Hotspots: Around the World in 60 Minutes Presented at CIC 2012, Capital Hill, Washington DC John Stuppy explores India -- one of the most interesting and fast-growing education markets in terms of trends, opportunities and threats from the perspective of product and service suppliers. Moderator: Nelson Heller, President, HellerResults Group—IMF Conference Chair

1. India K-12 EdTech & Content
John Stuppy, MBA, Ph.D.
john@edumetrix.com
EDUMETRIX INC.

2. Opportunities
•Sell to India
–Learning platforms and other technology
–Content/courses/programs
–Test prep
•Buy from India
–Content
–Conversion print content to digital
including mobile & interactive multimedia
–Technology & programming
–Education services (tutoring, test prep)

3. My Experience In India Education
•TutorVista (Bangalore India), former President
–Raised $30M+ from Sequoia and other top VC’s
–Company grew 21%/month for 24 month
–Served 500,000 students in 29 countries
–Create content & multimedia objects in India
–Deliver tutoring /test-prep
–Open private schools
–Sold to Pearson $213M

4. India Education Sector Opportunities
•World’s largest 0-19 year-old population
•$30 billion government spend (increasing)
•Education-hungry Indians spend $50B on private education (14% CAGR FY08-12E)
•Low levels of literacy
means strong need
and government
commitment to
address

5. Mass market with growing appetite for content & technology-enabled tools
$80B
200M Students
5M Teachers
1M Schools
Standardized Ed System K-12

6. Multimedia in India K-12
•Sell content & infrastructure to K-12 schools
•~80,000 privately-run schools in urban India
•~30,000 schools in target market by 2012
•Rapid private school growth
•Multimedia acceptance and demand is rising
•$1 billion market

7. India Tutoring & Test-Prep
•15% CAGR ($6.4 billion market)
•Students face super-competitive admissions
•Applicants up 19% but total seats up only 3%
•High dependence on a ‘name-brand teacher’
•Hard to replicate &scale
•Outsource tutoring services
to the U.S./rest of world

8. Obstacles In India
•Local delivery (brick & mortar) is valued but does not scale and is difficult to replicate
•<10% PC penetration
•Broadband spotty and unreliable
•Power problems
•Piracy

9. Keys for Success in India
•Strong management and on-the-ground team
•Funding to build & grow
•Tenacity & creativity to deal with overregulated environment
•Develop replicable & scalable solutions
•Differentiate & build an annuity through content & technology
•Address technology challenges

10. Bio - John J. Stuppy, MBA, Ph.D.
Copyright (C) 2014, EDUMETRIX INC.
John Stuppy
EDUMETRIX, CEO
•John was president of Bangalore India startup TutorVista which raised $34 million from Sequoia and other top-tier VC’s, grew 825% a year to be the world largest online tutoring company and sold to Pearson for $213 million.
•John is now CEO of EDUMETRIX where he helps for-profit education companies raise money, grow quickly, build value, dominate their market and exit with the best package. He is a respected operations, sales, marketing and branding authority and education visionary.
•Earlier John held senior roles at The Princeton Review, ETS & Sylvan Learning/Educate. John has been featured on ABC, NBC & CBS news, in the NY Times & Wall Street Journal and is an expert on fast growth strategies & technology-enabled school reform.
Ph.D., Education Policy, UCLA MBA, Marketing, Kent College MA, Curriculum & Teacher Ed, Stanford University B.S., Biological Sciences, Stanford University