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"Luxury Hostels of Europe-
Rebranding the image of hostels"
         Kash Bhattacharya
Video




My interview about Luxury Hostels for German
TV station RTL
2http://www.youtube.com/watch?v=lLeKEUqok
uQ
Why?
1) 29th April, 2011.
2) I suffer from Parcopresis
3) Last date: ‘I am a hotel kind of girl.When I
   was 20 and had no money, I used to go to
   hostels
4) Need to rebrand the image of hostelling
   within the industry.
5) My readership is not in this room
To move away from the stereotypical
      boring image of hostels
To something more cool & stylish 
        POETS HOSTEL Lisbon
GALLERY HOSTEL Porto
MY BIG IDEA

  Create a guide to Luxury Hostels of
                Europe
Initial definition

A hostel that combines the luxury of a private
room in a hotel with the friendly, social vibe of a
hostel.
‘Not just a bed, an experience’
MY BIG IDEA
Visit 50 Hostels, 43 cities in 6
months.

5 key sponsors-easyJet, Travelzoo
UK, Busabout, TravellersPoint &
Interrail

Hostels pay a fee to be involved.

3 key elements

1. Real-time blogging
2. Blog posts
3. Wrapping up blog posts into a
free e-book: No guidebook on the
market or blog.
Coverage in Glamour , Cosmopolitan & Conde Nast
Traveller
Que! Spain biggest free newspaper & interviewed
on German National TV.
Impact
Visited 31 hostels, 27 cities and handed out
10000 postcards

#Luxuryhostels has received 12 million
impressions so far.

In April 2013, Travelzoo UK will send a copy of
the e-book to their 2.2 million subscribers
Thank you for listening!
Say hello!

Facebook Facebook.com/BudgetTraveller
Twitter Twitter.com/BudgetTraveller
Email    europebudgetguide@gmail.com

www.budgettraveller.org

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Kash bhattacharya luxury hostels stm2012

  • 1. "Luxury Hostels of Europe- Rebranding the image of hostels" Kash Bhattacharya
  • 2. Video My interview about Luxury Hostels for German TV station RTL 2http://www.youtube.com/watch?v=lLeKEUqok uQ
  • 3. Why? 1) 29th April, 2011. 2) I suffer from Parcopresis 3) Last date: ‘I am a hotel kind of girl.When I was 20 and had no money, I used to go to hostels 4) Need to rebrand the image of hostelling within the industry. 5) My readership is not in this room
  • 4. To move away from the stereotypical boring image of hostels
  • 5. To something more cool & stylish  POETS HOSTEL Lisbon
  • 7. MY BIG IDEA Create a guide to Luxury Hostels of Europe Initial definition A hostel that combines the luxury of a private room in a hotel with the friendly, social vibe of a hostel. ‘Not just a bed, an experience’
  • 8. MY BIG IDEA Visit 50 Hostels, 43 cities in 6 months. 5 key sponsors-easyJet, Travelzoo UK, Busabout, TravellersPoint & Interrail Hostels pay a fee to be involved. 3 key elements 1. Real-time blogging 2. Blog posts 3. Wrapping up blog posts into a free e-book: No guidebook on the market or blog.
  • 9. Coverage in Glamour , Cosmopolitan & Conde Nast Traveller Que! Spain biggest free newspaper & interviewed on German National TV.
  • 10. Impact Visited 31 hostels, 27 cities and handed out 10000 postcards #Luxuryhostels has received 12 million impressions so far. In April 2013, Travelzoo UK will send a copy of the e-book to their 2.2 million subscribers
  • 11. Thank you for listening! Say hello! Facebook Facebook.com/BudgetTraveller Twitter Twitter.com/BudgetTraveller Email europebudgetguide@gmail.com www.budgettraveller.org