Digital Disruption in Sport | DS Manchester | Jeff McCarthy Jeff McCarthy
Jeff McCarthy is a digital and sport marketing specialist who discusses how digital technology is disrupting and leveling the playing field of major sporting events. He talks about how media fragmentation and the use of social media at sporting events is changing the fan experience, for better and worse. McCarthy emphasizes that sporting organizations need to embrace fans on social media and mobile platforms, engage in two-way conversations, and share compelling content and stories in order to build passionate communities and thrive in the future digital landscape.
"The Digital Paralympics, from London to Sochi"
The presentation will look at how London 2012 established Paralympic sport in the nations consciousness combining broadcast and digital and social media to maximum effect. The presentation will look at challenges, lessons learned and how Channel 4 subsequently delivered a successful Sochi Winter Paralympic Games.
The document discusses organizing a soccer tournament by the Manchester United Soccer Club. It provides an overview and discusses developing a work breakdown structure (WBS) to help the tournament director Nicolette Larson organize and plan the project. Developing a WBS would help sequence tasks, assign responsibilities, track quality issues, and estimate costs. Estimating costs for each deliverable in the WBS would provide an accurate overall cost estimate and allow costs to be monitored against the estimate.
Manchester united soccer club(musc) presentationTaimoor Khan
The document discusses organizing a soccer tournament by Manchester United Soccer Club to raise funds. It identifies problems like needing qualified referees and securing fields. A work breakdown structure (WBS) is developed with 3 levels of tasks like registration, securing sponsors, and giving rewards. The WBS would help organize tasks, provide cost estimates to sponsors, and ensure profitability. Nicolette will use the WBS and consult others to effectively plan the tournament.
Case Study Manchester united soccer clubEngr Adnan
The document discusses organizing a summer soccer tournament by the Manchester United Soccer Club. It describes the club's history and goals for hosting the tournament to generate revenue. It outlines the role of the newly elected tournament director Nicolette Larson and her responsibilities in organizing the first tournament. It then provides details from the tournament committee meeting, including ideas proposed and tasks discussed. Finally, it explains the work breakdown structure (WBS) developed by Larson to plan and schedule all the necessary tasks for the successful organization of the tournament.
This document discusses Raphael Chicheportiche's case analyzing the relationship between various factors in soccer clubs. It examines the relationship between clubs' performance points and revenues, finding the relationship is not always exact. It also analyzes the relationship between player quality and team performance, finding generally a relationship but some exceptions. Finally, it analyzes the relationship between net expenditure on players and team performance.
The document discusses organizing Manchester United Soccer Club's first summer invitational soccer tournament. Nicolette Larson has been selected as the tournament director. At the first committee meeting, various ideas were proposed, including finding sponsors, designing t-shirts, screening teams, and arranging venues and officials. Larson's husband advised developing a work breakdown structure (WBS) to help plan the tournament. The WBS would include announcements, registration, sponsors, venues, officials, and rewards to code the major tasks and ensure all areas are addressed to make the tournament profitable.
The document discusses the history of Manchester United football club. It notes that the original Newton Heath jerseys were green and gold, not red. It also mentions a 1958 photograph outside Old Trafford stadium and a statue of former manager Sir Matt Busby next to a large ball from club sponsor Nike. Additionally, it states that Manchester United hosts around 75,000 fans for nearly every match and that Queen Elizabeth II knighted Ryan Giggs for his 22-year career with the club, making him the fourth United player to receive that honor.
Digital Disruption in Sport | DS Manchester | Jeff McCarthy Jeff McCarthy
Jeff McCarthy is a digital and sport marketing specialist who discusses how digital technology is disrupting and leveling the playing field of major sporting events. He talks about how media fragmentation and the use of social media at sporting events is changing the fan experience, for better and worse. McCarthy emphasizes that sporting organizations need to embrace fans on social media and mobile platforms, engage in two-way conversations, and share compelling content and stories in order to build passionate communities and thrive in the future digital landscape.
"The Digital Paralympics, from London to Sochi"
The presentation will look at how London 2012 established Paralympic sport in the nations consciousness combining broadcast and digital and social media to maximum effect. The presentation will look at challenges, lessons learned and how Channel 4 subsequently delivered a successful Sochi Winter Paralympic Games.
