The document discusses the importance of logos and the meaning and stories behind several well-known brand logos. It explains that logos are important for brand recognition in the market and help connect brands with customer sentiments. Several logos are then described, including their founding industries and dates, such as the Toblerone logo symbolizing Swiss chocolate in 1908, the Amazon logo founded by Jeff Bezos in 1994, and the Samsung logo founded by Koo-In-Hwai in South Korea. The document concludes that designing an effective logo is not easy and must be meaningful, simple, unique, and tell a story to define the brand.

1. PRESENTED BY :-
KULDEEP SING
BBA-VI A

2. If you see a logo and doing it job right
you think of to company behind it ,
and this may tend you to stop and think over
Meaning and the story behind it.
INTRODUCTION

3. 1. REQUIREMENT OF THE LOGO
2. MEANING OF DIFFERENT BRAND LOGO
3. STORY BEHIND THE LOGO SELECTION

4. OWNED :- MONDELEZ INTERNATIONAL, Inc.
H.Q:- BERN SWIZERLAND
ORIGIN:- SWISS CHOCOLATE BRAND
FOUNDER:- TOBLER- 1908

5. INDUSTRY :- ONLINE RETALING
H.Q :- WASHINGTON U.S
FOUNDER :- JEFF BEZOS 1994
AMERICAN INTERNATIONAL ELECTRONIC COMMERCE COMPANY

6. INDUSTRY :- AUTOMOBILE
H.Q :- STUTTGART, GERMANY
FOUNDER :-KARL BENZ – 1926
LUXARY ………………………………..

7. INDUSTRY :- ICE CREAM RETAIL PARLOR CHAIN
H.Q :- CANTON, MASS-A-CHU-SETS
FOUNDER :- BURT BAKSIN
IRV ROBBINS - 1945
WORLD LARGET ICE CREAM CHAIN…….

8. INDUSTRY :- ELECTRONICS, TELECOM, CHEMICALS.
H.Q :- SOUTH KOREA
FOUNDER :- KOO-IN-HWAI

9. 1. MAKE IT ABLE TO GIVE RECOGNIZATION IN THE MARKET.
2. HELP TO ATTACH THE BRAND WITH SENTIMENTS OF THE CUSTOMER.
3. LOGO ARE MEANINGFUL AND TENDS TO DEFINE THE BRAND THEMSELVES
4. SETTING THE LOGO IS NOT A EASY TASK IT TENDE TO CONTAIN A WHOLE STUDY
THE MARKET.

10. 1. STORYTELLING.
2. SIMPILICITY.
3. POSITIONING.
4. UNIQUENESS.