CASE STUDY Design house partnerships at Concept Design S.docxmadlynplamondon
CASE STUDY
Design house partnerships at Concept Design
Services 7
‘I can’t believe how much we have changed in a relatively
short time. From being an inward-looking manufacturer, we
became a customer-focused “design and make” operation.
Now we are an integrated service provider. Most of our new
business comes from the partnerships we have formed with
design houses. In effect, we design products jointly with spe-
cialist design houses that have a well-known brand, and offer
them a complete service of manufacturing and distribution.
In many ways we are now a “business-to-business” com-
pany rather than a “business-to-consumer” company.’ ( Jim
Thompson, CEO, Concept Design Services (CDS))
CDS had become one of Europe’s most profitable home-
ware businesses. Originally founded in the 1960s, the com-
pany had moved from making industrial mouldings, mainly
in the Aerospace sector, and some cheap ‘homeware’ items
such as buckets and dustpans, sold under the ‘Focus’ brand
name, to making very high quality (expensive) stylish home-
wares with a high ‘design value’.
The move into ‘Concept’ products
The move into higher margin homeware had been mas-
terminded by Linda Fleet, CDS’s Marketing Director, who
had previously worked for a large retail chain of paint and
wallpaper retailers. ‘ Experience in the decorative products
industry had taught me the importance of fashion and prod-
uct development, even in mundane products such as paint.
Premium-priced colours and new textures would become
popular for one or two years, supported by appropriate
promotion and features in lifestyle magazines. The manu-
facturers and retailers who created and supported these
products were dramatically more profitable than those who
simply provided standard ranges. Instinctively, I felt that
this must also apply to homeware. We decided to develop
a whole coordinated range of such items, and to open up a
new distribution network for them to serve up-market stores,
kitchen equipment and specialty retailers. Within a year of
launching our first new range of kitchen homeware under
the ‘Concept’ brand name, we had over 3,000 retail out-
lets signed up, provided with point-of-sale display facilities.
Press coverage generated an enormous interest which was
re inforced by the product placement on several TV cookery
and ‘life style’ programmes. We soon developed an entirely
new market and within two years ‘concept’ products were
providing over 75 per cent of our revenue and 90 per cent
of our profits. The price realization of Concept products is
many times higher than for the Focus range. To keep ahead
we launched new ranges at regular intervals.’
CHAPTER 1 OPERATIONS MANAGEMENT 31
❯ What do operations managers do?
● Responsibilities can be classed in four categories – direct, design, deliver, and develop.
● Direct includes understanding relevant performance objectives and setting an operations
stra.
From London to Berlin to San Francisco - Operations & Technology Emerging Leader, Bobby Ries, has had the ability to do what he loves most – travel the world and make an impact! Learn more about his experience at Nielsen!
Union Suisse :: Creating Value Together_#UnionGVA_002Catalyx
Geneva 10.10.13 hosted by Accenture
Union is a network of innovators and marketing professionals from large enterprises who believe that collaboration and partnerships are key to the development of future products and services.
With 1,000 members in the network, Union is come to Switzerland for the second time this October!
CASE STUDY Design house partnerships at Concept Design S.docxmadlynplamondon
CASE STUDY
Design house partnerships at Concept Design
Services 7
‘I can’t believe how much we have changed in a relatively
short time. From being an inward-looking manufacturer, we
became a customer-focused “design and make” operation.
Now we are an integrated service provider. Most of our new
business comes from the partnerships we have formed with
design houses. In effect, we design products jointly with spe-
cialist design houses that have a well-known brand, and offer
them a complete service of manufacturing and distribution.
In many ways we are now a “business-to-business” com-
pany rather than a “business-to-consumer” company.’ ( Jim
Thompson, CEO, Concept Design Services (CDS))
CDS had become one of Europe’s most profitable home-
ware businesses. Originally founded in the 1960s, the com-
pany had moved from making industrial mouldings, mainly
in the Aerospace sector, and some cheap ‘homeware’ items
such as buckets and dustpans, sold under the ‘Focus’ brand
name, to making very high quality (expensive) stylish home-
wares with a high ‘design value’.
The move into ‘Concept’ products
The move into higher margin homeware had been mas-
terminded by Linda Fleet, CDS’s Marketing Director, who
had previously worked for a large retail chain of paint and
wallpaper retailers. ‘ Experience in the decorative products
industry had taught me the importance of fashion and prod-
uct development, even in mundane products such as paint.
