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Case Study Air France

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How to gain more than 250 000 fans in 10 days

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Case study Fan base growth
Air France Page 318 044 personnes aiment ça. + 250 000 likers in 10 days! (early March 2011)
1st international airline on Facebook Air France Page 318 044 personnes aiment ça.
Whatwere the keysuccessfactors ?
A largeFacebookAds Media Buying
A real incentive to click the « like » button
Inspiringprizesmatching Air France’s business
Taking part to the sweepstake is simple and fun
A real incentive to share
Available in manylanguages
www.krds.fr Fr.allfacebook.com Twitter.com/KRDS Facebook.com/KRDS

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Case Study Air France