The document discusses organizing a soccer tournament by the Manchester United Soccer Club. It provides an overview and discusses developing a work breakdown structure (WBS) to help the tournament director Nicolette Larson organize and plan the project. Developing a WBS would help sequence tasks, assign responsibilities, track quality issues, and estimate costs. Estimating costs for each deliverable in the WBS would provide an accurate overall cost estimate and allow costs to be monitored against the estimate.
Manchester united soccer club(musc) presentationTaimoor Khan
The document discusses organizing a soccer tournament by Manchester United Soccer Club to raise funds. It identifies problems like needing qualified referees and securing fields. A work breakdown structure (WBS) is developed with 3 levels of tasks like registration, securing sponsors, and giving rewards. The WBS would help organize tasks, provide cost estimates to sponsors, and ensure profitability. Nicolette will use the WBS and consult others to effectively plan the tournament.
Case Study Manchester united soccer clubEngr Adnan
The document discusses organizing a summer soccer tournament by the Manchester United Soccer Club. It describes the club's history and goals for hosting the tournament to generate revenue. It outlines the role of the newly elected tournament director Nicolette Larson and her responsibilities in organizing the first tournament. It then provides details from the tournament committee meeting, including ideas proposed and tasks discussed. Finally, it explains the work breakdown structure (WBS) developed by Larson to plan and schedule all the necessary tasks for the successful organization of the tournament.
This document discusses Raphael Chicheportiche's case analyzing the relationship between various factors in soccer clubs. It examines the relationship between clubs' performance points and revenues, finding the relationship is not always exact. It also analyzes the relationship between player quality and team performance, finding generally a relationship but some exceptions. Finally, it analyzes the relationship between net expenditure on players and team performance.
The document discusses organizing Manchester United Soccer Club's first summer invitational soccer tournament. Nicolette Larson has been selected as the tournament director. At the first committee meeting, various ideas were proposed, including finding sponsors, designing t-shirts, screening teams, and arranging venues and officials. Larson's husband advised developing a work breakdown structure (WBS) to help plan the tournament. The WBS would include announcements, registration, sponsors, venues, officials, and rewards to code the major tasks and ensure all areas are addressed to make the tournament profitable.
The document discusses the history of Manchester United football club. It notes that the original Newton Heath jerseys were green and gold, not red. It also mentions a 1958 photograph outside Old Trafford stadium and a statue of former manager Sir Matt Busby next to a large ball from club sponsor Nike. Additionally, it states that Manchester United hosts around 75,000 fans for nearly every match and that Queen Elizabeth II knighted Ryan Giggs for his 22-year career with the club, making him the fourth United player to receive that honor.
Fiona Green: "Social Media Marketing Is Not CRM"CASTdigital
Social CRM is a business strategy that uses technology and social media to engage customers in conversations to provide mutual value. It aims to facilitate customer-owned conversations in a transparent way. While social media marketing is not the same as CRM, social CRM integrates social data about customers to better understand them and communicate with them on an individual level according to their needs.
Spredfast talk at #DSManchester on "Monetising Social"CASTdigital
This document discusses how the Spredfast social marketing platform can help organizations discover, manage, and monetize real-time social content. It highlights several sports organizations that have used Spredfast to grow their social media presence and engagement. Case studies show how Spredfast helped the New York Giants increase Twitter followers by over 120% and helped Manchester City gain over 10,000 tweets with their #together campaign. The document argues that social marketing is now imperative for sports brands to control conversations, create sponsorship opportunities, and integrate social activities into broadcasts.
Summary of the digital work by the team at Wimbledon and IBM for the 2014 Wimbledon Championship. Delivered by Alexandra Willis at Digital Sport London in July 2014
The document discusses how digital marketing can help small sports organizations based on the author's experience in the music industry. It notes that sports is behind the music industry, especially regarding mobile initiatives. The author provides tips for small sports organizations to improve their online presence and fan engagement through consistent use of websites, e-commerce, CRM, social media, and fan-focused content. The goal is to create an open community and foster trust with fans.
Commonwealth Games Scotland at #DSGlasgowCASTdigital
1) Team Scotland saw significant success in recent Olympic Games but had an inactive social media presence until 2013.
