Stellar Systems are designed to bridge the gap between subjective testimonials and objective double-blind clinical trials. The results are far more valid than testimonials but not as rigorous, or as expensive or as time consuming, as scientific studies.
KlickCourse is a membership platform that allows for influencers, trainers, coaches and consultants to train employees, followers, students and clients and get them certified, so they can show others PROOF of Accomplishment!
KlickCourse offers participants certification for courses that have been completed and earn course credit points, so that they will feel AWARDED for Their Effort to go through the curriculum and pass with Flying Colors.
Course Credits within KlickCourse can be earned for signing up, or purchasing a new course, completing his/her profile, and upon course completion. The administrator can set a Dollar Value for each credit point scored so that participants are EXTRA MOTIVATED to take ACTION.
KlickCourse Comes With A SIMPLE To Understand Course Structure!
Build Your Information Products FAST...
KlickCourse Comes With An EASY Certification Process For Students!
Adds Lots Of Value To Your Curriculum
KlickCourse Let's You Setup Your Own Course Credit Program!
Students Earn Course Credit By Completing Important Steps Which Incentivices Them To Complete The Training!
KlickCourse Let's You Integrate With Any Major AUTORESPONDER!
Get Your Students To BUY MORE Courses By Sending Them A Series Of Emails Notifying Them Of Their Ability To Use Their Course Credits!
KlickCourse Has An Amazingly EASY Way To DUPLICATE COURSES!
Easily Build COURSE VARIATIONS And Make More In The Process!
KlickCourse Comparison Table With KAJABI & TEACHABLE
Benefit Now From This ONE-TIME OFFER During THIS LAUNCH
Information Products provide a wide range of benefits for both the creator and the consumer. For the CREATOR, information products provide a way to share their knowledge with the world and make a profit while doing so. For the CONSUMER, information products provide a way to learn new information and skills quickly and easily.
TOP 10 Benefits of Having Your Own Information Product:
1. Easy to create: Information products can be created relatively easily, especially compared to other types of products. This makes them a good option for those who want to start a business quickly without a large investment upfront.
2. Share your knowledge: Information products allow you to share your knowledge with the world. This can help you build a following and expand your reach.
3. Make a profit: Information products can be easily monetized, especially if they are well-created and targeted to a specific audience.
4. Learn new information: Information products can help you learn new information and skills quickly and easily. This can be helpful for expanding your knowledge and expertise.
5. Reach a wider audience: Information products can help you reach a wider audience than you would be able to reach with other types of products. This can help you expand your business and reach more consumers.
6. Easy to consume: Information products are easy to consume, which makes them a good option for those who are busy or don’t have a lot of time
The Knowledge Sharing Canvas is an accessible, efficient and participatory toolkit for knowledge enthusiasts to succeed in analysing, designing, developing, implementing and evaluating a Knowledge Sharing Network. Describe your own key clients use cases (status, metrics, complication, resolution, aspiration).
We explore the process of creating a crisp and concise value proposition for your startup. Learn how to answer the essential question, “What is the value you bring to your customers?” — without getting into the details of your technology. Formulating a good value proposition is essential for any startup. It is also fundamental to other skills an entrepreneur needs to develop, such as conducting a market analysis, creating a business model and delivering a pitch.
You’ll also get to watch several videos from entrepreneurs who will explain how their value proposition changed from their initial idea to their current product.
Using Customer Research to Build Amazing Products & FeaturesZack Naylor
We know how important talking to our customers is but sometimes we don’t know what to ask or how to do the user research. Collecting customer feedback means we have a ton of data all over the place that we don’t know what to do with. Even then, we still need to figure out how to use it to build the right products and features.
This presentation will help you ask the right questions in your customer research, how to make sense of what you learn and use it to build amazing products and features that solve the right problems for your company and your customers.
KlickCourse is a membership platform that allows for influencers, trainers, coaches and consultants to train employees, followers, students and clients and get them certified, so they can show others PROOF of Accomplishment!
KlickCourse offers participants certification for courses that have been completed and earn course credit points, so that they will feel AWARDED for Their Effort to go through the curriculum and pass with Flying Colors.
