This document discusses the influence of street style on contemporary society as presented in the research paper "The Sartorialist: The Influence of Streetstyle on Contemporary Society". It examines how street style blogs have impacted fashion trends and research. The paper analyzes photographic images from the blog "The Sartorialist" to understand how anonymous people express their personal style and how this relates to society and contemporary culture. It also explores the relationship between street style trends and catwalk fashion.

1. THE SARTORIALIST: THE INFLUENCE OF THE
STREETSTYLE ON CONTEMPORARY SOCIETY
JACQUELINE C.A. SOARES
2011

2. 1. ABSTRACT
This research presents how fashion

3. 2. INTRODUCTION
• THE IMPORTANCE OF THE STREETSTYLE
BLOGS IN CONTEMPORARY FASHION
RESEARCH;
• THE IMPORTANCE OF THE INTERNET IN
DISSEMINATION OF INFORMATIONS;
• THE ORIGIN AND EVOLUTION OF BLOGS;
• THE FUNCTIONING OF FASHION SYSTEM;
• THE IMPORTANCE OF IMAGE AND
PHOTOGRAPHY TO FASHION;
• THE RELATIONSHIP BETWEEN STREETS AND
CATWALK.

4. 3. OBJETIVE AND JUSTIFICATION
• TO PRESENT THE CYCLE OF
FEEDBACK BETWEEN FASHION
TRENDS AND THE STREETSTYLE
BLOGS;
• TO PRESENT THE IMPORTANCE OF
THE STREETSTYLE BLOGS
INFORMATION TO CONTEMPORARY
FASHION RESEARCH.

5. 4. METHODOLOGY
• IMAGETIC ANALYSIS OF PHOTOGRAPHIC
IMAGES PRESENTED IN THE
SARTORIALIST BLOG;
• ANALYSIS OF INFORMATIONAL
MATERIAL AS VISUAL AS TEXTUAL;
• ANALYSIS OF COMPOSITION AND
STRUCTURE OF BLOG IN COMPARISON
WITH OTHERS.

6. 5. THE HISTORY OF THE STREETSTYLE
BLOGS
• INTERNET;
• INFORMATIONS;
• DIRECTORY;
• COMPOSITION OF STYLE;
• DISSEMINATION AMONG
STREETSTYLE BLOGS;
• BILL CUNNINGHAM.

7. 6. THE SARTORIALIST
• TIMES MAGAZINE / SIGNATURE 9;
• VISUAL PHOTOGRAPHIC IMAGES;
• ANONYMOUS PEOPLE;
• COMPOSITIONS;
• PAST AND PRESENT;
• HISTORY, PERSONALITY AND STYLE;
• ACESS TO VISUAL SIGNS;
• HOW THEY WANT TO BE RECOGNIZED;
• BEHAVIOUR RELATED TO SOCIETY;
• CONTEMPORARY SOCIETY PROFILE;

10. 7. STREETS X CATWALK
CATWALK:
• CONCEPTUAL UNIVERSE;
• CRIATIVITY/ FANTASY;
• SEASONS.
STREETS:
• CONNECTION BETWEEN CATWALK AND
PERSONALITY ;
• FILTERING AND INTERPRETATION OF
CATWALK;
• SEASONS.

11. 8. FINAL CONSIDERATIONS
• BETTER INTERPRETATION OF
MATERIALS PRESENTED IN THE BLOG;
• BETTER KNOWLEDGE ABOUT THE
FASHION SYSTEM FUNCTIONING;
• COMPARATIVE ANALYSIS BETWEEN
STREETSTYLE BLOGS;

12. 9. BIBLIOGRAPHIC REFERENCES
BARBOSA, Lívia; CAMPBELL, Colin. Cultura, consumo e identidade. Rio de Janeiro: Editora
FGV, 2006.
BARTHES, Roland. O sistema da moda. São Paulo: Ed. Nacional/Edusp, 1979.
CALDAS, Dario. Universo da Moda: Curso online. São Paulo: Anhembi Morumbi, 1999.
JONES, Sue Jenkyn. Fashion Design - Manual do estilista. São Paulo: Cosac Naify, 2005.
LIPOVETSKY, Gilles. O império do efêmero: a moda e seu destino nas sociedades modernas.
São Paulo: Companhia das Letras, 1989.
MORACE, Francesco. Consumo autoral: as gerações como empresas criativas. São Paulo:
Estação das Letras e Cores Editora, 2009.
POLHEMUS, Ted. Streetstyle from sidewalk to catwalk. Londres: Thames & Hudson Ltda,
1994.
SANT’ANNA, Patricia. “O desfile de imagens: um estudo sobre a linguagem visual das
revistas de moda(1990-2000)”. Campinas: dissertação de mestrado em Antropologia Social,
IFCH, Unicamp, 2002.

13. THANK
YOU