SlideShare a Scribd company logo
Strategic
Marketing
Architecture
Tools for growing
companies
Strategic Marketing Architecture Process
Revisions
6
Internal
Creative
Review &
Revisions
Concepting
2
1
3
4
5
7
8
KPI &
Dashboards
Audience
Analysis
Strategic
Process
Tactical
Considerations
Brand
Analysis
Template © Copyright Showeet.com
Competition
& SWOT
Internal
Marketing
Leadership
External
Resources
6
• The process begins with
understanding current state of
the business and the customer.
Smart organizations review and
update their plan annually.
• Complexity is easy to create.
Strive for simplicity of process
and analysis for speed to market.
The Takeaway – a comprehensive
survey of the business is necessary
to develop an effective and
actionable Strategic Marketing
Architecture

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Strategic Marketing Architecture for start-ups

  • 2. Strategic Marketing Architecture Process Revisions 6 Internal Creative Review & Revisions Concepting 2 1 3 4 5 7 8 KPI & Dashboards Audience Analysis Strategic Process Tactical Considerations Brand Analysis Template © Copyright Showeet.com Competition & SWOT Internal Marketing Leadership External Resources 6 • The process begins with understanding current state of the business and the customer. Smart organizations review and update their plan annually. • Complexity is easy to create. Strive for simplicity of process and analysis for speed to market. The Takeaway – a comprehensive survey of the business is necessary to develop an effective and actionable Strategic Marketing Architecture