Course Credits within KlickCourse can be earned for signing up, or purchasing a new course, completing his/her profile, and upon course completion. The administrator can set a Dollar Value for each credit point scored so that participants are EXTRA MOTIVATED to take ACTION.
KlickCourse Comes With A SIMPLE To Understand Course Structure!
Build Your Information Products FAST...
KlickCourse Comes With An EASY Certification Process For Students!
Adds Lots Of Value To Your Curriculum
KlickCourse Let's You Setup Your Own Course Credit Program!
Students Earn Course Credit By Completing Important Steps Which Incentivices Them To Complete The Training!
KlickCourse Let's You Integrate With Any Major AUTORESPONDER!
Get Your Students To BUY MORE Courses By Sending Them A Series Of Emails Notifying Them Of Their Ability To Use Their Course Credits!
KlickCourse Has An Amazingly EASY Way To DUPLICATE COURSES!
Easily Build COURSE VARIATIONS And Make More In The Process!
KlickCourse Comparison Table With KAJABI & TEACHABLE
Benefit Now From This ONE-TIME OFFER During THIS LAUNCH
Information Products provide a wide range of benefits for both the creator and the consumer. For the CREATOR, information products provide a way to share their knowledge with the world and make a profit while doing so. For the CONSUMER, information products provide a way to learn new information and skills quickly and easily.
TOP 10 Benefits of Having Your Own Information Product:
1. Easy to create: Information products can be created relatively easily, especially compared to other types of products. This makes them a good option for those who want to start a business quickly without a large investment upfront.
2. Share your knowledge: Information products allow you to share your knowledge with the world. This can help you build a following and expand your reach.
3. Make a profit: Information products can be easily monetized, especially if they are well-created and targeted to a specific audience.
4. Learn new information: Information products can help you learn new information and skills quickly and easily. This can be helpful for expanding your knowledge and expertise.
5. Reach a wider audience: Information products can help you reach a wider audience than you would be able to reach with other types of products. This can help you expand your business and reach more consumers.
6. Easy to consume: Information products are easy to consume, which makes them a good option for those who are busy or don’t have a lot of time
The Knowledge Sharing Canvas is an accessible, efficient and participatory toolkit for knowledge enthusiasts to succeed in analysing, designing, developing, implementing and evaluating a Knowledge Sharing Network. Describe your own key clients use cases (status, metrics, complication, resolution, aspiration).
We explore the process of creating a crisp and concise value proposition for your startup. Learn how to answer the essential question, “What is the value you bring to your customers?” — without getting into the details of your technology. Formulating a good value proposition is essential for any startup. It is also fundamental to other skills an entrepreneur needs to develop, such as conducting a market analysis, creating a business model and delivering a pitch.
You’ll also get to watch several videos from entrepreneurs who will explain how their value proposition changed from their initial idea to their current product.
Using Customer Research to Build Amazing Products & FeaturesZack Naylor
We know how important talking to our customers is but sometimes we don’t know what to ask or how to do the user research. Collecting customer feedback means we have a ton of data all over the place that we don’t know what to do with. Even then, we still need to figure out how to use it to build the right products and features.
This presentation will help you ask the right questions in your customer research, how to make sense of what you learn and use it to build amazing products and features that solve the right problems for your company and your customers.
Digital Portfolios and Open Digital Badges - Warranting evidence (revisiting ...Kathryn Coleman, PhD
A Keynote presentation for the first collaborative CRA and AAEEBL international seminar at The University of Edinburgh, June 6-8, 2016
http://www.recordingachievement.ac.uk/images/pdfs/edinprog6515.pdf
KlickCourse is a membership platform that allows for influencers, trainers, coaches and consultants to train employees, followers, students and clients and get them certified, so they can show others PROOF of Accomplishment!
KlickCourse offers participants certification for courses that have been completed and earn course credit points, so that they will feel AWARDED for Their Effort to go through the curriculum and pass with Flying Colors.
