State of the Blogosphere is a joint survey done by BW | Businessworld and blog promotion and networking platform IndiBlogger.in. The survey was conducted between December 2013 and January 2014. The data has been collected from a sample of 35,464 human-verified blogs from the IndiBlogger.in database. 1059 bloggers on the IndiBlogger network also responded to a questionnaire of 12 queries which helped in the understanding of specific behavioural characteristics. The study also includes 318,059 blog posts submitted on IndiVine™ since 2008 to understand blogging behaviour, categories, topics and writing styles.
Social media is a vehicle that is driving a lot of the change.
People are connecting, sharing, and talking about anything and everything using social applications - particularly brands and organisations they love and loathe. This makes the task of managing your reputation online much harder than it has ever been before.
'How to Manage Your Online Reputation' is a practical presentation on how digital has evolved, how this affects you and how to protect your brand in this dynamic online environment.
Claire uses a variety of real-world case studies and suggests a range of useful tools to ensure you walk away with practical advice you can put to use right away.
Presented by digital strategist, Claire Cooper.
Hashtag Nation: Marketing to the Selfie GenerationHavas People
The days of the rebel without a cause are gone. In contrast to the “against” status that defined youth in previous decades, today’s young people are hackers rather than revolutionaries, more interested in driving incremental change than in rejecting authority.
How can brands connect with this key audience? New research out today from integrated marketing and communications agency Havas Worldwide examines the evolving relationship between young people and brands in 29 markets.
Tourism is at the edge of a massive shift in travel trends. The Millennial generation plays buy their own rules, Friday Saturday Sunday are just days to them - not the weekend. They travel when deals are best and are conservative with their spending.
Inclusion spurs innovation - Think like a designerAbhijit Bhaduri
Tasks have become too complex for a lone genius - no matter how brilliant. Designers use inclusion as an innovation strategy. Explained through sketchnotes.
Social media is a vehicle that is driving a lot of the change.
People are connecting, sharing, and talking about anything and everything using social applications - particularly brands and organisations they love and loathe. This makes the task of managing your reputation online much harder than it has ever been before.
'How to Manage Your Online Reputation' is a practical presentation on how digital has evolved, how this affects you and how to protect your brand in this dynamic online environment.
Claire uses a variety of real-world case studies and suggests a range of useful tools to ensure you walk away with practical advice you can put to use right away.
Presented by digital strategist, Claire Cooper.
Hashtag Nation: Marketing to the Selfie GenerationHavas People
The days of the rebel without a cause are gone. In contrast to the “against” status that defined youth in previous decades, today’s young people are hackers rather than revolutionaries, more interested in driving incremental change than in rejecting authority.
How can brands connect with this key audience? New research out today from integrated marketing and communications agency Havas Worldwide examines the evolving relationship between young people and brands in 29 markets.
Tourism is at the edge of a massive shift in travel trends. The Millennial generation plays buy their own rules, Friday Saturday Sunday are just days to them - not the weekend. They travel when deals are best and are conservative with their spending.
Inclusion spurs innovation - Think like a designerAbhijit Bhaduri
Tasks have become too complex for a lone genius - no matter how brilliant. Designers use inclusion as an innovation strategy. Explained through sketchnotes.
Allow us to introduce to you the results of our new influencer surveys, which are all about the Oscars and movie-watching habits among influencers. 74% say that ever since they discovered online streaming, they go to movie theatres far less. Check out what we have discovered from surveying 1300 indaHash influencers.
Digital Agenda Assembly (bit.ly/daaeu2011) "Women for Smart Growth" Workshop (bit.ly/daa11women) Presentation by Cheryl Miller, CEO of Zendigital.be & EU Director of Greenlightforgirls.org
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
Presentation to the Australian Campus Booksellers Association on changing consumer behaviours and how this impacts on reading, sharing and booksellers on campus.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
From the Social Media Symposium at NABShow 2015. Lessons learned from Richard Harrington and Amy DeLouise. What's going with social media and which trends you really need to understand. An in-depth look at the past year and the year ahead.
Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s).
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Allow us to introduce to you the results of our new influencer surveys, which are all about the Oscars and movie-watching habits among influencers. 74% say that ever since they discovered online streaming, they go to movie theatres far less. Check out what we have discovered from surveying 1300 indaHash influencers.
Digital Agenda Assembly (bit.ly/daaeu2011) "Women for Smart Growth" Workshop (bit.ly/daa11women) Presentation by Cheryl Miller, CEO of Zendigital.be & EU Director of Greenlightforgirls.org
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
Presentation to the Australian Campus Booksellers Association on changing consumer behaviours and how this impacts on reading, sharing and booksellers on campus.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
From the Social Media Symposium at NABShow 2015. Lessons learned from Richard Harrington and Amy DeLouise. What's going with social media and which trends you really need to understand. An in-depth look at the past year and the year ahead.
Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s).
Similar to State of the Indian Blogosphere 2014 (20)
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
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gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
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2. 35,464
Authenticated blogs in the
IndiBlogger.in database.
