The document outlines the pitch for a psychological thriller film opening titled "Stranger Mind". The opening will follow a girl walking home from school who feels like she is being followed. It describes the intended locations, structure in three acts, characters, and how techniques like camerawork, sound, and post-production editing will be used to build tension and an unsettling atmosphere. The main influences are from the film opening of Zodiac, which effectively conveyed a sense of being followed through its cinematography and use of sound.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. Overview
Our sub-genre is Psychological Thriller
The simple plot of our opening is about a girl walking home
from school who feels like she is being followed.
Our film will contain themes of insecurity, danger and
madness.
3. Locations
For an interior setting we are going to use Castlefield house as one
of our locations as that’ll appear to be the main characters house in
the film.
We will use different areas from inside of the house to show that its
an ordinary home that the person lives in; which is why we’ll use and
have shots in the bathroom, bedroom, and living room.
For exterior settings we are going to have shots of the main
character walking down a road and looking very worried as they think
they’re being followed by someone, so we will use various shots and
effects to show how nervous she is when walking down the road.
We will also use a shot of her walking into her house to show that
she’s home and back at her house as she uses a key to open the
door.
4. Structure
Act 1 – in the first act the audience will see the girl that is the main character walking down a road to go
home where she is frantically looking around at everything and at every car passing by to see if she’s being
followed by the person that she thinks is coming to get her. There is various shots and effects in this to show
how nervous and worried she is, whilst also using it to bring out the psychological part of this thriller to try
and show what she’s thinking.
Act 2 – in the second act we see her arrive home and she is still panicking. She looks in every room to make
sure no one is there. She goes into the bathroom to wash her face and when she looks in the mirror she
sees a mysterious figure behind her, but when she turns around there is no one there. She calls her friend to
come round and she is scared.
Act 3 – her friend come round to comfort her and tries to calm her
down telling her that the person isn’t real. Her friend tells
her she needs to stop behaving the way she is before she
gets herself into even more trouble. The friend leaves her as
she goes to sleep but when she wakes up again there is a large
mysterious figure looming over her.
Key dramatic moment – this comes at the end when the girl
opens her eyes and looks at the person from a POV
shot, but is it real or is she just dreaming about it? Is the person
actually there?
5. Represetation:characters
The Girl - the main character in the film. She is the
protagonist, and throughout the opening hints at signs of
mental instability
The follower - never fully seen, this character follows the girl
home. The films antagonist, is unclear whether the character
exists beyond the girls mind.
Friend - heard briefly during a phone call, helps develop girls
character and offers insight into the girls mental health state.
6. How?
The genre conventions for a psychological thriller are: Dark lighting, character
driven, ambiguous plot, intense scenes.
Target audience: Psychological thrillers tend to be aimed at 51% male and
49% female viewers. Despite this statistic, females are generally more
interested in the genre. This is why we have a female main character, so a
majority of the audience can feel relatable to the character. Most films of this
genre are certificate 18, however people in the age range of 25 and under
make up a large percentage of viewership. Because of this our film is aiming
to receive a certificate15 rating by the BFI (British Film Institute).
We are aiming to build and create lots of suspense. We are aiming to create
an intense atmosphere which will ensure viewers cannot look away from the
screen as they are hooked in the entertainment unfolding before their very
eyes. As the tension builds, their interests will reach sky high and begin to
climb towards its peak. When all the tension is released during the phone call
scene, the audience will breathe out a deep sigh of relief as they appreciate
the brief escape from the action.
7. How? Mise en Scene
Set/location
The location of our psychological thriller will begin in the grounds and outside of college showing
the characters journey walking home. Our film will also be set in case grounds house which will
represent the characters house. Our film will be filmed in the day time and will represent tense.
Costume
The unidentified man will be dressed in dark, black clothing representing the nature of him. The girl will
be dressed in ordinary every day clothing depicting her normality.
Characters
One character will be male, he will be a man so middle aged, but unidentified through the film, no real
shot of his appearance. He will have unnerving mannerisms and unusual body language depicting his
abnormality. His voice will not be revealed he won't be included in dialogue. The audience will be able to
tell how the man is watching and following the girl by the way he is positioned in relation to her as well
as the sightings we get of him. The girl will be a teenager who shows vulnerable and anxious behavior,
she's aware she's being followed we can tell this by her jumpy, on edge mannerisms. Her observing
actions show she feels she is threatened or in danger. when we hear her voice its tone and volume will
depict her mood and emotion. We can tell she's being followed by the relation and positioning between
her and the man.
Setting-
Castle field house/around the college grounds/next to a road
rooms; bedroom, toilet, sitting room
Props:
Mirror
Mobile phone
Car
Front door
Sofa
Window
House hold objects- domestic setting
8. How? Camerawork
In thrillers there’s usually a lot of shaky camerawork to create
tension and to give off a mysterious feeling to the audience.
Different angles and shots will be used along with special
effects in the editing of it so that it becomes as intense as
possible to show that its clearly a psychological thriller.
We will be using the POV shot when the girl wakes up from her
sleep where she then thinks she sees the mysterious man.
We’re going to use long shots to establish the setting and show
where the characters are. As well as this we’re going to get
medium shots of the main girl so that the audience can clearly
see who she is and become familiar with how she looks.
Furthermore, we will get extreme close ups of the mysterious
man so that the audience can see him but can see his whole
face so that it creates more of an intense atmosphere around
him.
9. Sound
Diegetic – Our opening sequence will include the following diegetic sound:
Car engine (as if its driving)
Phone calling tone
Footsteps quickening in pace
Water running
Loud knocks on the door
Including these sound effects will enhance the sense of realism in the sequence and helps the
audience to become more immersed.
Dialogue – We will include dialogue in these instances:
A short phone conversation between our main character and her friend as she’s walking home
A startled gasp from the main character as the door knocks suddenly
Another small reassuring conversation between the main character and her friend.
These small sections of dialogue in the opening sequence will help make it clear that the audience
should question whether the person following her is actually real and the conversation at the end
gives the audience a false sense of security
Non-Diegetic: The Non Diegetic sound we will be using will mainly be an ambient/ suspenseful track
with no melody which will be playing alongside the visuals. This will help to increase the
uncomfortable and tense atmosphere we are aiming for.
10. Post production
We will edit it to make it look even more intense and mysterious so that we
have clear conventions of thrillers in the film opening. For example, we
might use special effects to change the lighting of the shot to make it more
eary.
We will add in different sounds and music to create suspense in intense
moments so it gives the audience a nervous feeling as they will be worried
over whatever is going to happen next.
We will have titles put into it in the first act of the scene to get them out the
way. We will incorporate the titles in with what's going on in the scene and
make the titles look relevant to the film as well.
11. Influences from research
We have taken our main influence from the film opening of the film Zodiac
(Directed by David Fincher)
The opening follows a couple as they are being followed, and one is eventually
killed and the other seriously injured.
Although our film opening contains no violence, we still want to take inspiration
from the techniques used when the characters feel uneasy that they are being
followed.
The film used low key lighting, echoed sound, jumping scale of sound,
shadows on the character's hiding identity and emotion, panning shots, and
the main antagonists identity being hidden by shadows.