Week 28 will see new autumn/winter product ranges arrive across various departments in the store, including new Edit stories for ladies, mens, and kids. A new front-of-store table will highlight changing product ranges every 3 weeks. Sightlines will be key to showcase priority departments like Edits, brands, denim, and footwear. The home department will see a new front-of-store area and the launch of a Back to College department in place of Special Buys. Christmas home products will launch in week 30.

1. Model store week 28 – Stockport WGLL
Visual Merchandising, POS & Layout
August 2016

2. Stockport – Week 28 Overview
For the week 28 autumn launch you will see more new fixtures arriving for Edit ranges and new Autumn Winter
Advertising Campaign.
Week 28 sees new Edit ranges across Ladies and Mens along with new kids Edit stories.
Christmas Home Shop launch is in week 30.
School also moves back in week 29 ready for week 30 new kidswear flow launch.
A table for the front of store will launch in week 28 and be a customer moment ‘shop window’ changing every 3
weeks to new product ranges.
New casual collections on ladies and Mens.
Sightlines are key to land all interest from the flows – Edits / co-ordination, brands, denim.

3. Stockport - Week 28 Flow
Edit/ feature kit placement

4. Ladies
Welcome to Ladieswear Autumn 2016
Edits continue with new trends arriving.
New kit is rolled out for Knitwear, nightwear, lingerie and co-ordination.
Holiday Shop moves to a swimwear offer.
Use store sightlines for priority departments - Edits, Co-ordination, brands, denim, footwear & nightwear.
Zones will also be highlighted in individual guides for priority sightlines.
Dresses is disbanded into other parent departments and linear has been re-distributed.
Create worlds where appropriate – casual tops together, nightwear & lingerie, footwear & Accessories.
Footwear to move to a more focal sightline but not displace ladies clothing as the lead in mats
Soon kit in stores where this is no longer graded goes into Classic and all branding can be removed.

5. Edit – Juke box

6. Ladies– Knitwear

7. Ladies– Coats

8. Blouses and skirts

9. Denim

10. Casual Essentials

11. Smart collection

12. Edit – Rebel Beauty

13. Ladies – Tailoring

14. Ladies– Papaya Curve

15. Ladies – Footwear / Accessories world

16. Ladies – Footwear

17. Ladies – Accessories

18. Ladies – Nightwear

19. Ladies – Lingerie

20. Ladies – Socks and Hosiery

21. Ladies – wall ends

22. Mens
Welcome to Mens
Edits continue with new trends arriving and a 3rd one is added.
New kit is rolled out for Knitwear.
Holiday Shop is disbanded.
Use sightlines for priority departments - Edits, brands, footwear & nightwear.
Zones will also be highlighted in individual guides for priority sightlines.

23. Edit -

24. Edit -

25. Mens – knitwear and coats

26. Mens – Denim

27. Mens – Casual essentials

28. Mens – Lincoln

29. Mens – Footwear

30. Mens – Formal

31. Kids
Welcome to Kids
.
There is a new kidswear flow bring Candy, and older boys to the front of flow.
Edit stories continue through older and toddler boys and girls.
Create toddler and baby world in the flow with the essentials world at the back as a destination department.

32. Kids- candy

33. Kids- Girls

34. Kids- Toddler boys

35. Kids- Disney

36. Kids- Baby

37. Kids- Footwear & Accessories

38. Kids- BTS

39. Home
Welcome to Home
New kit at the front of store
Specials Buys mat is disbanded with all left over product fed into parent departments on the back of gondolas
or low focal at the lead out.
Back to College department launches in place of Special Buys for week 23 to 29.
Christmas Home Launches in Week 30.

40. Home- Front of store

41. Home- BTC

42. Home- Living

43. Home- Bathroom

44. Home- Bedroom

45. Home- K&D