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![A T A
The Use of the Term Strategy
Henry Mintzberg, in his 1994 book, The Rise and Fall of Strategic
Planning [3], points out that people use "strategy" in several
different ways, the most common being these four:
• Strategy is a plan, a "how," a means of getting from here to
there.
• Strategy is a pattern in actions over time; for example, a
company that regularly markets very expensive products is
using a "high end" strategy.
• Strategy is position; that is, it reflects decisions to offer
particular products or services in particular markets.
• Strategy is perspective, that is, vision and direction.](https://image.slidesharecdn.com/strategymadesimple-150427105257-conversion-gate02/85/Strategy-made-simple-6-320.jpg)
Uploaded byAta Nazer
Strategy made simple
This document discusses different levels of strategy - operational, business, and finance strategies. It defines strategy and outlines four common ways it is used: as a plan, pattern of actions, position in the market, and organizational perspective/vision. Strategy is developed through assessing internal/external contexts, evaluating alternatives, and creating a strategic plan. The levels must be aligned for success. Barriers to goals include failure to assess risks, bad planning, and untimely actions. Developing strategies involves considering options and selecting the best approach.
Strategy made simple
- 1. A T A Strategymade simple Ata D. Nazer Strategist atanazer@outlook.com
- 2. A T A TheFirst Step - definitions Strategy levels How do we develop a strategy? Articulating successful strategies Summary The end
- 3. A T A BuildingBusiness Is about understanding and choosing the right…...
- 4. A T A TheDefinition of Strategy Thefreedictionary.com 1) the science or art of planning and directing large-scale military movements and operations. 2) the use of or an instance of using this science or art. 3) the use of a stratagem (tactic, trick, maneuver). 4) a plan or method for achieving a specific goal: a strategy for getting ahead in the world. Oxforddictioneries.com 1) A plan of action designed to achieve a long-term or overall aim 2) The art of planning and directing overall military operations and movements in a war or battle
- 5. A T A TheConcept of Strategy • The concept of strategy has been borrowed from the military and adapted for use in business • In business, as in the military, strategy bridges the gap between policy and tactics • Strategy and tactics bridge the gap between goals and resources
- 6. A T A TheUse of the Term Strategy Henry Mintzberg, in his 1994 book, The Rise and Fall of Strategic Planning [3], points out that people use "strategy" in several different ways, the most common being these four: • Strategy is a plan, a "how," a means of getting from here to there. • Strategy is a pattern in actions over time; for example, a company that regularly markets very expensive products is using a "high end" strategy. • Strategy is position; that is, it reflects decisions to offer particular products or services in particular markets. • Strategy is perspective, that is, vision and direction.
- 7. A T A Withdraw Defend Attack Ifit is a war strategy
- 8. A T A STRATEGYLEVELS Part I
- 9. Three Strategy Level TheOperational Strategy The Business Strategy The Finance Strategy
- 10. Essentials of StrategyLevels Business Operational Finance What products? What markets? What tactics? What resources? What quality? What promotion? What resources to deploy? When to deploy? What technology? What facilities? Initial funding Growth finance Expansion Capital Asset Management Exit/Cash Out
- 11. A T A Alignmentof Strategy Levels Must be realistically developed taking into account the operational capabilities Business It must support all the business strategies to achieve revenue and profit targets Operational If the investment strategy is not in synchronization the company will fail Finance
- 12. HOW DO WEDEVELOP A STRATEGY? Part II
- 13. Four steps into developing your strategy Step 1 Step 2 Step 3 Step 4 Assess External Context Assess the Internal Context Evaluate your strategic alternatives Develop your strategic plan
- 14. Opportunity • Demand isgrowing at 15% • Market entry is costly Threats • Our main competitor is aggressively promoting • Customers not paying on time Strength • Patented product • We have cash • Superior quality Weakness • We do not have an IT system • Our salesforce is not well trained Use SWOT Analysis
- 15. Strategy Development MonitoringActivitiesDefineAssessment -IAssessment - E How are we doing? How we will get there? Where do we want to go? Where are we today? Where have we come from? Progress Review Measure Performance Vision/ MissionChallengesEnvironment Performance Measurement Targets and Standards GoalsSituationMarket Analysis Corrective Actions InitiativesOptionsCapabilitiesSituational Analysis Balanced Score Card PlanStrategyGap AnalysisMarket Forces
- 16. A T A StrategyTypes Some Examples 1. Marketing Strategy 2. Supply Chain Strategy 3. HR Strategy 4. Sales Strategy 5. IT Strategy 6. Operational Efficiency 7. R&D Strategy 8. Procurement Strategy
- 17. A T A ARTICULATINGSUCCESSFUL STRATEGIES Part III
- 18. A T A Howdoes your landscape looks like?
- 19. A T A Failureto assess risks Bad planning Untimely actions 3 barriers to goal achievement…
- 20. A T A YouAre Not Alone There are others who can play the game just as good or better CONS Do not just see yourself and what you can do
- 21. A T A 5 Youhave many options You need to evaluate each one …and select the best
- 22. A T A Examplesof goals that need strategy • Going to the supermarket • Travelling abroad for a summer vacation • Buying a car • Introducing a new potato chips product • Introducing a new software • Becoming a market leader
- 23. A T A Summary Eachtime you have a goal you need a strategy Assess Environment Evaluate Options & Select your strategies Plan & Execute
- 24. A T A Themost critical factor to consider – the end Your ability to translate customer requirements into your product/service deliverable
- 25. Withdraw Defend Attack If it isa war strategy
- 26.