The document outlines a business case assignment for project management students, focusing on the development of a mobile application for a used textbook company. It requires students to analyze organizational value, feasibility, costs, and risks associated with the mobile application, while also suggesting alternatives. The assignment emphasizes the importance of proper formatting and resource citation in crafting a professional business case.

1. STRAYER CIS 348 Week 3 Assignment 2 Business
Case (2 Papers) NEW
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This Tutorial contains 2 Papers
CIS 348 Week 3 Assignment 2: Business Case
Due Week 3 and worth 85 points
Imagine that you work as a project manager for a
company that buys and sells used textbooks. The
main sales channel is a Web application. A few
customers have requested the creation of a mobile
application with the ability to scan barcodes. The
CEO wants you to prepare a formal business case
before a decision is made on whether or not to
build the mobile application.
For this activity, you are free to draw assumptions
on the company structure, costs, goals, and key
performance indicators (KPIs). However, you must

2. clearly document each if assumed.
Write a two to three (2-3) page business case in
which you:
Examine measurable organizational value (MOV).
Identify areas of impact, the desired values, and a
time frame for achievement.
Suggest at least two (2) alternatives to developing
a mobile application. Justify the consideration of
such alternatives.
Analyze the feasibility of developing the mobile
application and your suggested alternatives.
Define the cost of ownership of the mobile
application.
Define the benefits of ownership of the mobile
application.
Predict the return on investment (ROI) of the
mobile application and your suggested
alternatives.
Identify risks associated with developing the
mobile application.
Propose a final recommendation of whether or not
the organization should develop the mobile
application or one of your alternatives.
Use at least one (1) quality resources in this
assignment. Note: Wikipedia and similar Websites
do not qualify as quality resources.
Your assignment must follow these formatting

3. requirements:
Be typed, double spaced, using Times New Roman
font (size 12), with one-inch margins on all sides;
citations and references must follow APA or
school-specific format. Check with your professor
for any additional instructions.
Include a cover page containing the title of the
assignment, the student’s name, the professor’s
name, the course title, and the date. The cover
page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated
with this assignment are:
Initiate, specify, and prioritize information
technology projects, and determine various
aspects of feasibility of these projects.
Explain and apply the phases of the project
management life cycle.
Identify project risk, and the techniques for
ensuring project risk is managed and controlled in
a technology setting.
Develop a complete information systems project
plan using project management software tools.
Use technology and information resources to
research issues in information systems and
technology.
Write clearly and concisely about Information

4. Technology Project Management topics using
proper writing mechanics and technical style
conventions.