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Stop Selling Heroin
The document discusses the Stop Selling Heroin organization, which aims to combat heroin abuse and overdoses in Cape May County, New Jersey. It provides background on the heroin epidemic in the county, with over 50 deaths in 2012. The organization wants to approach drug dealers and users through their friends and family to encourage support groups and resources. It also includes a sample buyer persona, examples of social media use and advertising, and an initial media budget.
Stop Selling Heroin
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- 2. Executive Summary • StopSelling Heroin is the creation of one individual, Christian Johnathan Hosford Jr. • Hosford believes that the key to change is family and community. • His idea is to approach Drug dealers and drug users through their friends and family members. • Hosford hopes to encourage confidence and unity among the victims of heroin abuse, and to provide and connect them support groups and resources.
- 3. Situation Analysis • In2012, 53 people died from heroin and prescription drug overdoses in Cape May County, NJ • Throughout the state of NJ there were 1,188 deaths due to heroin overdoses. Roughly 10% of these deaths were in Cape May County, NJ • The loss of human life has been devastating to families and communities • Stop selling Heroin is an organization that has been established to combat the Cape May epidemic by creating awareness through, educating and unifying the community.
- 4. Buyer Persona • Name: SarahHeisler • Age: 27 • Sex: Female • Residence: Cape May County, Villas, NJ • Marital Status: Married • Children: 3 and 8 years-old • Occupation: Model, Graphic Designer, Sales Clerk • Education: Some College
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- 6. Social Media • Facebook •Twitter • Google Plus • Pinterest Media Flow Chart Social Media News Sources Stop Selling Heroin Website • Email List • Direct Sales • Blog – Visitor Engagement Website News Sources • NBC News • Cape May County Journal • HARO.com Print Media Print Media • Flyers
- 7. Online Media FlowChart Facebook and Google Plus • Public Relations • Drive Traffic to Website Google Plus Pinterest • Promotions • Advertisements Pinterest Facebook Fan Page Stop Selling Heroin Website Stop Selling Heroin Website • Email List • Direct Sales • Blog – Visitor Engagement Twitter Twitter • News Release • Promotions • Drive Traffic to Website
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- 10. Budget Flyers: 5000 for$354 Internet sevice:$840 Total Price:$1,194