement as if it were a script.
“I’ll just do draft after draft after draft,”
he said. “That’s how you do it with
screenwriting—with hundreds of drafts.” n
Because of the steep medical school admission odds, there has been anBecause of the steep medical school admission odds, there has been an
almost 50 percent increase in the existence of these postbaccalaureate, oralmost 50 percent increase in the existence of these postbaccalaureate, or
“postbac,” programs since 2009, with approximately
140 schools now offering them.

Build your talent pipeline: get team training at your site
Need to reinforce skills and competencies throughout your company or
organization? UC San Diego Extension’s corporate education program offers
specialized instruction in countless areas and disciplines.
Managers in many industries count on UC San Diego Extension’s customized
training services to increase employee engagement, promote stronger teamwork
and expand professional knowledge of the latest innovations and best practices.
Versatile expertise
Representing San Diego’s most talented educators and practitioners, UC San Diego
Extension instructors will deepen your employees’ mastery of:
1. Business skills: Finance, project management, human resources, sustainability
2. Technical skills: Engineering, programming, biotechnology, Six Sigma
3. People skills: Leadership, negotiation, customer service, communication
Flexible training—tailored to your goals
• Designed curriculum: Shape training around speciﬁc company needs.
• Team building: Bring departments together for heightened group performance.
• Cross-training: Increase your bench strength by helping diverse staff bridge
interdepartmental silos to understand the company language.
• On-site or off-site: Train at your location or at Extension facilities.
• Adaptable delivery: Schedule classes at any time; online delivery is available.
• Transferable: Specialized course content meets academic requirements for
UC San Diego Extension certiﬁcates, providing further acheivement opportunity.
Schedule a
consultation now
Contact us today to identify training
solutions for your organization’s
challenges and priorities.
Training Specialist:
Locke Epsten
Phone: (858) 435-9150
Email: corped@ucsd.edu
International:
Chad Baldwin
Phone: (858) 534-7418
Email: eapd@ucsd.edu
For more information visit:
corped.ucsd.edu
Advanced skills
transform your
company. Enriched
knowledge brings
lasting results.
Current and past participants include:
County of San Diego
Cubic
General Atomics
Successful Partnerships
General Dynamics/NASSCO
Intuit, Inc.
Northrop Grumman
Novartis
Takeda
VIASAT
Custom Training Programs
Resources for corporate training and employee development

Free Online Assessments
• Gauge your satisfaction with your current profession
• Develop your personal brand
• Build and leverage your network
• Explore new possibilities to help fulﬁll your life/work goals
• Decide on next steps in your career
To access free online assessments and resources, visit
• One-on-One Career Coaching (by appointment)
• Resume Review: Personalized and On Demand
• Storytelling for an Interview or Negotiation
• UCSDnEXT Event
• Emotional Intelligence Assessment and Coaching
• Quarterly Career Clinics (free)
Designed to Address the Needs of Four Career Stages:
• Early Career Professionals
• Mid-Career Professionals
Career Workshops & Events:
extension.ucsd.edu/careers
Center for Life/Work Strategies
Take Your Next Step with the Life/Work Center
• In Transition/Unemployed
• Encore Generation (Boomers)
1. Take a free online career assessment
2. Attend a free career clinic
3. Attend a career workshop
4. Email lifework@ucsd.edu
for additional assistance
Invest in Yourself:
UC San Diego Extension’s Center for Life/Work Strategies is committed to providing resources for people
focused on achieving career success and job satisfaction. When you align your strengths, skills, and passions
with your career path and goals, you become more successful, engaged, and fulfilled.

Academic Connections
at UC San Diego
JULY 10–30 (Three weeks)
This is our flagship program and students
choose a course from 27 available courses.
Classes meet five hours a day with a
maximum of 22 students per class for
quality interaction with instructors, who are
typically UC San Diego doctoral students
and teaching assistants.Activities include
sports, arts and crafts, music, dances, and
talent shows.
For a sample schedule, visit
academicconnections.ucsd.edu.
Summer academic programs
connecting high-achieving high
school students with college
subject matter. Immersive and
dynamic, they offer a taste of
college campus life, balancing
academics and fun activities in
a supportive, safe environment.
Academic Connections
Phone: (858) 534-0804
Email: academicconnections@ucsd.edu
Learn more >
academicconnections.ucsd.edu
C O N T A C T U S
Global Environmental Leadership
and Sustainability Programs
Various dates, see next page
(One and two weeks)
• Biosphere 2: Oracle, Arizona
• UC San Diego and Washington D.C.
• Los Alamos, New Mexico
• Big Island, Hawai’i
Research Scholars at UC San Diego
JULY 10–30 (Three weeks)
Students seeking a research-focased
program with at leat a 3.8-weighted
cumulative GPA, can work alongside
world-renowned faculty researchers in
a chemistry, biochemistry, biology, or
nanotechnology lab on campus. The
curriculum is significantly different from
a standard Academic Connections course,
although students from both programs
share the same housing and activities.
Applications close February 19.”
academicconnections.ucsd.edu

