Stork is proposing an on-demand delivery service using automated drones. Customers will be able to order items from various retailers through a mobile or web app and have them delivered by drone to their location within a few miles. The service will use specially designed drones that can travel up to 10 miles at 30 mph. Stork has outlined plans to develop the technology and mobile/web platforms over 11 slices, launch initially in Chicago with 25 hubs and 500 drones, and expand to additional markets and retail partners over time. Key risks around theft, weather, insurance costs and technical failures are also addressed.

1. Bundles of joy, dropped at your door
Launch Plan and Business Overview for the World’s First Automated On-Demand Delivery Service
Stork

2. Stork
Why Stork?
š We use automation and AI-powered telemetry to provide the
fastest and most reliable last-mile consumer goods delivery service
in the world.
Or to put it another way…

3. Stork
Why Stork?
We are like Postmates, but faster.
And more secure.
And we have flying robots.

4. Meet the Ciconia Rev 1,
Our Flying Robot
Designed and built by Passerine
Aircraft Corporation, this is not just
any drone. It includes powered
legs and variable rotors that
enable cushioned landings,
protect sensitive cargo and allow
the machine to navigate tight
quarters easily. Its unique design
also makes the Ciconia capable
of traveling faster and farther than
other drones in its class (up to 10
miles at speeds of up to 30 MPH).

5. Stork
The robot’s great. But how would this work?
CUSTOMER ORDERS AN
ITEM FROM OUR MOBILE
OR WEB APP
THEY CHOOSE WHERE
THEY WOULD LIKE IT TO BE
DELIVERED AND HOW
THEY WANT TO BE
NOTIFIED WHEN IT
ARRIVES
ITEMS ARE PACKED INTO
A STORKBOX AT ONE OF
OUR 25 LOCAL
FULFILLMENT HUBS
A DRONE DEPARTS THE
HUB AND HEADS
DIRECTLY TO THE
CUSTOMER
DRONE ARRIVES AND
CUSTOMER IS NOTIFIED
CUSTOMER USES THE APP
TO OPEN THEIR BOX AND
ENJOY THEIR BUNDLE!

6. New Markets and Potential Partnerships
This solution can be scaled to service a multitude of retail partners over time, all of whom
would benefit from the additional market scale Stork could provide them.
Phase 1: Essentials Phase 3: MealsPhase 2: Gifts

7. How will we
build this?
Development Plan
and Key Success
Metrics

8. Stork
Development Plan
š Two squads of six team members, each:
š 4 engineers: 2 front-end, 2 back-end
š 1 test engineer/TechOps lead
š 1 designer
š Mobile app leads web app development, with learnings from the former informing the
latter
š Slices are decomposed into sprints of 1w each
š Each functional slice includes usability testing
š Once mobile and web app cores are complete (slice 6), both squads move to focus on AI
development, drone onboarding and catalog population

9. Development Plan:
Functional Slices
Customer registration flow no DB (2w)
Customer registration flow w/ DB (3w)
Customer order flow, mocked drone delivery, mock catalog DB (2w)
Deliver to an address from one hub, manual drone control, real catalog
DB (4w)
Deliver to me from one hub, thumbscan, manual drone control (4w)
Deliver to me from 2 hubs w/ facial scan, automated drone control (4w)
FleetPrime online with 2 hubs, 10 drones, 10 sample products (5w)
Closed alpha, 25 users: Product catalog for 1 subcategory/retailer (Buy Buy Baby) is
loaded and stocked at 3 hubs, 25 drones. InventoryPrime is online. (5w)
Closed beta, 200 users: Product cat for 3 subcategories (Walgreens, Buy Buy Baby) is
loaded and stocked at 5 hubs, 75 drones (5w)
Open beta, cap at 1000 users: Product cat for 9 subcats is loaded and stocked at 10
hubs, 125 drones, PricePrime is online (6w)
Production Launch in Chicago market: All 12 subcats loaded and stocked at 25
hubs, 500 drones in service. Open for business! (7w)
Each slice builds on its predecessor,
delivering incremental value
1
2
3
4
5
6
7
8
9
10
11

10. Stork
Project Plan
3/1 4/20 6/9 7/29 9/17 11/6 12/26
Mob Slice 1: Registration no Backend
Web Slice 1: Registration no Backend
Mob Slice 2: Registration w/ Backend
Web Slice 2: Registration w/ Backend
Mob Slice 3: Order flow, mock delivery
Web Slice 3: Order flow, mock delivery
Mob Slice 4: Delivery to addy, manual drone
Web Slice 4: Delivery to addy, manual drone
Mob Slice 5: Deliver to me, thumb, manual
Web Slice 5: Deliver to me, thumb, manual
Mob Slice 6: Deliver to me, facial, semi-auto
Web Slice 6: Deliver to me, facial, semi-auto
Mob Slice 7: FleetPrime + 10 products
Mob Slice 8: Closed alpha, InventoryPrime, 25 drones
Mob Slice 9: Closed beta, 75 drones
Mob Slice 10: Open beta, PricePrime, 125 drones
Mob Slice 11: Production Launch

