2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
2. 09.00-09.15 Velkomst og forventningsafstemning
09.15-09.45 Statistiske grundbegreber
09.45-10.15 Faldgruber
10.15-10.30 Pause
10.30-11.30 Danmarks Statistiks publikationer og hjemmeside
11.30-12.00 Referenceinterviewet
12.00-12.45 Frokost
12.45-14.00 Statistikbanken
14.00-14.30 Pause
14.30-15.15 Øvrige kilder til dansk statistik
15.15-15.30 Evaluering og afslutning
2
3. Hvad er statistik? Hvorfor statistik?
Metodisk, videnskabelig baseret Formålet med statistik er ikke i sig selv
indsamling og bearbejdning af data at indsamle data, men at forsyne
med henblik på formidling af viden om nogen med information.
et emne Resumé af samfundet
Grundlag for debat og forskning
Tilgængelighed er demokratisk ret
3
4. Statistiske grundbegreber – opsamling
Population
udgøres af elementer, der har en eller flere egenskaber til fælles
Element
individ
enhed (fx familie, region, firma)
Egenskab
observation/variabel (fx alder, indkomst, højde, omsætning)
Kvantitative undersøgelser
fakta
Kvalitative undersøgelser
holdninger
4
5. Statistiske grundbegreber – opsamling
Totaltælling
alle elementer i en population
Stikprøve
tilfældigt udvalgte elementer i en population
Gennemsnit
mean – aritmetisk gennemsnit
Typetal
modus – den oftest forekommende værdi
Median
den midterste værdi
Fraktiler
fx 25%, 50% og 75%
5
6. Faldgruber i statistikken
There are three kinds of lies: lies, damned lies, and statistics
(Benjamin Disraeli, Britisk Premier minister)
6
7. Snyd med gennemsnit
En virksomhed har 6 medarbejdere:
4 tjener 12500 kr. om måneden
1 tjener 14000 kr. om måneden
1 tjener 26000 kr. om måneden
Hvad er gennemsnitslønnen i virksomheden?
7
9. 1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
0
0 år
2 år
4 år
6 år
8 år
10 år
12 år
14 år
16 år
18 år
20 år
22 år
24 år
26 år
28 år
30 år
32 år
34 år
36 år
38 år
40 år
42 år
44 år
9
46 år
48 år
50 år
Alder
52 år
54 år
56 år
58 år
60 år
62 år
Indbyggertallet i Aarhus
64 år
66 år
68 år
70 år
72 år
74 år
76 år
78 år
80 år
82 år
84 år
86 år
88 år
90 år
92 år
94 år
96 år
98 år
100 år
14. Andre faldgruber
Ændringer i metode
Kommunalreform
Arbejdstidsregnskab
Forstår vi begreberne?
Ægtepar: 1 027 135
Andre par: 308 969
Reg. partnerskaber: 4 101
Samlevende par: 110 050
Samboende par: 194 818
14
15. Fejlkilder - eksempler
Små stikprøver – fx kliniske tests i Folk kan være karrige med sandheden –
reklamer bevidst eller ubevidst
Fx om hvor meget de går i teateret:
Eller om prostitution:
15
16. Opsamling
Troværdig statistik Hold øje med:
skal være alsidig og upartisk Afsenderens troværdighed – hvilke
skal have høj kvalitet, dvs. den skal være interesser ligger der bag?
relevant, pålidelig, aktuel, sammenhængen Stikprøvens størrelse – hvis N<1000 bør
de og let tilgængelig man være forsigtig med konklusionerne
skal udarbejdes på et videnskabeligt Bliver der "snydt" med akser og
grundlag intervaller?
Får man adgang til detaljerede
oplysninger? – Et simpelt gennemsnit kan
dække over en stor skævhed
16
17. Danmarks Statistik
Mission:
Danmarks Statistik udarbejder upartisk statistik om samfundet som grundlag for
demokratiet og samfundsøkonomien
Opgave:
Danmarks Statistik indsamler, bearbejder og offentliggør statistiske oplysninger om
samfundet, evt. i samarbejde med andre statistikproducenter. Herudover
udarbejder vi statistiske analyser og prognoser.