Los Alamos, New Mexico
JULY 21–28
Along with our partners, the University
of New Mexico (UNM), the Pajarito
Environmental Education Center (PEEC),
and the Jemez Pueblo, students interested
in geology can explore New Albuquerque
and its surrounding areas.
On Campus
Housing
For a complete college experience,
residential housing is a feature for all
six Academic Connections programs.
Parents can rest easy knowing that
we provide adult supervision and
guidance at all times. Students
are required to adhere to our rules
and regulations for their safety and
wellbeing.
Apply Early
Academic Connections programs
are in demand and we fill up fast.
We encourage interested students
to apply as early as possible. For
details and to apply online, visit
academicconnections.ucsd.edu.
Biosphere 2: Oracle, Arizona
JUNE 19–26
Along with our partners, University of Arizona,
Biosphere 2 partners, students will have
the unique opportunity to live and conduct
research within the sealed Biosphere
enclosure (modeled on Earth, the original
biosphere).The 40-acre campus is located in
Oracle, Arizona just outside Tucson.
ACADEMIC CONNECTIONS AT UC SAN DIEGO COURSE LISTINGS
UC San Diego and
Washington D.C.
JULY 3–17
Along with our partners, UC San Diego’s
Scripps Institution of Oceanography and the
University of California’s UC Washington
Center (UCDC), our one-of-a-kind two-
week program allows students a hands-on
opportunity to learn and experience both
science and the environmental legislative
process up close.
Big Island, Hawai’i
AUGUST 1–9
Along with our partners, the University of
Hawai’i, Hilo, Pacific Internship Programs
for Exploring Science (PIPES) and the
Hawai’i Preparatory Academy, students
can examine the ecosystems and climate
zones native to Hawai’i and how the
Hawai’ian culture views the earth and how
they are working towards environmental
sustainability.”
Global Environmental Leadership
and Sustainability Programs
Designed to hone leadership skills, students will have research opportunities in ocean,
earth, and atmospheric sciences.They will learn about climate science, policy, and marine
biodiversity and conservation. Students can choose from four location-specific programs:
Arizona, California/ D.C., New Mexico, and Hawai’i.
Applications now being accepted online at academicconnections.ucsd.edu
Appreciation of Indigenous Dance and Theatre
Audiovisual: Music’s Place in Film,
Television and Art
Disease Detectives: An Introduction to Epidemiology
Exploring Youth Subculture:
A Sociological Perspective
Foundations of Creative Writing
Gray Matters: Brain Function and Neural Plasticity
Innovative Writing Across Media: An Introduction to
the College Workshop
Introduction to Bioinformatics
Introduction to Cognitive Science
Introduction to Electrical Engineering:
Digital Signal Processing
Introduction to Fluid Mechanical Engineering:
From a Straw to an Airplane
Introduction to Mechanical Engineering and
Materials Science
Introduction to Philosophical Ethics
Language and Identity for Bilingual Writers
Media Matters: Stereotypes and Social
Change in Popular Media
Minds, Machines and Mathematics
Neuroscience: From Brains to Behaviors
Photo Essay: Seeing San Diego Through
Image and Text
Principles of Macroeconomics:
The Business Cycles and Financial Markets
Robot Ruminations: Building and
Programming Fundamentals
Scripps Institution of Oceanography:
Introduction to Marine Biology
Marine Invertebrates
Ocean Acidiﬁcation
Coping with Excess Carbon Dioxide
Scripps Institution of Oceanography: Wind, Waves
and Currents—The Physics of the Ocean World
Social Problems and Civic Action: Critical Thinking,
College Writing and Community Involvement
The Brain in Health and Disease
The Metropolis and Me: A History of Immigration,
Race and Space in Southern California

Art and the Creative Process
PROFESSIONAL CERTIFICATE
Always wanted to be an artist but don’t know
where to start? Learn how to draw, paint and
channel your inner vision in a wide variety
of classes in drawing, painting, art history,
mixed media, and creative inspiration.
extension.ucsd.edu/acp
Brewing
Taught by leading professional brewers
and other industry experts, this part-time,
evening and weekend program offers in-
depth academic and practical training for
entry-level brewing professionals. Learn
how to select raw materials, produce wort,
manage yeast & fermentation processes and
package the final product.
extension.ucsd.edu/brewing
Art
Brewing & Culinary Arts
Children’s Book
Writing & Illustration
Humanities
Performing Arts
Children’s Book Illustration
SPECIALIZED CERTIFICATE
Interested in learning more about breaking
into the field of children’s book illustration?
Learn how to expand your artistic skills, polish
your personal style, develop an eye-catching
portfolio, and present yourself professionally
to the industry in our certificate program.
extension.ucsd.edu
childrensbookillustration
Arts & Humanities
Get the essential practice and
preparation to harness your
creativity and express yourself.
We offer a wide variety of
courses and programs in Visual
Arts, Humanities, Brewing and
Performing Arts.
Arts & Humanities
Phone: (858) 534-5760
Email: ahl@ucsd.edu
Learn more >
extension.ucsd.edu/arts
Brewing
Phone: (858) 534-6705
Email: brewing@ucsd.edu
Learn more >
extension.ucsd.edu/brewing
C O N T A C T U S

