Street style photographers will document people's fashion on the streets of Bath between March 23rd and 27th in preparation for the Bath in Fashion 2011 festival. Student photographers will capture images of outfits to create a street art style mural displaying Bath's street style. The goal is to create a "wall of fashion" in the center of Bath on Stall Street. Bath in Fashion 2011 will also feature fashion shows and talks from industry professionals from March 23rd to 28th to provide inspiration for the new season.

1. STREET STYLE FASHION – BATH’S CREATES A WALL OF FASHION
Bath’s fashion style will be put in the spotlight as ‘Street Style Photographers’ hit the streets during
lead in to Bath in Fashion 2011 between 23rd - 27th March.
Get ready to get snapped as Bath Spa University students hunt for photo worthy ensembles to see
how our street style measures up. Will we be fashion VIPs or fashion victims? Acting as Bath’s own
paparazzi, the team will capture Bath’s ‘Street Style’ before displaying the images as a street art style
mural of our local fashion. The mural will be displayed in a unit in Bath Street, with more images
being added to it throughout the Bath in Fashion 2011 festival. The objective is to create a “wall of
fashion” which will be displayed at the centre of the city on Stall Street.
Street style photography has surged in popularity over the last few years particularly amongst photo
bloggers online, and is regularly followed by many of the fashion conscious. A source for
inspirational personal style, there has been a growing need to see fashion both on and off the
catwalk and what better way to get a taste of Bath’s style than to see it on the people’s runway, the
streets. Bath Spa Fashion student Alanna Kaye was inspired to map street style in Bath by “The
Sartorialist” which captures stylish people on the streets of New York and was listed as one of the
top 100 design influences by Time Magazine. Allana says “this is a collaborative project with fashion
and photographer students seeking out interesting street style in Bath. We hope to capture a cross
section of fashion and interesting characters who support their own style”.
If you are in need of inspiration for your new season wardrobe, book your tickets now for the
Spring/Summer Fashions show at The Octagon Milsom Place, watch top designer fashion being
paraded across 2000 year old pavements in Fashion ‘n’ Fizz at the Roman Baths, and catch cool
Urban Fashions at the city’s new shopping centre, SouthGate. With big names such as leading
London producer John Walford, top stylist Rebekah Roy, and Julian Roberts inventor of a garment
pattern cutting method called “Subtraction Cutting” giving his unique demonstration, the Bath in
Fashion 2011 has an impressive line up.

2. For media enquiries and images please contact Nicky Hancock on 01225 332299 or e-mail :
nicky@hancockcomm.com
Date: 8th March 2010
Editors Notes
Bath in Fashion is the first event supported by the Bath Business Improvement District with funding from
Bath & North East Somerset Council.
From 1st to 28th October 2010 A majority of the Business ratepayers in the proposed BID who voted, voted in
favour of the proposal, both by aggregate rateable value and numbers voting. A Business Improvement District
will be established in Bath and will commence on 1st April 2011.
The BID will deliver three components : management of the city centre environment, marketing & events and
costs saving initiatives for businesses. The BID will generate £3.5 million over the next five years.