Premium-priced colours and new textures would become
popular for one or two years, supported by appropriate
promotion and features in lifestyle magazines. The manu-
facturers and retailers who created and supported these
products were dramatically more profitable than those who
simply provided standard ranges. Instinctively, I felt that
this must also apply to homeware. We decided to develop
a whole coordinated range of such items, and to open up a
new distribution network for them to serve up-market stores,
kitchen equipment and specialty retailers. Within a year of
launching our first new range of kitchen homeware under
the ‘Concept’ brand name, we had over 3,000 retail out-
lets signed up, provided with point-of-sale display facilities.
Press coverage generated an enormous interest which was
re inforced by the product placement on several TV cookery
and ‘life style’ programmes. We soon developed an entirely
new market and within two years ‘concept’ products were
providing over 75 per cent of our revenue and 90 per cent
of our profits. The price realization of Concept products is
many times higher than for the Focus range. To keep ahead
we launched new ranges at regular intervals.’
CHAPTER 1 OPERATIONS MANAGEMENT 31
❯ What do operations managers do?
● Responsibilities can be classed in four categories – direct, design, deliver, and develop.
● Direct includes understanding relevant performance objectives and setting an operations
stra.
From London to Berlin to San Francisco - Operations & Technology Emerging Leader, Bobby Ries, has had the ability to do what he loves most – travel the world and make an impact! Learn more about his experience at Nielsen!
Union Suisse :: Creating Value Together_#UnionGVA_002Catalyx
Geneva 10.10.13 hosted by Accenture
Union is a network of innovators and marketing professionals from large enterprises who believe that collaboration and partnerships are key to the development of future products and services.
With 1,000 members in the network, Union is come to Switzerland for the second time this October!
AO, the future of agile organisations the sap case #3Pierre E. NEIS
agile is a system, a social network system.
The conference was about to highlight the latest experiments in the agile transformation of SAP and the framework that we developed.
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...Board of Innovation
By Board of Innovation (www.boardofinnovation.com) -
Full program & tools available. A step by step approach to accelerate an internal innovation project in your company.
Modern Engineering Practices - Building Blocks for the New Digital Economy (A...IT Arena
Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneurs and startuppers. Annually it takes place at the beginning of October in Lviv at Arena Lviv stadium. In 2016 the conference gathered more than 1800 participants and over 100 speakers from companies like Microsoft, Philips, Twitter, UBER and IBM. More details about the conference at itarena.lviv.ua.
Presentations from our osAccelerate event in London UK by Mark Brincat, CTO of The Economist and Steve Tanner, Systems Analyst at the World Trade Organisation.
Future of Marketing | Nicole Yershon, Ogilvy Digital LabiStrategy
Is traditional marketing dead? What is the future of marketing? Nicole Yershon, Director Innovative Solutions of Ogilvy shares her insights and strategies.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
3. The Right Direction.
Sfudi04GhlbJl is a service CO<11j)3ny uniquely Qua lified to ~ lisfy
yoo r high-Qual",,", We have the lIelibility to be a "one-stop shop" IOf your service needs, AJthough we
qcick-tu marounumedia needs. whettler thoseneeds are for newspapers or magazines, also offer irldividual serv ices (design, editing, and so on), we ca ntJke your ad ideas,
prim ads Of online Web co~y, complex development or simple reprod uction. advanced l or example, and develo p them into a hnal mar1ebng piece. including copywriting,
design O sta ndard la,ooI W take tne content you create and find the most [O'Sl·
f e design, layout, and iJ(oofreading, all within a rcevement bundle 10 build consistency
encent meftod to produce ,t.lnother seros. rar er ltIaoreplace what you do, we want and reducecosts,
to enhance it By maintaining slatls QI1lWo contm ents. we are able to '11'0.11 3rouM tile
c loc~ to meet you r deadlines-as enestaff sleeps, the other is ready to greet theday, Your deadline is our timeline. II a 24-hour turna round is needed , we have the
