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Rethink the Future
SWOT Analysis Worksheet
Template
Visit Stratechi.com for more helpful strategy guides and
templates
Disclaimer
All responsibilities for the use of these data and information will be solely those of the user. In no event shall Stratechi or their respective employees,
agents, suppliers, or contractors be liable for any damages or any kind or character, including without limitation any compensatory, incidental, direct,
indirect, special, punitive, or consequential damages, loss of use, loss of data, loss of income or profit, loss of or damage to property, claims of third
parties, or other losses of any kind or character. Copyright in this publication is owned by Stratechi. This material is provided on the basis that the user
agrees not to copy the material for other than the user’s own purposes. In the event that the user wishes to use any material from this content in
presentations, papers, reports, publications or opinions prepared for any other third party person or use, it is agreed that it will be sourced to Stratechi.
SWOT ANALYSIS EXERCISE
The major criticisms of SWOT analysis are the assessment of strengths and weaknesses
aren’t typically objective versus competitors, and SWOT analysis typically isn’t
comprehensive enough. To rise above those criticisms use the Comprehensive SWOT
Analysis Worksheet. Simply document the opportunities and threats relating to target
customers, markets and geographies. Then document the strengths and weaknesses
relating to customer value proposition, go to market, and organizational elements
relative to the competition. Then, go through each category and rank order in terms of
importance the opportunities, threats, strengths and weaknesses. Once this is done, a
pretty clear picture of a business model will emerge.
COMPREHENSIVE SWOT ANALYSIS WORKSHEET
Customer
Segments
Markets
Distribution
Marketing
Pricing
Products
Services
Value
Proposition
The
Organization
Processes /
Functions
People
Infrastruc-
ture
Partnerships
Geographies
Sales
Go
To
Market
EXTERNAL
Targets
INTERNAL
Rank
Order
Opportunities Threats
Rank
Order
1
2
3
1
2
3
4
5
6
7
8
9
10
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
1
1
1
1
1
1
1
1
1
1
1
1
1
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
Rank
Order
Strengths
Relative to Competitors
Weaknesses
Relative to Competitors
Rank
Order
External
Factors
Internal
Factors
Harmful
Helpful
STRENGTHS
• xx
WEAKNESSES
• xx
OPPORTUNITIES
• xx
THREATS
• xx
SWOT ANALYSIS TEMPLATE

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Stratechi - SWOT Analysis Worksheet Template.pptx

  • 1. Rethink the Future SWOT Analysis Worksheet Template Visit Stratechi.com for more helpful strategy guides and templates Disclaimer All responsibilities for the use of these data and information will be solely those of the user. In no event shall Stratechi or their respective employees, agents, suppliers, or contractors be liable for any damages or any kind or character, including without limitation any compensatory, incidental, direct, indirect, special, punitive, or consequential damages, loss of use, loss of data, loss of income or profit, loss of or damage to property, claims of third parties, or other losses of any kind or character. Copyright in this publication is owned by Stratechi. This material is provided on the basis that the user agrees not to copy the material for other than the user’s own purposes. In the event that the user wishes to use any material from this content in presentations, papers, reports, publications or opinions prepared for any other third party person or use, it is agreed that it will be sourced to Stratechi.
  • 2. SWOT ANALYSIS EXERCISE The major criticisms of SWOT analysis are the assessment of strengths and weaknesses aren’t typically objective versus competitors, and SWOT analysis typically isn’t comprehensive enough. To rise above those criticisms use the Comprehensive SWOT Analysis Worksheet. Simply document the opportunities and threats relating to target customers, markets and geographies. Then document the strengths and weaknesses relating to customer value proposition, go to market, and organizational elements relative to the competition. Then, go through each category and rank order in terms of importance the opportunities, threats, strengths and weaknesses. Once this is done, a pretty clear picture of a business model will emerge.
  • 3. COMPREHENSIVE SWOT ANALYSIS WORKSHEET Customer Segments Markets Distribution Marketing Pricing Products Services Value Proposition The Organization Processes / Functions People Infrastruc- ture Partnerships Geographies Sales Go To Market EXTERNAL Targets INTERNAL Rank Order Opportunities Threats Rank Order 1 2 3 1 2 3 4 5 6 7 8 9 10 • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx 1 1 1 1 1 1 1 1 1 1 1 1 1 • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx • Xx Rank Order Strengths Relative to Competitors Weaknesses Relative to Competitors Rank Order