The document discusses how to get more value from customer interactions by blending online and voice services. It describes using call setup APIs to enable click-to-call from websites to save customers time. It also recommends using context information, dynamic routing, and callback options to improve online customer service interactions and turn more contacts into sales. The document stresses the importance of understanding customers' needs and pain points rather than just the technology.

2. How to get more value out of customer interactions by blending online with voice services Stefan Hopmann eComm Fall Amsterdam 30.10.2009

6. dd/mm/yyyy Classification, First name & surname, Organization, Filename_Version Save Time Online Self Diagnosis Dynamic Placement Reporting & no-Answer-Mgmt … by blending online with voice services: Call Setup API – Click2Call Service Save Time Turn Contacts into Sales Report on Marketplace Efficiency Online Self Diagnosis Context Information Dynamic Placement Callback option Reporting no-Answer-Mgmt How to get more value out of: Online Customer Interactions

7. dd/mm/yyyy Classification, First name & surname, Organization, Filename_Version

8. dd/mm/yyyy Classification, First name & surname, Organization, Filename_Version