Course Credits within KlickCourse can be earned for signing up, or purchasing a new course, completing his/her profile, and upon course completion. The administrator can set a Dollar Value for each credit point scored so that participants are EXTRA MOTIVATED to take ACTION.
KlickCourse Comes With A SIMPLE To Understand Course Structure!
Build Your Information Products FAST...
KlickCourse Comes With An EASY Certification Process For Students!
Adds Lots Of Value To Your Curriculum
KlickCourse Let's You Setup Your Own Course Credit Program!
Students Earn Course Credit By Completing Important Steps Which Incentivices Them To Complete The Training!
KlickCourse Let's You Integrate With Any Major AUTORESPONDER!
Get Your Students To BUY MORE Courses By Sending Them A Series Of Emails Notifying Them Of Their Ability To Use Their Course Credits!
KlickCourse Has An Amazingly EASY Way To DUPLICATE COURSES!
Easily Build COURSE VARIATIONS And Make More In The Process!
KlickCourse Comparison Table With KAJABI & TEACHABLE
Benefit Now From This ONE-TIME OFFER During THIS LAUNCH
Information Products provide a wide range of benefits for both the creator and the consumer. For the CREATOR, information products provide a way to share their knowledge with the world and make a profit while doing so. For the CONSUMER, information products provide a way to learn new information and skills quickly and easily.
TOP 10 Benefits of Having Your Own Information Product:
1. Easy to create: Information products can be created relatively easily, especially compared to other types of products. This makes them a good option for those who want to start a business quickly without a large investment upfront.
2. Share your knowledge: Information products allow you to share your knowledge with the world. This can help you build a following and expand your reach.
3. Make a profit: Information products can be easily monetized, especially if they are well-created and targeted to a specific audience.
4. Learn new information: Information products can help you learn new information and skills quickly and easily. This can be helpful for expanding your knowledge and expertise.
5. Reach a wider audience: Information products can help you reach a wider audience than you would be able to reach with other types of products. This can help you expand your business and reach more consumers.
6. Easy to consume: Information products are easy to consume, which makes them a good option for those who are busy or don’t have a lot of time to sp
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...Zoomin
In the era of the customer experience, learn how you can improve your customers’ journey by leveraging your product content and a multi-touchpoint approach. Gain insights on enabling your customers to have meaningful interactions with your brand across all channels and phases from the education and research phase to product evaluation and support.
Slides for a webinar delivered on invitation from the NordPlus project in October 2016. The presentation focused on findings from the Open Badge Network's discussion paper - Quality Management and Open Badges (O7A1). (The Open Badge Network is a pan-European, Erasmus+ funded project). It also featured a prototype for a Quality Canvas developed by Digitalme, to help organisations consider strategic reasons for engaging with Open Badges before launching an Open Badge initiative.
PUSH Discovery Conference
Understanding the people using your product
How customer-centric product teams synthesize customer insight to diagnose and solve product problems with quant + qual data
1. The importance of customer insights in product development
2. The different types of customer insights available to product teams
3. The benefits of using the Jobs to be Done framework to frame customer needs
4. The most common product problems and how to solve them
5. The importance of continuing to innovate to maintain customer delight
Article here: https://productstrategy.co/synthesizing-insights/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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Digital Portfolios and Open Digital Badges - Warranting evidence (revisiting ...Kathryn Coleman, PhD
A Keynote presentation for the first collaborative CRA and AAEEBL international seminar at The University of Edinburgh, June 6-8, 2016
http://www.recordingachievement.ac.uk/images/pdfs/edinprog6515.pdf
KlickCourse is a membership platform that allows for influencers, trainers, coaches and consultants to train employees, followers, students and clients and get them certified, so they can show others PROOF of Accomplishment!
KlickCourse offers participants certification for courses that have been completed and earn course credit points, so that they will feel AWARDED for Their Effort to go through the curriculum and pass with Flying Colors.
Course Credits within KlickCourse can be earned for signing up, or purchasing a new course, completing his/her profile, and upon course completion. The administrator can set a Dollar Value for each credit point scored so that participants are EXTRA MOTIVATED to take ACTION.
KlickCourse Comes With A SIMPLE To Understand Course Structure!