Performing Arts
Acting I: Introduction
Acting Programs - Information Session*
Beginning Piano, Level I, II
Guitar I
Guitar II
Improv 101
Intermediate Piano
Music Programs - Information Session*
Music Theory 101
Singing I, II
UCSD Jazz Camp - Information Session*
Literature Courses
We offer terrific literature classes that will
enrich your enjoyment of the world’s most
celebrated writers.
extension.ucsd.edu/humanities
Performing Arts Courses
Sing like a professional. Play an array of
instruments. Learn acting techniques to
enhance your everyday life. We offer classes
in acting, guitar, piano, singing, music history,
and more.
extension.ucsd.edu/arts
Enroll by May 31
Save $25
Get a discount for enrolling early
in select courses. See course listings
on our website for details.
Art
Animation I: Introduction to Disney’s
12 Principles of Animation*
Art through the Ages: Rococo to Impressionism
Color Fields: An Exploration in Painting
DIY Wedding Floral Design
Drawing: Focus on Perception (Beginning)
Editorial Illustration
Figure Drawing I
Intermediate Watercolor
Introduction to Calligraphy: English Round Hand
Introduction to Modern Art:
Impressionism to World War II
Introduction to Mosaic Sculpture
Painting alla Prima
Travel Sketching
Brewing & Culinary Arts
Brewing Certiﬁcate Information Session
Financial Management for Breweries*
Food Pairings and Beer Dinners
Internship
Operations Management
Overview of Brewing Science and Technology
Overview of the Craft Brewing Industry
Raw Materials and Malting
Technology of Brewing
Wort Production & Recipe Formulation
Children’s Book
Writing & Illustration
Children’s Book Illustration Information Session*
Children’s Book Illustration: Thinking in Pictures
History of Children’s Literature*
Humanities
Native American History*
Shakespeare, the Globe and the World
Thornton Wilder: American Virtuoso
of Wisdom and Wit
COURSE LISTINGS
Photography:
Images and Techniques
Improve your technique and develop your
creative eye in our photography program.
We offer classes in artistic focus, film
photography, alternative photographic
techniques, digital printing, photographic
lighting and the history of photography.
See page 31 for photography classes
extension.ucsd.edu/photography
Summer 2016 | extension.ucsd.edu | (858) 534-3400 25*Online course. May also be offered in the classroom. Check our website.

Now Online! Purchasing and
Supply Management
Are you responsible for buying goods and
services in research, healthcare, public
service, retail or manufacturing? Learn
how to advance your career or explore this
growing profession as a new career by
completing this certificate online.
extension.ucsd.edu/purchasing
Elicitation Techniques
for Business Analysis
Discover the three specific and related
skills of business analysis in this required
component of the Business Analysis
certificate: Elicitation—how to best draw
out information from stakeholders and
other sources; Documentation—the
creation of culminating documents from the
requirements process and Communication—
how to communicate requirements in
stakeholder-friendly formats. Learn more
at extension.ucsd.edu/BizAnalysis
Whether you are starting,
changing, or advancing
your career, Extension gives
you the opportunity to join
a learning community of
professionals and acquire
real-world understanding
of business practices from
industry experts.
Could Your Career Become
Lost in Translation?
Clarity is essential in business communication.
Discover two new courses to help you engage
in professional level dialog and understand
the differences between U.S. and Mexico
transactional processes. Human Resources
Professionals will benefit from Spanish/
English HRTerminology and accounting and
financial professionals will gain insight from
Spanish/English AccountingTerminology.
Visit extension.ucsd.edu/HR and extension.
ucsd.edu/accounting
Business & Leadership
C O N T A C T U S
Phone: (858) 534-8131
Email: unexbusa@ucsd.edu
Learn more >
extension.ucsd.edu/business
Facilities Engineering
& Management
Finance &
Business Analysis
Human Resource
Management
Leadership Development
Manage Your Career
Marketing
Organizational Management
Project Management
& Process Improvement
Needs
Assessment
Planning
Analysis
Traceability and
Monitoring
Monitoring

Advanced Accounting Theory and Practice
Auditing
Business Bookkeeping-An Introduction
Cost Accounting*
Elementary Accounting I, II
Ethics and Professional Responsibilities for CPAs*
Federal Individual Income Taxation*
Fraud and Forensic Accounting*
Intermediate Accounting Theory and Practice I, II*
Real Estate Tax and Accounting*
Spanish/English Accounting Terminology*
Taxation of the Business Entity*
Facilities Engineering
& Management
Building Systems & Technology
Planning & Project Management
for Facilities Managers*
Finance &
Business Analysis
Business Valuation
Directed Studies in Advanced Financial Analysis
Elicitation Techniques for Business Analysis
Finance Management*
Financial Accounting for Non-Accountants*
Financial Decision Making
Financial Markets and Investment Strategies
Financial Modeling
Financial Statement Analysis
Financing Strategy: Sources of
Capital and Business Plans
International Finance and Capital Markets
Number Literacy for the Workplace
Human Resource
Management
Components of Workplace Compensation
Directed Studies in Human Resources
Employee and Labor Relations
Employee Selection Tactics
Fundamentals of Employee Beneﬁts
Managing Human Resources: An Overview*
Performance Management
Spanish/English HR Terminology
Strategic Talent Acquisition*
Talent & Sourcing Strategies
Training and Development
Workplace Ethics*
Leadership
Development
Leading from the Middle*
Managing for Maximum Performance*
Manage Your Career
Career Clinic for Early Career Professionals
Career Clinic for Encore Generation
Career Clinic for Mid-Career Professionals
Career Clinic for Professionals in Transition
Emotional Intelligence Assessment and Coaching*
One-on-One Coaching Sessions*
Resume Review: Personalized and On Demand*
Story Telling for an Interview or Negotiation*
Marketing
Content Marketing
Digital Marketing
Directed Studies in Marketing
Elements of Marketing
Global Marketing
Market Research and Analytics*
Marketing via Social Media
Online Marketing Strategies*
Presentation Techniques for Marketers
Product Branding and Positioning
Strategic Marketing Planning
New HR specialized
certificate,Talent
Acquisition
XXXXXXX
XXXXXXXX
XXXXXXXX
XXXXXXXX
extension.ucsd.edu/hr
(858) 534-8189
jmshort@ucsd.edu
COURSE LISTINGS
International Students:
Are you currently in the U.S. and interested
in enrolling in a certificate program?
Visit ip.extension.ucsd.edu
Are You Ready to Level-Up?
Reserve your seat for this new team-
building leadership workshop series!
Take your group to the next level by
improving your ability to:
• Build effective teams and partnerships
• Create successful negotiation
strategies
• Set and attain goals
• Overcome conflict and achieve
collaboration
This new Friday workshop series begins
August 5th.
International Finance and Capital Markets
Components of Workplace Compensation
Managing Human Resources: An Overview*
jmshort@ucsd.eduVisit ip.extension.ucsd.edu
Summer 2016*Online course. May also be offered in the classroom. Check our website.
Are You Ready to Level-Up?
Reserve your seat for this new team-
building leadership workshop series!
Take your group to the next level by
improving your ability to:
• Build effective teams and partnerships
• Create successful negotiation
strategies
• Set and attain goals
• Overcome conflict and achieve
collaboration
This new Friday workshop series begins
August 5th.