2) They launched an active online community and became the most followed Commonwealth Games Association on social media platforms.
3) Their approach was to connect with the public, engage them, and convert them into unofficial ambassadors by fueling a passionate community around Team Scotland using their digital platforms and social media.
Dan McLaren - Sports Social Media ConsultancyCASTdigital
Dan McLaren is a social media consultant who helps brands, agencies and start-ups with social media strategy and implementation. He has over 10 years of experience in social media marketing for sports brands like Adidas and cricket organizations. As a consultant, he provides services like strategic advice, platform development, content strategy, creative work, research, monitoring, and training.
Promoting Sport Presentation - Dec 2010CASTdigital
This document discusses how sports organizations can use social media to promote their sport and achieve their goals. It identifies opportunities like spreading word about the sport, building a database of fans, altering public perception, and commercialization. Key questions are about an organization's goals and how social media can help achieve them. Examples are given of how the NBA uses Facebook and Twitter to reach over 54 million people. While threats exist, reasons for organizations and athletes to use social media include raising awareness, creating content, finding sponsorship, and selling tickets. Ways organizations can support athletes' social media use include training, prizes for competitions, linking to their pages, and providing general support.
The Social Media Amateur - Bill Boorman CASTdigital
The document discusses social media and traditional marketing. It provides tips on using various social media platforms like LinkedIn, Facebook, Twitter, YouTube, and blogs for business purposes. The key platforms are analyzed and their potential reach and uses are outlined. The document emphasizes building networks first through listening and engaging on social media before directly selling or advertising. Traditional marketing is described as broadcast while social media allows for more personal conversations at scale.
Lotus Presentation at SM&SS London - Tom WebbCASTdigital
Lotus Racing is a new Formula One team that started racing in 2010. They have embraced social media platforms like Twitter, Facebook, YouTube and Flickr to engage with fans and build their brand. Through regular posting and interaction, they have gained a large following on these channels. Their social media presence helps cut through the cluttered F1 media environment. It also allows them to make the exclusive world of F1 more inclusive by giving fans behind-the-scenes access. Metrics show people are spending more time on their site compared to other teams' sites and their content is generating more page views per user. Their goal is to continue converting this online loyalty into revenue streams.
The document discusses the NBA's use of social media and provides examples of its strategies and activities. Some key takeaways are:
1. The NBA has been highly successful on social media, with over 38 million followers across platforms. It integrates social media deeply into its brand and content.
2. The NBA focuses on providing fans the content they want, when and where they want it. It amplifies organic content and strategically partners with brands to create new opportunities.
3. Innovation is a pillar of the NBA's approach, from interactive experiences to aggregating conversations. It experiments with new platforms while maintaining consistency in messaging.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
Fiona Green: "Social Media Marketing Is Not CRM"CASTdigital
Social CRM is a business strategy that uses technology and social media to engage customers in conversations to provide mutual value. It aims to facilitate customer-owned conversations in a transparent way. While social media marketing is not the same as CRM, social CRM integrates social data about customers to better understand them and communicate with them on an individual level according to their needs.
Spredfast talk at #DSManchester on "Monetising Social"CASTdigital
This document discusses how the Spredfast social marketing platform can help organizations discover, manage, and monetize real-time social content. It highlights several sports organizations that have used Spredfast to grow their social media presence and engagement. Case studies show how Spredfast helped the New York Giants increase Twitter followers by over 120% and helped Manchester City gain over 10,000 tweets with their #together campaign. The document argues that social marketing is now imperative for sports brands to control conversations, create sponsorship opportunities, and integrate social activities into broadcasts.
Summary of the digital work by the team at Wimbledon and IBM for the 2014 Wimbledon Championship. Delivered by Alexandra Willis at Digital Sport London in July 2014
The document discusses how digital marketing can help small sports organizations based on the author's experience in the music industry. It notes that sports is behind the music industry, especially regarding mobile initiatives. The author provides tips for small sports organizations to improve their online presence and fan engagement through consistent use of websites, e-commerce, CRM, social media, and fan-focused content. The goal is to create an open community and foster trust with fans.
