Strategies for launching technological innovations
•Download as PPTX, PDF•
1 like•541 views
The document outlines a 5-stage process for developing market strategies for technological innovations: 1) Awareness, 2) Interest, 3) Evaluation, 4) Trial, and 5) Adoption. It also discusses whether new products should target new adopters or the broadest audience possible. Finally, it provides a quote about making the most of the present.
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Strategies for launching technological innovations
- 1. Strategies for Launching Technological Innovations Developing Market Strategies
- 2. “
- 19. TAKE A POSITION: New products should always target new adopters versus New products should target the broadest
- 20. YESTERDAY is HISTORY. TOMORROW is a MYSTERY. TODAY is a GIFT… (that is why its called )
Editor's Notes
- We are going to discuss the Chapter 8 of the book.which is about…“Innovation and New Product Strategy”
- (after reading the phrase… interpret it) Ask them The importance of Innovation?Explain the outcomes of it.And tell to them that it should be treated always as an investment.
- *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
- *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
- *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
- *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
- *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
- *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
- *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”