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Steven Rindner
Thursday, November 30, 2017
Common mistakes to avoid when training for a marathon
The last thing any runner wants to happen during a marathon is to not finish the race
due to fatigue or injury, which is why training should not be taken lightly.
Unfortunately, some people commit mistakes that prevent them from training
correctly, resulting in unsatisfactory performances in marathons.
Here are some examples:
Using an arbitrary goal time
Oftentimes, those in marathon training fail to create a solid plan that centers on a
goal time based that is realistic, reachable, and corresponding to their abilities and
fitness levels. Running at a feel-good pace can prohibit the right kind of training for a
marathon – one that must help the body cope optimally with the rigors of the
endurance race. Pacing should also be practiced; thus, the goal time has to
gradually increase over time.
Improper nutrition intake
Another important item in training for a marathon is establishing a right nutrition plan.
Runners do not just have to determine what their diet would be while in training, but
they also have to mimic their race-day nutrition strategy at least once during the
training. This way, if there are issues in cramping, bonking, and even bathroom
visits, they can tweak and adjust the plan accordingly. Furthermore, there must be a
proportional increase in nutritional intake whenever mileage and intensity are also
increased during the training. The calories-in versus the calories-out difference
should be monitored diligently.
Image source: hellomagazine.com
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Steven Rindner
Steven Rindner is a business and corporate
development executive with a broad
background in business development
across a number of industries including
media, technology, real estate services, and
healthcare. A results-oriented leader, Mr.
Rindner currently works at Besins
Healthcare International, a Belgium-based
pharmaceutical company. As one of the
company’s business executives, he has
launched and developed the company’s
nutrition business through development of
numerous distribution channels, significant
partnerships with media and marketing
companies, and the effective execution of
online strategies. Prior to joining Besins, Mr.
Rindner was the practice director for Perfect
Sense Digital, where he developed and
executed business strategies for clients
including The Chronicle of Higher
Education, VetStreet, and Besins
Healthcare.
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Labels: marathon, mistakes, training
Read more tips on marathon training by checking out this Steven Rindner blog.
Monday, October 30, 2017
Effective social media strategies for startups
The usual dilemma of most startups is prioritizing which comes first: the money or
the marketing. And there’s no easy answer to this. Startups need customers to make
money and vice versa. But without a solid marketing strategy, the small business
might just as well be non-existent to most customers. Here is where turning to social
media helps tremendously.
Social media is increasingly being seen as a promising and effective marketing tool
for big business leaders and startups managers alike. To maximize its use, one
should first develop a marketing plan. Without which, all social media activity will
fall flat. Establish a goal and supporting metrics to measure whether what you’re
doing is successful is not. Before that first Facebook post or Twitter tweet, know the
outcome you have in mind and possible humps on your way there.
Secondly, take advantage of team play. You are in a good position as a startup to
have your employees contribute to your marketing efforts via social media. It
empowers them, too. Having brainstorming sessions with the entire team can lead to
grand ideas for blog posts, tweets, and status updates. Consider this: 70 percent of
customer brand perception is based on experiences with people. Startups that
encourage their employees to publicly engage customers on social media will edge
the competition in terms of reputation-building.
Finally, startups should harness consumer-to-consumer recommendations. This
can be done in a handful of ways, like directly asking for referrals among your most-
satisfied customers, building a highly visible community through webinars and
crowd-sourced content, and offering incentives for referrals such as rewards points
or percentage discounts. This can even be the beginning place of future influencer
marketing.
Steven Rindner is a business and corporate development executive with experience
in different fields. Drop by thisblog for more similar reads.
Image source: marketinghub.today
Image source: yostartups.com

3. 3/22/2018 Steven Rindner
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Posted by Steven Rindner at 1:59 AM No comments:
Labels: business, social media, startups
Saturday, September 30, 2017
Knowing what it takes to add more value to customers
In this day and age, defining the customer base and knowing what it
takes to satisfy their demands rule business consciousness. Consumers
have been shown to be more exacting when it comes to their needs and
what they get from companies they continually patronize.
Keeping existing clients engaged and contented is ultimately more
profitable than investing in new leads. Businesses should learn how to be
mindful of people who have been with them from the beginning, believing
in their products and ideals. Giving customers more value for their money
can be tough, but it’s a conundrum that sustains business.
Continuously placing a premium on what the customers need primarily
drives business creativity. It is always advisable for firms to find more
information about their customers, not just for marketing purposes but
chiefly to lend their personal touch and maintain their satisfaction past
product or service purchase.
Customers also appreciate being informed and updated about
developments and changes related to the products and services they
bought. Company communication doesn’t always have to harp on making
a sale. Clients will stay loyal if they feel they are an integral part of the
business. Following up on their requests and questions promptly might be
time-consuming, but it is one of those basic services that should be in
place if one hopes for constant patronage.
Integrating new technologies in corporate communication and customer
service to augment customer involvement and satisfaction can also add
value to customer experience. By making it easier for them to get in
touch, receive timely replies, and interact with on-the-go platforms and
solutions using their preferred medium, companies are able to provide the
most valuable clients topnotch service.
Image source: pixabay.com
Image source: pixabay.com

