This document provides tips for pitching stories to journalists in order to get media coverage. It advises considering the journalist's perspective as they are overworked and under pressure. While media coverage could increase awareness, it also risks exposing unfinished work to criticism. The document recommends finding the right angle to interest the publication's readers and editors, developing relationships with journalist who cover your topic, and packaging the story in an engaging format like infographics or research. When pitching the story, the message should position your work as part of trends and avoid direct sales pitches.

1. PITCHING
STORIES
GETTING JOURNALIST TO
TELL YOUR STORY

2. SOME PAPERS
South China Morning Post
China Economic Review
Gamasutra
Baltic Observer
China Tech News
TechRice
TechNode
Games In Asia ( Tech In Asia)
Articles on Tech Crunch and Venture Beat

3. THE JOURNALIST
Underpaid
On deadline
Pressured by Editor
Juggling multiple stories
Used to rejection by sources
Paranoid that friends just want coverage
Telling the stories of others not their own
Deals with critics, trolls and haters daily
Credibility always on the line

4. IF ONLY
…..If only we can get media coverage
Getting media coverage may not be the solution, it may even
make your problems worse.
It may crash your servers
It will let the world know how unfinished you are
The story may not be covered the way you want it
The story may haunt you forever, the internet never forgets

5. BUT IF YOU DO
These are the steps to consider.
1) Angle
2) Contact
3) Package
4) Message

6. ANGLE AND HOOK
What will their readers be interested in?
What will their editors approve
What stories do they cover or have over-covered
New features are not enough…
What trend are you part of and represent
Pitch a story , not a specification or announcement

7. FIND A CONTACT WHO
COVERS YOUR BEAT
Make Contacts before you need to pitch a story
Try to be referred
Be a source and educate
Introduce to others
Create a relationship, not a one off free advertisement

8. PACKAGE A STORY
INTERESTING TO THEIR
READERS
1) A white paper
2) An Infographic
3) Some study or research
4) Funding / Partnerships / Awards
5) New Trends or unknown areas
6) Events or Contests
7) Pictures, charts graphs
8) Ready made text or story
9) Lists and Link baiting

9. THE MESSAGE
The Internet is forever
Answer in Sound Bites
Be a Knowledge Leader
Don’t make a sales pitch
Know your Goals
Links, Videos and Demoes

10. THANK YOU
Frank@kwestr.com