Commonwealth Games Scotland at #DSGlasgowCASTdigital
1) Team Scotland saw significant success in recent Olympic Games but had an inactive social media presence until 2013.
2) They launched an active online community and became the most followed Commonwealth Games Association on social media platforms.
3) Their approach was to connect with the public, engage them, and convert them into unofficial ambassadors by fueling a passionate community around Team Scotland using their digital platforms and social media.
Dan McLaren - Sports Social Media ConsultancyCASTdigital
Dan McLaren is a social media consultant who helps brands, agencies and start-ups with social media strategy and implementation. He has over 10 years of experience in social media marketing for sports brands like Adidas and cricket organizations. As a consultant, he provides services like strategic advice, platform development, content strategy, creative work, research, monitoring, and training.
Promoting Sport Presentation - Dec 2010CASTdigital
This document discusses how sports organizations can use social media to promote their sport and achieve their goals. It identifies opportunities like spreading word about the sport, building a database of fans, altering public perception, and commercialization. Key questions are about an organization's goals and how social media can help achieve them. Examples are given of how the NBA uses Facebook and Twitter to reach over 54 million people. While threats exist, reasons for organizations and athletes to use social media include raising awareness, creating content, finding sponsorship, and selling tickets. Ways organizations can support athletes' social media use include training, prizes for competitions, linking to their pages, and providing general support.
The Social Media Amateur - Bill Boorman CASTdigital
The document discusses social media and traditional marketing. It provides tips on using various social media platforms like LinkedIn, Facebook, Twitter, YouTube, and blogs for business purposes. The key platforms are analyzed and their potential reach and uses are outlined. The document emphasizes building networks first through listening and engaging on social media before directly selling or advertising. Traditional marketing is described as broadcast while social media allows for more personal conversations at scale.
Lotus Presentation at SM&SS London - Tom WebbCASTdigital
Lotus Racing is a new Formula One team that started racing in 2010. They have embraced social media platforms like Twitter, Facebook, YouTube and Flickr to engage with fans and build their brand. Through regular posting and interaction, they have gained a large following on these channels. Their social media presence helps cut through the cluttered F1 media environment. It also allows them to make the exclusive world of F1 more inclusive by giving fans behind-the-scenes access. Metrics show people are spending more time on their site compared to other teams' sites and their content is generating more page views per user. Their goal is to continue converting this online loyalty into revenue streams.
The document discusses the NBA's use of social media and provides examples of its strategies and activities. Some key takeaways are:
1. The NBA has been highly successful on social media, with over 38 million followers across platforms. It integrates social media deeply into its brand and content.
2. The NBA focuses on providing fans the content they want, when and where they want it. It amplifies organic content and strategically partners with brands to create new opportunities.
3. Innovation is a pillar of the NBA's approach, from interactive experiences to aggregating conversations. It experiments with new platforms while maintaining consistency in messaging.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Stream UK - Matthew Quinn, Digital Solutions Director
1. Matthew Quinn - Digital Solutions Director -StreamUK
Matthew Quinn
Digital Solutions Director
StreamUK
2. - Started streaming in 1999
- Joined LFC 2001
Helped to grow the most successful FC video subscription in the world
Streamed the 1st full Premiership game ever online
Recognised for best practices in digital video by FC Business
Streamed over 700 live events
250,000 hours of simulcast content (LFCTV)
80 million videos delivered
When video was 160x120 pixels!
Matthew Quinn - Digital Solutions Director -StreamUK
3. - Joined StreamUK in 2011
Grew sports client base 300%
Partnered with industry leading design agencies
Partnered with modern broadcast solutions providers
Voted 22nd most influential person in UK VOD industry – www.vodprofessional.com
In the 2013/14 season in sports StreamUK have:
- Undertaken over 200 public facing live streams
- Delivered more than 9 millions videos
- 8 Google Hangouts
Matthew Quinn - Digital Solutions Director -StreamUK
- Now streaming 80 live games a month (non public facing)
4. StreamUK - Established 2001
Webcasting - Unrivalled technical expertise: the experience and expertise of our 10-man production
team relied upon by a client list that includes Google, Microsoft, Yahoo!, Johnson & Johnson and Capita
MediaPlatform - Handling all aspects of online video: Offering content management, creation, interaction
and collaboration, Stream MediaPlatform gives you the power to integrate interactive rich media features
into your site.