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Posted by Steven Rindner at 8:42 PM No comments:
Labels: business, customer service, customer value
Steven Rindner is a business and corporate development executive with a
strong background in business development and growth strategy across a
number of industries including media, technology, real estate services,
and healthcare. To get similar updates, visit this page.
Wednesday, August 30, 2017
Disruptive technologies that are out to change the future of business
The business world relies on transactions that involve the consumers in an ever-
changing flow of exchanges. Economies can only truly thrive if they consider the
inevitable and significant changes that processes go through when new technologies
are introduced. Companies that can’t keep up with the demands of the public and
adopt current innovations wouldn’t be able to survive the challenges of the 21st
century. Disruptive technologies have been influential in shaping businesses and
redirecting their priorities. They have promoted a variety of practices that coincide
with newer methods of conducting operations, creation of previously untapped
markets, and others.
Probably one of the earliest disruptions the business world experienced is the
sudden necessity for companies to explore platforms for mobile and wearable tech.
The ubiquity of smartphones and wearables in the last few years started widespread
development of apps, products, and other mobile avenues for performing business
deals, transactions, services, and whatnot. Nowadays, it is not enough that firms
have an online presence. They have to provide a mobile, on-the-go solution for their
customers who spend most of their time glued to their phones. Mobile payment
systems and digitally stored identification details may soon find a deeper integration
into business activities.
Some people might think that artificial intelligence is still largely sci-fi stuff, but the
truth is some web and mobile functionalities already use some type of artificial
intelligence to learn about the ways people interact with their devices, the purchases
they make, and virtually all decisions that connect people with the surroundings. The
Internet of Things is another extension of such functionality that promises deeper
connectivity and automation.
Image source: pixabay.com

5. 3/22/2018 Steven Rindner
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Posted by Steven Rindner at 4:44 AM No comments:
Labels: artificial intelligence, business, disruptive technology, smart technology
Steven Rindner is a business and corporate development executive with expertise in
business development and growth strategy across a number of industries including
media, technology, real estate services, and healthcare. To learn more about his
professional work, follow this Twitter account.
Image source: pixabay.com
Sunday, July 30, 2017
Business Strategy 101: Avoid these mistakes
Owning a business is a big deal. There are hundreds of considerations, and more
responsibilities than one may care to admit they could handle. The bigger
businesses get, the more moving parts there are, and the higher the chances of
making mistakes. Here are some of the pitfalls business owners should be wary of
when running their company.
Old tech
Old technology can hinder the progress of a company. Not only can these dated
equipment operate at a snail’s pace, they can also be obsolete. Businesses need to
keep up with the times. A company with old tech will always lose to a competitor that
keeps its systems updated.
Lack of professionalism
Sure, a personal touch goes a long way with a client, but to be overly personal is just
bad business. Clients still want and need to be treated like clients, and with
professionalism. There’s a good chance that the more serious clients will be turned
off when they’re faced by customer service reps who are too casual.
Lack of standards
New business owners who are only now handling employees may want to be
“friends” with them, so as to “earn respect”. This kind of mindset can cause a
Image source: gamingtechlaw.com

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Posted by Steven Rindner at 12:23 AM No comments:
Labels: customer service, mistakes
company to implode before anyone can do anything about it. The danger with being
too close to employees is that it gets in the way of managers and owners
implementing company standards.
Steven Rindner is a business and corporate development executive who helps
organizations develop their own businesses through his extensive experience in the
industry. For more about Rindner and his insights, check out this blog.
Image source: forbes.com
Wednesday, June 21, 2017
China Wants To Lead The Ai Industry By 2030
China has just announced its plans to become the leader in artificial intelligence (AI).
Many experts in the AI field believe that China is not that far behind the United
States when it comes to knowledge of the technology. And with this, China’s
government has vowed to intensify its AI suit so it can go past the country’s biggest
political rival.
The Chinese government calls for billion-dollar investments for its domestic initiatives
in artificial intelligence. It has also created a blueprint to start collaborations between
private sectors, the Chinese military, and local research industries.
Image source:cia.gov

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Labels: AI, china, technology
Image source:blogs.wsj.com
China has a lot of local scientists and mathematicians who are specializing in
artificial technology. They are also increasing their knowledge in cloud computing. In
terms of knowledge growth, it’s no surprise that the economic giant can surpass
what the United States holds currently in just a few years. Baidu just acquired Raven
Tech, an AI-focused startup in February. Raven Tech has just released “Little Fish,”
its first ever AI robot, last May.
Steven Rindner is a business executive with expertise in different fields including
media, healthcare, technology, and real estate. Read similar updates by visiting this
blog.
Tuesday, May 16, 2017
Noting The Critical Stages In Business Development
For all intents and purposes, setting up a business is always a gamble. Members of
the organization inevitably face the realities of risk, and this is why it is important to
be aware of the critical stages of business development.
1. Start-Up Stage
As with all things, birth is always the first milestone. This is where most of the
concepts and ideas are formed, along with the commitment to get a clear vision of
the future in view early on. At this point, business owners make the best effort to
build a customer base, and the first batch of stock is purchased here, too.
2. Growth Stage
Growth is defined by expanded capabilities as a result of proper preparation done in
the previous stage. Here, a company may reap a few low-lying fruits. Also, it gives
the company an idea as to whether they have done right or wrong. This is the period
of many opportunities to make adjustments.
3. Maturity Stage
The maturity stage is characterized by the company running like a well-oiled
machine and operations have reached a predictable point. The company sustains
itself and increases its capabilities. If things are going well, the company can either
Image source: powerstartgroup.com

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Labels: business development, stages
choose to expand with much bigger steps like buying more assets, or it may even be
sold at a profit.
4. Decline Stage
The decline stage is one which no company aspires for, because this would lead to
its closure. It may reveal gaps in management, a state of irrelevance for the product,
or a high level of attrition. It may sound pessimistic, but it is good to note this so that
when early signs appear, steps can be made to avert it.
Steven Rinder is a leader is business development. In his spare time, he likes to run.
For more about Steven, find him on Pinterest.
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