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Strategic Management1
2024
Traditional Business
 Traditional organizations operate through
detailed linear planning and control. This
works well in slowly evolving markets
 This mindset of certainty & security is
about playing not to lose, being in control,
and replicating the past. Market is fixed.
Competing for market share
Just in time
manufacturing
 Automobile
 Hotel
 Restaurants
 Demand &
Supply
JUST ENOUGH
ThiBY-SA
From McKinsey & Co.
 The traditional mindset no longer fits
today’s fast paced world
 The mindset of discovery and
opportunity is about exploration and
dealing with constant challenges and
change
 Markets are not fixed, but are evolving
Business Model Shift
 Shift from
traditional model to
more agile
 Speed – Jeff Bezos
 Decisions
 Opportunity arises
 “Call a meeting”
Definitions: Strategy
 The science of planning and directing
large scale military operations, (as
different from tactics) of maneuvering
forces into the most advantageous
position
 Skill in managing or planning by using
stratagem, (stratagem = scheme or
plan for achieving a goal)
Goals (what do you want)
 Goals in business.
What are the goals of a
firm?
 Mission statements
 Which are the most
successful firms?
 How do we measure
success?
THE COMPANY AND THE
WESTERN BUSINESS MODEL
 BUSINESS IS WAR
 Historically in war, the
individual soldier was
not important
 Historically in business,
the individual
employee (and
customer) have not
been important either
Military-
Historic
Don’t be friends
with fellow
soldiers, because
they may die
Especially true of
officers, who have to
send soldiers out to
die
At the Office
 Don’t be friends with your colleagues,
because business is war (MBA)
 If employees leave, or become ill, they can be
replaced easily. The success of a company is
not dependent on individuals
 Education: Don’t be friends with students
 Anyone can be replaced, even the CEO or Founder
 Examples: Steve Jobs, Howard Schultz
The Company is always
most important
 Letting older employees go
 2009 Film: Up In The Air with
 George Clooney
T-SA
THE FOUNDATIONS
 STRATEGY consists of several key areas:
 Leadership
 Decision-making
 Planning
 Motivation
 Change
 Analysis
 Synthesis
 It is assumed to be a function of top
management
Management means
that we can
“manage something or someone.
That means we can control
something or someone”
Management –
(definition)
The act, art or manner of
managing, or handling,
controlling, directing
In Control?
 We think of strategy as a large-scale visionary
tactic, similar to that of an army in warfare
 Many businesses do indeed have “war rooms.”
 MBAs in the USA read the “Art of War”
 The reality is most managers cannot know how all
the areas on their company are functioning
 Most managers, (like most people) are not in
control. They just think they are.
What do you control?
Bosses
 Differences between an executive in a
large firm and an entrepreneur?
Control versus
turmoil and chaos
 Turmoil is not a
temporary period
in the business
environment
anymore. It is
the business
environment
“If you’re not bloodying your nose in today’s
warp speed economy, we have a word for
you………………dead”
Malcolm Forbes, Industialist
Large Scale-Small Scale
 Big changes are easier to make than
small ones.
 In meetings, it may take hours to
discuss hundred dollar items, while
million-dollar items go fast. Almost
everyone has something to say about
a small item, but few want to take a
position or offer a comment on a
large, important item
Changing course in a
large company
Is like turning an ocean liner
around
It’s not easy!
What is a healthy organization?
 A healthy
organization is not
always an affluent
one.
 Same as with a
person.
Unhealthy Organizations
 What gets a firm into trouble are:
 Poor leadership styles
 Poor internal relationships
 Managerial blind spots
 Poor communications
 What else?
 Firms always hope to turn the company
around without making changes in these
areas. Why?
Managing Change
The key to staying competitive
“The world we have made as a result of the level of
thinking we have done thus far creates problems we
cannot solve at the same level of thinking at which
we created them”
Albert Einstein
If it works, it’s obsolete
The business world is moving
faster than at any point in history
Companies that can adjust to
changing market conditions have
competitive advantages
Change
 Change is scary because it is the unknown
 Change is scary because we are forced to
deal with ambiguity, (chaos)
 People rely on what has worked for them in
the past
 Past success is no guarantee of corporate
survival
 Complacency about the past may lie at the
heart of many problems
We are tied to the past
 We think what has happened in the past will
continue to happen
 Biggest job for most managers is to
convince employees that change does not
mean loss
 Afraid of new technology, afraid not to be in
control, afraid of a different situation in
which competency will be questioned, afraid
to have to ask for help
 Change means letting go of our investment
in the past
A letting go experience
 Life is a letting go experience
 What are we letting go of?
 SECURITY
 In “change”, the past offers security
The Business Structure
 Firms are designed to create structures
around people to make them feel safe
 Businesses are cautious, conservative,
defensive structures
 We like to think of them as logical, practical
places where things run smoothly and
efficiently
 In reality they are as logical or chaotic
(fearful) as the people who work in them
Managed for survival
 Corporations are managed for survival
 They fail to introduce new products for fear
of cannibalizing current product lines
 They turn down acquisition opportunities so
as not to dilute earnings
 They prize rational decision-making and
internal control systems
When the pain of staying the same becomes
greater than the pain of changing, people
will change
The best time to change is before
you have to
Change is something the top asks the
middle to do to the bottom
Change must touch and be accepted by
everyone in the firm, especially managers.