Explore the specialized certiﬁcate
in Taxation today!
Receive comprehensive instruction regarding
many facets of individual and corporate tax
principles.
extension.ucsd.edu/tax (858) 534-8189
jmshort@ucsd.edu
Bring any of these courses
to your workplace. Visit
extension.ucsd.edu/corporate
COURSE LISTINGS
Organizational
Management
Business Communication Skills
Business Decision Making
Business Law for Managers
International Trade Operations
Introduction to Business
Practical Writing Skills and Strategies
for Business Professionals*
Real Estate Fraud & Ethics
Real Estate Property Management
Specialty Areas for Career Advisors*
Strategic Cross-Cultural Communication
Project Management &
Process Improvement
Advanced Project Cost and Risk Management*
Controlling Project Costs and Risks*
Interest-Based Negotiation
Lean Six Sigma Green and Black Belt
Information Session
Instructor proﬁle
• Highlight Marketing and Research Analytics
instructor, Neil Bloom
o Marketing certificate- now completely online
extension.ucsd.edu/accounting
Introduction to Business
Examine the foundation, principles, and practic-
es upon which modern business enterprises are
based and the challenges presented by today’s
competitive global marketplace.
extension.ucsd.edu/leansixsigma
Lean Six Sigma Green Belt*
Project Management Boot Camp
Project Management Essentials
in Science and Technology*
Project Management Essentials*
Project Management Simulation*
Project Planning and Scheduling
Project Procurement Management
Purchasing II*
*Online course. May also be offered in the classroom. Check our website.
TAX SEASON IS ENDING, BUT YOUR NEW CAREER
COULD BE JUST BEGINNING…

Spring 2016 | extension.ucsd.edu | (858) 534-3400 29
Goodbye big catalog
Welcome to our slimmer magazine
UC San Diego Extension has made its reputation by changing with the times.
It should be no surprise that as the world becomes more digital, Extension has
embraced this change.
Winter 2016 was the final edition of the large course catalog, marking a mile-
stone in Extension’s history. In its place we are publishing this slimmed-down,
color periodical. It offers at-a-glance views of quarterly classes,
programs and events—augmented with student and instructor profiles, plus
editorial insights into the latest industry and career trends.
Need more details? Visit extension.ucsd.edu for up-to-date information.
Be sure to subscribe to our email and social media channels as well.
We’re here to help. #getready #IAmUCSDExtension

Discrete Math: Problem
Solving for Engineering,
Programming, & Science
Discrete mathematics is used to solve
certain types of math problems, such as
how to count or enumerate quantities,
and to describe their properties and the
relationships among them. Learn this
foundational tool used in computer science,
statistics, programming, engineering and
many other scientific disciplines.
extension.ucsd.edu/data
Predictive Models with PMML
The Predictive Model Markup Language
(PMML) is the de facto standard to represent
data mining and predictive analytic models.
With PMML, one can easily share a
predictive solution among PMML-compliant
applications and systems. Discover its
business value and the data mining tools and
companies supporting PMML
CDISC: Standards
in SDTMs and ADaMs
Clinical Data Interchange Standards
Consortium (CDISC) is a non-profit
organization that has established standards
to support the acquisition, exchange,
submission and archive of clinical research
data. Gain the skills and tools necessary
to apply the CDISC standards when
processing clinical data used for FDA
submissions.
Data Analysis & Mathematics
Bioinformatics & Biostatistics
Data Science
Phone: (858) 534-9358
Email: unex-techdata@ucsd.edu
Learn more >
C O N T A C T U S
Build a Better Future. Data
professionals know they
must stay up to date with
the latest trends to keep
their careers on-track and
support the technological and
economic advancement of
their organizations. Delivering
expert instruction with hands-
on experience, the Data and
Mathematics programs give
students the opportunity to
master several areas.