17
18. Danmarks Statistiks services
Gratis:
"Spørg biblioteket"
En stor del af online-publikationerne
Statistikbanken
Mod betaling:
Kundecenter
Papir-publikationer
Enkelte onlinepublikationer
Betalingsdatabanken
18
19. Danmarks Statistiks statistikker
Registerbaseret statistik: Det finder man ikke hos Danmarks
Det Centrale Personregister (CPR) Statistik:
Det Centrale Virksomhedsregister (CVR) Meningsmålinger
Bygnings- og Boligregisteret (BBR)
Kriminalregisteret Religion
Statistik som er indsamlet via tællinger Handicap
eller undersøgelser/stikprøver Seksualitet
Arbejdskraftundersøgelsen (AKU) Mobning
Regnskabsstatistik
Primært statistik baseret på lovkrav Sort arbejde
(danske eller fra EU) Prostitution
Enkelte statistikker laver man "for
sjov", fx navnestatistikken
19
20. Danmarks Statistiks publikationer – Nyt fra Danmarks Statistik
Nyt fra Danmarks Statistik
Korte præsentationer af de nyeste
statistikker
Kommer næsten dagligt
Lettilgængeligt, medievenligt format
En god indgang til de lidt mere
komplicerede tabeller i statistik-
banken
Gratis
www.dst.dk/nyt
20
21. Danmarks Statistiks Publikationer – Statistisk Årbog
Statistisk Årbog
Danmarks Statistiks flagskib
Statistik om alt mellem himmel og jord
Udgivet siden 1896 – alle udgivelser er
tilgængelige online via
www.dst.dk/aarbog
Gratis online – papirudgave mod betaling
Findes også på engelsk
21
22. Danmarks Statistiks Publikation – Statistiske Efterretninger
Statistiske Efterretninger
Den kommenterede og uddyb-
ende formidling om statistiske
serier
Udkommet siden 1909 – online fra
fra 1999 og frem
Mod betaling – abonnement
www.dst.dk/efterretninger
22
23. Danmarks Statistiks publikationer – Statistisk Tiårsoversigt
Tiårsoversigten er Danmarks Statistiks
mest populære bog
Udkommer årligt med et nyt tema.
Med et systematisk overblik over ti års
samfundsudvikling er bogen velegnet
til undervisning
Ikke online – men bør findes på
ethvert folkebibliotek!
Tilsvarende findes også 50-års
oversigten fra 2001 og 60 år i tal fra
2008
23
24. Danmark Statistiks hjemmeside – www.dst.dk
Danmarks Statistiks statistikker er inddelt i 13 forskellige overordnede emner:
24
28. Referenceinterviewet
Hvad er emnet? – Og hvad er det bagvedliggende informationsbehov?
Hvad skal det bruges til?
Hvilket niveau?
Hvad skal der til for at tilfredsstille brugerens behov?
Hvilket tidsinterval skal statistikken dække?
Hvilke enheder og hvilke egenskaber (variable) er brugeren interesseret i?
Problemer:
statistik tager tid – de fleste brugere vil have statistik om i går i dag. Mange statistikker
tager op mod et år at gøre klar.
Statistik er svært – ofte kan man nøjes med en Nyt eller Årbogen
28
29. Statistikbanken
Statistikbanken indeholder i detaljeret
form officiel statistik, som beskriver det
danske samfund.
Den er gratis at bruge og data kan
gemmes i mange filformater og vises
som diagrammer eller landkort.
Relativt enkel at gå til – men med
mange avancerede muligheder
Vi genkender emnerne fra dst.dk:
I hver tabel skal man selv vælge hvilke
variable, man er interesseret i – det
kan fx i befolkningsstatistikken være
kommune, alder, køn.