11. Launch
Coverage Map
25 StorkHubs
500 drones
250 sq mi of coverage
2.7MM potential customers

12. Stork
Key Performance Indicators
Revenue
Orders/day, sliced by channel
(app, web)
Deliveries completed/day, sliced
by hub
Average order size, sliced by
new/repeat customers
Costs
Average active drones/hour
Daily average idle time per
drone in minutes
Daily average downtime (repair)
in drone-minutes
Lost shipments/day
Damaged shipments/day
Customer Experience
# of item-minutes in Limited
Quantity status
# of item-minutes in Sold Out status
Avg. fulfillment time/order (from
order sent to drone-confirmed
drop-off)
% of orders from existing customers

13. Risks and
Mitigation Plans
If you don’t have a
plan, you’re planning
to fail

14. Theft and Malicious Intents
š Risk: Drones may be intercepted by thieves in the
air
š All StorkBoxes can only be opened using
electromagnetic keys. These are keyed to the
specific customer receiving the delivery and can
only be opened via Stork app, logged into by the
appropriate customer.
š Stork app login requires biometric measure -
facial scan and/or fingerprint
š If drone loses power and cannot connect to the
StorkFleet network, it immediately begins emitting
a shortwave radio beacon signal that can be
manually detected at ranges upward of 1000s of
miles. Due to the low power requirements for this
transmitter, the drone can transmit its signal for
up to 48 hours
š Stork will pay a bounty in the form of a $100 Stork
gift credit to anyone who finds a downed drone,
usable only if they have a Stork basic account
š Drones have minimal local data, all of which is
encrypted using AES
š Risk: People will down drones intentionally to
obtain the bounty
š If any wrongdoing is suspected upon inspection
of returned drone, gift cards can be immediately
nullified remotely
š Risk: Drone data is intercepted by a MITM attack
š All data between the fleet and FleetPrime travels
via a 5G private mobile data network and is
encrypted using WPA2 + AES
š Each fleet hub serves as a data relay point for
FleetNet as well

15. Weather and Acts of Fate
š Risk: The shortwave transmitter is damaged and
cannot broadcast
š All drones are also equipped with an audible
alarm that begins to sound once the drone is
disconnected from the fleet network
š Content in mobile and web apps and paid
media educates customers on this feature and
the bounties for returned drones
š Risk: A fleet hub goes down
š Drones carry a small antenna relay, allowing
them to provide a secondary relay lattice that
reinforces the hubs and provides network
redundancy in the event of a hub crash
š This lattice can be used to re-route "orphaned"
drones back within range of a hub to handshake
with FleetNet and rejoin the network
š On-call human operators are also paged to pilot
drones back within range of FleetNet
š Risk: In certain weather, drones may not be able
to fly reliably
š Orders will be queued until queue reaches N
customers (25% of user base population at that
time). ETAs will not be provided for these orders
until the weather event has subsided
š Only extreme weather windspeeds greater than
20 MPH, hail, heavy snow or sleet will prevent
drones from delivering

16. Insurance Costs
š Risk: Liability insurance premiums will be unsustainably high due to risks associated
with drones in flight above an active city below
š Drones that fail in flight will deploy parachutes to make a cushioned landing, minimizing
damage to property and pedestrians
š Content in mobile and web apps and paid media educates customers on this feature to
minimize panic when a drone failure is publicly witnessed
š Risk: Insurance premiums will be unsustainably high due to a lack of comparable
businesses
š Analogs to commercial airlines and news agency helicopter coverage will be pursued in
partnership with carrier’s underwriting staff

17. Mobile App
Flows
A visual preview of the
mobile experience

18. Stork
Mobile Customer Registration Flow

19. Stork
Mobile Customer Registration Flow, Pt. 2

20. Stork
Mobile Order Flow

21. Stork
Mobile Fulfillment Flow

22. Web App
Flows
A visual preview of the
web experience

23. Stork
Web Customer Registration Flow

24. Stork
Web Customer Registration Flow, Pt. 2

25. Stork
Web Order Flow

26. Stork
Web Order Flow Pt. 2

27. Stork
Web Fulfillment Flow

28. Stork
All content herein was conceived by Vince Scalabrino, March 2019
and is subject to CC BY-NC-ND 4.0