The document proposes an advertisement concept consisting of 4 scenes: 1) A child and his sporting hero exchanging a postcard. 2) Best friends in different cities sending postcards. 3) A young boy sending a handwritten postcard to his grandmother. 4) Two people in love exchanging a handwritten love note. A voiceover emphasizes that postcards allow for personal, handwritten messages from the heart rather than impersonal digital messages. The conclusion is that some expressions are best done in writing by hand.

1. Jennifer Beltran
Bree Charles
Simon Nugent
Alex Walker

2. Advertisement Concept
Scene 1: A child and his sporting hero
Scene 2: Best friends in two different cities
Scene 3: A young boy and his grandmother
Scene 4: Two people in love

3. Scene One

5. PL
ED
G
E

6. Scene Two

7. PL
ED
GE

9. Voiceover: “People
sending postcards,
not emails.”

10. Scene Three

12. Dear Grandma,
h day. I l ove you
py Birt
E
Hap
G
ED
y Much!
PL
v er
MAX

13. Voiceover: “Written
in their on words, not
someone-else’s.”

14. Scene Four

16. GE
PLED

17. Voiceover:
”Messages from
the man..
not the machine.”
Ha
p
Ho py A
ney nn
t he , ca iver
<3 next n’t w sary
Da one ait
nie .. for
l
[Happy Anniversary Honey,
can’t wait for the next one..
<3 Daniel]

18. Some things are meant to be written.

19. Show your devotion at pledge.com.au

20. Intended Interpretation

21. Intended Interpretation
Scene One

22. Intended Interpretation
Scene Two

23. Intended Interpretation
Scene Three

24. Intended Interpretation
Scene Four

25. Intended Interpretation
Across Scenes 1-4

26. Conclusion