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How to build and deliver a story
Eric D. Schabell
Global Technology Evangelist Director, Red Hat
@ericschabell
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3
What’s storytelling
4
What’s storytelling
Storytelling physiology
5
What’s storytelling
Storytelling physiology
Telling your stories
What’s storytelling?
It’s a conversation, not a performance
*100 attendees x 45 mins = 4500 mins = 75 hours
Authenticity… Be Yourself
Storytelling physiology
You have 5 mins….
11
What’s storytelling
Storytelling physiology
Telling your stories
13
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15
Storytelling physiology
- Insert image
Be afraid of the local barber shop
1
9
Simplify complex idea of digital transformation
Are Developers the Real Emerging Technology?
It’s up to you….
When you share….
It’s up to you….
When you share….
When you share… we all grow
23
When you share… we all grow
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25
What’s storytelling
Storytelling physiology
Telling your stories
● PetchaKutcha.org
● Presentation Zen, New Riders; 2 edition (December 15,
2011), ASIN: B006R4H5FG
● The Naked Presenter, New Riders; 1 edition (Dec 9,
2010), ISBN 0321704452
● Examples:
○ Are developers the real emerging technology
○ You should be afraid of the local barbershop
References
Storytelling - how to build and deliver a story

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Storytelling - how to build and deliver a story