COURSE LISTINGS
S A S P R O G R A M M I N G C E R T I F I C A T E — O N L I N E
As the leader in business analytics software and services, SAS helps organizations access
and transform large amounts of data into insights and knowledge that can be used in the
discovery of new and exciting opportunities.
Harness the power of this analytical software this Summer with SAS Programming I:
DATA Step and PROC Fundamentals and SAS Programming II: Advanced DATA Step
Programming, both offered online.
extension.ucsd.edu/sas
Bioinformatics
& Biostatistics
Biostatistics*
CDISC Standards for Clinical Data*
Clinical Biostatistics*
Introduction to R Programming*
Pattern Recognition for Bioinformatics
SAS Programming Capstone Project*
SAS Programming I: DATA Step
and PROC Fundamentals*
SAS Programming II: Advanced DATA Step
Programming*
Advanced Excel for Analysis
and Business Intelligence*
Dashboards and Data Visualization
for Data Analysis*
Data Science
Data Mining for Scientiﬁc Applications*
Data Mining I: Basic Methods and Techniques*
Data Mining III*
Data Preparation for Data Mining*
Discrete Math: Problem Solving for
Engineering, Programming, & Science*
Introduction to Statistics*
Predictive Models with PMML*
Python for Informatics*
Quantitative Financial Methods, Theory and
Application*
Make this the Summer of SAS!
Don’t Miss these Summer Boot
Camps!
xxxxxx
xxxxx
INSTRUCTOR PROFILE
As the leader in business analytics
software and services, SAS helps
organizations access and transform
large amounts of data into insights and
knowledge tNihillaborrum sum que illor
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organizations access and transform
large amounts of data into insights and
knowledge tNihillaborrum sum que illor
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ommolor epedit ut et latur, consequi offic
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repelle nitiuntur? Itaes magnimp oresti
Bring these courses
to your workplace
Visit extension.ucsd.edu/corporate
Learn how to bring customized
on-site training to your
organization.

Expand Your Skill Set
UC San Diego Extension combines applied
arts technology, technique, software
training, business practices, and portfolio
creation into a well-balanced, high quality
education that prepares students for
entry-level employment, professional
advancement, or freelance work. Individual
classes, onsite and online.
extension.ucsd.edu/digitalarts
Career-Focused
Professional Certificates
• Digital Media Content Creation
• Graphic Design
• User Experience (UX) Design
• Video & Editing
Software-Focused
Specialized Certificates
• AutoCAD
• Design Media
• Web Media
Digital Arts
Computer-Aided
Design (CAD)
Photography
User Experience
(UX) Design
Video & Editing
Digital Arts Center
Professional Certificate Programs
Phone: (858) 534-6704
Email: dac@ucsd.edu
Learn more >
Digital Arts
Certificates & Individual Courses
Phone: (858) 534-6705
Email: unex-digital@ucsd.edu
Learn more >
Photography
Certificates & Individual Courses
Phone: (858) 534-5760
Email: ahl@ucsd.edu
Learn more >
C O N T A C T U S
Increase your earning
potential and marketability with
a professional or specialized
certificate. Our individual classes
are available a la carte on site
or online to help you gain skills
in industry standard software
and in core design principles.
• Small class sizes
• Expert instructors

Computer-Aided Design
(CAD)
AutoCAD Proficiency Certificate - Information
Session*
AutoCAD I: Introduction
AutoCAD II: Intermediate
AutoCAD III: Working Drawings
Revit I: Introduction
Revit II: Intermediate
Design Media Specialized Certificate -
Information Session*
Digital Arts Center Professional Certificates -
Digital Arts Center Workshop:
Graphic & Web Design Program
Digital Media Content Creation Professional
Certificate - Information Session*
Fundamentals of Graphic Design
Introduction to Adobe Creative Cloud*
Introduction to Digital Media*
Introduction to Graphics for Digital Media*
Portfolio Development - Digital Media*
Portfolio Development - Graphic Design
Portfolio Development - Web Design
Typography I
Web Media Specialized Certificate -
Adobe Photoshop I: Introduction*
User Interface Design*
Adobe Dreamweaver I: Introduction*
Adobe Dreamweaver II: Intermediate*
Adobe Photoshop II: Intermediate*
Web Media: Principles & Techniques
of Web Design*
Enroll by May 31
Save $25
Get a discount for enrolling early
in select courses. See course listings
on our website for details.
Photography:
Images and Techniques
Improve your technique and develop your
creative eye in our photography program.
We offer classes in artistic focus, film
photography, alternative photographic
techniques, digital printing, photographic
lighting, and the history of photography.
COURSE LISTINGS
Design Essentials A: Elements of Design
Adobe InDesign*
Adobe Illustrator*
Photography
A Short History of Photography
Architectural Photography
Destination Photography*
Photo I: Aperture, Shutter Speed & ISO
Photo II: Technique & Style
The Fine Art of HDR Photography*
Digital Darkroom: Capture to Computer*
Introduction to Black & White Photography
Introduction to Digital Printing*
Photo Silkscreen I
Photographing People
Understanding Photographic Light:
Studio & Location*
User Experience
(UX) Design
Principles of User Experience (UX)*
Responsive Design and User Experience
(UX)*
User Experience (UX) Design I*
User Experience (UX) Design II*
User Experience (UX) Portfolio*
User Experience Design Professional
Certificate - Information Session*
Video & Editing
Adobe After Effects I: Introduction
to Motion Graphics*
ProTools I: Introduction
to Audio Production*
Scoring and Sound Design*