Managers don’t want to change
They are the ones with the
biggest investment in the past
and maintaining the status quo
People say that like change
 Most people say they like change
because this is what they are
supposed to say. Be modern, be
trendy, be cool…..be hot.
 Managers who secretly do not want to
change will not inspire employees to
change
Every person has 2 reasons
for doing something
a good reason
and the real reason
Fears associated with change
 Most people are afraid of change
 One reason is lack of confidence in their
ability to adapt to an ambiguous or
unpredictable environment
 Change is the unknown and what we don’t
know we fear, (true for situations and also
people)
 List of people you’re afraid of
 Most people view change as negative
Change Resistance
 Resistance comes from:
 Fear of the unknown
 Lack of information
 Fear of failure
 Reluctance to let go
 Lack of perceived benefits
 Threats to powerbase
 Fear of looking foolish
 Feeling of being vulnerable
 Threats to self esteem
 Loss of control
Change Resisters
 It is said that a woman marries a man
expecting he will change but he doesn’t,
while a man marries a woman expecting
that she won’t change, and she does
 In fact, both sexes are change resisters
 Most people want to change, but spend
their lives resisting it
An Alternative
 Change is usually only acceptable if a
better replacement or alternative is
available
 Examples: career, relationships
 Jewish people in WW2
 A condition of successful change has
always been the acceptance of the
uncertainty of the future
Motivating people to
accept change
People do things for their reasons, not
yours and not mine
Motivation is the art of getting
someone to do what you want them to
do because they want to do it
Motivation is the art of getting yourself to do
something because you want to do it, not
because you have to do it
You have a higher chance of success if
you feel it’s good for you and not if you
think it is good for you
Success is not a question of time,
But of motivation and desire
“There are two ways to move
people, interest and fear”
Napoleon Bonaparte
Make it Personal
 When something becomes personal it
becomes important
 You can get people on board if you
show them how the change will affect
them for the better. Communication is
important
 In dealing with employees, it is not
enough to appeal to them on the basis
of loyalty to the company.
Example from Training
 From POV management the training
was designed to increase the
effectiveness of the company. This is
why the company bought the training
program
 For the POV employee, it was to
upgrade the skills of the individual
Training versus Education
 To change behavior,
you must change
feelings and beliefs
 This requires more
than training. It
requires education
 When you train you
teach a task, when you
educate you deal with
people’s feelings and
beliefs

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STRATEGY1NEU (2).ppt ácdcsdcscsdcdcdscsdcsd

  • 2. Traditional Business  Traditional organizations operate through detailed linear planning and control. This works well in slowly evolving markets  This mindset of certainty & security is about playing not to lose, being in control, and replicating the past. Market is fixed. Competing for market share
  • 3. Just in time manufacturing  Automobile  Hotel  Restaurants  Demand & Supply JUST ENOUGH ThiBY-SA
  • 4. From McKinsey & Co.  The traditional mindset no longer fits today’s fast paced world  The mindset of discovery and opportunity is about exploration and dealing with constant challenges and change  Markets are not fixed, but are evolving
  • 5. Business Model Shift  Shift from traditional model to more agile  Speed – Jeff Bezos  Decisions  Opportunity arises  “Call a meeting”
  • 6. Definitions: Strategy  The science of planning and directing large scale military operations, (as different from tactics) of maneuvering forces into the most advantageous position  Skill in managing or planning by using stratagem, (stratagem = scheme or plan for achieving a goal)
  • 7. Goals (what do you want)  Goals in business. What are the goals of a firm?  Mission statements  Which are the most successful firms?  How do we measure success?
  • 8. THE COMPANY AND THE WESTERN BUSINESS MODEL  BUSINESS IS WAR  Historically in war, the individual soldier was not important  Historically in business, the individual employee (and customer) have not been important either
  • 9. Military- Historic Don’t be friends with fellow soldiers, because they may die Especially true of officers, who have to send soldiers out to die
  • 10. At the Office  Don’t be friends with your colleagues, because business is war (MBA)  If employees leave, or become ill, they can be replaced easily. The success of a company is not dependent on individuals  Education: Don’t be friends with students  Anyone can be replaced, even the CEO or Founder  Examples: Steve Jobs, Howard Schultz
  • 11. The Company is always most important  Letting older employees go  2009 Film: Up In The Air with  George Clooney T-SA
  • 12. THE FOUNDATIONS  STRATEGY consists of several key areas:  Leadership  Decision-making  Planning  Motivation  Change  Analysis  Synthesis  It is assumed to be a function of top management
  • 13. Management means that we can “manage something or someone. That means we can control something or someone”
  • 14. Management – (definition) The act, art or manner of managing, or handling, controlling, directing
  • 15. In Control?  We think of strategy as a large-scale visionary tactic, similar to that of an army in warfare  Many businesses do indeed have “war rooms.”  MBAs in the USA read the “Art of War”  The reality is most managers cannot know how all the areas on their company are functioning  Most managers, (like most people) are not in control. They just think they are.
