2. Human Sciences
• Can you ever study humanity using
scientific methodology?
• 2 main areas of criticism
– Assumptions
– Data
3. The Demand Curve
• As the price falls,
the quantity
demanded
increases
• Common sense?
Quantity
Price
D
4. The Demand Curve
• Is this always true?
– Why do more people demand a Nike T-
shirt at a higher price than demand an
identical unbranded T-shirt at a lower
price?
• Economic theory is based on
assumptions
5. Perfect competition
• The demand curve shown assumed the
following:
– There must be many buyers and sellers
– There is freedom of entry to and exit from the
market
– Buyers and sellers have perfect knowledge of
prices
– All firms produce a homogenous product
• Are the above true for the T-shirt market?
6. Assumptions
• You can’t put economics (or
psychology, sociology etc) in a test
tube and control variables
• Therefore you need to make
assumptions to try and discover
trends and theories about the world
we live in
7. Economic data
• Is it real, empirical evidence?
• Look at unemployment
– “actively seeking work at current wage
rates”
– Government counts those that claim
benefits (claimant count)
• Your turn
– Why will unemployment data
calculated in this way be inaccurate?
8. Inaccuracy of data
• Why will it be inaccurate?
– Some people working and claiming
– Government changes the rules, e.g.
disability benefit
– Takes time before you are allowed to
claim benefits
– Working spouses
• Other methods (surveys) also likely
to be inaccurate
10. Terax Crema
“Terax Crema produced amazing results after the first
application!
Having had blond streaks applied to my hair at least four
times in the last six months my hair needed help -- and fast!
I found a link to Terax from another website and thought I'd
give it a try, even though it is rather pricey when compared to
most conditioners available in salons. But after reading some
reviews and seeing that it is made in Italy, I gave it a shot and
went for the big 16 oz container.
After just 1 application I couldn't believe the results. My hair
went from distressed to at least 70% smoother and shinier.
Three applications later (every 2nd day I applied it and left it
on for about 10 minutes) my hair is amazingly smooth and
shiny.
I gave a sample to my mom and sister and they called me
after using it to say "my hair is fixed!".
I highly recommend it. You won't be disappointed!!”
11. Review
Sylvia1211
• “I didnt like this at all. I used it on my normal hair
and when i had extensions put it, and it made my
hair and my other extensions hair crap. weighed
it down, my hair didnt feel soft at all and it lost its
shine completely and it was hard to work with
and style after using this. As it wasnt cheap I
ended putting it in the back of a drawer and now
after a couple months i dug it out again and tried
it again-results were the same. this is crap. and i
dont know why so many celebs rave about this”
12. Survey data
• Surveys can be inherently unreliable
• Why?
– People don’t always tell the truth
– Sample sizes too small
– Surveys can be biased
13. Causation and correlation
• Can you isolate variables enough to
draw conclusions?
• The delivery of milk correlates
strongly with the rising of the sun
• Does this mean that the sun causes
the milk to be delivered?
14. Causation example
• Do higher interest rates lead to less
demand?
– Yes
• Higher mortgage payments
• More attractive saving
• Less investment
• All resulting in lower spending
– BUT
• Loads of other things also lead to less demand, e.g.
– Higher unemployment, slower economic growth,
lower consumer confidence,
– Therefore, in Economics you can’t easily say
that in a particular instance that X caused Y
15. Conclusions
• Can humans be subjected to a scientific
approach?
– Although humans are individuals, that does
not mean that you cannot make
generalisations
– Data, although unreliable, can still be very
useful if you are aware of its limitations
– Assumptions are necessary to increase our
understanding – this is not the same as trying
to concretely prove or disprove certain
theories
16. What’s the point
• Natural sciences just look at how
things work
• Social sciences look at how things
should work
17. Task
• Quentin is a geek who has no time for
anything that cannot be proved by numbers
• As keen social science students you want to
convince him otherwise
• In groups of 5 prepare your arguments to him
covering the following broad points:
– Why your chosen social science is useful as
an academic subject
– What limitations there are in studying
humanity
– What limitations there are in studying pure
sciences