29
30. Statistikbanken – sådan gør man
Klik ned gennem emnehierarkiet til
du finder den rigtige tabel
Klik på tabellen for at åbne den
Marker de variabler, du vil have
med
Klik på Vis tabel
Herfra kan du gemme dine tal i fx
Excel
Eller få vist som diagram eller
lignende
30
31. Statistikbanken – opmærksomhedspunkter
Man kan bruge Ctrl-knappen til at vælge flere variable
I rullegardinet Flere valgmuligheder kan bl.a. sortere variablerne og vælge
specielle summeringer (fx aldersgrupper)
Nogle variable er det obligatorisk at vælge i (fx år), andre kan man undlade
Klik på fanebladet Information for at finde
kontaktperson, kvalitetsdeklaration, begreber og relaterede publikationer
Geografisk opdelte tabeller kan vises på kort
31
33. Statistik i Danmark
En central statistikinstitution (DST)
Samarbejde med andre institutioner
Flere officielle statistikproducenter
Ministerier
Styrelser og direktorater
Forskningsinstitutioner
Andre ”uofficielle” statistikproducenter
Brancheorganisationer
Analyseinstitutter
Nyhedsproducenter
33
34. Nøgleord
Nøgleord som statistik ofte gemmer sig bag
Statistik
Materialer
Data
Rapporter
Tal
Indikatorer
Publikationer
Nyheder
Undersøgelser
Udgivelser
Analyser
34
35. Eksempler på andre offentlige
statistikudbydere:
Ministerier
Ministeriet for By, Bolig og
Landdistrikter – www.mbbl.dk
Finansministeriet – www.fm.dk
Styrelser og direktorater
Sundhedsstyrelsen – www.sst.dk
Skat – www.skat.dk
35
36. Andre statistikudbydere
Forskningsinstitutioner
SFI – Det nationale forskningscenter for
velfærd – www.sfi.dk
Branche- og
interesseorganisationer
Energi- og olieforum – www.eof.dk
Arbejderbevægelsens Erhvervsråd –
www.ae.dk
Dansk Arbejdsgiverforening – www.da.dk
Nyhedsproducenter
Børsen – www.borsen.dk
Andre
Nationalbanken –
www.nationalbanken.dk
TNS Gallup – www.gallup.dk
36
37. Øvrige kilder til dansk statistik – opsamling
Hvem har interesse i at vide noget om et givet emne?
Ministerier / styrelser
Forskningsinstitutioner
Brancheorganisationer
Interesseorganisationer
Nyhedsproducenter og analyseinstitutter
Hvad hedder det på den givne hjemmeside?
Statistik – analyse – data – tal – indikatorer – Publikationer – undersøgelser – rapporter –
materialer – udgivelser
Kan man have tillid til tallene?
Er det produceret af kompetente personer?
Er der en "varedeklaration"?
Kan der være tale om partiskhed (bias)?
Rigtigt mange af kilderne kan findes via Danmarks Statistiks Bibliotek -
http://www.dst.dk/da/informationsservice/dansk-efter-emne.aspx
37
38. Øvelse
Hvor kan man finde statistik om arbejdsmiljø?
38
39. Nyttige links
Danmarks Statistik: www.dst.dk
Statistikbanken: www.statistikbanken.dk
Danmark Statistiks bibliotek: www.dst.dk/bibliotek
Spørg om statistik: www.dst.dk/spoerg
Ofte stillede spørgsmål: http://dst.dk/da/informationsservice/oss.aspx
Dansk statistik fra andre kilder: http://dst.dk/da/informationsservice/dansk-efter-
emne.aspx
39
Editor's Notes
90000 kr i altAritmetisk gennemsnit: 15000Median: 12500Modus: 12500
Samlevende: uden (fælles)børnSamboende: med fælles børn
Desuden – selvselektion – eksempel rygning for nogle år siden (2010) pga. brug af internetpanel
Enheder og variable: fx tvangsauktioner – er det antallet af huse eller antallet af berørte personer?