Build Your Information Products FAST...
KlickCourse Comes With An EASY Certification Process For Students!
Adds Lots Of Value To Your Curriculum
KlickCourse Let's You Setup Your Own Course Credit Program!
Students Earn Course Credit By Completing Important Steps Which Incentivices Them To Complete The Training!
KlickCourse Let's You Integrate With Any Major AUTORESPONDER!
Get Your Students To BUY MORE Courses By Sending Them A Series Of Emails Notifying Them Of Their Ability To Use Their Course Credits!
KlickCourse Has An Amazingly EASY Way To DUPLICATE COURSES!
Easily Build COURSE VARIATIONS And Make More In The Process!
KlickCourse Comparison Table With KAJABI & TEACHABLE
Benefit Now From This ONE-TIME OFFER During THIS LAUNCH
Information Products provide a wide range of benefits for both the creator and the consumer. For the CREATOR, information products provide a way to share their knowledge with the world and make a profit while doing so. For the CONSUMER, information products provide a way to learn new information and skills quickly and easily.
TOP 10 Benefits of Having Your Own Information Product:
1. Easy to create: Information products can be created relatively easily, especially compared to other types of products. This makes them a good option for those who want to start a business quickly without a large investment upfront.
2. Share your knowledge: Information products allow you to share your knowledge with the world. This can help you build a following and expand your reach.
3. Make a profit: Information products can be easily monetized, especially if they are well-created and targeted to a specific audience.
4. Learn new information: Information products can help you learn new information and skills quickly and easily. This can be helpful for expanding your knowledge and expertise.
5. Reach a wider audience: Information products can help you reach a wider audience than you would be able to reach with other types of products. This can help you expand your business and reach more consumers.
6. Easy to consume: Information products are easy to consume, which makes them a good option for those who are busy or don’t have a lot of time to sp
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...Zoomin
In the era of the customer experience, learn how you can improve your customers’ journey by leveraging your product content and a multi-touchpoint approach. Gain insights on enabling your customers to have meaningful interactions with your brand across all channels and phases from the education and research phase to product evaluation and support.
Slides for a webinar delivered on invitation from the NordPlus project in October 2016. The presentation focused on findings from the Open Badge Network's discussion paper - Quality Management and Open Badges (O7A1). (The Open Badge Network is a pan-European, Erasmus+ funded project). It also featured a prototype for a Quality Canvas developed by Digitalme, to help organisations consider strategic reasons for engaging with Open Badges before launching an Open Badge initiative.
PUSH Discovery Conference
Understanding the people using your product
How customer-centric product teams synthesize customer insight to diagnose and solve product problems with quant + qual data
1. The importance of customer insights in product development
2. The different types of customer insights available to product teams
3. The benefits of using the Jobs to be Done framework to frame customer needs
4. The most common product problems and how to solve them
5. The importance of continuing to innovate to maintain customer delight
Article here: https://productstrategy.co/synthesizing-insights/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
6. Learnteria offers a cost-effective
SOLUTION that helps
you better
UNDERSTAND the
perceived VALUE
of your product
from your
customer’s
perspective ...Image by Bellcanada420, via Wikimedia Commons
7. Thus VALIDATING the effectiveness of
your product, fostering
CREDIBILITY, DIFFERENTIATING
yourself from competitors ...
"Daumen hoch Hand freigestellt" by Ahoek.
Licensed under Creative Commons Attribution-Wikimedia Commons
8. By Oregon Department of Transportation, via Wikimedia Commons
And forming
stronger
CUSTOMER
BONDS.
10. You will like the
results because they
are not as expensive and
time-consuming as full-
blown scientific studies.
11. The Stellar platform provides
a feedback loop that lets you
and your customers MEASURE
effectiveness over time
in COLLABORATION with
each other.
By Evan-Amos, via Wikimedia Commons
12. Designed to BRIDGE THE GAP,
Stellar RESULTS are more VALID
than testimonials but not as
rigorous, expensive or time-
consuming as scientific studies.
By Lars Lentz, via Wikimedia Commons