Stream Connect - Webcasting made easy: a complete webcast administration tool that allows you to
administer a webcast programme yourself. Following your broadcasts it will automatically build a
structured and searchable archive for future delivery.
Media Hub - Fixing your video workflow: ingest, curation and distribution of large amounts of content.
It includes sophisticated image and video verification tools to allow large amounts
of content to be rapidly appraised.
Matthew Quinn - Digital Solutions Director -StreamUK
5. Why Video?
Our brain responds more
effectively to audio visual
stimuli
Matthew Quinn - Digital Solutions Director -StreamUK
6. Why Video?
1 minute of video
is worth 1.8
million words!
Matthew Quinn - Digital Solutions Director -StreamUK
7. Why Video?
Video is 6x more
effective than
print & direct mail
Matthew Quinn - Digital Solutions Director -StreamUK
8. Why Video?
Video increases the
likelihood of a 1st page
Google ranking by 53%
Matthew Quinn - Digital Solutions Director -StreamUK
9. Why Video?
Double the length of time
people stay on your site
by using targeted video
Matthew Quinn - Digital Solutions Director -StreamUK
10. Why Video?
144% more likely to add a
product to a cart having
watched a video
Matthew Quinn - Digital Solutions Director -StreamUK
11. Why Video?
80% of all internet users
watch online video
Matthew Quinn - Digital Solutions Director -StreamUK
12. Why Video?
Average internet user
watches 186 videos per
month
Matthew Quinn - Digital Solutions Director -StreamUK
13. Why Video?
In 2017 69% of all
internet traffic will be
video
Matthew Quinn - Digital Solutions Director -StreamUK
14. Why Video in Sports?
Sports organisations are
rights owners, video is an
asset to be exploited like
any other
Matthew Quinn - Digital Solutions Director -StreamUK
15. Why Video in Sports?
Fans expect to be able to
access content from
official channels
Matthew Quinn - Digital Solutions Director -StreamUK
16. Why Video in Sports?
Entertainment industry
Matthew Quinn - Digital Solutions Director -StreamUK
17. Why Video in Sports?
Video is an amazing
opportunity to engage
with a fan base and help
build the relationship
Matthew Quinn - Digital Solutions Director -StreamUK
18. The State of the Market
Centralised League/Federation Model
SVOD service, YouTube channels
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Enforces a single model for all
- Highlights, commentary can be generic
- Homogenous websites out of touch with
brand
- Technology need big planning, as such
tech can date
- Limits innovation
- Cannibalisation
Pros:
- Combined strength driving the model to
generate revenue for all clubs
- Cost effective for highlights,
commentary
- Smaller staff count required
- Shares the wealth
19. Clubs providing SVOD services independently
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Accessing a fraction of the fan base
- Difficult to move away from SVOD
- Requires continuous strategy
- Cannibalisation
- Growing competition
Pros:
- Generates income
- Content tailored to reflect the brand
- More adaptable staff/team
- Attractive pre-season possibilities
- React to trends and technology
The State of the Market
20. Clubs providing freemium video
Usually pre-roll adverts
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Adverts are just annoying
- Difficult to move back to SVOD
- Exclusions limit ad potential
Pros:
- Accessible by the entire fan base
- Can generate revenue /cover costs
- Content tailored to reflect the brand
- More adaptable staff/team
- Retain ability to monetise some content
- React to trends and technology
The State of the Market
21. Clubs providing free video
Usually for some basic information about you
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Department that runs at a cost
- Difficult to move back to SVOD
Pros:
- Accessible by the entire fan base FOR
FREE!!!!
- Content tailored to reflect the brand
- More adaptable staff/team
- Retain ability to monetise some content
- React to trends and technology
The State of the Market
22. What I think they should be doing!
Free video – sponsored by a club partner/sponsor
Matthew Quinn - Digital Solutions Director -StreamUK
- Creates new and engaging itinerary
- Strengthens existing partner relations
Cons:
- Difficult to move back to SVOD
- Agendas may clash, no longer a pure
club service
- Sustainability risk
Pros:
- Accessible by the entire fan base FOR
FREE!!!!