Teaching Online
E-learning represents a paradigm shift
in delivering and acquiring knowledge.
Participants will learn how to design,
implement, assess and evaluate curriculum
content and appropriate teaching
methodology for the online classroom. This
program allows you to take your classroom
instruction and deliver it online with
instructional technology tools, software and
web-based applications.
extension.ucsd.edu/education
Credential Programs
• CLAD Through CTEL
• Clear Credential Program
• Reading & Literacy Authorization
• K-12 Professional Development
• Designated Subjects
Teaching Adult Learners
If you have a strong background in the
English language and have considered
Teaching English to Speakers of Other
Languages then find out more about UCSD
Extension Professional Certificate.
The TESOL program allows participants to
acquire the specialized training and skills
needed for a successful career teaching
English as a second language, either in the
U.S. or in another country.
Education
Advanced Degrees
Commission Approved Programs
Professional Development
Teaching Strategies for Adults
Phone: (858)534-9273
Email: unexeduc@ucsd.edu
Learn more >
C O N T A C T U S
Providing Commission-Approved
programs, certiﬁcates, and professional
development coursework integrated
for teachers, school communities,
educational institutions while
incorporating best practices and
latest research.

Professional
Development
Classroom Management: You Can’t
Teach in Chaos (Grades K-12)*
Differentiation System Design:
Classroom Level*
Math and the Common Core*
Reading and Writing Through
Common Core Standards*
Science and the Common Core*
Strategies for Implementing
the Common Core Standards*
Technology Tools and the Common Core*
College Counseling Practicum*
College Counseling Strategies*
Implementing a Comprehensive
School Counseling Program*
Principles of College Counseling*
Program Development for the Gifted*
Strategies for Teaching the Gifted and Talented*
Teaching the Gifted and Talented:
Differentiating the Curriculum*
Teaching the Gifted and Talented: Recognizing
Individual Differences*
U.S. College/University Application
Process and the International Student*
Teaching Strategies
for Adults
Advanced Curriculum Design
for the Online Classroom*
CTE Advanced Training Part II*
CTE Core for Clear Single/Multiple Subject
Teachers*
Culture in the Language Classroom*
Designated Subject Foundations Course*
Designated Subjects Portfolio Course*
Designated Subjects Program Orientation*
Designated Subjects: CTE Emphasis Course*
Effective Strategies for Teaching
and Training Adults*
Enhancing Your Online Course with Multimedia*
Foundations of Curriculum Design and Evaluation*
Fundamentals of Teaching English
as a Second Language*
Instructional Practices*
Instructional Technology Tools*
Interpersonal Relations, Communication
Skills, and Guidance*
Introduction to Online Learning*
Teaching and Testing ESL Reading
and Writing Skills*
Teaching and Training Adults in Diverse Settings*
Teaching Online Practicum*
TESOL Practicum*
Theories of Second-Language Acquisition
and Application to Teaching*
New Programs & Courses
• Special Subjects
• Science and the Common Core
• Classroom Management
California Commission
on Teacher Credentialing
For answers to questions regarding your
teaching credential, contact the CCTC
at email credentials@ctc.ca.gov or at
www.ctc.ca.gov
Earn a Clear Credential
If you hold a current or expired preliminary
single or multiple subject credential the
clear credential program is available if
your employer does not offer an Induction
program for you. The Clear program is
designed for public, charter, parochial,
and private school teachers.
extension.ucsd.edu/clearcredential
Certificate Programs
For Details:
Email: unexeduc@ucsd.edu
Phone: (858) 534-9273
Commission
Approved Programs
Assessment of English Learners*
Beginning Readers: Process to Practice*
CLAD Through CTEL Portfolio*
Clear Credential Orientation*
Clear Credential Portfolio*
Clear Credential Site-Based Mentor Clinic*
Collaboration and Support for Effective Teaching*
Culture and Inclusion*
Equitable and Inclusive Learning Environments*
Foundations and Methods of English Language/
Literacy Development and Content Instruction*
Health Education for the Teacher*
Integrating Technology in Education K-12, Level 1*
Integrating Technology in Education K-12, Level 2*
Language and Language Development*
Mainstreaming the Special Child*
Orientation: CLAD Through CTEL*
Pedagogy for Effective Teaching*
R & L: Assessment, Intervention, & Instruction*
R & L: Culture of Literacy*
R & L: Planning, Organizing, and Providing
Instruction*
R & L: Research, Instruction, and Intervention*
Reading & Literacy Program Orientation*
Reading and Literacy Portfolio*
Teaching English Learners*
Teaching Special Populations*
The Reading Process*
United States Constitution Exam*
COURSE LISTINGS
*Online course. May also be offered in the classroom. Check our website

Historic Preservation Planning-
Online!
Learn the role historic preservation plays
as a component of the urban planning and
development process at the local, state and
national levels.
Air Quality Compliance
Examine how air pollution affects the
environment. Explore the regulation of air
quality at the federal, state, and local levels.
Review the federal and state Clean Air Acts,
EPA’s NextGen Compliance, e-reporting,
regulation of greenhouse gases and AB2588
(toxic hot spots)
extension.ucsd.edu/ environment
Building Systems and Technology-
offered only once a year.
Facility managers need a good understanding
of building components and systems to
maintain and manage them well. Review the
function of primary building components and
systems, including the structure, building
envelope, mechanical and electrical systems
and fire life safety systems.
extension.ucsd.edu/facilities
Environment & Sustainability
Environmental Management
Sustainability
Sustainable Energy
Urban Planning & Preservation
In our constantly changing global landscape,
individuals and organizations have an ever-increasing
responsibility to consider the welfare and interests of
society as a whole. Environment and Sustainability
courses offer cutting-edge and practical instruction
to prepare individuals for leadership roles and other
activities related to civic engagement, social action,
and urban planning and preservation.
Phone: (858) 534-8139
Email: unex-environmental@ucsd.edu
Learn more >
C O N T A C T U S