  • 16. What do you control?
  • 17. Bosses  Differences between an executive in a large firm and an entrepreneur?
  • 18. Control versus turmoil and chaos  Turmoil is not a temporary period in the business environment anymore. It is the business environment
  • 19. “If you’re not bloodying your nose in today’s warp speed economy, we have a word for you………………dead” Malcolm Forbes, Industialist
  • 20. Large Scale-Small Scale  Big changes are easier to make than small ones.  In meetings, it may take hours to discuss hundred dollar items, while million-dollar items go fast. Almost everyone has something to say about a small item, but few want to take a position or offer a comment on a large, important item
  • 21. Changing course in a large company Is like turning an ocean liner around It’s not easy!
  • 22. What is a healthy organization?  A healthy organization is not always an affluent one.  Same as with a person.
  • 23. Unhealthy Organizations  What gets a firm into trouble are:  Poor leadership styles  Poor internal relationships  Managerial blind spots  Poor communications  What else?  Firms always hope to turn the company around without making changes in these areas. Why?
  • 24. Managing Change The key to staying competitive
  • 25. “The world we have made as a result of the level of thinking we have done thus far creates problems we cannot solve at the same level of thinking at which we created them” Albert Einstein
  • 26. If it works, it’s obsolete
  • 27. The business world is moving faster than at any point in history Companies that can adjust to changing market conditions have competitive advantages
  • 28. Change  Change is scary because it is the unknown  Change is scary because we are forced to deal with ambiguity, (chaos)  People rely on what has worked for them in the past  Past success is no guarantee of corporate survival  Complacency about the past may lie at the heart of many problems
  • 29. We are tied to the past  We think what has happened in the past will continue to happen  Biggest job for most managers is to convince employees that change does not mean loss  Afraid of new technology, afraid not to be in control, afraid of a different situation in which competency will be questioned, afraid to have to ask for help  Change means letting go of our investment in the past
  • 30. A letting go experience  Life is a letting go experience  What are we letting go of?  SECURITY  In “change”, the past offers security
  • 31. The Business Structure  Firms are designed to create structures around people to make them feel safe  Businesses are cautious, conservative, defensive structures  We like to think of them as logical, practical places where things run smoothly and efficiently  In reality they are as logical or chaotic (fearful) as the people who work in them
  • 32. Managed for survival  Corporations are managed for survival  They fail to introduce new products for fear of cannibalizing current product lines  They turn down acquisition opportunities so as not to dilute earnings  They prize rational decision-making and internal control systems
  • 33. When the pain of staying the same becomes greater than the pain of changing, people will change The best time to change is before you have to
  • 34. Change is something the top asks the middle to do to the bottom
  • 35. Change must touch and be accepted by everyone in the firm, especially managers. Managers don’t want to change They are the ones with the biggest investment in the past and maintaining the status quo
  • 36. People say that like change  Most people say they like change because this is what they are supposed to say. Be modern, be trendy, be cool…..be hot.  Managers who secretly do not want to change will not inspire employees to change
  • 37. Every person has 2 reasons for doing something a good reason and the real reason
  • 38. Fears associated with change  Most people are afraid of change  One reason is lack of confidence in their ability to adapt to an ambiguous or unpredictable environment  Change is the unknown and what we don’t know we fear, (true for situations and also people)  List of people you’re afraid of  Most people view change as negative
  • 39. Change Resistance  Resistance comes from:  Fear of the unknown  Lack of information  Fear of failure  Reluctance to let go  Lack of perceived benefits  Threats to powerbase  Fear of looking foolish  Feeling of being vulnerable  Threats to self esteem  Loss of control
  • 40. Change Resisters  It is said that a woman marries a man expecting he will change but he doesn’t, while a man marries a woman expecting that she won’t change, and she does  In fact, both sexes are change resisters  Most people want to change, but spend their lives resisting it
  • 41. An Alternative  Change is usually only acceptable if a better replacement or alternative is available  Examples: career, relationships  Jewish people in WW2  A condition of successful change has always been the acceptance of the uncertainty of the future
  • 43. People do things for their reasons, not yours and not mine Motivation is the art of getting someone to do what you want them to do because they want to do it
  • 44. Motivation is the art of getting yourself to do something because you want to do it, not because you have to do it You have a higher chance of success if you feel it’s good for you and not if you think it is good for you
  • 45. Success is not a question of time, But of motivation and desire
  • 46. “There are two ways to move people, interest and fear” Napoleon Bonaparte
  • 47. Make it Personal  When something becomes personal it becomes important  You can get people on board if you show them how the change will affect them for the better. Communication is important  In dealing with employees, it is not enough to appeal to them on the basis of loyalty to the company.
  • 48. Example from Training  From POV management the training was designed to increase the effectiveness of the company. This is why the company bought the training program  For the POV employee, it was to upgrade the skills of the individual
  • 49. Training versus Education  To change behavior, you must change feelings and beliefs  This requires more than training. It requires education  When you train you teach a task, when you educate you deal with people’s feelings and beliefs