- Generates predictable revenue
- Content tailored to reflect the brand/s
- More adaptable staff/team
- Retain ability to monetise some content
- React to trends and technology
The State of the Market
23. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
How do we grow it?
Why are we doing it?
What is it?
How do we achieve it?
How do we measure it?
Define the product/service
24. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
STRATEGY
Define the product/service
25. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Build your team
Identify requirements - Editorial
- Production
- Developers/Designers
- Social Media
- Project Managers
- Commercial
26. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Build your tech
Identify requirements - Website/CMS
- Media Production
- Video Platform
- Social Media Tools
27. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Make technology work for you
Media Workflow
- Cameras
- Editing
- Storage/MAM
- Scalability
- Live?
CMS
- Extensible
- Customisable
Video Platform
- Integrated
- Customisable
- Syndication
- Monetisation
- Future proof
28. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Typical VOD Video Workflow
Film Edit Export/encode
Official
site
YouTube
Partner
FTP
Upload
Add
metadata
& publish
Add
metadata
& publish
Add
metadata
& publish
Hard
drives on
a shelf
App
Add
metadata
& publish
No central media archive is counter productive for any future changes
29. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Typical VOD Video Workflow
Film Edit Export/encode
Official
site
YouTube
Partner
FTP
Upload
Add
metadata
& publish
Add
metadata
& publish
Add
metadata
& publish
Hard
drives on
a shelf
App
Add
metadata
& publish
Videos on a hard drive on a shelf are risk, not searchable and not tied to metadata
Multiple uploads take time away from content production
No central media archive is counter productive for any future changes
30. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Optimised VOD Video Workflow
Film
Log &
Transfer
MAM
Metadata
Edit
Export/encode/
upload
Transcode
Create CMS
asset
Add metadata
& set
publication
rules
Publish to
official site
OVP Asset
Publish to
YouTube
Syndicate
to partner
Production
OVP
Publication
Feed for
apps
31. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Optimised VOD Video Workflow
Film
Log &
Transfer
MAM
Metadata
Edit
Export/encode/
upload
Transcode
Create CMS
asset
Add metadata
& set
publication
rules
Publish to
official site
OVP Asset
Publish to
YouTube
Syndicate
to partner
Production
OVP
Publication
Feed for
apps
All production material centralised on MAM, redundant, searchable, usable asset
Create once, distribute everywhere – more time to make more content
Centralised web assets for future proofing, new formats, HD, OVP migration
32. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Why use live video?
Global audience reach
More cost effective than traditional broadcast
Creates an urgent event, congregates fans
Revenue opportunity
Keeps you ahead of the competition
33. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Live Video Workflow – self service
Video
Source
Primary
Encoder
Secondary
Encoder
Transcode
Re-wrap
CDN
Supported Service
34. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Live Video Workflow – managed service
Video
Source
Primary
Encoder
Secondary
Encoder
CDN
Supported Service
35. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Technology is important
Ultimately a content offering
Usability massively important
“However beautiful the strategy, you should
occasionally look at the results.”
Winston Churchill
36. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Core Media Offering
Digital Media Dept
Internal
Comms
Press Office
Marketing
Sports
Science/
coaching
Partnerships
CRM
37. Matthew Quinn - Digital Solutions Director -StreamUK
The Future
Big sports organisations becoming brands
Competition will increase
Use video to strengthen fan relationship
Data integration, second screen, social media
Personalised experiences
38. Matthew Quinn - Digital Solutions Director -StreamUK
The Future
What can StreamUK do to help?
39. Media Platform
Branded Players Social Media Interaction
Asset Management
Matthew Quinn - Digital Solutions Director -StreamUK
43. Matthew Quinn - Digital Solutions Director -StreamUK
Last few things
- Stay modern, keep up with technology but don’t be a slave to it
- Constantly asses your strategy
- Don’t rule out any left field ideas
- Don’t be afraid to fail
- Communications with staff, fans and stakeholders is key
- Get out of the bubble once in a while – industry events provide different
viewpoints and perspectives
- Have fun doing it
44. Matthew Quinn - Digital Solutions Director -StreamUK
Thanks
@matthewaquinn
matthew.quinn@streamuk.com
www.streamuk.com