Students are the primary customers as they need awareness of natural disasters and emergency preparedness, along with supplies to last 3 days. Faculty and the board of trustees are producers due to their relationships with students and financing. The Indiana Department of Homeland Security would enable the program by sharing interests and resources on severe weather and disaster preparedness. Students are the key public that needs to be engaged to avoid apathy, through communication methods that help them plan for disaster situations. The benefit is increased safety and survival for students and staff.