Ouroverall goal is to ra ise you r p roou ch~ity while klwering your tosts- ineth er words , resou rces to make tnat happen. We also believe in personalized service Your project
we provde ~ md uchon seutoas wrthGlrt satntke. will beassigned to a spectc individual, who will toordinate alilacets of development
and p c ncucn and who can be directly coetacted willl questces or updates. This
Studi04Global was looM ed with a m'SSKln of offering fO
I'Hlo!th prim and onhne ind ividual wi ll serveas )'Q ur "e,es and ears," overseeInglIle entire process. l his allO'l's
meda sewces tortle international m arket, specd,cally Q uality advertisin to magazines
g a one-on-one connection between )'QUI cOO1pa n, and Studio4Global. creahng a
aM newspapers O strength is our versati lity, not onlyin the services we offer, but ,n
ur streamlined flO'l' of inlormation transmission aM e<l suring )'Qur expectations aM
the ~lobal makeup o! our staff. As a 100% subsid iary o! S4Carlisle fublishint updates are conveyed to the appropreta staff A these steps provide you wirtl the
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Serrices (f) Ltd., a g10hal leader wrth over 40 years of eqener ce in p ublishin~ and ability to "bethere" without actually being there
creatve services, StlJdi04G1obal is able to utilize S4Carlisle's resources as well as its
O'I'~ toensure the best seracepossible is availableto )'Qu, One final not ll-~ don't irtlelld to be a -eneand done" sUp(llier, W epreler to estabhsh
ongoin relahonships willl our custom building upa comlort level and famillal ity W
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We are continually evolving as needs change , As reproandhimhave been replaced their needs.Very rarely does ach come to usard not come back It is a sccrce of pnde
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withdigital copyandelectron ic eenste rs, as paste-up has been replaced byIllustrator, and atestam to cor quality that these connections have beenestablshed Whetheryou
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as PageM aker has been repla ced wrth CilJ ark, whiC nowcom petes with InDesign. we
h are kNJ king fu rasupplier lorongoing productc nreeds or simply one to provk!e ossistance
have remem edon the cuthng edge ol new technology and conlinually tra in in the best during the normal ebbs alld flows of the prod uctionC)'1: le, we have the fle~i bi l ity to assist
wa,s to malimlze its use whatev er platform you areaccustomed to working wiltl, we youW pultlng out ille best product possible at the best pnce evaua ble.
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can tailor )'Qur iJ(oducts to stay compatible....ith )'Q ur current equIpment.
"
Siudio4Globai establishes long-term. strategic relationships combined with werrd-crass
service to our clients to help them gain a competitive edge.
>
4.
5. Where to Turn.
For Tour ProdlltticMl Nteds.. We Offer
A&IObaI won.b'tt _obel.C. tie /ulcIreds, dec.Illts 01 ~ III mtdla ~, lJlCI J trad rft'Ofd 01
~ CllSbnefs ~ IIllkIsIry 1Uden. Sr.diHGlobM ~ tmefged as a VIable option lor tImt Iwrns
sM"1 ' ~ ~Jve lor ~ we haYe lliwit spednrn at seeeees avalabIe. aI de$lpd III
oller you IJO(lctIolI st:*lt.tMs 1IIttloII.saa*:t.
lIewspapers
The news _ Ulps, but ~ CGttIW IS onIJ hatl the II1ISSD1 at a suteesstulllN$pilper S~ J
~ pacq stafI c.ill prnent row eIt Illlhe rn:rst tffectM lJlCI attractrw 1I'IImtI, Allow Il$li:lllafde row
2([1 ~l.CtIOII tasks .lr~)'OW 5I3fllllloM ~ content and we 1JQlects_
Online Content
k1lhe '*&rtal illlt,more ..... more COlllllarufS are lumInt ID tle W!tI ID readl ltteir target at.dM1l1tfS Sllld~
has the technltil sawy III clMIop rfftctM bamtr ads, I»I)-UP ads. ani more. up III and includln& com~te Web
Slle ~_ln ~Ihon . we C¥I create a PDF 01 yoor publlcaborllor OI'llII1e -'I't. wlllch retalllS Illghef reade1~lp
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ATTRACT IVE SERV ICES
f rom layout .. ad Cl'tabOn. art imagJ'l to coYer design. Sludio4Globa/ has lht elperierIC~ stafl to help ,0-
We strive to use the latest technology and our
pol>licabon attract lilt desired al/llleoce decades of eperience to lind the most cost-
effective ways to produce attractive design work
Desirn within the allotted nmelines. Whether updating your
.IId·agency Quality toe$ no! ha" to come "'ilh ad-agency rates Studio4GlOOal tan !leSlgo attractvt marketing current template or developing a fresh design,
matenefs at a reawna~e cest No matter tl1e audience I)( the eessaee. onhne I)( print Stlldio4Gl6bal tan proofreading content or rewriting ted, touching up
~oduce anad that perfectly fits lIle product ads or creating an entire~ fresh approach.