Environmental
Management
Air Quality Compliance
Annual CEQA Update
Community Engagement*
Conservation Psychology*
Sustainability
California Environmental Quality Act (CEQA)
Environmental Sustainability Assessment Practicum
Innovation and Integration of Sustainable Practices
Introduction to Sustainability
Resource Management*
Sustainable and Environmental
Management Reporting*
Urban Planning
& Preservation
Historic Preservation Planning*
Receive professional association credits with the
Sustainable Business
Practices Certiﬁcate
Pro xxxxxx
extension.ucsd.edu/xxx
Don’t miss the Annual CEQA Update!
Now offering MCLE and AICP credit
Register at
COURSE LISTINGS
Sustainability and Behavior Change
(copy to come)
• Highlight Conservation Psych (course within
the new certificate) *still new & online
• New course- Community Engagement (This
is part of the new certificate) online
xxxxx
INSTRUCTOR PROFILE
Jame Danoff-Burg
Chief Operating Officer and
Researcher at New Knowledge
Organization Ltd.
services, SAS helps organizations
access and transform large amounts
of data into insights and knowledge
tNihillaborrum sum que illor res aut
pliaes dolupid ut ut ut et quaeste is
ipsam cuptaut dolupta turior ra voluptate
nonsequi ommodi aborent fuga. Daepe
Discover the newly updated
Facilities Management Certiﬁcate!
(copy to come)
• Planning and Project Management for
Facilities Managers online this summer.
xxxxx

Healthcare Leadership
Knowledge and skills are more important
than ever. Contact us for a program tailored
to your organization’s needs.
Leslie Bruce, JD
Director of Healthcare Leadership
and Community Outreach
Phone: (858) 534-9268
Email: unexhealthcare@ucsd.edu
Alcohol and Drug Abuse
COUNSELING CERTIFICATE
UCSD Extension’s Professional Certificate
Program in Alcohol and Drug Abuse
Counseling provides the comprehensive
course work and training needed to
succeed in a very challenging and
demanding career in the healthcare field.
extension.ucsd.edu/alcohol
Online Healthcare Courses
• Clinical Trials & Research
• Fitness Instruction & Exercise Science
• Healthcare Career Proficiencies &
Healthcare FYI
• Healthcare Information Technology
• Lactation Education
• Nursing & Clinical Professionals
• Nutrition
extension.ucsd.edu/healthcare
Healthcare
Clinical Trials &
Regulatory Affairs
Counseling &
Behavioral Sciences
Fitness Instruction & Nutrition
Fundamentals of Healthcare
Lactation & Perinatal Education
LCERP’s Intended for IBDLC’s
Medical Communications
Nursing & Clinical Professionals
Phone: (858) 534-9262
Email: unexhealthcare@ucsd.edu
Learn more >
extension.ucsd.edu/healthcare
C O N T A C T U S
While many industries shrink,
healthcare continues to grow. If
you are working in the areas of
behavioral or physical health—
or would like to be—you’ll want
to enhance your knowledge
and marketability with the latest
skills and training. UC San
Diego’s health related courses
are taught by seasoned working
professionals with the talent and
passion for teaching.

