The document discusses an approach to design experiences rather than making written promises. It suggests visualizing objectives, positioning, and branding through design rather than lengthy written strategies. The author advocates involving generalists, interface designers, and developers early in the process to collaboratively architect experiences, and realizing that strategy is about creating experiences rather than documenting promises with words.

1. ‘ Strategist’ Is a Dirty Word Design experiences, don’t write promises

2. The best client (and team) engagement is visual… Photo credit

3. … not a written promise Photo credit

4. Don’t let people down Promises can be hard to keep Photo credit

5. Summarise objectives Credit

6. Visualise positioning and branding Photo credit

7. Start architecting… together (with generalists) Photo credit

8. Wireframes are the design before the design… Photo credit

9. … so let the interface designers in early Photo credit

10. The build enables a design and feature set… Photo credit

11. … so let the developers have their say Photo credit

12. Don’t brief the client (or next guy) with stacks of words Credit

13. Realise that strategy is about an experience… Credit

14. … so design experiences, don’t write promises Credit

15. Andy Howard User Experience Designer (slash Digital Strategist) http://andyhoward.id.au