1. Observations:
1) The shop offers trade in of old bras .
2) They carry a bra, only exclusive to this
shop, that can be worn 101 ways

2. Opportunities!
This pharmacy sells generic and mass market brand
items. Their competitive advantage is their pricing
and discounts. One opportunity they can explore is
bring in organic and eco friendly products while still
keeping the prices affordable.

3. I never noticed that
they sold “World Music
“ CDs before.
Observations: Apart from clothes
and accessories from independent
designers, the store also sold
painting and crafts from local artists.

4. I never noticed that the
Observations: furniture had black lines
drawn on it to make
Some items are displayed them look like paper
too high up, above eye illustrations.
level and beyond reach.

5. Observations and insights @@:
1) The store display is overcrowded.
There is no focus.
2) The shop is enclosed in fences around
it. It only has a small entrance into
the shop space. Although you can see
what is displayed on the shelves, it
feels unwelcoming to walk in .

6. Observations and insights @@:
This store is very bright and very cold. The
body language of the staff seems very
unfriendly too.