Studi04Globai can help make your publication land
lotoS/B randi na; in the hands of your target audience. "
Set )'(luf1e~ apart from1 oompelitlOn "lith a Im crafted logo designed til tile Sludill4Glllbal stall, un Kjuely
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ta lloled III yombusiness. we 'll m wrtlllIlu to determme wllat klgo best represents llle im 100 WMt to portray
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Ed itorial Services
Atirlety cratlell tablecan stili use a hllle paint blifore irs ready lor sale. Allowthe Studi04Global l1ditorial staff to
pohsh lllur content into Its most marketable form,
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7. SOL U T IO NS WIT HO UT S A C R I F IC E
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Entrust Your Work.
52
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Newspaper Services
Newspa pers Inl'J~' far more tI1an just re~Jrting lI1e
Ml'ertlSllIll revenue, llle lifeblood 01oearly all rJle(j ia ,
eM stretch forthef ~ your prodoctlOll costs are
news, ~s iK n i ni the o~efa ll layout ~ reating and lowered, As sech, ~ makes financial sense to nust
plat ing ads. ed iting tonten!. pre paring ard integrating StlJdi04G lobal to create your ad wort By dom so.g
artwor~, and p llttl ~g ,t all legelher are time- you ca n mamtam tr1al higtt Qua lir; at a reasonable
conStJmlng taSkslI1at must tie doneon a daily ba ss. pee Our ad services irrclod epont ads inoew spapers
Ho'Iie'l'er, by utiliZIng tI1e 24/1 services of and magazonesor onlir.e beroersheadlmll'll: ~b se es.
Studio4ClobII, lOll! company tao alleviate some 01 as wt" IS custom m sets lor penoc licals socii as
lIle daily stress al'd eopellSf. *will JIlIX staff !Jl acI...ertlSq ClfCoIal$ or spec i~ sections
foI;us on contlflt lIIId ~bOn wttile !ea'oiO£ lI1e
p/'IrSItaI makeup to us The parent company III Studio4(jlotu/. ~mu.
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nmeses allowmg you 10 eliminate peak staffilll problems.
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8.
9. Working Together.
Magazine Services 0lIl' art SlIidoO 1$ alsll bIlei.... . ad desCI ..., p"dIo;Ooo By IISII( l!le rnlIIIteS d
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If ylIl.f topic is medicioe, PJlitics,
arts and leisure. Of simp~ mea nt fur
agErJeral audene.wetan poir an
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Design Elements Co~er DesilO
Producing edgy. cootemporary, and Tapping intocreafiee juices 10 Original designs fO( Magazines.
accuracy and efficienc~
coose f'la ti~e magazine sple3ds."" prod uce eye-catchi ng designs. ,.., books and special sections,,,
Whether updalJng Yilur current template or developrng a fresh design. proofreading conten t or rewntrng ted,
touching up ads or creating an entirely lresh approach, $ludi04Gwbal can help,
>
10.
11. logo design IproIn""""
l ike a masterful piece of artwork, the
Beauty by Design.
Kleal logoOesignneeds to tap Ylur inner Design Services
enotcos. stimul.te Ylur visu.1appeal, At Studi046wlMl, we ere acutely aware of Ille drffer ence an audience can ma ke wh en b rklfrng an
and etch mett into )'O ur memo!)' T he advertisement W works in M
hat elJco may be rgno'ed io France, and the same ad m impresses readers
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compa nies, alll"j'ing mr that ~rl~ r logo io Ca nacla ma)' be laughed at io Germany_We have the versati litj. courtesyof curglobal workfo rce , to mold
~es ign, Your image matters , Your logo your message into adverbsing Illat is both effective and enticing, whether )'Our needs are simptj a l'isual
speaks volufTl€'S Y rCQo1IOf.te identrty
oo touch-up toan existing ador anoriginal creation based on anid€a or concept
has just a few seconds to im press
prospects willl yoo r bra nd. Your logo In addrMn to hadlMnal pnnt ads, we are also skrlled In a va netj of othe r advertis ing avenues, includi n g
design is price less Y logo designer is
our
logo creation, on line content. banne rads for Wetl stes. brochures. cata logs, ~rrecl mailers , postcards, an~
paramount toyour success ""
much more W hether your adwill tie ~a OOl rn anewspape ror flashed across the W , the Studlo4Gwbai
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~esig n staff is rea ~y an ~ willing towork with youto developyour message intoa unque marketing piece
In association w~h its parent com~any, S4Carlis/e Publishing S effices, S1udi04Globa l llfo"';des a
varietj of marketing oatoes thro ugh ,Is digital pnnting diviSKIn, Your dffect mailers canbecustomized to a
cover designIO'l o-'>lchon
g particular aud ience or deve loped insevera l forms for a muMudeof markebngoptions
Snce tocIay we find a great amount of
visua l stimuli everyw1le.-e. editorial
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