1. STORYTELLING;
developing a
story
and the
video project creation process

3. The Video Making Process
• Story Development
• Pre-Production
• Production
• Post-Production
• Distribution
• Audience Engagement

4. Story Development for Video Making
• Many types of videos
• Small, simple stories
with memorable moments
• Learn the tools of
story development,
and be innovative in
creating new videos

5. Things to Consider When Making Your Video
What is the goal of your video?
Who is your ideal audience?
What is the best story to support that goal?
Who are the best people to tell that story?
How will we use and distribute the finished video?
What do you want the audience to feel or do after
seeing the video?

6. First Steps to A Successful Video
• Identify goal of the video and audience(s)
• Create a clear and simple story
• Identify the best people,
characters to illustrate story

7. What is the GOAL of your video?
To figure out our goal we ask.
BIG QUESTION #1
What Do You Want Your Audience To:
Think?
Feel?
Do?

8. Some examples include:
Donate
Enroll
Affiliate
Do you want to:
Show
Entertain
Inform
Advertise

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do!

10. REMEMBER: You will be making your own
videos and will have to ask yourself these
questions for each video—the answers
often change as the videos get more
tailored to your specific goals.

11. BIG QUESTION #2
What is the Best Story to Support Your Goal?
Now that you know who you are trying to reach, there are two
things to think about:
• what do you want to say? (the messaging)
• how do you want to say it? (the story)
Some Types of Video Stories: Documentaries, Day in the Life,
Social Justice or Social Change Biographies, Interviews, First
person (POV), Events (both daily and special) Historical,
Cultural, Sports, basically Non Fictional or Fictional.

12. Simple Stories Work Best in Short Videos
It is essential to develop a clear and simple story to
support your goal.
The best videos use one or a few characters to guide
us through the story. They are short in length and
focused on where they take the audience.

13. . REMEMBER:SHOW the audience, DON’T TELL!

14. When Thinking About What You’re Trying to Say
Consider the Following:
•A clear and simple story helps support your goal
•Good videos use characters to guide us
•Good videos are short in length
•Engaging videos focus on where they take the
audience
•Often a central question is used to focus the story