Business modeling 101

1. Other obvious findings
• Hypothesis: Those who have Vacant Space are more using
electricity. In other words, their usage in the electricity and
their size of vacant space is similar.
• 0.735, p value 0.001, so their
opinion is likely going the
same direction.
• This maybe because they are
factories, farmers or someone
who owns huge space.

2. Critical discovery
• Hypothesis: Those who feel the electricity bill expensive might
have higher electricity usage.
• Result: Their opinion is different. People who think electricity is
expensive doesn’t actually use a lot of electricity.
• Inference: Those who use small electricity still feel their electricity bill is
expensive.

3. So people with small electricity bill
could still be our clients?
• Yes.
• Paired T-test proves that the respondents’ ‘attitude’ towards compensation
and electricity usage are different(P value of 0.01 is widely accepted as valid in
social science). As continual findings to our previous hypothesis, even if
people’s electricity usage is low, people still want to participate as long as they
are compensated fairly.
• People want Money than saving electricity bill.

4. Implication within variables
• Electricitybill.Opinion*Compensation - Even though their
electricity bill isn't perceived expensive and if compensation
could be generously made, they could participate the
program.
• How much money they can make is the mainly the cause.

5. Key variables from data analysis
• Age 51~58
• With income level more than $30,000
• Male
• Background knowledge
• Environmental concern
• Profit?

6. Demographics
•Over 51 years old, • Income level
more than $30,000, Male dominance
Background Knowledge
Awareness of solar panel
Willingness for extra income
• Interested in making profits rather than
saving electricity bill.
Ta r g e ting
Middle Aged & middle
class male
Awareness
Profit driven?
S e g m e n t

7. P o s i t i o n i n g
P r o m o t e o u r p r o j e c t t h a t i n s t a l l i n g s o l a r p a n e l
a c t u a l l y m a k e s e x t r a m o n e y f o r o n e
L o n g t e r m P r o f i t
S h o r t t e r m p r o f i t
I n n o v a t i v e ( E c o - e n e r g y )Tr a d i t i o n a l