SlideShare a Scribd company logo
The intense hype
before the launch
of PRIME
Prime was created by
KSI and Logan Paul
Two YouTubers with a cool
40 million+ subscribers
between them
They have been rivals for years
Their ‘internet fight’ has been a
whole thing
And it also spilled into the real
world, literally
In 2018,
they fought a highly watched
boxing match
In 2019,
they fought an even more
watched boxing re-match
So in 2021,
when they announced ‘their
third and final chapter’ it got
everyone buzzing
Everyone was like this is it,
there’s going to be another
boxing match
Except that wasn’t the plan
all along
Instead, KSI and Logan used
the hype to announce the
launch of their final chapter :
PRIME
…and the rest is history
They leveraged the attention they
knew a fight between them would
create to launch a business and
make some sweet sweet money

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Story of Prime.pdf

  • 1. The intense hype before the launch of PRIME
  • 2. Prime was created by KSI and Logan Paul Two YouTubers with a cool 40 million+ subscribers between them
  • 3. They have been rivals for years Their ‘internet fight’ has been a whole thing And it also spilled into the real world, literally
  • 4. In 2018, they fought a highly watched boxing match
  • 5. In 2019, they fought an even more watched boxing re-match
  • 6. So in 2021, when they announced ‘their third and final chapter’ it got everyone buzzing
  • 7. Everyone was like this is it, there’s going to be another boxing match Except that wasn’t the plan all along
  • 8. Instead, KSI and Logan used the hype to announce the launch of their final chapter : PRIME
  • 9. …and the rest is history They leveraged the attention they knew a fight between them would create to launch a business and make some sweet sweet money