The document discusses how the Catalan Tourist Board has used blogging and Instagram to promote tourism in Catalonia. It provides statistics on how Instagram grew to become a major social media platform. In 2012, the Board ran its first Instagram campaign called #catalunyaexperience, which encouraged users to upload photos from Catalonia in 8 categories. The campaign was very successful, receiving over 48,000 photos with the hashtag that were then exhibited in Barcelona.

1. From blogtrip to instagramtrip:
the #catalunyaexperience
Miquel Alabern- Promotion Director
Catalan Tourist Board

2. BARCELONA

3. 1st BLOGTRIP
2009

4. 1st INSTAGRAMTRIP
2012

5. Why Instagram?
•First mobile social network in the world
•Best app for Iphone in 2011
•100 million users
•4000 million pictures uploaded
•5 million pictures a day uploaded
•575 “likes” per second
•81 comments per second
•....
•And last but not least:
•“Instagram users tend to be young and well paid”
•“A Picture is Worth a Million Words”

9. 447 pictures uploaded
471.153 likes
17.855 comments
31 “Populars”

14. Contest in Instagram #catalunyaexperience
•Dates: June 26th- September 2nd
•Pictures into one of these categories:
1. Catalonia and the Mediterranean Sea
2. Catalonia, inland and the Pyrenees
3. Catalonia, a land of contrasts
4. Barcelona
5. Catalonia, a land steeped in history
6. Catalonia, a land of cuisine
7. Catalonia, a land of creativity
8. Catalonia, a land of traditions
•48.056 pictures uploaded with #catalunyaexperience
•Exhibition with the best 240 pictures in the city center
of Barcelona (October 5th- November 18th)

17. Thank You!
Miquel Alabern
malabern@act.cat