Style refers to the distinctive manner or form of expression, behavior, or appearance. It is the exterior and attracts attention. Substance refers to the core essence, meaning or practical importance. It is the actual content that leaves a lasting impact. A message, person, or creation needs both style and substance to be truly impactful and satisfying. Style alone is superficial while substance alone lacks appeal. The ideal is a perfect blend and balance of both.

1. Style and Substance - Rishi Seth

2. “ All style no substance” “ A man/woman of substance” “ He is a stylish batsman” “ A perfect mix of style and substance”

3. What is Style? Main entry: 1 style Pronunciation:stī(-ə)l Function: noun Etymology:Middle English stile, style, from Latin stilus spike, stem, stylus, style of writing; perhaps akin to Latin in stigare to goad 1: designation, title 2 a: a distinctive manner of expression (as in writing or speech) <more attention to style than to content> <the flowery style of 18th century prose> b: a distinctive manner or custom of behaving or conducting oneself <the formal style of the court> <his style is abrasive> ; also : a particular mode of living <in high style > c: a particular manner or technique by which something is done, created, or performed <a unique style of horseback riding> <the classical style of dance> 4: a distinctive quality, form, or type of something <a new dress style > <the Greek style of architecture> 5: the state of being popular : fashion <clothes that are always in style > , fashionable elegance <an awkward moment she handled with style >

4. Style is Exterior shell of a message The Façade The outer Envelope

5. Style is Personal, distinctive The envelope, the shell Which attracts you

6. Examples A stylish film/photo A stylish suit, stylish watch, stylish shoes A stylish novel, stylish poetry A stylishly garnished pastry

7. How to improve your Style Your style is deeply personal All of us have Style So what does your style say? Is it attracting the audience?

8. Distinctive Appropriate Attractive to the audience Choosing your Style

9. Fonts, Colours Images Words, Phrases Choosing your Style

10. What is Substance? Main entry: sub-stance Pronunciation:ˈ səb-stən(t)s Function: noun Etymology:Middle English, from Anglo-French, from latin substantia, from substant-, substans, present participle of substare to stand under 1 a: essential nature : essence b: a fundamental or characteristic part or quality 2 a: ultimate reality that underlies all outward manifestations and change b: practical importance : meaning , usefulness <the…bill—which will be without substance in the sense that it will authorize nothing more than a set of ideas — Richard Reeves> 3 a: physical material from which something is made or which has discrete existence b: matter of particular or definite chemical constitution c: something (as drugs or alcoholic beverages) deemed harmful and usually subject to legal restriction <possession of a controlled substance > < substance abuse> 4: material possessions : property <a family of substance >

11. Substance is The actual content of a message The meat Leaves a lasting impact

12. Without Substance An empty envelope A shallow facade A “superficial” experience

13. “ A man/woman of substance”

16. Style Substance ? Ice cream

17. Style Substance ? Fried fluffy snacks

18. Style Substance X Simple home-cooked food

19. Style Substance Biryani

20. Dr. Manmohan Singh or Rahul Gandhi Delhi Times or The Hindu Britney Spears or The Beatles Godfather or Sarkar Testing for substance

22. Style Substance Perfect match of style and substance Delicious Biryani made of rice and meat

23. As human beings – we are attracted by style, but we are forever looking for substance

24. Style is taste, substance is nutrients

25. Make your message as stylish as possible Ensure you are adding enough nutrients

26. Rishi Seth, 98 11 64 24 42, sethrishi@gmail.com Thank You!