1059
respondents to a questionnaire
318,059
blogposts submitted on
IndiVine™ since 2008
U2’s tour from 2009 to 2011 is
credited to be the largest concert tour
by gross (772 million) and attendance
(7.2 million)
3. Bloggers are brands in themselves
High levels of interaction indicate that blogs
are topic specific networks
Bloggers are the source of majority of the
content available on the internet today
Blogs are one of the oldest forms of social
communication online
Why Bloggers are rock stars
Springsteen’s mother
got an $18 guitar
when he was 13. Later
when she bought a
$60 Kent Guitar for her
son, she had to take a
loan to do so.
4. In India, blogs have
been the fastest
growing medium
across the web
24.3
35.9
0
5
10
15
20
25
30
35
40
2012 2013 (in millions)
5. Provide detailed analysis with multimedia
Create digital excitement
Get the message out as credible sources
Integrate well into existing marketing models
Provide information to potential customers
Blogs today……...
Marilyn Manson is not the real
name but is a balance of good and
evil. Marilyn comes from Marilyn
Monroe,America's sweetheart.
Manson comes from Charles
Manson, the infamous killer.
6. Gender Ratio of Indian Bloggers
Male
75%
Female
25%
Jim Morrison was physically
turned on to Janis Joplin
after she busted a bottle of
Southern Comfort over his
head, knocking him out cold.
Morrison, loving the physical
confrontation and her violent
attitude, seemed to be in
love only to be turned down
not once but twice!
8. < 18
1%
18 to 25
24%
25 to 35
54%
35 to 45
14%
45+
7%
Bloggers by age
Rolling stones are 52
years old as a band and
counting! We’ll let that
sink in for a moment.
9. Food & Drink
Travel
Movies
Tech News
Gadgets
Personal Care
Books
Fashion
Political News
Health
Most blogged about topics
Eric Clapton is
the only three
time inductee in
the Rock and
Roll Hall of fame
10. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Health
Elections
Gadgets
Shopping
Blogging
Family & Parenting
Books
Food & Drink
Travel
Growth in blogging categories
% change from 2012 to 2013
13. Indian Bloggers vs Global Bloggers
79
6
44
86
56
86
38
10
64
31.1
0 10 20 30 40 50 60 70 80 90 100
USE OF TEXT
USE OF IMAGES
USE OF VIDEOS
MONETIZATION
PURCHASE INFLUENCE
Global Bloggers Indian Bloggers
After opening the 2007 Iron
Maiden concert in India
Parikrama are now the
official opening band for
any Maiden concert in Asia
14. 86%
bloggers monetize their blogs in some way or the
other
22%
bloggers use their blogs to further their profession
45%
are being approached by brands or agencies
The Beatles are the
highest selling
artist/band of all time
with claimed sales of
600 million
15. of the blogs in
India influence
buying decision56%
Bob Dylan (1941 -) is
considered one of the
most influential
musicians of all time.
16. Google Adsense
72%
Chitika
1%
Kontera
1%
AdBrite.com
1%
Other networks
1% Affiliate programs
8%
Other revenue
sources
2%
Don't monetize
14%
Always torn between endorsements and
their beliefs Pink Floyd invariably ended
up donating all they earned including the
last one they ever did with Volkswagen in
1993 for the Division Bell tour
64%
Amazon’s share in affiliate
programs followed by 31%
for flipkart
22%
Bloggers who have
dedicated professional
interest in their blogs
Monetization of blogs
18. 20%
blog poetry and short stories
35%
publish guest blog posts
43%
use a blog roll
24%
blog anonymously
His iconic performance of
‘Star Spangled Banner’ at
Woodstock in 1969 was not a
symbol of national pride,
rather an attack on America’s
continued occupation of
Vietnam. Ignoring concerns of
starting a riot, he went ahead
with a performance that has
become an integral part of
American history.
19. Article
79%
Poetry
8%
Short Stories
/ Memoirs
6%
Photography
5%
Comics &
Animation
1%
Video
1%
Presentation Style
Desktop,
73%
Mobile,
24%
Tablet, 3%
Device used to blog
Rammstein, renowned for their on-stage
theatrics, frequently set their boots, drumsticks,
clothes, microphones, amplifiers etc. on fire. Front
row patrons – beware of singed eyebrows!
20. Frequency and promotion
Social
Networks
47%IndiBlogger
39%
Others
11%
Advertising
3%
Promotion used
Daily
5%
Once a
week
22%
Once a
fortnight
14%Once a
month
18%
Once in two
months
20%
Infrequent
21%
Frequency of posting
Estranged by Guns N' Roses' is one of the longest and most
expensive music videos ever made.The video is the third
and final part of an unofficial trilogy of videos "Don't Cry"
and "November Rain
21. The IndiBlogger report in the
Marketing Whitebook 14-15
In its tenth edition, the Marketing Whitebook
has evolved as much as the Indian market
scape has. Not only does it pack useful data
that will help marketers navigate today's
complex marketplace, but it also comes with
perceptive columns that throw up sharp
insights on new trends and changing
consumer behavior.
Pick up a copy