LCERP’s for IBCLC’s
UC San Diego Extension now offers LCERP
courses (Continuing Education Recognition
Points) especially for lactation consultants.
Our online courses offer convenient 24/7
access to content with easy enrollment.
Students can enroll up to one week prior
to the last day of class.
extension.ucsd.edu/lactation
UC San Diego Post Baccalaureate
Premedical Program
The need for physicians will grow
considerably, and entrance to medical school
will remain highly selective. Our 12-month
intensive program offers a small group
of participants the ability to enhance their
academic background, and develop a strong
medical school application portfolio, through a
supportive environment.
postbacpremed.ucsd.edu
Clinical Trials &
Regulatory Affairs
Clinical Study Implementation and Management*
Clinical Trials Administration Intensive
Clinical Trials Administration Program*
CT: Data Management Systems for Sponsors of
Clinical Trials
CT: Financial Management of Clinical Trials*
CT: Good Clinical Practices*
CT: Introduction to Clinical Research*
CT: Monitoring Oncology Trials*
CT: Nuts and Bolts of Monitoring Clinical Trials*
CT: Practical Clinical Statistics
for the Non-Statistician*
CT: Prospective Preparation for Internal and
External Audits*
CT: Science of Clinical Trials Design*
CT: Setting Up a New Clinical Study*
CT: Site and Investigator Recruitment
CT: Working with Clinical Research Organizations
(CROs)*
CTLA: Buenas Prácticas Clínicas (BPC)*
CTLA: Comites de Etica/Proteccion de Sujetos
Humanos*
CTLA: El Proceso de Desarrollo de Farmacos*
CTLA: Estándares Profesionales en la
Conducción de Estudios Clínicos*
CTLA: Introducción a la Investigación Clínica
Internacional*
CTLA: Monitorización de Estudios Clínicos*
CTLA: Organizaciones de Investigacion Clinica por
Contrato (CRO)*
CTLA: Preparación para un Nuevo Estudio Clínico*
Drug Development Process*
Human Subjects Protection and IRBs
Regulation of Drugs, Biologics, Devices, and
Diagnostics*
Understanding Oncology*
Counseling &
Behavioral Sciences
Advanced Intervention
Crisis Intervention: Theory and Practical Skills
Developmental Play Therapy
Experiential Play Therapy
Gestalt Play Therapy, Role-play, and Psychodrama
Law and Ethics for Addiction Professionals
Sandplay: A Therapeutic Process
Structured Play Therapy: Cognitive-Behavioral
Play Therapy, Pre-Set Play, Introduction of
Resolutions
Fitness Instruction
& Nutrition
Behavior Change and Lifestyle Coaching
Cultural Foods*
Foundations of Exercise Science*
Introduction to Nutrition Science*
Sports Injuries and Emergency Procedures
Strength and Conditioning
Techniques for Group Training and Exercise
The Physiology of Exercise
Fundamentals
of Healthcare
Anatomy & Physiology for Allied Health*
Anatomy and Physiology
Human Anatomy
Introduction to US Healthcare*
Lab: Anatomy & Physiology
Medical Terminology*
Occupational Safety & Security for Health
Professionals*
Overview of Medical Practice*
Basic Medical Coding
Lactation &
Prenatal Education
Ethics for Healthcare Professionals*
Lactation Consultant Education*
Lactation Educator Counselor Training Program*
Lactation Medical Documentation*
Refresher:Lactation Educator Counselor Training*
LCERP’s Intended
for IBCLC’s
Anatomy and Physiology for the Lactation
Consultant*
Biochemical Properties of Human Milk*
Common Concerns in Breastfeeding*
Essence of Being a Lactation Consultant*
Jaundice*
Newborn Instincts Relation to Breastfeeding*
Positioning and Latching*
Putting the Puzzle Together for Case Management*
Risks of Not Breastfeeding*
Science of Suck*
Tongue Tie Discussion*
Medical Communications
Designing Figures, Tables, & Graphs*
Introduction to Medical Writing & Editing*
Nursing & Clinical
Professionals
Emergency Department Nursing, Part I*
Emergency Department Nursing, Part II*
Fundamentals of Infection Prevention/Clinical
Epidemiology*
Infection Prevention for Healthcare Epidemiology*
COURSE LISTINGS
Fitness Instruction
EXERCISE SCIENCE CERTIFICATE
Start or advance your career with the
Professional Certificate in Fitness Instruction
and Exercise Science, developed in
partnership with the National Academy of
Sports Medicine (NASM) and the American
Council on Exercise (ACE).
extension.ucsd.edu/fitness

Intensive Academic English
Plan to apply to an American university or
want to improve your writing skills for your
career? Enroll into the full-time Intensive
Academic English program to improve your
academic and professional English fluency
and skills.
extension.ucsd.edu/elp
University Preparation Academy
(UPA)
UPA focuses on preparing international
students to enter a degree program in
highly selective and competitive American
universities. Guidance is offered in choosing
a university and submitting application
materials. International students must have
excellent grades and advanced English
proficiency to apply to this program.
Summer Session
Take a full-time or part-time schedule of
university classes during one of two Summer
Session five-week programs, and experience
California’s beach culture while studying at
one of the most prestigious universities in
the world.
Phone: (858) 534-6784
Email: ipinfo@ucsd.edu
Learn more >
C O N T A C T U S
International Programs
Custom Programs
International Certiﬁcate
Programs
University Preparation
for International Students
UC San Diego Extension
International Programs
department has a long and rich
history of offering high-quality
customized programs and
seminars for international groups
of students, professors, and
professionals. We can create
the perfect combination of
studies and services for groups
of any size, according to your
speciﬁcations.

Intensive TOEFL Preparation
Focus on preparing for the internet-based
TOEFL, and enroll into the full-time Intensive
TOEFL Preparation program to achieve
the internet-based TOEFL score for your
professional or academic goals.
Visit extension.ucsd.edu/elp
Medical English
Focus on the mastery of medical vocabulary
and idioms, and improve your ability to
communicate in a hospital or clinical setting.
Students must have high-intermediate to
advanced English proficiency and anatomy/
physiology knowledge.
Intensive Legal English
Develop legal English skills and vocabulary,
while learning about the U.S. legal system.
International students must have advanced
English proficiency and 4-6 months of
previous legal studies or law-related work
experience.
10-week English Language Programs
Communication and Culture
Intensive Academic English
Intensive Business English
Intensive Communication and Culture
Intensive Legal English
Intensive Pre-University
Intensive TOEFL Preparation
4-week English Language Programs
Academic English
Business English
Conversation
Conversation Plus
Medical English
COURSE LISTINGS
Studying at the UC San Diego English Language Institute (ELI)
was my best decision ever. The Intensive Business English
program provided me instruction of the highest quality to help
me communicate with different people from different countries,
and understand their business practices. I am convinced that
my academic experience at UC San Diego ELI will create future
opportunities for success. I want to thank my teachers at the English
Language Institute for all their support, help, and advice that made
me a better person as well as a better student.
–Student: Adriana Agelris, Venezuela
“
“
International Certiﬁcate
Programs
Business Essentials
Intermediate Business Essentials
Business Management
Project Management
Teaching English as a Foreign Language (TEFL)
Summer Intensive TEFL
Special Studies in TEFL
TEFL Proﬁciency
University and Professional Studies (UPS)
Summer Session
University Preparation for
International Students
Academic Connections International (ACI)
University Preparation Academy (UPA)

SU16-1001 Ext Magazine 3-28

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